Getting Started with Email Marketing | Learn with MailChimp | Allyson Van Houten | Skillshare

Getting Started with Email Marketing | Learn with MailChimp

Allyson Van Houten, Sr. Marketing Manager, MailChimp

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14 Videos (1h 11m)
    • Introduction

      1:34
    • Your Assignment

      0:52
    • Email Marketing Overview

      5:36
    • What is the goal?

      2:40
    • What content do I include?

      2:42
    • What types of email should I send?

      2:48
    • How often should I send?

      2:06
    • What are examples of great campaigns?

      4:33
    • Campaign Creation: Build a Subscriber List

      5:40
    • Campaign Creation: Segment Subscribers

      10:15
    • Campaign Creation: Write

      5:54
    • Campaign Creation: Design

      13:31
    • Campaign Creation: Test, Send, Analyze

      8:21
    • Common Pitfalls and Final Thoughts

      4:01
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About This Class

Join MailChimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.

MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

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Allyson Van Houten

Sr. Marketing Manager, MailChimp

Allyson is a Senior Marketing Manager in charge of Partner Programs at MailChimp.

MailChimp is the world’s most powerful marketing platform for small businesses. As the backbone for customer relationships, they provide sophisticated tools anyone can use to grow their business and be successful. Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust MailChimp to publish the right content to the right place for the right people a...

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