Facebook Ads & Facebook Marketing Mastery Guide 2020 | Justin OBrien | Skillshare

Facebook Ads & Facebook Marketing Mastery Guide 2020

Justin OBrien, Facebook Ads Expert

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48 Lessons (11h 4m)
    • 1. INTRO to Facebook Marketing

      4:40
    • 2. The Complete Facebook Business Manager Guide

      18:21
    • 3. The Basics of Facebook Ads

      12:22
    • 4. FACEBOOK ADS FUNNEL

      23:33
    • 5. The Ultimate Guide to Creating Facebook Ads

      91:48
    • 6. Installing the Facebook Pixel

      8:42
    • 7. 1 CREATE AN AD PART 1

      19:42
    • 8. 1 CREATING AN AD PART 2

      11:37
    • 9. 2 WHEN TO USE EACH MARKETING OBJECTIVE PT 1

      18:23
    • 10. 2 WHEN TO USE WHICH MARKETING CAMPAIGN PT 2

      19:32
    • 11. 2 WHEN TO USE WHICH MARKETING OBJECTIVE PT 3

      16:11
    • 12. 3 CREATE A FACEBOOK PAGE

      17:58
    • 13. 4 HOW TO BUILD SUCCESSFUL FACEBOOK ADS

      18:23
    • 14. 5 SALES FUNNELS WITH FACEBOOK ADS PT1

      13:01
    • 15. 5 SALES FUNNELS WITH FACEBOOK ADS PT2

      18:44
    • 16. 6 ADVANCED CONVERSION ADS

      11:14
    • 17. 7 HOW TO SCALE YOUR FACEBOOK ADS

      17:46
    • 18. 8 SPLIT TESTING FACEBOOK ADS

      16:15
    • 19. 9 UNPUBLISHED FACEBOOK POSTS

      5:36
    • 20. 10 HOW TO GET INSTAGRAM FOLLOWERS

      7:40
    • 21. 11 LOCAL TARGETING IN FACEBOOK ADS

      15:51
    • 22. 12 ADVANCED VIDEO ADS

      10:31
    • 23. 13 LEAD GENERATION ADS

      13:57
    • 24. 14 FACEBOOK ADS TO FREE EBOOK LEAD CAPTURE

      8:35
    • 25. 15 ADVANCED LOOKALIKE AUDIENCES

      12:58
    • 26. 16 ADVANCED INSTAGRAM ADS

      6:49
    • 27. 17 AUDIENCE INSIGHTS

      16:28
    • 28. 18 FACEBOOK REPORTING

      13:29
    • 29. 19 ANALYTICS VS REPORTING

      17:23
    • 30. 20 HOW TO SHARE ASSETS ON FACEBOOK

      5:23
    • 31. 21 DYNAMIC CREATIVES 101

      4:31
    • 32. 22 PRODUCT CATALOG 101

      18:30
    • 33. 23 FACEBOOK ANALYTICS FUNNEL

      13:17
    • 34. 25 FACEBOOK DEVELOPER APPS

      14:13
    • 35. 26 FACEBOOK EVENTS

      7:48
    • 36. 27 ADVANCED FACEBOOK OFFERS

      6:55
    • 37. 28 DYNAMIC LANGUAGE OPTIMIZATION

      5:50
    • 38. 29 ADVANCED CUSTOM AUDIENCES

      17:38
    • 39. 30 ADVANCED DETAILED TARGETING

      19:16
    • 40. 31 BIDDING 101

      10:31
    • 41. 32 HOW TO CREATE A NEW AD ACCOUNT and PIXEL

      10:47
    • 42. 33 CUSTOM EVENTS VS STANDARD EVENTS

      11:10
    • 43. 34 FACEBOOK MESSENGER ADS

      8:33
    • 44. 36 Facebook Groups

      5:42
    • 45. 37 remedy a flagged

      5:21
    • 46. 38 target a specific OS

      4:09
    • 47. 39 Value Based Lookalike Audience

      5:26
    • 48. 40 video to your Facebook page cover image

      1:52
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About This Class

LOOKING FOR A FACEBOOK ADS EXPERT? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASING CONVERSIONS VIA FACEBOOK ADS!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates to Facebook, SEO & SMM roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook ads and enable you to reach any type of target market! Make the most of social media marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via social marketing. Join this course now to learn how to take your brand, product or service to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW FACEBOOK MARKETING AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW! 

Transcripts

1. INTRO to Facebook Marketing : eight. Justin O Brien here founder of course, envy dot com. And I want to show you what I've been working on. Welcome to the top rated Facebook marketing course online. Myself and my team at course envy dot com have helped over 100,000 students master social Media marketing and optimize their Facebook ad strategies. So why Facebook? Whether this is your first time using Facebook or if you've already managed hundreds of clients Facebook ads already, this Facebook marketing mastery course will help you get the most out of Facebook and help you optimize your Facebook ads for a maximum return on marketing investment. Because, as you can see on the slide, Facebook is not a platform you should be missing out on. There were over two billion monthly active users on Facebook. Of those monthly users, 1.4 billion our daily active users. Yes, your math is correct. 70% of Facebook users log on daily, and over 1.7 billion are mobile users and the average time spent on Facebook. His 20 minutes. These statistics are unheard off, so you, as a brand or a business owner, need to take advantage of this massive ad platform. So who is this course for? My clients have been everyone from small business owners toe local brick and mortar businesses to social celebrities or social brands and charities to the corporate marketing professional just looking to advance their career. Really anyone looking to benefit from social media advertising because remember, Facebook owns Instagram, so we will cover in the scores had advertised on both Instagram and Facebook. So by the end of this course, you will understand the Facebook platform from A to Z and especially be a master of optimizing your paid social media advertising campaigns. So what will you learn? Like I said, this course acts as a step by step guide for launching your Facebook page and then diving into Facebook and using all those features it has to offer, such as all the different types of ads Facebook groups, Facebook live and so on. So we'll start the course by teaching you how to optimize your Facebook page. Then, with you tried to install your Facebook pixel on your website and create custom audiences based on that pixel audience or on external things such as an email list. Then we'll teach you how to create engaging content that you can share with your audiences . Next, we'll delve into all those types of Facebook ads. They can be very overwhelming at first, but we break it down simply step by step. Do you understand which Facebook ad to use? In which scenario, then we teach you how to split. Test those Facebook ads and optimize them for cost. You're not overspending on one ad. Or maybe using the wrong ad copy in one ad will also discuss the various software we use. We'll cover how we analyze our Facebook ad spend and adds reporting. You'll also get a look over our shoulder as we create an optimized Facebook ads for our own clients. You know, I'm just scratching the surface of all the things taught in this course to make sure to scroll through the lectures to see all the great topics we delve into in this course. So I learned from me I began my path into entrepreneurship and marketing as an engineering major. Once I began to learn coding in my college courses, I started to build niche keyword websites that I would use growth pact marketing techniques . I taught myself online and then Philip these websites for a profit. This is actually how I paid for my college degree. Now it's over. A decade later, I built a ton of websites, consulted a bunch of clients and have helped market 500 plus businesses online. So after finishing in the top eight for Entrepreneur Magazine 2014 Entrepreneur of the Year , I launched course envy dot com with several engineering and marketing partners to begin sharing our knowledge with the world. We're constantly updating this course and answer student questions within 48 hours. So don't wait another minute. Join our course today to take your business to the next level. Stop wasting money on random Facebook ads that you're not even sure are working or not. Master Facebook marketing once and for all with this top rated Facebook ads course taken by over 100,000 students already. So join today. We hope you enjoy the course, and I look forward to helping you master Facebook marketing 2. The Complete Facebook Business Manager Guide : Facebook business manager. Facebook business manager is a Facebook tool that helps organize and manage your business. You can manage your ad accounts. Your Facebook business page is in the people or employees who work on them all. Whether if you were a business with multiple brands, multiple websites or if you're an ad agency with multiple clients, I suggest everyone that wants to create Facebook ads use Facebook business manager. So to create this, go to business dot facebook dot com. Business manager makes managing everything connected to your businesses on Facebook much easier, so I've navigated to business dot facebook dot com. As you'll see, there's some reasons for why to choose business manager, the first reason being you need more than one. At account, I create a separate add account for every business, every client, every website. I want to keep all these payments campaigns and reporting separate. Next, say you're working with a client. You're starting an ad agency. You can request access to these other pages and add accounts via a business manager. Next. As you start to grow and you get employees, you can assign permissions to these employees, such as role based access to add accounts, Facebook pages and other assets within your Facebook business manager. Besides all these benefits, business manager also provides great reporting for all of your ad campaigns. So a business that facebook dot com click that create account button log into your personal Facebook profile account to create your business manager. Note. Your business manager is separate from your personal facebook dot com profile. So when prompted, enter your business name. If you don't have one and plan to just be running ads for other businesses, I e. As an ad agency, simply name your business your name. Ad agency. You can always add it this later. View your business settings Business info. Then just click the continue button. So complete your business profile with the name, address business details and click. Submit an email with the subject. Confirm your business will be sent to the business email address you entered and just cook confirmed link in that email to receive full access to your business manager account. Once confirmed, you have successfully created a business manager account and can proceed toe adding your Facebook page ad account employees and other Facebook assets. The three basic things you need to create ads on Facebook is a Facebook page and add account and people. So first, add your Facebook page. A common question I get is what is the difference between a Facebook profile and a Facebook page? Your Facebook profile is your personal facebook dot com profile. This is where you share content with your friends and family. You need a personal Facebook profile account in order to create a Facebook page. Now a Facebook page is a specific Web page within Facebook to build out a fan following via likes and followers, where you can share relevant brand content, you need a Facebook page in order to create Facebook ads. So note Facebook pages are separate from your personal Facebook profile. Your friends will not be able to see the Facebook pages you create and are an admin off. So what's the difference between a Facebook profile user name and a Facebook page user name ? Changing your Facebook profile user name will change the your L for your own personal facebook dot com profile. This user name can be set on your Facebook settings page at facebook dot com slash settings . So the Facebook page user name is also for setting your your out. I like to use the brand name or business name for the Facebook page. User name your user name for your Facebook page can be edited on the about page, then under general user name. Click Edit. So now let's add that Facebook page to our business manager so we can link it toe our future ads. Now, if you haven't created Facebook page yet for your own business, we cover how to in another lecture, you can create Facebook pages via your business manager or via your personal Facebook profile account at facebook dot com slash pages slash creation. So click that ad page button toe. Add a page you were in admin off. This means you created the page or that owner added you as an admin. After you click that button search for the Facebook page name or pasting the pages, you're out research for course envy. We select that, then click add page. The next option for adding pages to your business manager is request access, so click that request access button to request access to a page. You're not the admin off and need to work on or connect with ads, for example, your clients Facebook page. So after clicking that, select the ad page button in search for the page you want access to and then click the add page button. So now that we have our Facebook, Page added, we need to create an ad account for this business manager. Ah, Facebook ad account enables you to group all of your specific ad activity, including different ad campaigns. Add sets, ads and billing information all on this business manager. Since this is a new business manager account and we need a new Facebook pixel for tracking users on our website, we will create a new ad account. So here's a pro tip for you. The pixel rule. There is one pixel per ad account, one pixel per website. So with the Facebook business manager, you can create multiple ad accounts. So just follow this rule and treat each new ad account as a new pixel. To pair with a new website, you need a separate Facebook pixel for each website. If you use the same pixel on multiple websites, you will get mixed reporting incorrect custom audiences. The list of errors goes on the benefits of using multiple at accounts. First, create separate at accounts for each client or business you manage. Next, run different ad campaigns for varying businesses at the same time. Next, pay for ads with different payment methods, such as varying business credit cards. And finally view insights for individual ad campaigns in these varying ad accounts. So click that create add account button, name your ad account, then complete the other required fields. Click the create add account button. Then you will see your newly created at account to click the three horizontal lines or the hamburger menu button in the top left corner of your business manager page. Truly everything you will ever need for your Facebook page Ad account payment methods, custom audiences. Your Facebook pixel, your ads manager adds reporting, adding people and employees and much, much more can be found via this menu in the top left corner. So, as you can see have click that menu and it's expanded. This is the user interface for an advertiser, so we're trying to navigate to the Business Settings page for an advertiser user under the Settings menu. This is where we confined business settings now as a business manager owner. This is what the menu user interface looks like. So in that far left column managed business, there's business settings. That's the page we're trying to get to. So click that so v this business settings page. You could manage people, assets and integrations for your business. So the first thing in the left side bar select pages under the account section, then click that add button as your business grows and you add more Facebook pages via this business settings page. You can add these Facebook pages to your business manager to therefore link with ads so you can create new pages from here. Ad pages. Urine Edmon off or request access to your clients pages. So here's a step by step guide for that surgery. Screenshot this for future. Use one more important step. Make sure to connect your instagram account to your Facebook page so you can create ads that are linked directly to your instagram. So go to your Facebook page. Click the settings in the top right now, bar of your Facebook page. Select Instagram in that left sidebar and then add your INSTAGRAM account to this Facebook page so as you can see, we've already linked course envies instagram Page via logging into our instagram account user name and password. Now, when we create ads for this Facebook page, if we're targeting the placement on the instagram platform, we can select toe link our INSTAGRAM account with those ads instead of just this Facebook page. So we'll cover this in greater detail later when we discuss instagram and Facebook ads. But just take this step to connect your INSTAGRAM account to your Facebook page. Next, we can add an ad account later on via this business settings page, so select add accounts in the left side bar, then click that add button. When you have a new website, you will need to select the create and you add account option and then install that Facebook pixel from this new ad account on your new website. So again, name your ad account, set your time zone and currency and then click Next. Select what this ad account will be used for your own business or another business, such as a client. Then click create so it didn't take a screen shot of this for how you can create ad accounts in the future. next you want to set your Facebook page as the primary page of this business manager. So again on the business settings page in that left sidebar select business info, you will need to set your business's Facebook page as the primary page of this business manager. So again, go to your business info page. Click the edit button to the right of your business manager name. Then the primary page field will become a search box, typing your Facebook name and select your Facebook page that you added to this business manager earlier. Click the Save button that shows up, and now your business manager account will automatically take on the branding of this Facebook page. Next, you'll want to install your Facebook pixel of this new ad account on your website. This is a crucial step so you can have Facebook track the people who visit your website. Then you can create audiences off these visitors, which you can then reach hard it in the future via Facebook ads. This is what you call a warm audience, so installing your Facebook pixel requires access to your websites code. Therefore, you should contact your websites developer to provide them with this pixel info. So follow our courses. Facebook Pixel lectures for step by step instructions on creating and installing your Facebook pixel. Or you can also reference the link below. Once you create your Facebook pixel, you can share it with your Web developer for installation. Just navigate to your events manager page on Facebook and click on your pixel name. Click this set up button in the top right corner and in the drop down menu, select install pixel. In this pop up, you have the option to email the instructions to your developer. So are you starting an ad agency? If so, you will need to get access to your clients Facebook page and add account. So Step one is to have your client complete everything up to this point. Yes, your client needs a Facebook business manager account as well. I suggest using a free screen sharing software like Zoom or Skype to help your client with each of the following steps to ensure correct on boarding. So once the client's business manager account is set up, have them navigate to their business settings. Page in the left side bar had them click partners under the users section they have them. Click the add button, have them paste in your partner business. I d. You confined your partner business? I d on your business settings Business info Page your partner. I d equals the business manager. I d. So just copy that and send that to your client. So once your client paste in your partner business, I d had them click next. Then a pop up screen will appear in the left side bar of this pop up. Have them click pages, then have them select the Facebook page that you're giving access to. So they'll select their Facebook page. They want you to manage and then make sure the toggle the option that says admin access, manage page, then have them repeat this process for their ad account pixel instagram account all the assets that you need access to for managing their business. Make sure to select in toggle admin access for all of these assets that you plan on managing for them. Once done, click that blue save changes button in the bottom right. Once the client has completed this, you will get the notification in your business manager that you have access to all their Facebook assets via this request page. So go to business settings, then click request in the left side bar. Then you will need to add or a sign people on your team, including yourself to these varying assets. So again, on the business settings page left side bar people, you can either add or select current people at your company, and a sign assets to them. So for all of the Facebook ad campaigns you run for your client, they will get billed directly from their Facebook business manager to ensure the ad account has the correct billing information. Have them follow the steps below. Log into their Facebook business manager. Go to the Payment Settings page, which can be found at this link in the payment method section. Click. Add payment method, then have them choose their payment method. Add it, fill out the information, click continue. Then the payment method will be set for their ad account, so the Facebook ads will be billed The van you as an ad agency don't want to pay for their ad spend. You want to keep your fee and their ad spend separate. Now you can begin creating ads. So navigate to your Facebook ads manager page at business dot facebook dot com slash adds manager. Select the ad account. You want to run ads for being click that green Create button to create a Facebook ad. 3. The Basics of Facebook Ads : Facebook ads are used to get your brand in front of people and share your story or value proposition. Your goal with Facebook marketing is to create one awareness. Introduced your product or brand to the world with Facebook ads. Create a story around your product or brand that people will remember. Number two Consideration Offer of value proposition that attracts potential customers to consider your brand or product and third conversion. Convert the customer i e. Make the sale. Capture the email, whatever your conversion is, and then build ongoing customer loyalty that will keep these customers buying from you again and again when creating an ad campaign on Facebook. These are your three marketing objectives, awareness, consideration and conversion. Selecting the type of marketing objective you want to run is the first step of your Facebook ad creation. With the power of Facebook ads, you can reach people based on their location, age, gender interest actions they have taken on your website or app and many more things. So just go to business dot facebook dot com slash adds manager. Then click that create button on your Facebook ads Manager page to create a Facebook campaign. So the first step of your ad creation is selecting this marketing objective whether if you want to get more people into your physical store via store traffic ads, more visitors to your website via traffic ads or to like your Facebook page via engagement ads, Facebook has a marketing objective for every scenario and every type of ad you would ever want. So now we move from our first step of selecting our objective to the second step the ad set . This is where we select the target audience we want to reach, as you can see the options for reaching your target. Audiences are truly endless with Facebook ads, including custom audiences. For example, your email list, location based age, gender language detailed targeting, including demographics, interest or behaviors your audience equals Who sees your ad? The audience section of your Facebook ad campaign enables you to show your ads to people you think will care about your brand. There are two basic types of audiences. First specific. This is targeting a small niche group of people with a potential add reach between 1000 and one million users. You can create this specific audience via strict parameters at nearly every option available under your audience section of your Facebook ad creation. The second type is broad. This is targeting a much larger group of people with a potential add reach of one million plus users. Facebook Ads Implement a machine learning algorithm and use a ton of data toe. Optimize your campaigns for who is most likely to click your ad. Just because you have a broad ad with a potential reach of one million plus users doesn't mean Facebook will serve your campaign toe one million people. Facebook is using its algorithm to find the best users based on your budget. They want your ads to succeed, so you keep paying them. So notice that this adds that level your total ad campaign potential. Reach change as you edit your audience right now, just targeting the U. S. Age 18 to 65 both men and women. My potential reach is 230 million people. The detailed targeting step is one of the audience targeting options Facebook enables you to use to refine the group of people your ads are shown to. One interest I love to target is competitors Facebook pages because typically, if people are engaging with my competitors page product or service. They will most likely be interested in my similar brand. But as you can see, not all Facebook pages are available in this detail targeting search results. And this is up to Facebook's discretion, so you will have to rely on a broader targeting. Let me show you an example of a broad audience ad. It's all create a broad audience targeting your entire customer location, age and gender with no detail targeting. As you can see, my potential reaches at 74 million people targeting the United States age 25 to 60 and just men. So there's my broad audience, So that will be a traffic ad and in user that clicks that traffic ad. I'll create a custom audience of those users and then create a look like audience of that custom audience so I can retarget them in future ads for a more targeted audience option. I'll go into greater detail later on custom audiences and creating these look alikes and retargeting audiences. But this is just a quick example of how you can use a broad audience, a potential reach of one million plus to extract your potential customers. With Facebook ad targeting You can really target your audience in so many ways, whether it's location or demographics, age or gender, we can target users interests such as hobbies or recent activity searches. What do users do in their past time? What is their career? What is their education target by their college or school? We can target behaviors like what websites they're searching or shopping on. What is their income level? What Facebook pages did they like or engage with? I love this targeting option because if there is a brand similar to yours that is most likely your competition, why not market directly to those people? See if you can pull some of those people away to your brand instead. So really sit down and define your target audience. You should be able describe your perfect customer down to the very little detail so you will be able to have greater success with Facebook ads. So with this course, you will not only learn how to advertise to all these different audiences, but also with accuracy and affordability. I am all about return on marketing, investment. Making your dollar stretch is very viable with Facebook cats. So whether this is your first or 500 Facebook ad, we'll be teaching you tips on how to get the best results from each type of at which leads me to my final point testing. I use a be split testing to find out which type of ad or variable is converting the best with my audience. So again, at that objective level, the first step I just talked along that creates split test option again. I'll go into great detail in this later. The key to Facebook ad optimization is testing. What I love about Facebook is that it has rate built in data reporting right in your Facebook ads manager, so you can break down ads specifically by whatever your conversion metric is in order to see your results and your return on marketing investment. Did people engage with your ad? Which add image did they engage with? Did people make a purchase? Did people opt into your email list? Whatever your conversion metric is, you can select that column or breakdown and measure it right here in your Facebook reporting. And now the final step will cover in this course is creating the actual Facebook at it is on this final step, Roy will teach you the strategies I use for creating actual Facebook ads that convert your goal is to create content images, videos and text that your potential customers will want to engage with when they see your ad. So to learn more about how to reach your future customers and fans, go to facebook dot com slash business slash ads. So just one more thing Before I go, I just wanted to show a difference. I just want to show you the ads manager user interface throughout the year. 2020 Facebook is going to be updating. This adds manager to a new user interface, so just know, throughout this course I will be using that new interface. But there's not much that changed. So, as you can see in the menu here, adds manager on the ads manager page the tabs for each a level of your ad, the campaign level, the ad set level. The ads level appear up here in the old user interface. In the new user interface. Same thing campaigns add sets, ads, but this you had to select the campaign and then expanded over here toe edit it at each level Campaign ads at at. In the new user interface, you don't have to select it. You can, and quick at it. But you have the option to look at it right here in this main user interface feed so it can expand down. As you can see, this is the campaign level below this. He adds that level and below it, the ad level so we can choose to edit at any level at it at it at it, or we can do the same. Kind of like the old user interface. Select what we want to head at the ad and edit. And now this menu expands out, and I could do the same thing here. Oh, whoops. I wanted to edit the ad set. I can select the ad set right here. Or I could have just clicked at it right here so we can edit it right from here and publish our updates. Close this and it re expands this whole thing so we can go back. Oh, we were editing the ad. So we're now on the ad tab. Just kind of like this. So it's pretty much the same user interface. So the ads tab, Let's go back to the campaigns tab, okay, and let's collapse those. So other than that, this user interface isn't very different from the old. The old user interface includes the same columns and breakdowns, columns and breakdowns. If I want to duplicate something same thing, expand what I want to duplicate the campaign, the ad set. Same thing over here. Duplicate. I can just go to each level select duplicate. So truly the main difference is the edit function. Yes, we can select or at it here, and it expands. So similarly, you just have to toggle at each level, check market each level and then click the edit button to expand this many. Or you can do it manually. Up here, expand this menu so we'll close this edit and just know we will be working from this new user interface throughout the course because Facebook will be updating yours throughout. 2020 4. FACEBOOK ADS FUNNEL : Facebook ads funnel. The goal is to work customers down your sales funnel and warm them up to your brand or product in the process. First, make the customer aware and interested in what you're offering. Second, retarget thes warm customers provide value, build trust and collect leads. Finally, re target and convert this lead into a sale. No matter what your sales funnel is leading to, you need to identify your end goal. This can be signing up for a newsletter or a webinar selling a service or a physical product. Growing your email list, increasing your website traffic or even promoting an event. Not many people go from zero to sail instantly, so you need a warmth e user up first and build an online relationship with them by building your brand awareness and sharing your products and service benefits with them. Once they're aware of your brand, continue to provide value for free. For example, we offer a free marketing course in order to capture leads, which leads me to my next one. Capturing leads via your lead magnet or give away the lead can simply be a user who visited your website and lives in your Facebook custom audience, which you can retarget in future ads. Or the lead could be an email address, which you can contact up cell and remark to again and again. Finally, retargeting this lead to convert into a sale or whatever your goal is. Next split test. When I say split test throughout this course, I mean literally split test separate campaigns. Add sets, ads, images, text everything one variable at a time. Remember biology class in high school. To test any hypothesis, you need to compare a single variable the test group versus another single variable the control group. Then you can view the results and see which variation worked more in your favor. So for Facebook ads, this means optimizing for your key metric, such as Lois, cost per lead, lowest cost per click, most conversions and so on. So you want to split test everything. Your Facebook ad objectives, the detailed targeting ad copy, add images, videos and so on. So a pro tip here make sure to test only one variable at a time in each ad campaign ad set or add Seacon clearly determine which variation equalled the best results. This is my most common funnel. You can add steps as you like to further optimize your own funnel. Typically, you should have multiple funnels and lead capture pages and offers that you can split test to see what your customers prefer. So typically at the top of funnel, I have a Facebook ad that directs people to my free, valuable content on my website. Next, I will retarget this warm website visitor audience with a free opt in offer like my free course. Then I'll send the thank you email along with that free item to this new opted in user. They'll set up a drip email campaign that provides further free value, such as another blawg post. Another video. I'm building that trust and rapport. Finally, I will email and create a retargeting Facebook campaign of this opted enlist with the paid offer, my paid course or my paid services. See how the relationship has been built As the customer works down this funnel. We're working them from cold toe, warm toe hot. So my number one Facebook funnel. I like to start with a great pillar. Blawg Post. This is a 1000 plus word Blawg post, giving immense value in my niche. So I will pace the intro of this block post into the Facebook traffic objectives ad copy and make sure to finish that ad copy with a strong called the action or a final sentence, leaving the reader wanting more. Next, I will retarget the users that visited my website via custom audiences. Retargeting just means showing an ad to someone who has already engaged with your content. I eat the people who visited my website or watch the Facebook video or subscribe to an email list. I do retargeting via Facebook, custom audiences and the Facebook pixel with the Facebook pixel installed on my website. I contract visitors and in create custom audiences off those users who visited specific you are else on my website. I can also make many more cool custom audiences such as email list content engagement. We'll delve deeper into this later, So to create a Facebook custom audience, just log into your ads manager account at business dot facebook dot com and select audiences in the top left menu. So if you're an advertiser, this is your menu user interface. So under assets, click audiences. If you're the business manager owner, your menu user interface will be under advertised quick audiences. So in this audience is page. Click the create audience button in the top left in the drop down select custom audience in this pop up select website traffic. I know in this pop up, click the drop down here of all website visitors and in that drop down select people who visited specific Web pages. So you want to create an audience of users who visit your top of funnel content i e. A pillar blawg post, which is typically 1000 word block post that provides a ton of value for free. Here's an example coursing be dot com slash free dash back links. One note. Here I have found that tracking your Ailes cause airs in euro equals audiences. So, as you can see, I chose your l contains. And then in the field, I put the full your l and the U. R L path just to ensure I'm capturing that entire audience. Next, make sure to name your custom audience for easy future identification when creating Facebook ads. So, as you can see I've created in, you adhere and we're on the ad set level. So under custom audiences. We can select this audience. We just create it. So my number two favorite Facebook funnel includes videos, so make sure to split. Test your top of funnel, add content when you're seeking to build brand awareness to a cold audience or these air people that are new to your brand. Don't assume that they will all love the same pillar Blawg post as I always say, Test test test. But that said, I have had a lot of success with video ads for this initial awareness or first touch point with that new potential customer. Then I will re target people who watch over 50% of my top of funnel video ad. Yes, there is a custom audience for video engagement. So again, on the audiences page, click Create audience, select custom audience and in this pop up, select the video option in the engagement field. Select the type of content engagement you want. Now this is a great area for you to split test to see if different engagement levels you different results. But I see the best results for people who have watched at 50% of your video, so now I have that selected. Next. Select your video, then set the number of past days. You want to track these users. I like to use 90 day audiences to have a larger custom audience size for retargeting. Finally name that audience. Now we number three Facebook funnel conversion. So I want to re target thes warm users by selecting my custom audience under the ad set level in a new Facebook conversion objective campaign, I will direct the traffic toward a lead capture page on my website, where I am offering something for free in exchange for the user to opt in by opt in. I mean, the user exchanges their email for X y Z value proposition. My opt in item or lead magnate or give away is a free marketing course. Maybe your customers will prefer a free E book. Ah, coupon or free trial of free video free consulting, a free webinar, a free product or service. Just make sure to split test to see what free item is converting best for your target market. So pro tip here I will also split test targeting this warm custom audience with a Facebook traffic objective campaign. So this is directing traffic to that same often page of my website versus ah Facebook Lead generation objective campaign, therefore, not forcing the user to leave Facebook toe opt in. So I split testing these three campaign objectives. We can identify which objective drives the lowest cost per opt in so again, Once you create an ad at the ad set level, find your custom audience you created another great warm audience idea. To test is targeting users who like your Facebook page or friends of people who like your page. You can select this via the connections option at the ads that level someone. Number four Facebook funnel email. Next, I will follow up with my email leads via an automated email sequence. You can go to course envy dot com and search convert kit toe. Learn more about email automation. So in this email sequence, I will thank them for signing up for my free many course and provide them with a link to the course. Then, in two days, I will follow up with another email offering more value, such as another pillar blawg post with a ton of free value. By this point, the user is very warm. They trust you you're building report. You're starting to build an online relationship, and at this point they should be very happy. With all this free value you have provided them. So it's now I will email them my course bundle for sale with a time sensitive coupon to create a sense of urgency. This will be where you promote your product or service for sale. That makes sense for this specific lead in case they opened my email but got busy with life and didn't make the purchase. I will also retarget this list of emails via a hot leads custom audience in a new Facebook ad campaign promoting my course for sale. You can create this a new custom audience of emails via the customer list option while creating a new custom audience on Facebook. As you can see on the audiences page, create audience, create custom audience customer list. So all along the way, as I work people down this funnel, I am split testing campaigns one variable at a time at all three levels, objective ad set and the ad toe optimize for my key metrics, which is typically seeking the lowest cost per conversion. I am also shutting off nonperforming ads at each step of this funnel. Every 2 to 3 days, I'm shutting off things that are too expensive, nonperforming and so on. Once I find winning ads using all the variables I've tested, I will slowly scale up their budget 20 to 30% every 2 to 3 days until I am at a daily budget. I am comfortable spending. I am constantly testing, adds, to find more audiences and obtained cheaper results. But once you get a few of these winning ads, they truly can become evergreen or lifelong ads for you. So who is your target market? The only step of your funnel that can be broad is the first step or the top of funnel. This is you putting your brand out there toe, learn more about what works, who is engaging with it, and so on. Every step of the funnel there after must be laser focused on who your target market is not only in your ads at level targeting, but also in your ad copy. We're converting cold traffic. They don't know you or your product into a warm traffic. They've clicked or engaged with your content, and then into sales or hot traffic. These air potential lifelong customers you can up, sell and re market to again and again and also create a lookalike audience off. What is a look like audience? Facebook creates your look alike audience by finding new people on Facebook who are similar to your existing audiences. I love using look alikes for my top of funnel targeting. So again we're on the audiences page. Create audience in that drop down select lookalike audience. So in this looks like audience pop up, we can select our data source or custom audience toe. Let Facebook create an audience for us. My best performing lookalike audiences use my email list, my custom audience website traffic and my Facebook page fans. One of my favorites is my custom audience website traffic of people who have made a purchase. I'll let Facebook go out and find other people who look like my exact pain customers. Then I will select my target location and then typically said it to it the smallest lookalike audience size of 1%. Typically, the narrower the audience on Facebook, the more expensive it is to target via ads to start very broad at the top of the funnel. A pro tip here. Split test targeting different, detailed targeting your competitors demographics at the ad set level to see which target market derives the best results for your ads so detailed targeting appears under the ad set level under audience. Now, Facebook doesn't have all Facebook pages listed under detailed targeting. So if your competitors page isn't listed here when you search, no worries just target broader and then create your own custom audiences and look alike audiences with the engagement you get from these broad one million plus sized audiences, so don't start to narrow at the top of funnel. I'd rather You Start is Barad is targeting an entire country at the top of funnel, then miss out on potential customers. For example, I'm only targeting the country. United States. No custom audiences selected, no detailed targeting. I'm selecting all gender all age. This is a perfect top of funnel ad or for products or services. You're unsure of your target market. For as you can see under potential reach. This is what I call a broad audience. 230 million people. So now it's some homework for you. Your target market is another great area to split test to see who are your highest converters. I eat sales. Take some time to sit down and describe your perfect customer in great detail. What is their age? Gender relationship? Status, location, hobby, job title? What organizations or groups Are they? A member off? What's their favorite TV show? What blog's do they read? Well, podcast. Did they listen to well, Facebook pages of do they like and follow what stores into the shop at Create this perfect description or avatar of your customer so you can use these targeting options while creating Facebook ads. Next, customize your ad copy. I suggest targeting each stage of the user directly with custom ad copy. Are they cold, warm or returning customers? For example, in your warm audience retargeting ads. You know certain info about this user, such as the navigated two x y Z block post, so you can mention that in your retargeting ad to personalize this ad Copy. So an example. I hope you enjoyed my blawg post on how to sell on Amazon, but I wanted to take it one step further for you. I want to give you my Amazon FB A mastery course for free. Now talk about great ad copy to re engage those people and capture their lead information. Another great area to split test in your Facebook ads. His placement placement is under the ads that level of your campaign, and it enables you to choose where your ads show up, such as Facebook News Feed, Facebook Messenger, Facebook stories, Instagram feed an instagram stories. I typically used the automatic placement option as Facebook's algorithm and user data. Knowledge usually gets me the best return on ad spend. But if you know you only want your ad to display on Instagram, you can choose that here. Next. Follow the rules. Facebook has an ever changing set of ad policies. Sort of prevent your Facebook ad account from being suspended. Make sure to read updated Facebook ad policies every quarter. Go to facebook dot com slash policies slash ads. Now if your Facebook ad account is ever disabled, don't worry. Just contact Facebook ads. Support facebook dot com slash facebook ads Support. Now let me walk you through an actual full Facebook funnel. First, I will split test top of funnel content to Barad. One million plus potential reach audiences and to narrow audiences. For example, sometimes I will split test targeting an ultra narrowed audience of 20,000 people and who will help perform a broad audience for me. But I wanted have ever known that if I didn't test them at this top of funnel testing stage for these ads, I will use a traffic objective and split test one variable at a time for 3 to 7 days at the ad set and add level. Things I tested include vary in detail targeting, add text, copy and add media such as images versus video. My goal was to find a balance of low cost per add to cart but also highly relevant ads. So, as you can see, I achieved the low cost, sporadic art. But to see how the ads relevance was, we need to expand the ad sets to reveal the ads under a Chad set. So just click that little arrow next to the ad set name. So I want the audience engaging with my ad and getting average to above average relevant scores. So of these five ads under this ad set, I see two clear winners with great relevant scores and a low cost per result. So I will toggle off these three losing campaigns and then scale up the budget on these two winner campaigns. Next, I will split test middle of funnel content targeted at the custom audience of website traffic people who went to my top of funnel pillar content page. Remember, this is a warm audience for these ads. I will use a conversion objective with the conversion leads and split test one variable at a time for 3 to 7 days at the ad level since we're on Lee targeting our custom audience at the outset level. Things they tested for this include varying add text copy and add media image versus video . Next, I will analyze these ads to see which is producing the most conversions for this ad campaign. My final step for the bottom of funnel ad is again a conversion objective with the conversion purchases. Then, if he adds that level, I will split tests retargeting a hot audience such as Leeds that opted in for my free item in the last conversion campaign or people who added something to their cart on the website but didn't make a purchase 5. The Ultimate Guide to Creating Facebook Ads : this tutorial will help you learn how to create the proper ads on Facebook that will help grow your business. So to learn more about Facebook advertising, go to facebook dot com slash business. So Facebook ads begins with Facebook ads manager, and this is at business dot facebook dot com slash adds manager. Many students are worried about their friends seeing their ads or business Facebook page. So first off, Facebook ads and your Facebook page are separate from your personal Facebook profile. Your personal Facebook profile is just needed to create a Facebook page and this Facebook business manager, which is just linked with your personal account, log in information and not publishing to your friends. Unless, of course, you invite your friends to your business page or target them via Facebook ads. That said, you do need to create your business Facebook Page first before creating a Facebook ad. You can do this directly at facebook dot com slash pages slash creation. So now, as for Facebook ad creation levels or steps, I'll refer to these three levels often throughout the course, the first level being campaign level. This is where you set your ad objective. The second level the ad set level. This is where you set your audience. You're targeting your budget, your schedule in your placement and finally, the third level. This is the ad level where you create your ad. So Step one or Level one campaign objective. Your Facebook ad campaign objective is where you select what you want people to do when they encounter your Facebook ad. When you create Facebook ads, your first step is choosing your objective. Think of Facebook ads as a giant set of funnels at the top of the funnel. You were building awareness about your brand and finding new potential customers. As you work people down the funnel, you want to direct them to take action, such as make a purchase or sign up for X Y Z. Using the correct campaign objective will hope you convert customers at each step of the funnel. For example, if you want to drive people to your website, you will create a Facebook ad campaign with a traffic objective. So Step two or level to add set your Facebook ads set is the step at which you select your targeting audience. Location, age, language, gender, interest placement, budget schedule and MAWR for your Facebook campaign editing, your ad set will change the potential reach of your ad campaign. Smaller audiences will cost more to reach, but typically increase your ad relevancy. Since your ads can be laser focused, these are great for conversion objectives. Smaller niche audiences that you're looking to convert while broad audiences. One million plus reach will be a lower cost to target and her better for top of funnel or first touch point ads. Now Step three or Level three is the ad itself. Your Facebook ad is the step at which you create your actual ad. Select your media. Your format links your call to action and mawr for your Facebook at. So, depending on your campaign objective, you can select varying formats for your ad, including image, video, slideshow care, cell collection and instant experience will be providing this. Pdf with this lecture. So just make sure to bookmark these hyperlinks for future reference as Facebook ads, specs and image sizes and video sizes are constantly changing. So now let's create a Facebook ad business dot facebook dot com slash adds manager. Click that green. Create button Step one. Select your campaign objective choosing the right objective. Remember when I compared selecting your Facebook ad objective to a funnel depending on where your customer is in the buying cycle and what your ads ultimate goal is, will help you decide which Facebook campaign objective to select. Are you building awareness? Are you looking for customers seeking further information on your products or services? Are you converting interested people or a warm audience to buy your product or service? Or let's say your goal is to increase sales. Here's some example. Add objectives to test for that first engagement objective. Create post with an offer, coupon or discount, and an increase engagement of these Facebook page posts. Next app. Install objectives. You can use these to increase installs of your mobile app. Then there's conversion objective increased website conversions. This could include sales sign ups. I do this by retargeting warm audiences or users that have interacted with your website or add in the past. And then I close the sale. For example, a promote an expiring coupon code that will create a sense of urgency to a warm audience. So they make that purchase finally message objective, connect with customers, answer their questions and drive them from interest to purchase. Campaign objective 1st 3 steps every time. So after clicking that green, create button on the ads manager page, the first step will always be to select your campaign objective. Once you select your objective, scroll down a bit and you will name the campaign name your Campaign for Easy Identification and Future Report Analysis. As you saw my example. CE Traffic Dash Men 18 30 Dash USA. I can quickly look at this and know I've created a course envy dot com Traffic Campaign objective Targeting men ages 18 to 30 Living in the USA. Next set. The campaign budget Whether you want daily or a lifetime budget campaign budget optimization distributes your budget across, adds to get you more results with campaign budget optimization. You set the overall daily or lifetime budget for the campaign you create. For example, if you create multiple ads or ads sets within this campaign, this is common. One split testing variables campaign budget optimization will optimally distribute your budget toe all of these ads. This means Facebook automatically optimizes for the best results and distributes your campaign budget in real time to achieve those results. So just click that I button next to any Facebook feature to expand the help menu. So here you can learn more about campaign budget optimization and how it works. You can also access the help menu at any time in your business manager by clicking that question mark button in the top right corner. The only time you will not use campaign budget optimization is when you want to create a split test. So until I haven't ad campaign optimized and I am confident about scaling up the daily budget because my ad is converting well, I will start with a small daily budget in order to split test many variables at once via multiple campaigns for just $5 per day per campaign. I see the best results from lowest cost for the campaign bid strategy. Dean just could continue to move on to the next level B ad set level. So what should your budget be? I always advise split testing. Many ad campaigns remember one variable per campaign at that rough 5 to $10 daily budget per campaign. As you begin to see winning campaigns emerge and you see a high ROM I or return on marketing investment, shut off the losing ads and continue to split. Test the winning variables until you haven't optimized and highly converting Facebook at So . These winning metrics are the average of all my current clients, so they may be different for your niche, but they should be a nice base point for you. First ad relevance. Anything greater than 60% which equals average to above average rating. You want your ad to be relevant to the audience you're targeting next cost per click. Your cost per click should be less than $1. Next click through rate. Anything greater than 2% is your goal next cost per lead less than $10? For most industries, this can be much higher, depending on your product or service is price. And finally, lead capture page conversions. This should be greater than 10%. Anybody landing on your page to capture that free item or free sign up, one in 10 should be converted. So how do you scale your budget? Once I have the winning variables identified and a highly converting ad running, then and only then will I slowly scale up the daily budget by 25% every 3 to 4 days or 50% once a week, never jumped from a $10 daily budget to $50 in a day. Facebook will just burn through your ad spend budget. You want to slowly turn up the ad spend on these winning campaigns, for example, $10 Week one for my daily budget. I would dial that up the next week. It would be $15 daily budget, then that next week dial it up a little more $22 for my daily budget. This way, you let Facebook grow with you and optimize correctly for your budget. How to create each type of Facebook campaign step by step first brand awareness. So our first objective brand awareness. So when you use this to increase awareness for your brand, you can do this on the platforms Facebook, instagram or messenger with the formats single image, single video carousel or slide ship. The only goal of this ad type is to increase brand recall lift. This is the number of people likely to remember your ads within two days as well as emotionally resonate with your target audience. Do not try to sell with brand awareness. This ad is for awareness on Lee. So think of this objective as a touch point. The first touch point a customer needs, on average. Seven touchpoints. This is them visually seeing your brand before remembering and purchasing from your business. So use this ad objective as your introduction or ongoing. Remember me ad When I teach clients about brand awareness, I used the comparison on Coca Cola. You don't see Coca Cola on sale ads. You see brand awareness ads for Coca Cola everywhere. So the next time you were thirsty, the seven touch points or 700 for Coca Cola will subliminally remind you to buy a Coke. So some best practices for brand awareness This video is a prime example of brand awareness . It has subtle uses of the brand under armour in the video, which makes the audience associate talent and skill to that brand. This objective is for promoting your emotion provoking videos stories connected to your brand. If your brain doesn't have a story or logo that will resonate yet, the next best thing is to promote X y Z, whether that's a pillar blawg post, a service, a trial, a newsletter any book a webinar for free so people can learn more about your brand. So we're on step to the ad set for brand awareness. First, you wanna name your ad set to describe your targeting options. This will make reviewing your ads performance and identifying winning variables in your Facebook ads, reporting much easier and quicker in the future it is on. This adds that level that we will select our target audience for this ad campaign to keep your targeting broad with brand awareness ads. Remember, this is our first touch point with this potential customer. Were in the discovery phase of identifying are perfect target audience to stay broad. I will just use my Facebook page insights to see the demographics. So for this brand awareness ad, I will target men Onley ages 18 to 34 worldwide so you can navigate to these insights. Go to facebook dot com slash your page user name slash insights And then, in that left sidebar on the insights page. Click people. There you go. You can see course NB 77% men 37% 18 to 24 age and 28% age 25 to 34. So, based on my Facebook page insights, I set the ad targeting for this top of funneled brand awareness at as you see locations worldwide. Age 18 to 34. Gender, men, language, English all. If you want to target a truly new audience, make sure to exclude people who have already liked or followed your Facebook page via the connections. Option. Also on this ad set level, another great connection targeting I like to test is friends of people who like your page app. So just click that connections at a connection type menu under Facebook pages. Friends of people who like your page next as we keep scrolling down in this ad set level is placements. So, depending on your campaign objective, you can select what device in what platform your ad will appear on, including Facebook, instagram, their audience, network and messenger. Unless you only want to target a certain device or platform such as instagram or mobile, only leave the policeman selection as automatic placements as we see the best results from Facebook auto optimizing each campaign for the best placement. Facebook calls the different places. They can show your ad placements, removing placements will reduce the number of people your ad reaches. Automatic placement is recommended because this gives Facebook more flexibility to get you not only more results, but better results as itself optimizes your placements. A quick bro tip. Make sure your website is responsive and mobile friendly for Facebook ads, so open your website or Facebook ad landing page or L in the Google Chrome browser. Right. Click anywhere on the page and then select inspecting that menu and this bottom pop up will appear on the left side of it. Quick, this desktop slash mobile view toggle button and in your screen will toggle to a mobile view, so scroll your website and ensure it looks good on mobile. So still on the ad set level, scroll down further past placements and leave the budget and schedule section as the default. Unless you have an ad schedule preference, such as running ads around a sale schedule Now on the level three. The ad level again Name your ad to describe your exact add identity media called Action Text and Links. This will make reviewing your ads performance and identifying the winning variables in your Facebook ads, reporting just that much easier in the future. So first is identity. Select your Facebook page and INSTAGRAM account toe appear as this adds identity. Next is format. I get the best ROM I from video ads in brand awareness campaigns. Remember my under Armour Example. Now, if you don't have a video at minimum, try to test three image options. So select single image or video under this format section of the ad. Scroll down to the media section. Make sure you follow these media best practices for sizing your images and file types. When uploading these to split test multiple images in your campaign, I like to test 3 to 5 minimum with each campaign. Click this ad image option. So, as you see, I've added another image, I have add one add two. You can toggle between your images to see how they look in your ad preview via these two areas. Then you can toggle between placements to see how your ad looks in every view, such as Facebook, mobile, instagram and so on. The goal with brand awareness is to cast a large net and begin building custom audiences of people who resonate with your ad. For example, an audience of users who click your website your L called Action Button. Make sure to select at a website UL and turn on your Facebook pixel so you can build your custom audiences for future retargeting ads. Also, as far as the ad itself, I will cover ad copy best practices later in this lecture. One pro tip, though a great variable to split test on any type of campaign is this. Call to action button text so you can change it. Toe. Learn more download shop now testing something as little is that as increased my click through rate, our next campaign objective reach So in the campaign objective level. Select reach. So you use these to show your add to the maximum number of people in your audience. Reach ads. Work on Facebook, Instagram and messenger in the format of single image, single video carousel and slide show use. Reach campaigns to promote your business to a highly targeted group that you want to ensure all See your ad, for example, targeting everyone driving distance from your store or targeting a warm custom audience list of past customers that you want to reach entirely with the ad we're finally targeting people who have abandoned their carts on your website, so level to add set for this reach campaign. First, select your Facebook page til a link with your reach. Campaign reach Ads are perfect for reaching everyone near your store. Hence the word reach. They want to reach everyone, so under locations. Let's click that menu for my dentist clients. I will select people who live in this location so I don't target any users. Just visiting the city locations is a great area to split test to see if travelers versus people living in your city engage with your offer differently. So, as you can see, we can turn everyone in this location. People who live here people recently in this location or people travelling in this location . So I selected people who live in this location. Then I will select my local businesses Target address or city with a radius of a how for you know your customers will commute to you. So, for example, this client has multiple dog daycares in Huntington Beach, California So I will do a 10 mile radius around the entire city. Then it was select my audience targeting I want to reach everyone with the interests of dialogues for this reach. At so under detailed targeting I search dogs. Now scroll down further. In this ad set placements I'm gonna leave is automatic. But now look under optimization and spending controls. What is unique about the reach campaign is the ability to set a frequency cap. This keeps people from seeing your ad too often. Just enter the minimum number of days that should pass before someone sees her out again. Facebook is allowing you to spread your ad spent over a larger number of people without making customers too angry about seeing your ad too much. So I like to follow the one impression every seven days so they can see it. The ad once every week now on to the ad level. For this reach campaign, make sure to split test the single image versus a video ad. I am always surprised by what resonates and what doesn't from campaign to campaign again. When relevant, use a website your Elle, to drive people toe a website where you can collect that custom audience with your Facebook pixel for future retargeting ads. Next the traffic objective. So in the campaign objective page. Select traffic traffic adds air used to send people to your website or increase engagement with your APP. Traffic ads can be used on Facebook instagram, the audience network or messenger in the formats. Single image, single video, carousel, slide show or collection. The main way I put traffic objective adds to use for my clients is by growing their various custom audiences by driving traffic to your website that has a Facebook pixel installed on it and having a Facebook custom audience created to capture that traffic. You can not only retarget these warm custom audiences in the future, but also create lookalike audiences of them as well. For future split test ads, traffic equals website clicks. So as an example, if you're trying to get people to your e commerce store and browse your products, use a traffic campaign to direct people. Write to your website some best practices. The traffic objective is a great area to fine tune your perfect audience. What Target audience is engaging most with your contact test? Varying interest, split test, gender, age, location, everything. What ads are getting the highest relevant scores. Finally, add variables are driving the lowest cost for action. My goal is to split test variables toe. Find the perfect audience in the most relevant ads now on to the ad set level. For this traffic ad. First, select where you want to drive this traffic. I see the best results from using website traffic ads. As for dynamic, creative and offer, I will discuss these two options in greater detail later on. In this tutorial, detailed targeting is a great area to split test variables. For example, the interest marketing has 621 plus 1,000,000 people, so also, like my target location, us that age range both genders and marketing. So with just the location, age and the interest of marketing selected, this adds potential reach is 74 million people and with our current set daily budget, our ad will reach over 9000 people per day. You can also exclude or narrow your detailed targeting via the exclude people and narrow audience link test one variable at a time at the ads that level to see what targeting is driving the best results for your ads. For example, I chose to target parents all and narrow the targeting to Jesus parents that had an interest in cats but also excluded people who matched the interest of dogs. So this ad will target the 2.2 million people in the USA that are a parent like cats and have no interest in dogs. This is a perfect top of funnel audience to target for my client that sells cat themed Children games. Next, the ad set level for this traffic ad. One of my favourite traffic campaigns ad formats, is the carousel. But make sure to split test against single image and video campaigns as well. The priority of ads I create for clients is first video ads. I get the best results hands down for every type of campaign. Second, single image adds these air great for split testing those 3 to 5 and even mawr images to see which one performs the best. Which one gets the best clicks? The lowest cost per action and third favorite is this carousel at I Love to use Carousel ads as a way to discover my best performing image or video. Let me show you an example. So I selected carousel under format scroll down, and as you can see this 123 that is each carousel card. So selecting image or video Ah, headline a description and the U URL for each carousel card. And make sure to check this box at the bottom automatically show the best performing cards . First. It's a Facebook will auto rearrange of this 123 and more cards in the order of best performing. So as you can see in my ads manager here, I've expanded a carousel ads campaign. So with the carousel ad, I could identify which care, cell image or video drives the most clicks, then use that winner in a new campaign. So, as you can see, I split test eight different carousel cards in this campaign, and the clear winner is 80 clicks. This final carousel card drove the most engagement. So to see this breakdown in your ads, manager over in the top right of the screen the breakdown menu. Click that and under by action, select Carousel card Next engagement objective. So the objective level Select engagement. You'll use engagement ads to get people to engage with your Facebook page or Facebook page post. This includes post engagement or boosting post getting page likes and getting event responses and attendance. This works on the platform of Facebook instagram. But do you know event ads are not available on instagram in formats of single image, single video and slide show. So some best practices for engagement, organic reach or people who like to your Facebook page and see your Facebook page posts in their news feed has nearly flatlined on Facebook. Less than 10% of your Facebook page followers will organically see what you post on your Facebook page. Facebook is getting greedy, to say the least, and therefore you need to pay to get your content viewed. So this means you will need to create post engagement ads. But first, before post engagement ads. I like to build clout for my Facebook page via Facebook. Page likes. I get my clients to a minimum 1000 page likes before we do anything else. When a new potential customer sees your Facebook page, only has one or two likes, they will lose confidence in your brand, so build up your clout. Trust dependability first with Facebook Page likes. So we selecting engagement objective. And as you can see, we scroll down the engagement objective has three sub options to choose from post engagement page likes or event responses. So let's start with that page Likes Campaign. Facebook designed the lowest cost bid strategy to get you the lowest cost For Like I find using a big cap doesn't give your ad as much deliver ability. So stick with the default. Lowest cost did strategy. So now we're on the ad set level for this engagement page like So. First, select your Facebook page that you are seeking. Page likes four. I like to split test my page like campaigns via the detail targeting field in one campaign , I will target competitors pages. In another campaign. I will target work or job based demographics like this example. The split test ideas are endless. To find the best variables for your target market, you also want to make sure to exclude people who already like your page as that would be wasted. Ad. Spend its wonder connections. Facebook pages exclude people who like your page. Now scroll down further on this ad set to placements, I'll leave placements and the budget has default as I see the best results when Facebook Auto optimizes for the lowest cost for, like so on the ad level. For this engagement page like sad, you have the option under format for a single image or video. I like to create two campaigns and split test single image versus a video for my page, like adds to see which gets me the lowest cost per page. Like be direct with page like ad copy. You've users an instant reason to like your page, as you can see in our example, an emoji thumbs up like our page for tips on how to grow your instagram following great image leading down to that page like button. Now it's time to create post engagement ads. So again, back to the objective step quick engagement and then select post engagement. Some best practices for post engagement post engagement is on Lee meant to promote or boost a specific post on your Facebook page. If you have a website link in your post, note that this post engagement ad is not a two for one deal. Facebook is optimizing and targeting users more likely to engage. These are people who like comment and share. This ad isn't optimized for people clicking on a link to your website. So while it's okay to have a link in your post you promote, it is best to keep the user right on Facebook for the best are when my on post engagement ads. If you want traffic to your website, use the traffic or conversions objectives as their optimized to do that, as opposed to this post engagement, which is optimized to get those likes comments and shares. So now we're on the ants that level for that post engagement ad. Three. Campaign split tests I like to create and find the best results from include First Target, a look like audience of your current Facebook page followers. My second Go to Go Barad and target your competitors Facebook page or similar if they don't appear in detail targeting and enable the expand option. Number three. Target. Just your current Facebook page Followers via the connections option. So let's do that first example. Number one Facebook page look alike audience. If you don't already have a look like audience created of your Facebook page, you can do this right within your ad set via the Create New link. Under the custom audience, feel so click that create new in the drop down select lookalike audience. Now in this creator look like audience. Pop up. Select your Facebook page audience, select the audience, location and the audience size. I see the best results from 1%. So we've created that. Now that look like is our target custom audience. This is agreed ad for finding people that are similar to your current people who like your page. So now Number two target competitors with the expand option targeting your direct competitors and checking the expand. Your detailed targeting box will enable Facebook to find users similar to your current detail. Targeting this is a great top of funnel add. I used to build my custom audiences, which I can then retarget with conversion ads or create lookalike audiences off for future testing. So here's my competitors Under detailed targeting Khan Academy skill. Share you to me and then I check that box. Expand your detailed targeting so Facebook will go find other pages like these three pages I supplied and now that third favorite option for post engagement ads. Target your current Facebook page fans. Users who already like your Facebook page is a warm audience that will beam or likely to engage with your posts. So under connections, select Facebook page people who like your page select your page. Next. Still, on this ad set level under budget and schedule. Always leave this set to post engagement. Otherwise, your cost per engagement. These likes these comments and shares real increase. Now, On the ad level, you have two options for selecting post to boost. First, you can use an existing post that has already published on your Facebook page. This is the most common. Or you can create a new post that is known as a dark post or unpublished post that is Onley promoted as a post engagement. Add to your target audience of choice for this ad. The Post is not actually posted to your Facebook page. Hints the name unpublished Post. This is a strategy I use to test post content first to see what gets the most engagement. Then I will post those best on published post to my Facebook page, so just click that plus sign right there under Creative in this pop up, create and save your unpublished post. Once you create an unpublished post that drives a ton of post engagement and you want to post it to your Facebook page? Just follow these steps in your ads manager menu. Navigate to Page Posts, which is at business that facebook dot com slash adds manager slash pages. It's on this page Post page select this unpublished post. So click that check box and then click the Actions menu. And in that drop down select publish the final engagement campaign type is event responses . So now we're on the ad level for this event. Response. For these event response ads, you will need to have an event already created. Type your event name or interests. Facebook URL right into this event field. If your event does not have an online ticket link or if it's already expired, this cannot be promoted. So to create an event, view your Facebook page. Select the event option above that, create postbox so where you write in your post on your page, just click that event button in this pop up of new event for your page, completely fill out the new event details and then click the publish button. Do you notice the ticket You are out. That's where you can add a link to your ticketing website. Make it as easy as possible for people to buy tickets to your event. Integrate your Facebook event with one of these top rated ticket sales providers. Such a shop of I event Be or eventbrite. My best ROM I for my clients with events is to target past customers via the custom audience customer file option, and I will use email addresses of these past customers. Ah, great split test campaign to compare against for events is creating the look alike audience of these past customers, then targeting just the location of that event at the ad set level. So, for example, here's are targeting of a lookalike audience of our current customers and then I target them in the location of our event. Los Angeles 25 Mile radius. Next app. Install objective. So select the campaign Objective APP installs app. Install ads are used to direct people to an APP store where they can download your app. You can promote the's on the platform of Facebook instagram, the audience network or messenger via the format of single image, single video carousel or slideshow app. Install ads require the Facebook sdk to be installed on the mobile app and for the app to be listed on Facebook. Well performing this installation have your web developer register your mobile app For proper tracking of your app. Install ads share these links with your app developer First, the APP set up for us DK link second the register Your mobile app four app ads So I only adds that level for app installs under the app option click that APP store menu In this drop down select the APP store your app is located on So if you have the same app for IOS for android you do have to create one ad for each varying app Once you have that selected just paste in the u r l of your app Next you can scroll down to audience, fill out the targeting you want and then on down to placements. Still, in this ad, set level APP installs our ads that you need to split test campaigns placement and devices with I see my highest return from placements on instagram on Lee ads Next select devices you want your ads to appear on? Also, make sure you know what os or operating system version your app works on and specify that as well. Pro tip. Here I have seen my clients. APP installs increase by up to 10 x when I simply toggle on Onley win connected to WiFi option. Think about it. When you were a WiFi, you were much more likely to install a nap. Now on to the ad level. For this app installs at another area you can split test for app. Install ads is image versus video. I personally see the best ROM I from simple screen recordings, videos of me using the APP, so just Google how to record the screen on your insert phone type. Here's a direct link to do this for an Apple iPhone, so I will just start by clicking the APP and then navigating, playing in the APP, showing people what it's like to use this app and why they should use it. Next. Video views select the campaign objective video views these air used to promote video views in these videos. Consider using comedy behind the scenes footage product infomercials, customer testimonials, anything to bring awareness about your brand in a video format. Video views can be promoted on the platform Facebook instagram or audience network view the format. Single video carousel or slideshow. Many of my clients ask me why use a video views campaign when I can upload a video to nearly every other campaign objective? That is correct. But this objective is literally optimized for just getting videos. Increased views Facebook is favoring video content uploaded directly to their platform more and more over users just sharing a YouTube link, so you should take advantage of this. Never share YouTube link on your Facebook page of your content, rather uploaded directly to your Facebook page and use a video views add to give it a boost . So best practice for video views. View ads are great for targeting cold audiences. Remember, Cold is someone who has never seen your product or brand before. While a warm audience is someone who is engaged with your brand already and a hot audience is one that has taken action. I eat added to car purchased and so on. Video view ads are a perfect first touch point with your future customer. This is a way for you to get potential customers to see your product logo business and then re target them with a different ad by creating a custom audience off people who engaged with your video at different levels, such as link the viewing. So go to your Facebook page in that right, a postbox posted video to your Facebook page. Upload your video at your title in details and publish your video week for your video to upload to your Facebook page video library. And now we're back in ads. Manager We selected video views. Is our objective wrong? The ads that level So remember, with Facebook ads, the broader the targeting, the cheaper this smaller, the potential reach, the more expensive. So to get cheaper video views, I will target a broad audience, such as marketing as the interest in my entire target market of the United States. So this is 75 million total potential reach. So at the ad level of this video views, click the add video button under media. In this select videos pop up in that top menu, click van and in the drop down click page videos and in select the video you just uploaded to your Facebook page. I always suggest referring to your website in videos so you have a relevant website. You're out. You can direct this video of you traffic to after they watch your video or during their watching. For example, we're promoting a long form video on how to create retargeting ads. But during the video, I also mentioned We offer adds management services and then I promote that again in our headline. Let us manage your retargeting ads for you. And then I have the called action button sign up at a website Your L paced in are linked to our ads management services, So I'm getting views on my video. People are learning how to create Facebook retargeting ads. I'm building brand awareness for course envy. This is a win win win. Now. You can also create a slideshow with images. If you don't have a video, let me show you how to combine images and text. So in this papa video creation kit, create your own slideshow or choose from a template. Slide shows are a great way to describe your products via images and text slides. As you can see, my seen two of this slide show is an image of an herbs product. We have grow herbs at home, so until you can create videos. Slide shows is a great alternative because moving images just perform better and Facebook ads next lead generation ads. So select the campaign objective Lead generation. These were used to collect lead info, such as phone numbers and email addresses from people interested in your business. These could be promoted on platforms of Facebook, instagram and messenger in the format of single image, single video, carousel or slideshow. Facebook users don't like leaving the platform there on Facebook for a reason. So the lead generation ad is in place to keep your potential customers on Facebook while they supply their information to you in exchange for your value offer, such as free services, e book, consultation call and so on. Once a leader submitted the leads data, the fields you collected on your lead generation of form will be available in the Forms library under publishing tools on your Facebook page. So that's found at facebook dot com Page user name slash publishing underscore tools. So, as you can see on the course and the Facebook page, I click the publishing tools page in the top nab our It may be under your more menu, and then in that left sidebar lead adds forms forms. Library So you can download the lead details to a CSP file for up to 90 days from the time they're submitted by a user, or you can connect the leads directly to your CRM system. Just click that connect your CRN link. Split test legion versus conversions. Lead generation ads are great for split testing against conversion adds that direct users to your websites lead Capture page The Facebook objective with the higher lead conversion rate. Truly various 50 50 for my clients, so these two objectives are worth split testing for your niche. Some people prefer staying on Facebook to give you their information. I e. Lee generation ads while some people don't mind going to your website and filling out their email and phone number and whatever else in your lead capture page via a conversion ad with the conversion of lead. So as for the Lee Generation ad, the main difference is on the ad level. You will create the instant form that you will use to capture the information you need from your leads. Make sure to watch our entire lecture on lead gen ads later in this course next is the message is objective. Once on the campaign Objective page Select messages. These ads are used to get more people to have conversations with your business in answer customer questions. You can use these ads on the platforms of Facebook, instagram or messenger in the ad format of a single image, single video carousel or slideshow. 6. Installing the Facebook Pixel : once you're logged in just in the top, left here in this menu under events manager click pixel And then in this drop down, select the pixel you want to install. So we'll be installing for this clients at account. I've already created their Facebook page I've already created there at account. Now we need to create a pixel to install on the website to start tracking all their various traffic so I can create custom audiences, track the standard events and then re target them via Facebook ads. So first, we just need to create a pixel. So click this created pixel. Well, just name it their website. That's fine. Should go over, click their websites, pace that in create There we go. We've created are pixel. Now we need to make it work by installing this code on the website. So do we want to set it up manually or set it up with WordPress? Say, if you're not sure where you don't have time to install it right now, that's fine. Let's close this and we can always come back to this pixel page. Click this set up pixel or right here, set up install pixel. So Here's our options. Facebook picked up that this is a WordPress blawg, but say they got this wrong. We can browse the other partners such as Shopify who Commerce Wick, squarespace and so on. But it is indeed a WordPress, and I prefer using their partner option over installing it manually. So we'll set this up. WordPress, here we go. So now we're downloading the plug in. That includes our specific new pixel for this website. So this is a wordpress plugging that installs this pixel on this wordpress website. We'll download that. It's gonna be a zip file. Here we go. We'll just close that now come over to the website under plug ins, add new upload, plug in, so choose file and then go to your downloads and select that zip file. Yes, we have that zip file of selected click install now our Facebook pixel plug in installed. So we want to activate that plug in now to ensure we install that correctly under settings in this left sidebar Facebook pixel. And there we go. We have our Facebook pixel. And as for this, the advance matching this is going to become an automatic thing. So this may be irrelevant by the time you want to this video, but if it's still around, check this box click save and we're good. We have our Facebook pics installed, so we want to just follow through this. Go to settings. I just showed you everything here. Plug ins. Add new. Choose that file uploaded. Activate that plug in. Now we want to test and make sure the pixel was installed correctly. Enter the URL and send test traffic. Here we go. There's air traffic, it saying it's loading. We're checking in, making sure this pixel is firing when people go to the website. So yep, there it is active. By opening up that website, the pixel is fired and we've tracked an audience member so continue. And every year we have our pixel installed on our WORDPRESS website. So you can just close this click refresh. So our status is now active. So now we can begin to set up audiences create custom conversions, or we can even set up those standard events. So under set up, set up new events. So again, unless you're a coder or unless you hire one on up work, I don't advise using the manual install event code. But if you have that developer in place, great, you can use that feature. I like using and having my clients used. The Facebook event set up tool. We'll just click that now we just enter the Ural where we want to track our first event. So I know they have this page, so we'll copy this one. We know this is equivalent to a lead us. Well, pace that end. Open website. Okay, So as you can see, here's the Facebook events at up tool. So what events occur on this page? So for this specific page, my client is seeking people to click on this button so we'll do exactly that. Click plus track, new button. So here we go. We're clicking on this highlighted button to set up our event, select an event. And now here's our standard event options. What we want to track when people click on this button seeking scroll down, See what a standard events are available here. So depending on what you're trying to track, this could fall under the view content. This also could be a lead. It really depends on how you structure your audiences and what you prefer for the various jargon when creating future Facebook ads. So would you rather treat people who click this button as a lead? This is a warmly This is somebody I can re market, too. Or do you want leads to equate actual email conversions? I captured their email address when they subscribed to a newsletter, for example, so some people would call that a lead. But some people would call simply clicks on a website of potential lead. So really depends on what you prefer calling these events. But for me, I agree with the description of a lead is someone who has exchange something, such as an email address. So I would call this just simply a view content standard event. So will confirm that. And there is one more button on this page. It's a track New button Scroll down here. Rio Select event Again. This is a few content for me. There we go. So on this page we now have two standard events set up view content, tracking people who clicked the learn how button and a view content standard event for people who click the sign up button so we'll finish set up. We're happy with this for now. Click, Finish. Skip this rating. Okay, Great. Now back to Facebook Event set up complete. Let's test those events. So again, enter that You are l that you want to test the events on the standard events, open that website and click these buttons. So go back, scroll down and click that button as well. Okay. So as you can see, we just tracked some recent activity. We click this view contents, we can expand that. This sign up button was clicked and here the learn how button was clicked. So currently my client on Lee has these two standard events they want to track on their website. But if I want to add future events very easily, come back to this set up, set up new events, and again use the Facebook event set up tool toe, add more events to specific web pages on your website. So for now, I'm fine with just leaving these to view content standard events. And then obviously there's the page view. That's the base pixel code. Every base pixel code includes the page view event because that's the generic overall website. So what Page was viewed 7. 1 CREATE AN AD PART 1: Hi. In this video, I'm gonna show you how you can create your first Facebook ad use in the ads manager. Okay, on there's two ways you can access that. The first time I show you is through your Facebook profile, which is what you see right now. So go ahead and log into your Facebook account. And then when you get to the home screen, you will see an option on the left hand side on your desktop and then where it says create , click on add. Okay, so this will take you into the ads manager through your personal account. Okay, so this is where you will see. Okay, so this is ah, more kind off, wizard based approach to launching an advocate on. I'll show you, um, the other way. Which is how the parent is to work. Although the parent has gone, the functionality is still there. Okay, so, inside off your ad manager account, the first thing Facebook is gonna ask you is choosing your objective. Okay, so this is key to the success off. Any Facebook advocate you to know what your objective is. So think about what kind of traffic you're driving. Okay? if it's if you just want people to get to a landing page or website or store whatever is, you might want to consider just traffic. Okay? Just getting cheap clicks to your our website, right? Destination website. If you just want engagement on a post inside a Facebook group, then you might want to consider engagement. Okay, so this means people this will talk. You know, Facebook would optimize campaigns for people who are pickers, like us, people who comment a lot on Facebook posts. So you might want to consider engagement. Okay, on, if you're running some kind of you call my store or you wanna make some sales online, then you might want to consider the conversion campaign, okay? Because this will allow you to install a pixel on the thank you page. And so once a cell is generated, you will then see that cell inside of your Facebook reports. Okay, I'll go through that in a later video off. How to set the whole pound where you can see. Okay, So select any of these. I'm gonna go with conversions, and then could these tool tips you Obviously, you give it a name. Okay, so you can call your campaign whatever you want. Um, the kinds of things that I use in the campaigning, the touch lane is the type of campaign. So I will say it's a conversion campaign. Okay, so this is how I do it. Okay, So I would say on I do this in upper case, you don't have to. You know, by all means, do this however way you want, but I will call it conversions. And then if it's a like a e commerce store and we're selling some blue shoes, product is blue shoes. I'll call it Blue Shoes. I know which product is. And then if I'm targeting just only mobile traffic. All select a mobile, obviously, in the ad set. But I'll name it Marbach. So the point of the campaign name is that it will tell you instantly what type of campaign this is going to. This tells me it's a conversions campaign. I'm targeting the blue shoes on my e commerce store at its mobile only. Okay, there are some other useful features inside off Facebook that have been what released this year. The 1st 1 is create a spit test. Okay, So facebook will allow you to do a an A B test off your creative placement audience on delivery optimization strategies. Okay, I'll cover this in a in a later video, we will go into more depth. Okay, but basically, the emphasis on this is that you can set a budget on the campaign level on Facebook will then optimize based on the ads and the ads It. Okay, So if you're, for example, if your budgets were $500 for the entire campaign and you had five assets and I set one was producing the best results, um, then Facebook will automatically optimize aunt, spend more money on that campaign. Okay, well, obviously deliver more impressions, too, to that ad and adds it. Okay. And that's what split testing does. The 2nd 1 is a budget optimization. Okay, so you can actually now set up a budget on your campaign level. Okay, So the benefit of this is you don't need to manage your budget inside the ads. It's OK. Which will obviously save you a lot of work. Because if you have a campaign with 10 assets, you would have to check each ad set, you know, every day um, yeah, every other three, every day or every three days, depending on your management style. Whereas with a budget optimization kind of similar to the spit testing, it will actually look at the ads that are performing the best in terms off conversions or costs low, lowest cost per click or the lowest cost per engagement, depending depending on your campaign objective. And then it will optimize That adds it. Okay, so click on continuing it. Done. And then this is where you would call your asset, give you a name. Okay, let's go. Leave it like this for now, just to kind of keep this video short. But again, you know, just label that to whatever your targeting is against. If it is, if you are targeting the United States, make sure you put the United States in there. If you're spit testing across different countries so you can have U S A U S. Australia. See a for Canada until okay, just helps to keep things a little bit Tidier. Also, because there's a conversion campaign me to add a conversion event. So, you know, purchases Probably what we're gonna use here. This event is red because I don't use his account. But if you had purchase events firing consistently, this thought would be green. Okay, But you can You can use any event you want. Okay. If you wanted to track of you contents, use your view content. Okay. If you wanted to track Advocaat's used the idea. Cots. All right, I'm going to use purchases for this example. If you don't have an event or pixel set up, you can click on set up conversions on it will talk you through it on the pics on the Facebook wizard. Okay, he adds, manager, was it and we'll go through that on another video. Okay. Um, so yeah, so you have an option, obviously, off where you want to traffic by default. It's set to website, but you also have APS if you wanna send traffic to APS. Oh, app in stores. And then you also have a new one. Uh, well, ready the new placement off messenger. Okay, you can send people from ads into a message of conversation, okay? And this is great. If you've got a message about it's that kind of stuff because you can automate it as well. You can also drive conversions to offers, and we'll talk about that in another video you can just set up offers insight off Facebook on set. You know, you have to create some redemption codes. So when the trump you know, when the users go to these with the's offers, they can actually select it. Okay, so here's the kind of meat and bones off the targeting. All right, so you know a few options in terms off creating your at K. So this account is defaulted to United Kingdom. But let's just assume that most of you are in the United States again. So you would see the United States by default here. Okay, the locations you can select. Ah, there's a few by default. It's set to everyone in this location, but you can select all these if you wanted to Are depending on your you know what, type off your running, OK, but generally most of you are gonna use everyone in this location can just leave it at that . You can also set up state, so if you want to target specific states, you can do that too. Okay, So let's have a target in Florida. You can t just select Florida from mistake. And then obviously your wouldn't size will be narrow at the moment. It's at 16 million. As you can see here, Um, the other options you have is custom audiences. Okay, so we'll go to will go through that in another video, But you can actually set up a custom ordnances inside of Facebook. So if you had a buyer's list, for example, you can upload that as a custom audience. If you had a news letter, subscribers of this, you can upload that to Okay. And there's a lot more we could do inside of Facebook. And then, obviously, I will go through that in another video. Okay, so this is where you insert the custom audiences. This is also where you would select. You're looking like audiences as well. On I will go through. That was well on a separate video. The next thing you want to focus on is your age. OK, so who's your target age? Andi. Based on a demographic research, you will know this. Okay. And then after that, you want to select gender. Okay, So if you know that you're targeting, say, um, like lady shoes, right? You might want to start with ladies first. Okay, um, on go from there. Okay, so that's where the gender would come into play. You can also target languages. So somewhere like Florida, where, you know, there are a lot off Spanish speaking citizens you can actually select. Ah, Spanish from the list here. Okay, So if if you're running as just too the, um, people in Florida who only who speak Spanish because the copies in Spanish or the offers in Spanish or whatever it is, you can actually set up that here. Okay. And you can see the potential organ size is now down to 3.6 million from from from 16 months. Jerry, I keep this just blank. I don't I don't use that language is much color because, um, it just never comes up. OK, but that's entirely up to you and your campaign objectives. Okay, The deal detail targeting is where that you know, everything is done in terms of interest targeting. Okay. So you can target demographics, interest or behaviors. All right, so let's say we want to target taxi drivers in, um, Florida, who speak Spanish, right? We could target the job title which is a taxi cab driver. Okay, what can you say? Suggestions that Facebook gives us. So there's cab driver is, um but it taxi, which is an employer, so you can see that the actual interest type is now changing. OK, so this one is an employer, which is force under demographics category. This one's a job title, Okay. And you have many more options here. There are obviously the suggestion you suggested options on what I like to use is the audience insights inside of Facebook. Okay, to kind of really tell my audience and I'll show you how to do that in a separate video to So I had a few interests here that you want target. You can also exclude people. You can narrow the audience. So knowing on audience is called a flex interest targeting. Okay. So that what that means is that you can have two data sets. You can say to Facebook that you want everybody from this pull off interest. Andi, Everybody in the second set. Okay, so let's say we wanted to target say freelances, okay. As well interest rates. We wanted to win a target or cab drivers all text drivers are That must be freelancers. Okay, this is what you would do it. All right, So there's a very narrow audience. I'm just showing you, for example, purposes, but this is how you would make it now and effectively. What you're telling Facebook is you want people from any of these interests, Andi, they must include one of these. Okay, You can always see fill this up with more. But, um, you know, again depends on your objective in the campaign, and we wouldn't get out. Okay, Volley. In terms of interest targeting, you can actually expand the interests. Okay, so this isn't one are tested extensively? Because I don't like Facebook to, you know, tell me what I need to do, right? I'm having for them to optimize ads and campaigns, and that's it. That's fine, because he obviously knows the algorithm better than I do right. But in terms of expanding interests based off, whatever is in this, I don't really want it to to do that. But if you did, let's say you wanted Mawr interest. Like like the ones that you're targeting. The Facebook will automatically populate these. Okay, once the campaign is doing well, Okay. So generally, I keep this off, but if you wanted to, you can test it, okay? And then you have the connection types, and you cannot to target people who like your Facebook pages, Friends of people who like it pages, um, or you can exclude people who like your page. Ok, so this one is an interesting one, because you're if you're called prospecting, trying to find new people, two on ads to, you know, to get eyeballs to your business or your service or your product. Then you might want to exclude people who are ordered in page. Okay. For example, this could include a new customer offer. Okay. Now, obviously, if people are already, like, in your page, I do not deny on there might not necessarily be a new customer. Okay, so this is one that would you would take into consideration. Okay? They're also APS to same again with your naps on events. All right? And then if you have an audience that you like and use a lot, then you can also save the audience. Okay, so you just click on the same audience, give it a name, and then you can see the overview off discordance. Okay, So as this is good, if you run the same types off interests a lot on it will save you a lot of time. All right, so, um, finally, kind of bomb bomb of this at creation, you would sexual placements. Okay, so most of you will take the automatic placement as recommended by Facebook. But if you want to, you can edit your placement. So if you just wanted to target all mobile traffic, just click on im, OK? Just uncheck this one. All right? So this is now targeting or mobile traffic. And if you want to select specific platforms, you can do that too. Okay? And you can on tick and check whatever platform it is that you want to try. Okay? The ones you know, if your target all mobile devices or all android devices. OK, so if you have on offer or if you d like an absolute app install for a specific act the only works on android devices, this is something that you wanna consider. Okay. There's no point sending endured traffic toe IOS devices. OK, so it's gonna waste time. It's gonna waste your budget. You can also do only use only mobile devices when connected to a WiFi. It's not something that I really use because most people have data when they're out about all they have. WiFi were not at home. Okay, So generally, it's not one that I've selected, but, you know, bombing spread tested against another advocate and then kind of getting to the bottom of this page, you can actually set the budget. Andi, you can set the, um, optimization. Okay, so the daily budget would be set here by default Set $20. If you're in the US on. Do you can change that, Obviously. Okay. The other thing you could do is you can set a lifetime budget. If you do that, you just start date an end. A. Okay. So for this example, the D, for example, is going to spend 13 $50 over 30 days. Okay, 31 days or whatever is OK, so you contest. That was well, but if you're just starting out, just use a daily budget and go from there. Okay? Andi, Finally, there's the optimization for delivery. Okay, so this is something that will cover mawr. In another video. There's a few options here that you can optimize for by default. Because this is a conversions campaign is gonna optimize for conversions because that's what we want, right? Like if we're going to select a conversions objective, obviously want Facebook to optimize for conversions. Right? But you depend on the circumstances you could do landing page views, link clicks, impressions, and so Okay, on the conversion window, you could set that as well. I'll go through down a little video as well as the big strategy, which you can set up for manual bidding on the delivery types. OK, so let's just continue for now on our wrap up this video once we've done the ad set. Okay, So here is where you would select the on create the ad. Okay, So this is the ad. This is what your users on Facebook will see. Okay. She got a few four months here. The 1st 1 by default is carousel, which is they can kind of scroll left, right, and you can select multiple images. The second is a single image. You can set a video slideshow and a collection. Okay, so that's how you do it. Uh, depending on So this is. Ah, carousel. Okay, most of time. This one is good enough. Okay, Um, so there's a single image, uh, less issues of free stock image for now. Um, I just use this, OK, but you can upload your images up here by clicking on upload image. So this is what is gonna look like. This is a link post, and then obviously you want to enter some text. So if you are, um, running a specific type of ad, you want to put some persuasion copy in here, which is a text that this is the body of the text. This is on the right hand side. You'll see what it looks like. OK, so this is where it's gonna short. The website is obviously where you want to send it. So let's go to google dot com for now. On what I would do, what I would say is test the the preview. Okay, just make sure that it goes to the right place. Okay, so this should go to Google on it does. That's good. So make sure you cook on preview your or just make sure that your landing page website works. Okay? An annual headline is whatever you want it to be. A case of a click here? No. All right, So that's gonna show up at this point here, the court action you can change, um, inside of this. So again, Very straightforward on you can add some overlays because if you had a free shipping offer , you can put that on here. Um, I'm not seeing it make that much difference, to be honest, but, you know, it makes sure. I guess it makes the ad stand out a bit more versus some of the other ones. Okay, so you can put, like a free shipping label on your image on the Advocate, and you can also do some cash on delivery. Um, you can edit them as well to some options colors and something's always Okay, So that's where you would set this up. Okay, so this basically how you do adds inside off your personal ads, Manager in the next video, part two off this. How to create an ad. I'll show you how you can do it. Inside off. He, um adds manager, which used to be the old parent. Okay, thanks for watching 8. 1 CREATING AN AD PART 2 : Hi, everyone. This is part two off part one in creating your first at. Okay, So in this video, I'm going to show you how to do everything we did in the first video. But inside off the unguided adds manager. So this is the Ides manager. You can access it through the business manager, which is business dot facebook dot com. It will take you to your business manager, and then you'll see all the accounts have access to the pages as well. Okay, so if you click on the account on, then it will open up this page. Okay, So let's stop by creating a new campaign. And you want to do that by clicking this plus green create button. Okay, so now this is the unguided. Ah, quick creation method. Okay, if you want to reach back to the other one in video wine, just click on this button here. So again, it was always just name your campaign, okay? And I put some best practices in the video. Wants to go take a look at that. Secondly, is you want to talk about your you wanna sexual campaign objective. Okay. So, um, again, you define what your campaign is all about And there is a campaign objective video. I'll go through this in more detail and why she said the right video. Okay, on how to set the right video. Next you want to do is create a new asset and give it a name for this. I will just call it like one. Just put placeholder in there because I will edit this later, okay? And then create a new and old typically start with a link post on. Just call it linked. Post one. The reason I quit Link Post one is if I wanted to split test with lamppost to lamppost three. I can duplicate this and then just change the label. Okay. Um, so took on safety draft on. Here's your new campaign. Okay. Nothing has happened yet. The ads manager is offline. Editor. Okay, So once we finish, we're gonna obviously review and publish, But this one time, nothing has gone like OK, so next you would do is go over to add sets on click on edit. So this is where you do all your targeting. Okay? You set your budget, your your daily budget. Whether you want to do lifetime or daily on the amount you spend. Okay, if you do lifetime budgets, then you got to have a start date and end a And then you said that here. Okay? Or you could still do the same with, ah, daily budget and then setting nd So, for example, if you wanted to spend $50 a day for seven days, you can just set up, um, the end date here. Okay. As before in the previous video, um, I said that you can set up targeting for custom audiences. Okay, so if you've got custom orders here, look like ordinances, this is where you would set him. Well, you can exclude them as well. Will you create new ones here as well on with audiences? I'll go through that in a separate video you're targeting. Is this so If you like. I said in the previous video you can select estate. You can exclude state. It's entirely up to you can even add postcards, OK? Or zip codes as the court of new and in the us, So, yeah, just select a post, and then you can just paste in your zip codes. Okay. Next time you wanna sect is your age. So if you know your age, Rangers. Definitely set that and make sure it's relevant. Same These truthful gender on again you can set in the previous video. You can select languages too. Okay. The detail targeting is where you would actually target your, um the people, your audience that you want. You want that to be displayed too? Okay. So I will go, and I will create several video for detail targeting. All right. Do you have the connections as well? So you can target Facebook pages. People like it. Page friends of people who like your page Or you can exclude people who like your page. Okay, on the same is true for APS on events on it is a new orders that you gonna use multiple times you can actually save the audience on. Give it a name. Okay, We're gonna do that this time. Excellent. Show you is policeman. Okay, so you got to edit the placements by default. It set to automatic if you've seen the previous video. I don't recommend this because Facebook is gonna weighted towards mobile even though it's selecting every placement that Facebook has access to. Okay, If you want to edit it, you can do it here about taking on any placements and anything. Check on check the placements that you want to run the ads too. Okay. If you have a specific mobile devices operate system John one adds to you can do it here. Android and IOS devices on Finally, the optimization delivery. I will go through this in a separate video, but you can't you optimize for impressions. Unique reach, engagement, whatever the objective is. Okay, so, um, let's just put in something in here for now. It is called it dogs. Okay, so we're running on ad for dogs. We were just used the interest dogs. Okay, Just point out in as an example come close, and the next what we do is set up the ad. So let's click on the add on edit. So now we're setting up the okay, So if you wanted to run it on Facebook, uh, you want to select the Facebook page? You can do that here. Okay. By sitting on Facebook page, um, if you wanted to select an instagram page, you can do that here, too. Okay. By 17 the insulin you can also select an existing post. If you've got a post that you've created before with to load, you can select it from this list here. If you've got any posts on your Facebook page that is published, you'll see it here. If you have the post idea, you can enter the Poseidon here on Facebook will find it that way. Okay, but for this example, I'm gonna create a new ad. Okay, so I'm just gonna set a stock image. You can use your count images if you've got You know, previous images in here. If you're linked up to your Facebook account has access to your INSTAGRAM account and both linked, you can connect to your Instagram and Paul pictures off there. You can also pay take pictures off your pages. Okay on. But most often not you'll be uploading images, which is this option here. And you can just click on the drag and drop or you click inside. What is his own prime is going to use Ah, dog stock image. Okay. Just wait for that to load. This is a nice one. Let's just go with this one, okay? Milk of them, and then you see a preview here on the right hand side. Now, if you do decide to use stock images, just bear in mind the natural watermark. You're not going to see that in the final. Advocate actually says I here It says the watermark won't appear in the final image. So don't worry. If you see it here, it will disappear once the I It is like, OK, because there's a link pose. You can actually add a call to action bottom. So, you know, you puts a message struck. Now learn more. I like to add the court action buttons because it just gives it another layer off engagement. Okay. And then this is the body off the text. Okay, So you wanna add your persuasion Copy here. Okay. And you'll see it appear on the right hand side. That's where the That's where your users, your customers are going to see. Okay. Website your well, um, make sure it's the right. You're old that you want to send a traffic too. If you are sending traffic externally outside off, uh, Facebook, make sure you took on preview, or I'll make sure the link works. Okay. On da. Finally, You want to make sure that, uh, yeah, that's basically I think, Yeah, this is I an engagement campaign, but, uh, yeah, that's basically it. So if you had a conversion campaign catchy at a, um, had line here. Okay, So this is an engagement campaign, which is why doesn't have it here, but, um, you can actually set up majority. Aye. DSM branded content. So if this features on 1/3 party brand apart, you can tag your product with brands. Okay, so there is a policy seven policy for that. If you're not sure, don't use it if you're if you're wanting to use it. Took on the content policy. Make sure that you are daring to their terms off service. Okay, so that's basically it. Okay. In terms off doing its duty. Admin. You okay? Like I said at the starters video, if you wanna create multiple ads, like, for example, if only to test this ad, um, with another image. So let's keep the copy of the same, but want to test a different image. Okay, so I conduct very quickly here, Okay. Just like looking this, I'll change them to link Post too. Let's say we wanna change this for another dog image. Okay, let's see which dog image converts better. So maybe it's this one. All right, So now we are testing the same copy. The same cult fashion, the same everything. Right, The same destination page or landing page, a website. But the only difference is the actual image. Okay. And I have a test at least three images per okay, because what you'll find is that Facebook will optimize one ad for you. Okay, so it might be that this particular ad has the lowest CBC's. It has the lowest copier, which is the cost per click has the lowest cost per lead or Kosta conversion or acquisition C p A on, at which point you attend the other two off the two ads off. Okay, what is optimizing? So that's something to bury mind when you're doing this right when you're happy with the ads and the targeting on everything is in place. Um, obviously make sure the ad set name is relevant to whatever you are running it too. So we're gonna call this us dogs. Okay, That's a lie. And an 18 plus, because that's the age. But this ad is target yoga. And this is just an example. Obviously, your ads will be side different. Okay, try make it relevant to the answer. When you look at the ad from an overview without having to go inside this like I have done , you'll know exactly what it's targeting. So I know if I had multiple ads in this campaign, it was talking to multiple countries. Different dog breeds, even different ages and genders. I will. I will have a lot of assets in here. Right. But just by looking at the outset name Aiken Incident. Know what is targeting? Who is targeting. Okay, Once you're done, you click on review and publish and then hit. Publish his green bottom. Okay, so that's basically from this video. Thanks again for watching. 9. 2 WHEN TO USE EACH MARKETING OBJECTIVE PT 1 : in this video, we're gonna talk about marketing objectives on which marketing objectives you should consider for your next campaign. Okay, so this is gonna be a series of videos. Got quite long. Someone kind of keep them within 20 minutes each. Okay, so definitely go through the content a few times. This is very, very important to the success and failure of your campaign. Okay, so I'm gonna go through the different objectives that Facebook gives you and also what each field means And some breast practices. Um, the kinds of things you can do to ensure that your campaigns are going to be successful. Okay, Because that's ultimately what we want. We want some return on investment when you're running Facebook and okay. Or it's the romance for that matter. So I'm gonna I'm inside of ads. Manager stopped going through this in the quick creation ou. Okay. It's exactly the same in the guided creation as well. The guide. It is obviously a wizard that Facebook allows you to use. Um, makes a bit more visual. Just bear in mind that when he'd used the guarded creation option, you might not see all the, um, individual kind of sub features that we talk about in these videos. Okay, so you might need to switch to this view, which is why I use this view because all the options are available. Okay, so let's go through all these different campaign types. OK, so brand awareness. So that is obviously, if you've got a new brand, a new business service product. Um, anything that you are promoting on. You want to get some traffic to it? Okay. House, Um Ah. Typical time type off traffic. Okay, so that could be engagement's. It could be likes it could be comments, etcetera get. You're not necessarily sending them to on existing landing page or products I or any of that, like a blood post. It could be just about your brand. And you want to target some, um, traffic to, you know, bring about some buzz, get some followers that kind of stuff. Okay, the next one is reach. So this is obviously targeting more people on Facebook. It's not really one that I use personae, but it's an option there for you. Okay on. I'll talk about it more in the next steps. The ones that you want to use our definitely these lists. So this is gonna be the bulk of your traffic generation. Okay, so number one is traffic. So this is when you want to send traffic to a landing page, right? It could be I want when I mean the landing page. I'm not just talking about a lot. Opt in funnels or lead pages, anything that I'm talking about, a destination page. Okay, so that could be a blogger article. It could be a service or product page. Um, it could be a lead or an event. Sign up. It could be anything. OK, so that's, you know, traffic. Okay, So if you want to send ah, ton of traffic to a destination page and you're not really concerned with, you know, obtains or sign ups are such you just want traffic because your campaign relies on If it's a block post, it relies on advertising on the block post, or, you know you're gonna build a retargeting audience, and then we target is people. Okay, So you would consider a traffic campaign. The next one is up installs. So if you are selling a nap or your launch an app, then you would consider up in stores. Okay, I have to be up in stores because the way Facebook allows you to upload the up in their marketplace and obviously how use access is it is a well defined by this campaign. Okay, So you wouldn't use any of the other campaigns if you just have happen stores. Okay, um, video views is a new one that Facebook is obviously promoting heavily. So if you want to get video views, um, if you want to get borrowed traffic and send, you know, users to a video and get it as cheap as possible, right? Get cheap views than the video views. Option is gonna be the one for you. Okay, The next one is the generation, so Facebook allows you to build a lead for. Okay, Andi, what that means is that you can build your landing page inside our Facebook. Okay, instead of using an external app like click funnels or lead pages or batter Kate, Facebook let you do this inside off, um, lead form itself. Okay, so then you capture everything inside of lead form, and then you can export or your email addresses you manually, or you can use on Nextel tool is a PR which integrates with Facebook, and then it pulls away the email addresses and the names and telephone numbers. Whatever it is you're you're collecting from this campaign, and then it can export here into another goo. She Okay, so lead generation will be very useful for you. The next one is a post engagement. Add so or campaign. So let's say, for example, on I've talked about this in another video, you had a logo that was all over right for new business. And you want it your Facebook page to give you their opinion on the logo. Okay, so let's assume you've got, like, 10,000 followers on your Facebook page. Um, they're quite engaged. So you've got four logo's. You can't decide from right. You can, ah, post a paid at and say, Which logo do you like on? Then? Have one photo post that's 1200 by 1200 pixels. Spit into a four ah into a grid of four images sub images and then you can have, like, logo one logo to over three little four. So in the pace in the post engagement campaign, you were asked them, you know uh, What? We two logo. Do you like the best? Okay. Comment 123 or four below That it. Okay, now, you know, ask them to go anywhere you ask them to click on an external link or 90 page. I thought that you were just asking them for an opinion inside or Facebook. Ok, um, the next one is paid like so let's assume that you're starting a new product or service or business or whatever it is on Facebook and you've created the Facebook page, but nobody's seen it, right? Like nobody has seen your brand or department. So you've got no followers. Well, you can use a page like campaign to get more followers, okay? And and these are super cheap as well. And what of paisanos campaign does is it will allow you to run very cheap traffic on get people to like your page a que onda. It's a very simple abs. You just put a ban on their similar to, like, a link post 1200 by 6 to 8. Image, um on. You can just put in some copies saying, um, like our page if you love and where boho chic. OK, Let's say, for example, we had a boho chic um, you call my store on, we want to drive followers to our page. Okay? Because in the future, we're going to sell to them. We're gonna build custom audiences off the page, likes on the followers. So we wanna drive traffic and get these people to like us. Okay, So ah, very simple campaign would be running into the the United States. Let's say we know audience is gonna be 25 to 44 females on. We just want to target a lot. Both She called me in passion interest in Facebook. That's it. We just drive the traffic and then obviously we can optimize and get that down to potentially that 10 10 cents or less per click, OK, or pay like and that's the obviously the sweet spot. It's gonna difficult to get it to anything like one or two cents, because the United States is very competitive. In fact, it's the most competitive market for Facebook ads. So you're gonna expect tell a bit more. But if you run traffic to non native English speaking at countries, then you're gonna have much lower. Um, you pay tax. Okay, so just better I mind anything to do with countries where English is the predominant language, like the US, Canada, the U K, Australia, New Zealand. Um, I think it's probably it, you know, you're gonna pay a lot more. Okay, because these are the most competitive markets. The next one you can run on Facebook is event responses. So there's there's a video I created where you can show you how you can create an event on one traffic to Okay, So if you haven't event like a physical event or like a webinar or something like this, you can run on event, OK? And I'm Ron traffic to that. Okay, Now, what's good about this is you're not typically asking for people to leave Facebook. Okay? You just asking them to sign up to the event on what Facebook will do is it will then remind them. OK, so if I see an event on Facebook, I click. Yes, I am going to attend. Then as the event date and time gets closer and closer, Facebook will automatically remind me inside off the Facebook notifications. OK, that this event is due. Um and then the last one in this category is messages. So you can now run and paid ads. Sponsored ads, too. Facebook Messenger. Okay, so this is good for retargeting campaigns. If you got custom audiences Bill off your cold ads, this is gonna perfect for you. It's another channel for you to, um one, you know, potential ads and get more sales. More sign ups, opt ins built post use whatever it is you are you after? Okay, what's good about this is that it's a relatively untapped channel. Okay? Facebook hasn't actually launched this for long. OK, on this is obviously a time of this recording, but it's relatively untapped. So that means that you knew competitions going much lower, which means your see pm's will be much lower. Okay, so definitely worth checking out, especially with retargeting campaigns. You could test that we call prospecting. I don't know how intrusive that's gonna be because, you know, your Facebook messenger is like your email inbox, OK? It's a very it's a very personal relationship. So, um, you know, bombing is test cold interest targeting, you know, called prospecting with messenger. But you mind I'll get the same results are the same responses as you would with a warm campaign, okay? With a retargeting campaign. But, you know, have a look at that. Try out. See what happens. We use this for retargeting. It's perfect. In fact, any channel could be useful retargeting as long as they had some kind of relationship with you. OK, that's obviously built off your custom audiences. The final category is conversion, and the first option you have in there is conversion on. So these are, if you want I want to get a physical sale. Okay, So if you want to get a sale or knocked in or, you know, event, sign up anything that you actually physically want the customer or the user to do something , then a conversion ad would be, um, the most appropriate objective for you. Okay, on, um, you know, you can track multiple events, so it's not just purchase events. Even with conversion ads, you can actually monitor events, leads registrations on payment info, searches at a wish list. Whatever it is you want, OK, Page views, content views. Um, it's just any type off event that you define as a conversion. Okay, But most of time I will use this as a purchase, Okay, as a purchase conversion event. So when it comes to e commerce, I would want the user to go to the final and then obviously completely order. Okay? And that would show up as a purchase event Tighter. That is catalog sales. So this is a dynamic product ads. So if you use like any comma store like a holiday booking flights booking system, you wanna run as to that, then the catalog sales is gonna be perfect for you. Okay, so this is, uh this is to be used for anybody that sells online like a physical or digital product. OK, if you are into e commerce, you definitely want to be used in catalog sales. Okay, because it's it's very important to the success of your retargeting campaigns. Okay. And that's what catalog sales allows you to do. It's basically allows you to run a dynamic product ad, which is effectively a retargeting campaign. Okay, you can call prospect on that, and I'll discuss that on another video. But generally it's for retargeting purposes. Okay, on the last one is store visits. I don't really use store visits because you need a physical location Okay. You need a bricks and mortar business. So if you want a gym or restaurant like this physically located somewhere, um, dies at the time when you can use a store visits campaign. Okay, so Facebook will, actually, you know, there will check this, that you have a physical store, and I believe the process is that you upload. You're address your zip codes, post codes on, you know, they were actually physically go and check this, okay? Or they'll check it online or whatever is they do to decide. Okay, So I'm never going to use this because I've never worked today Bricks and mortar, physical location. But if you do have one yourself, definitely have a look at that. Okay. But it's not something that we're gonna go into great detail because most of us are gonna have blog's e commerce stores. Um, looking on my website. Okay. Um, so yeah, that's going to brand awareness. Andi, Let's see the types of campaigns we can run in this. Okay. On the kinds of best practices on bond strategies, I use it. Just gonna call this if I had slept. Just call it brand awareness. Okay. Uh, brand awareness. And then I'm gonna just use the same label for each of the at her name. And as always, you just do this That's relevant for you. Okay? And fill this out, however way you wanted to do. Okay, so has way that load. Um, there we go. Good. Um, the brand awareness campaign does allow you to do budget optimization. So have a look at that. In a previous video, we'll discuss that. And that is basically how Facebook allows you to manage the budget on the campaign level as opposed to the unsuitable. I was gonna turn over now. And as always, I like to go to the ads and then make sure the ad is set up correctly. Okay, So, as always, you want to make sure that the Facebook page and the instagram page is selected for this. I'm just gonna use Facebook for this. Okay, Um, and then you will create the add on the ad copy headline exactly the same as you always would. Okay, so this process is never gonna change. This is always gonna be the same process. If I wanted to create your own and you can, you can also use an existing ad so we can use a post on the page on your run. Something like I mean, okay, so it doesn't have to be a product or service. It could be like a funny mean. They work well for brand awareness. You can use a video, just some, just something that's relatable to your audience. Okay, so you typically have to be selling anything with a brand awareness campaign. But you can, um, you can build an audience with means videos, dog images if they are relevant. Cat images. Funny cat means funny dog means they always generally a lot of awareness again and they get a lot of engagement. Okay, so but that mind and then in terms of the the outset, targeting is exactly the same. You can also use a dynamic creative. We talk about down another video, so if you want to set that up, you can. You can also schedule the ad. You can use custom audiences, lookalike audiences, your newsletter subscribers. You target exactly the same. You can do detailed interest targeting. You can add connections. You can you save the audiences. You can edit your placements or used the automatic placement. Andi, you can optimize for just a delivery for this. Okay, so at the moment is just a delivery, which is a record lift. Basically, what that means is, uh is any other options? Doesn't like it. So at the moment. Because this is a new campaign objective. Facebook will only serve ads to maximize the total number of people who will remember seeing you. Aunt's. Okay, So to help us improve delivery optimization, we may survey a small section off the audience. Okay, So that basically tells you how Facebook wants this campaign. It will actually want it to a bucket of users who are more likely to remember. You're, um, add and you're branded your logo. Okay, So remember in a previous video, I said to you that Facebook has the most amount of data for any social network, right? It knows everything about every single user. Okay, um, on, even if you are targeting the same interests because you're using different campaign objectives, Facebook will actually extract different types of audiences from a on audience size of even like, say, 42 million. Ok, It will actually extract people from here that are more likely to remember your ads. OK, so that's why the campaign objective is very important. It's know about sales or awareness or page likes or whatever. It's about giving Facebook the most possible, you know, probability or delivering value and ultimately, success to your campaign. Okay, that's what about. Okay, so that's brand awareness. I'm gonna Paul, I'm going to stop this video and create another video for the other, um, at times, so I'll see you on that video, okay? 10. 2 WHEN TO USE WHICH MARKETING CAMPAIGN PT 2 : welcome to part two or when to use, which marked in objective. Okay, so follow up on the ass video. I'm just gonna carry on with each objective on the next one on this is reach. Okay, so the Facebook reach objective is all about finding the white audience reach out to right audience. Um, but also, it's about controlling your frequency. Okay. So that typically want to targeted. Why audience, like, 10 times a day, right. Um, although it's not gonna be his offensive on something like Facebook. You wouldn't do it on email, right? Like if you send an email like a marketing, you know, you want to send out 10 times a day because ultimately that subscribers just gonna leave your list. OK, so it's good practice to kind of maintain your frequency on and keep it within, solve acceptable levels. So call this campaign reach, we'll reach reach to save to, um, dropped on for the asset you disliked page. Okay, so if you go, let's go back to your kindness When he said that the reach you need to set the page that you're gonna be running the ads too, Okay? Because this is about getting reached the asset brand awareness. Select the right page. Well, President, next you want do has always He's go to the ad Click on edit. You cannot change the page. So if you have accepted a long page, you could do that. If you on Instagram, you're gonna do this campaign and you are already on Islam and you can be okay. You can set the instagram account. You can also use an existing post you can create you. Okay, so when you create new ad is exactly saying process as before text, which is ab copy, you could change your image. You can use video, use multiple images of multiple videos in a carousel, which is this option here. So they had to add that the user base. What we see is exactly same as before, right? So I decided to set up to say the only difference here is inside the asset. So again, you're gonna have, uh, saying options. You can have a dynamic creatives. You could spit test headlines. Um, the ad copy images targeting is exactly same as he always is. The placements is the same, so you can use the automatic placement or you can edit placements, and you can select, uh, any of these placements that you want to run the eyes too. Okay. My top tip for any ads? Any campaigns that you want me? It's a cold campaign. Just leave it on Facebook on instagram. Okay, Don't we use ordnance? Insight orders network on message. Okay, these are much harder to controls because these are orders networks outside called Facebook . So this is that space that Facebook is using. Okay, So try limit this to just retargeting. The same is true for messenger. I loved uses for retargeting campaigns. Okay, because it much harder to control for cold ads. Um, the other thing is, what is that? I told dimensions of your ab, your creative is going different for all of these network's OK placement. So you want to keep it? You want to minimize that kind of risk as much as possible, right? So just have it wanting to Facebook and instagram first. Then when you want a retargeted campaign, leave it on automatic placements and let Facebook optimized. This is true for any campaign that you're using. Facebook to one adds to always about to announce to you And then this is what makes up reach campaign. Interesting is the optimization on delivery. Okay, so by default you can optimize the delivery for reach, but eso reach. So what's the difference between reach impressions? Reaches Well, says Facebook will serve you ads. The maximum number of people. Okay, so that is just show him. Just sending the ads are okay, So, mobile desktop, whatever it is. OK, impressions is basically with delivery. Oh, adds to as many people as possible. So the difference is reach is the ad has been sent out. Impressions is how many people have seen your ads. OK, that's why when you look at your columns on Facebook in reports, reach is always different to impressions. Okay. Rich will always be higher. That impressions because you're never gonna have 100% reached 100% impressions. 100% impressions will be that every single person in your reach saw the act, which is never ever gonna happen. Ok, so really that reach and then you got frequency, Cappio. So Facebook says keep people from seeing your ad too often. Okay, So the frequency is the number of times a single user has. See your advocate now with a cold add or cold campaign. You want to keep this down to a minimum. Okay? Andi, you don't you don't go high. Then let's say like two off two or three. Okay? Because that's gonna, you know, damage your reputation. Is that a cost you more to send it to the same people? But also, you know, it's already good practice, right? Like you wanna kind of find fresh audiences new people to see a brand's okay on your portal services. So we can do is you can have a frequency cap on this could be, um, set to whatever you want to send it to. So if you don't want to see, um so you s Oh, this is frequency capsule. You can have it to one for every seven days, so Facebook won't show it more than once to the same person every seven days ago, and you can all see it. And then if you do say, uh, you know buddy optimization, you can actually set a big cap. Okay, So if you don't want your reach to be higher than accepts set amount, you can't use a capital. OK, so if you're willing to pay. I don't know. Like, um, $1. Um, for every 1000 people reached that, you know, you can say that as a big Cappio. Okay? And this is when you get charged for impressions. I guess you want to keep this as low as possible. Um, or you happy to spend, like, say, $10 or £10 per 1000 impressions. Basically, what that means is you're happy to spend more. Potentially, I'll spend your competition, which means that you win more auctions. Because ultimately Facebook is an auction is a giant auction, and we're competing with ourselves. We're competing with every other marketer or baseball. Okay, So if you're willing to spend more, you know, Facebook will kind of see you rising out of the pack, potentially give you more of the ads. Lots. Okay on. Then you have the delivery type, which is standard. So this is kind of pacing how your ads paste. You cannot do it. Accelerated pacing is also if you have a campaign for whatever reason, you need results like in 456 hours, for example. Then you could do an accelerated delivery type. OK, um so something either used because I'm more than happy to wait for Facebook to optimize, um, campaigns over 23 days. Okay, this would be if you needed some quick information. It's no balkanization. It's not about conversions or sales are often it's You wanna test an idea or you have only what you want to see how the market responds quickly. This is the option you use. Okay, Um so that's basically from the reach campaign. Let's move on. A case of the next one is, uh, you know all this in a long time campaigns on Will that create? Okay, so that's one is traffic so that could you create a traffic campaign? Just copy that short as possible qualities say the draft. And as always, you want to go into the ads. But okay, so that's going to answer. Um, keep at it and then you want to set the page for baseball. Gun is ram. You want to select the ad or create you add exactly same. And then here you can actually promote. And I said OK, so start extending. So we could do something like that's issues a stock image for this you this and I want him to the rules Calm for you knows, Whatever is, that's the landing page. And then, um, you can add a called action, Martin. Okay, Is a typical link hosts that more? I just really out. I would off. Okay, so it's a headline. All dated. We're good to go. Okay? And you can add some text here as that's a text here clothes and then go into the answer so the options are gonna be the same. The difference is we have these. You cannot You on traffic to websites, APs or messenger. Okay, so you want to send it to APS or Messenger? You set these two, but we're just sending it to a website. You can also one dynamic creatives and also on offers and his videos on both of these public of them. Budget scheduling. The same audiences of the same placement is the same. But here is where it gets quite interesting. OK, so with the optimization and delivery, you can actually optimize for landing page views or any of these. Okay, so you got link clicks, impressions any unique week. Okay, So the first we're gonna be very important. Teoh, if you want low link clicks So if you're sending traffic to like a blogger and you just want cheap as possible because you're running ads on the block or you gonna be talked down with on offer whatever is, I could use that to sign up or whatever. Then you might want cheap link clicks. Okay. Um, so basically, delivery adds to as many people most I did you click. OK, Azaz gets optimized, is gonna get you before you. Okay, next. Offering haves and pays user physical deliver. Adds two more to people who are more likely to click on the answer. Okay. On load the website for or instant experience of These are people who are more like to click on the add on read content. Okay, on your end, the 3rd 1 is impression. So you can optimize for people who are more likely to adds to the most of my people. Okay, so what? Deliver impressions. Just get to a zoo. Many eyeballs as possible. And then you have the last one which is daily unique. Reach, which is delivery adds to as many people, um, upto one today. Okay, so you're limited to one today, but you want to get rich. So if you're gonna use one and two, the woman is set by default clicks, but you can switch to landing page, and then you can save big cap. Okay, So if you are using, um, you fell using budget optimization or you want t o. You know, you're daily budgets inside of the onset. You can set it here. Okay, so how much you want to spend for a landing page? You you can say a dollar or less. Yeah. $10 tied up to you. Typically, I would leave that as a dollar because anything lower than that, you're gonna struggle to win impressions your soul to get reaching an impression. So you don't struggle to win auctions, Which means you're gonna have struggled to get reach or impressions. Okay, you can tweet this, um, depending on your reach. So if you are seeing Low Beach, chances are you to increase your bid Catholic. A few are using the lowest cost. All right, so that's basically it for the traffic campaign. Let's go to the next one. So the next one in the list is up in stores, so I'm just gonna say this isn't only would copy Paste. Oh, safety draft. This is wait for it to upload. Okay, so at it again, you're gonna have the budget optimization option here. Looks has been rolled out to most of the campaigns. Okay, so I personally do stick. Or now on, let's see the ants on. You can set up everything is normal. Okay, Onda, uh, you can pay game use up. You can use any of these court actions of it all Obviously relevant. So, um, you wouldn't want obviously necessary shop now unless your product is over. Nappies paid app. Okay. Still, now a game. User downloads sign up are gonna be more relevant to you. So we're gonna use you Start now because it happen. And any views that deepening, So if you're not, take them to a specific lotion location inside of your app or a specific location to download the app. Visit extendable, um, location. Then this is where you would would, uh, for the link. Ok, on then. Um, that's pretty much it. So everything else is done exactly the same. Let's go with the I set. Click on edit. Okay, so now you need to select the application. Okay, so Obviously, I don't have any APS inside all my Facebook account. But if you did, you would see a list of absolute okay. And then so you want to have the app and then everything else is exactly saying Okay, so you got dynamic creative off options I didn't share drilling the audiences. You can add a detail targeting. You can edit your placement on. You can optimize for link, clicks ap in stores. Not sure why. That's not the default number. That is the default. But anyway, diff option is app in stores, because that's what you want. Like you want the cheapest. You got this. You want to cheapest? Um, cost the result, right? Cost result is how much does it cost you for each app install? Okay, so, um, I probably leave at this, but I mean, if for whatever reason, you want to optimize the link clicks or are preventable 12th video views, if it's a video, then you can't do this. Okay, um, ap events is when Facebook will deliver ads to people who are more likely to take a specific action at least once, right? Exactly. Download. That could be a share. That could be. Let's say, if you want to. Once a viral traffic where, um, it's like you sign up, right? And if you get five other people signed up the same, then you might give them a Yeah, are free module or let him play for, like, 30 days or something. That right painting on the offer. Okay. But generally, I would just leave it on. Happy installs. Okay, Um, so let's move on to the next one. Quickly get him in the wrong time. She wanna go to campaigns Title to on we're video views. So gonna feel the same quickly, kind of speed of this video. Um, let's go to video. Saved draft. Okay. Um, I always go to the ads. Time. First. Let's fix the ad. So again, set up your hand exactly how you want to see it. This is a video views out. You have to use videos. You can't use a bad around by the creative. So again selects your videos. Um, make sure it's within the video specifications. So, um, the maximum video time is 240 minutes. I don't know why you never want to go that high, but there we go in stream is 5 to 15 seconds. Orders network is 52 under 20 seconds. It's our stories up to 15 seconds. Okay, resolution is 600 pixels in width on the farm. Sizes up to four. Gig. Okay, so this is always you can include captions on your sound. Right? Um, on since I don't have a video on this account colony select one. But if you didn't have a video, got to create sideshow. Okay, So what you can do is you can answer photos or add like, small snippets of videos. For example, you got 10 10 images or 10 12th videos. You're not. You upload them in here, and Facebook will create a video for you. Okay, so on you will. You do is you can transition between the photos of videos and paid out. You can also situation between each video and each image. So this is a really useful option If you don't have video, video, anything skills that baseball do it for you. Okay? The other option is music. So you can have some water free music in here, Or if you do have some video that you want some music that you want to use. You can upload it yourself from this upload option. Okay, But we're good. We're just gonna, uh, get out Council. Okay, so, um, that's basically it on DA You have the options off text on. Um, yeah, that's basically okay. So close this and then we're gonna go to the asset to show you some new options in there for optimizing. So everything is exactly same as you've always said. But now you can optimize a delivery for 12th views or to second continuation views. Okay, so 12th means that Facebook will deliver ads. Right? People help you get the most reviews for people who are least watch 10 seconds. Okay. And that's obviously the lowest cost. The two second continues video is we'll deliver your ads to get the most video views off to continue seconds or more. Okay. Don't you want to use two seconds? Because most people will watch a video for two seconds. Okay? It's not much time for you to land on the view, our video view it and to go back, but it doesn't really give much time for people. Where's 10 seconds? I'm still a small window, but people have more time to react. Right? So, um, I'll just leave out a thief, okay? And then if you wanted Teoh Sabit Cap, you can do Okay, you go hold your options as well. Let's go to, um, final, uh, option, which is Need generation. I'm not gonna create on another video. You have just seen that we are approaching 20 minutes, so that's watching, and I'll continues on the next. 11. 2 WHEN TO USE WHICH MARKETING OBJECTIVE PT 3 : Okay. So continue home from when to use each marketing objective. This is part three of the video. Siri's ongoing Continue where I left off. Okay, so, uh, the next one is origination, so Oh, cynical on the gen copy there. Over here. Also here. Okay, So you want to set the page that it's gonna running from and click on Save to Draft, move that load. And then, um, closes head of the ads, and I just said the adult Okay, so it was that the right pages for Facebook and instagram. But this time you're gonna create a you need to select elite form, okay? Or create one you haven't done. So So there is a video on this look at how to create a lethal using the generation campaign . Okay. But otherwise the ad is exactly same. You got image headline copy on. Do you gotta call to action, but indicate you have to select a leaf form or create one? Otherwise, you're going to launch the video. Okay. Which is why there's thes error messages. But I realize you're good to go. It's going to edit here. So again, Same kind of targeting and budget options. We've also got a dynamic creative there, Um, on you can edit the placements again. The difference here is the optimization since we're talking leads for lead generation is obviously gonna optimize for lead to write. Like, what else would you want it to do aside from, get you the best leads at the lowest possible price. Okay, so we leads. Facebook will deliver you add to right people, people. Um, so you get more on other laws Cost. Okay. So you can actually set a bit strategy here for the lowest cost. So how much we're willing to pay per lead? Select that. Also, you could do a target cost. So, um, a target cost will be maintaining the the average cost per lead when you're scaling your hands aggressively. Should have something to consider. Um, let's go and continue. So, however, to creates what's next post engagement. So I'm just gonna put that in here. Copy that across. So moving a little bit faster, just start. If you don't understand anything, just pause it. Just go back. Uh, you know, watches video a couple times just so that you get, uh, familiar with the Senate. Okay, So for this one. I'm gonna use a different account that I know has post on it. Uh, let me see. Which one can I use? This one's good little posts, Okay. So used to use an existing post on the page like a page post. Andi, when you select the right page the right instagram Facebook, you're actually select from a list here. Okay, so I was going to use something that we've used in the past. Here's a paid post, Andi, I could promote this. Okay, so this is just on instagram picture with a few tags. We cannot provide this if I wanted to. Okay, So select the right page. Post on end in the ads again is exactly same as you've done for every single campaign to fall with the targeting. The audience is the interest targeting replacements. But this time you want you can by default, optimized for pay for post engagements case How much we're willing to pay for engagement. So engagement would be a like a share comment, etcetera. Click. But you can also optimized impressions and daily unique reaches. Well, okay. And you've got a bid strategy options as well. This one you can only do the lowest cost. You don't have a holocaust. Okay, so let's keep moving on. And then we're gonna do event responses. Okay, So, um, you fill this out to copy that cross and then four event responses, I'm going to select an event I created for a previous video. So let me just go to Watson veterans. And then this is one I created on a previous video. OK, in this video series. So you want to take the white page? Want to set the event first? Um, there is a video on this that shows you how to do this. Have a look at that. So close, and then you wanna go to the set up? Um, everything is the same. The only difference now is we can optimize for delivery on event responses. Okay, So you want to get the most if that responses like you obviously want people to accept and say that they're gonna tend for the least amount off cost to you. Okay. But you've also got impressions post engagement on daily unique reach. Okay. My top tip for this and for any ad campaign is use the recommended option first. Okay, Get the event responses once your campaign is generating some type off return, like a return investment or, you know, event responses leads opt ins, whatever is traffic, then spit tested. These are the options again. They might. It might be that, you know, optimizing impressions is actually getting a lower cost about event event response rate. Or maybe in a post, engagements getting get you lower costs the responses than impressions, right? We don't know that, but, um, running spit tests will tell you this again. That's good practice. But first and foremost get some, um, responses, right? Like, get some responses, make sure the campaign is converting. Is getting engagement and events sign ups and then use these other options. Okay, on, as always, you can actually set a loss. Cost big cup. Um, but not target cost. OK, so let's just keep moving on. Um, you got messages. Okay. So this is when you want to run ads to messenger. Okay. So, you know, do this pretty fast. Safe to draft swift. Not a load. Sometimes it can be a bit slow. Let's head over to the ants, make sure the Audi set up correctly, can edit and then you want to select the right A page was going to use the previous paid for this cause it's got more content on there going script pages. Well, so going to use an existing post this issue the same one again on you can actually on this inside off Facebook's messenger. Okay? Again, You can actually. Crazy text. So on your text. Yeah. Okay, so the on the preview on the right inside, um, is it shone. Okay, maybe too small. Just got to you. Okay. So help. This is what's gonna look like in the preview on. You can ask images here of carousel, or you can do a video slideshow you have to create own on. You can change the headline. OK, so you could do something, like reply to this message here. Okay. She want him to interact with us on messenger on your call to action. You can change that. Send message, learn mawr book. Now, apply now, obviously make it congruent. Teoh um, campaign a case. If you're giving away a free report or download or nap or whatever is just make sure that using a relevant court action, because if you're setting, um if you're selling like a physical product of book now is not going to make much sense to to use right. So aside from night, it's exactly the same. Okay, you can t at it. A template. Okay, so if you wanted to, it's a standard template you can do. So this is what the interaction will look like. Okay, um, or on you can add more to this, and you can personalize it, okay. Or in creating custom template. Okay. On there's a wizard that shows you how to do that. All right, inside off the assets again. It's exactly the same. So I'm just gonna skip past all this. Um, but you want Facebook to optimize for replies. Okay, So Facebook will deliver the ads most likely to the people most likely to have a conversation with you through their messages. Okay. So just remember what I said on a started this video. Siri's Yeah, this is gonna be a more personal channel, so just be careful with times of messages you send out, Especially if it's called prospecting. Okay, Because these people have never seen you don't know who you are. Your brand with probable service. So just bear that in mind, Okay? But Facebook will optimize for the lowest cost replies on, If you wanna have you have a budget that you're working to, you can also set a big cap Here is OK, so let's keep moving on on. Create the last couple we have. Um, so the penultimate one is conversions. It's definitely one of my favorite ones off all the campaign objectives inside of Facebook , because I want a lot of traffic to call my stores. Okay, so I set it up as you know it. Would Andi go to the ad? It it the ads. You want to select the right pages on Instagram Pro five if you're running on instagram. Okay, you can create new ad, or you can use an existing ad which is going to use an existing post for this example on dumb. You could add a call to Action button as well. Okay, so on and obviously an external, um post. So that's not okay. It's because I'm selecting a, uh, an image that's too big for instagram. Okay. But otherwise it's exactly saying you can see menu. Um, okay. So you could add a cold court action because I'm using the wrong formats. What's coming up with the era? But generally, we're gonna see it exactly same as you've done before. Close this. And and now let me show you the optimization option. Okay, So you want to select a conversion event? Like I said to on a previous video, you can use all the events that Facebook allows you to. OK, uh, for conversions. I will mostly use purchase. Okay, Um, but you have the other ones as well. The targeting, the budget, the audience. Everything is the same. Placement is the same. But now you can actually optimize for a few things. Okay, So you can optimize conversions. Like I said, leave it at the recommended option. You have landing page views, link clicks, impressions and daily unique reach. Okay, so for conversions, you can actually add lowest cost Onda. You can set a big cap on that as well, Where you can run a target cost. Um, midcap Okay, something else that facebook is rolled out recently is the conversion radio. So by default, my account, it's seven days. 17 click or one day view. You can certainly test all of these Okay, so this is Facebook's attribution. You can tell it to optimize one day someday. Clicks 78 click or view or 71 day quick overview or seven days click or one day of you. OK, so this is after clicking. The add is after clicking or viewing at. Okay, so you can test these different after actuacion options. Okay, I'm spit test, um, to see if it's more relevant for your business case. So an example of this would be Let's say, if you sell something baby products, right? Like you sell like baby diapers or nappies or something, right? You might want your cell cycle to be immediate, right? Like somebody runs out of nappies. You want to buy from the straight way. Okay, so in that case, you might want to optimize one day click because you want to optimize all the kickers who saw the ad on day one off the cycle because it's a product or service. That's very important. Like you need it immediately. Right? So I hope that makes sense. Um, on, Let me just show you the final campaign before I wrap up this video. Okay, So the last option that I'm gonna talk about his catalog sales. Andi. Yeah, that's basically it. Um, I don't think I could do it on this account, so let me just switch accounts. Um, but not this one. Basically, cattle cells is there is some set up a quiet. I do go through that on a separate video. So have a look at that. So we're gonna set catalog sales, and then we're gonna use a catalogue. So let's issues one of these, and then I'm gonna call this catalog sales, cut ourselves on, cut themselves. Okay, I'm not gonna talk about this because there is a video on this. So have a look at that video on dynamic product ads and I'll show you how to set up the catalogue in there. Okay. So, um, again, the ad is the same as it's always been. Have a look at the previous video. Go through that in more detail. This is what the ad's gonna look like. Okay, Onda, um, let's head over to the, uh I said it's like a different so you can't use a product set. So if you saw, let's say if you had, like, an outdoor retail business for women's fashion you could. You could have product sets for like dresses, tops, skirts, leggings, shoes, bracelets has a product center and within each product set you mind about 10 products so you could actually set up problem sets. Onda show individual products. Netscape. I'm actually just running all products here. There's Dona 14 in here, but I could if I wanted to. Okay. And then the set up is how you would set up the dynamic product ads on the optimization delivery. You can set it up for conversion events, which is should be a default. But I'm not sure why it's not showing up. I'll just leave that a default. I would even bother optimizing for the other things because you're gonna be using warm audiences, mostly. So keep the event type to purchase because the catalog sales ones off a dynamic product, OK, and that is retargeting. We're gonna use retargeting audiences, so just optimize it for conversion events on the sale. Okay, You want Yona, you want to optimize it for the top the top part of final because thes are accepted warm ordinances. Andi, you can actually, um it's a good strategy off loss cap and target cap to. Okay, But aside from that, the placement is the same. This part of it is it over different where you can use info from your account or pixel to create targeting audience. But when you said I define a broad audience, this is the same as any ad that you've run in the past. Okay, so that's basically it from this video Siris on how to, um when Teoh went to know which marketing campaign objective to use. Okay, so thanks. We have watchin and I'll see ya next video. 12. 3 CREATE A FACEBOOK PAGE : Hi. In this video, I'm going to show you how to create a baseball page. Okay, so this is super easy. Um, Facebook have kind of taken away all the pain from this process, so it's no anything difficult, But the main objective off this video is to give you some tips, some hints and sandbanks best practices. Okay, off how to manage and maintain a very healthy and successful Facebook page. Okay, so inside your ah facial profile, when the hell did you want to go to the bottom here, where it says create, and then you won't look on page. Okay, so you're gonna get two options, okay? The 1st 1 is a business or brand. 2nd 1 is community or public figure. Okay, so this will depend on what type of page you want to create. Okay, So I'm just gonna create one for this on dumb. Just call it. Give it a name. If it is your business of brand, then obviously that's gonna be your business name. Your brand name. Um, So I'm just gonna call this my first. It's belt. My first test page. Okay, So, um, name that. Give it something rather to your business. OK, the next thing you want to do is you want to set the category, so this is actually self populated. Okay, So, based on your category, whether your real estate agent consulting agency, breakfast, whatever is right, usual select the options that Facebook gives you. Okay. Now, a tip here is trying. Get as close to the pre populated options as possible. Okay, that Facebook gives you because I don't know, it's no easy, because obviously, you're not gonna get exactly You might not be able to find exact kind of category that you know your business falls under. But the reason I I say that it needs to be as close as possible is because you can actually search in the Facebook graph. So this is a Facebook graph right on. You can actually search for categories on. You can't research for pages and types of pages. Okay, So if somebody does do a search on and bear in mind that your facebook is a search engine as well as it is a social media site, right? Your people can search for content inside of Facebook. What you wanna do is make sure that you are showing up in these search results. Okay. I saw try and get as close to, um, your category as possible. All right. Andi, if you want, you can add your address state and zip codes on a phone number as well. Okay, if you are physical business. Okay. Well, you have a location somewhere, like a unit. Otherwise, you know, you could just continue. Uh, okay, maybe because I'm choosing real estate. Just give me a second. We'll do e commerce website, because that's I know that's online. Okay, so if you're gonna use, like, a physical store, like a bricks and mortar location, like a real estate agent or, you know, like a pet food store, you're gonna have to put down your physical location. Okay, But if everybody else is just gonna be the first to cook on continuing it done, um, close these. So the next thing you can do is upload a profile picture. Okay, So for business or for your personal or community page, you will find a nice picture on upload it here. Okay. So let's see what we can do. I'm It's gonna upload a picture that having my desktop, But now for this example. You obviously upload a picture that's irrelevant for you now, some best best practices. Ah, you know, have if it is a product or service. I said you're the part of your service. Um, such as a plumber. Oh, a nutrition. Make sure you've got nice picture of your face. Okay, looking straight at the user. Okay, that's gonna be very important if you are dead Dog store, pet store again. A nice, clean picture of a dog, a couple of dogs looking straight at the users. Um, it's on Facebook has, you know, great effect. Okay, you're gonna get a lot more engagement. You need a lot more clicks coming through. Okay, Um, and then what you can do is you can upload a color photo as well, so I'm just going to use the same picture now, You obviously want to use something a little bit different from your color photo. Okay. Um, so, yeah, here's the picture. Out of comfort to heal, or you can create. It's like, OK, so I believe the dimensions are I mean, just double check that, um, Facebook page called photo size. Okay, so the core photo size needs to be, uh, is it so you want to Even if you do want pixels wide and 315 pixels tool. Okay, so the basically describing this space here. Okay, get it as obviously is optimized as possible because it's gonna look even better on mobile . Okay, on a mobile device. So just get it was optimize as possible. And this is your profile picture. So the next day I want to do is fill in the about section. Okay, This is gonna be very, very important, because users will click on this. Okay, If you're if you're selling something online like a particle service, your users, your traffic, they are going to click on this. Okay, That's absolutely war is 100% effect on you're gonna be able to see. This is you have mawr followers. You get more traffic onto your Facebook page. You could see it inside the insides here, so I get more traffic. This is your analytics tab. Okay. And you'll see it. Okay? And you see the kinds of posts the people taking the pages that are going on. Andi. So you want to make sure that every part of your Facebook page is optimized. Okay, Now, if you are, if you do have a physical business, like a location with a phone number, make sure you enter all that here. Okay, Um, you can also enter a website anymore. Dress like a support. Your address. You can include your start date or when you were founded. A mission statement. The ur story is really good. Okay? Because you can add your story. Okay, so you've got, like, a really interesting story. Like I found a story. You can have pictures. You can, and you can tell people about it. Right? And this is really key if you'll have a page that's, you know, a charity or your hobby or business, because this is where you're users, your followers, you know, your tribe in inverted commas are gonna be reaching out to you. This is where you build a relationship. Okay, So spend some time in your story and tell and tell your story, right? If it is something interesting put out there, what you can also do is you can add team members. Okay. So if this is it is a page this Ah, business pages run by multiple people, then you can add team members, all employees as well. Okay, Um, so that's basically it in terms off the about. Okay. The next day we look at is posting content. Okay, so this is absolutely gonna be key to engaging with your audience. Is all right now you want you want your content to be a engaging on be relevant to your baseball page. Okay, So if you're faced with pages about dogs, right, don't post content about cats, okay? Because dolly overs and cat lovers are two different sets of people, okay? So just make it relevant to your audience. The types of things that works really well with Facebook is interactive. Um, content. Okay, so things that video, uh, you know, gifts, funny names, they all work really well. Okay, Andi, they're gonna get a lot more engagement than just basic text. Okay, so, you know, you can write a post inside the universe has created post, but you can, um you can increase your engagement by, you know, using gifts, using videos, using funny means, your fuel. Your followers are gonna be more engaged in the more like to interact with the post. Okay. And that means they're gonna like it. Share and comment on it. Okay, so that's the 1st 1 Second I want to say about post page posting is trying to use some of these options we have. OK. Ah, great. One is a pole or ask a question. Okay. All start Q and A. Because humans have a tendency whenever they ask the question that will try and answer it. Okay. It's just the kind of just the way the brain works. It's just the way the brain is wired, right? We seek our insisted questions. OK, so asking, ah question in a poll or starting Q and A is really effective when you have a substantial number of followers. Okay, so we want to do is get to your 1st 1000 followers as quickly as possible. All right, on, look said, reach out. Okay, um, also use these feelings and activities so you can, you know, make it more interesting. Um, making more interactive, you know, if it's relevant, you add some milestones of businesses, has passed, you know, like I don't know, like 1000 followers or something, or or whatever is. Then you can add a milestone. Okay. You can also check in our location if you're on the road or if you're going to like a conference on event, you can check in and post, you know, content from these from these places. OK, so that's the first you can do with the actual posting. And this is all organic Posting K. The other option you have is a boost post. So a boost post is paid ad that you could run inside of your Facebook page, Kate. And there's a quite effective if you're kind of gauge how your audience feel if you ask questions, because the difference here is the the boost post will actually reach more people. Right? Because you're you're paying for it, right? So Facebook is not gonna throttle anyone reach. Whereas if you just use the organic posting inside of Facebook, council is You know, if you just used the organic posting inside of Facebook, as in just right foot post here, your reach isn't gonna be as high, right? I mean, why would Facebook give you free reach when they can charge you for it? It's cynical, I know, but it is what it is so speller. Mind your reach with organic posting isn't gonna be as high as a paper or a boost post. Okay, on. I'll discuss Bruce posting in another ah, video. Okay, so the other options you have, obviously when you run a page is you can add a button here. Okay, So, um, if you're running a business page, then you will have some options here where customers can book like a schedule with you. They can contact you. Um, they can watch a video or learn more. They can shop now. So if you have a neck sternal store like an e commerce site, you can put in your links to A stores, or if you have an app or you're selling Anabel, we promote an app. You can actually get them to download and play the app. Okay, so this is very interesting. Um, on this is another level. Another layer off engagement. Andi, getting your follow us too kind of interact with you. Okay. Something else you could do along the top here is your inbox. So people can message you directly into your inbox. If it is a business, let's do that. Now. If anybody does contact you, send you a private message inside your your group. So your page, then you will see it here. Okay, Um, notifications, Obviously. When people like comment, share review, you're anything on your page. This is where you'll see the notifications. Okay, on. And, um, you can't be turned off for heroes or insides is probably the most one of most important tools you're gonna have here. Okay, so get really is to tip. So basically, this is your analytics for your pages. Okay. On you can see that basically, Facebook will split this between organic and paid traffic on. You can see the types of things that your audience is engaging with. Okay, So let me show you a live example on, and you can see what Ah, yeah, I can see. So is this one surefire called analytics to this one? Uh, trying for another one. Seefeldt boxes to this one. So the thing I need to show you from inside off, um, business manager. So I was gonna pause this video and open it from there. Okay, Some back inside off this page, the example Page amusing. And you can see that I can now see the insights tab. Okay, So that ad had to access thes inside off the business manager, which is why to pause the video. Okay, so basically, this is like I said, it's analytics. Okay, so if you scroll down and you'll see this mawr when you have content, okay, when you have visitors and traffic, you'll see that people will start engaging with your aunt's. You start, you see reach on engagement. Okay. On DSO there's a load legend here. Facebook gives us so tells reach organic, paid post looks, reactions, comments he shares. Okay, So you want to see, like, obviously a lot off the blues and the reds here, Okay, Because that just shows you that that's engaging. And over time, what you want to do is look out for the most engaging, um, posts, okay? And then figure out why it was the most engaging person and you'll start to see patterns and trends. Okay, so you might see that a dog mean a specific dog team. If you're running a dog store or dog page, you might notice that particular brand or a particular type off dog breed or, um, a particular type off me more video is getting the most engagement. Okay, so then you might wanna use that in future posts. Okay? As future content, because if it's working, just, you know, to change the actual the video or the mean. But you keep it in the same kind of template. Same stuff, right? Because, you know, you only know it works, so just keep printing repeating, Okay, that's the first thing. The second thing I will say before up of this video is make make no off the engagement levels. Too high engagement levels and the time your post is published. Okay, What you find is that over on, the more you do this, the more experience you get is that the time of day will have a massive impact on your engagement. Okay. Andi is just It's just basically common sense, right? Like, for example, if people commuting in the morning between eight and nine, they're gonna be in the cars, they're gonna be catching buses and trains and whatever, so they are less likely to be on the phones. Right? So it might. It might be that in your business or service or website, whatever is it makes it doesn't make sense to post between eight and nine, right? because your your followers are gonna be commuting, right? The same is true around five o'clock, 56 go Because people obviously finishing works, they're coming home. Right? So what you might want to do is try outside off those areas. So the first thing you could do is run it like a post the the content at Let's say, you know, six in the morning or seven in the morning, A soon as they wake up, they took the phones that would to that content. Okay, The other option you can do is at lunchtime. So between 12 and two, when people on the lunch breaks, they check in a phone start kind of stuff. The 3rd 1 the third kind of window for the day is after dinner. Okay, so when you get home, you're probably busy with the kids with that dog. Whatever it is, you know, life gets in the way on, do you know? So they're going to busy without. So what you want to do is you wanna potentially testing after dinner, right? So anyway, between kind of 6 to 8 folk, ok, outside of six p. M to 8 p.m. On DSI. what kind off, uh, engagement you get. OK, so this wraps up the video off. How? On how to create a facial page. Okay, some really good tips in here again. Like everything that I say. Just make sure you test this. Okay? So test the times test types of content, use video, used banners these gifts use means I'm just test test test ticket. So thanks for watching. And I'll see you next video. 13. 4 HOW TO BUILD SUCCESSFUL FACEBOOK ADS : in this video, I'm gonna show you how you can build successful campaigns using Facebook. OK, on the kinds of tips and strategies that I've used consistently over the last kind of 67 years to generate leads, often sales conversions, event sign ups, whatever it is you're using Facebook to drive traffic to. Okay, so this is more This is gonna be more about overview on did you probably want to take some notes, you know, with a pen and paper. I'm not, actually. We're gonna go through, you know, kind of clicking here. You know, opening this is more about the strategy on the kind of things that you need to really focus on to get the maximum results from your ads. OK, because it's important. As with any pay traffic source, you want to get a return on investment. Okay, if you're spending $1 maybe 12 or $3 in revenue, OK, if you're spending $1 maybe you want 10 sign ups to an event. Okay. If you're spending $1 maybe you want to get you know, uh, like to Leeds or something. Okay. So everything has a return on investment, right? We can't just keep using Facebook ads without some some form of return. Okay, so that's why this video is gonna be very important to the success off your campaigns. Okay? Now, as we've any campaign or project, I always say, you know, have your objective. Ah, determined right from the off. Okay, so each campaign objective is gonna be very different. All right, On facebook gives us or these. Okay, So if you are descending traffic to a page because you just want you just want awareness. You wanna, you know, get your message out there, then you potentially want a traffic campaign. Okay, Um, if you wanted to get engagement toe a post because that's here, for example, you are starting a new business, OK? And you have a new logo for your business. Andi, you can't decide between logo 123 or four. OK, but you've got a group off, like, say, 40,000 followers. Right? So you could do is you could create a paste post engagement ad with an image with awful, um, logos. And you can ask a question. Which logo do you prefer? Type 123 or four in your comments below okay. And that's a post engagement at Because you don't need to. You don't need your audience to do anything other, then respond to the post, right? You just wanted to comment, like, share on, but ultimately comment. Right? Because you are you asking them a question? You don't need them to leave Facebook. You don't need him to sign upto event. You need to opt in on a landing page or a lead generation form. You need to do any of that. Don't use only to drive traffic. Just getting opinion in your group. Okay, so that is when a page post engagement campaign would make sense. Okay, if you had a new video and you wanted people to check to give feedback on the video, you could on a video views campaign. Okay, so you can ask the same question. Hey, hey, hey, Tribe. I'm just wanting a new video for this service on his our marketing video so far. What do you think of it? Give us your feedback. OK? On again. You could the same thing as the post engagement, but this time you're using a video, and, um, people are gonna coming on. Okay, so What's important about these campaign objectives is that even if you are targeting the same people, right, let's say, for example, you target on interest called dogs, right? It's one of the biggest on Facebook. I think it's like 300 million people like the broad interest dogs, right? If you're turn all of these objectives two dogs, you would still talk. You still talking different people? I'm not talking about the size of the audience. It's 330 million. Whatever worldwide. Right? But even if it was only like 10,000 right? If you use these different objectives, um, you would target different people even inside that 10,000 audience. Because Facebook, um, has different two buckets or data sets off ordinances hit. So think about it. Right. If you're running a traffic campaign, what do you want your people to do? What do you want in order to do, right? You want them to watch the add and then click on the link? OK, that's ultimately what traffic campaign is. You just want to click on the links, and then, um, you know, go to landing page. Okay, so, no, everybody inside that 10,000 audience is gonna click and go to a landing page. Okay? A small subset of it is. So let's assume 1000 people from that 10,000 audience will take on the the ad and go to the , um, anybody. Okay, Next, we want people to watch a video. Okay, so what percentage off that 10,000 audience is gonna watch videos like videos. They're happy. That did. Confident they don't find videos annoying. Some people find videos annoying. Today, they'll kick back straight way. But these people are more likely to watch a video and let it. Let's assume that's another 1000 people. Okay, then you have any generation. Okay, so lead generation is targeting a very specific type of user. Okay, So somebody who's gonna put in the name, the email, address, the telephone number, whatever is you're asking on the lead generation page. Okay. So again that that audience is gonna be very different to a video views and a traffic audience. Okay, The same is true for post engage rampage likes event responses. What messages, conversions and cattles. A conversion audience is gonna be completely different from all of these guys. Okay, because we're asking for a convergence audience and we asked him Facebook to do is, um we want to extract people who are going to take out the credit card who are going to use PayPal and buy from us. OK, so that is gonna be a much more the audience inside of the hall, you know, hypothetical. 10,000 audience size. Okay, that might even be just 500 people. It could be 100 people, but my point is, even though you're targeting 10,000 an audience of 10,000 people, right, Um, the effectiveness of your campaign is going differ based on the objective. So that's why I always say Make sure you have your objective. Um, you know, addressed at the start of the campaign, right? If you want to make sales when e commerce, you you want to consider conversions and catalog sales. Okay, That's not to say that you're not gonna make sales from any of the other campaigns. Might very well sell, sent traffic to honeycomb a store and convert right. Facebook allows you to add the pixel on all of these. What At least traffic and page engagement and lead generation. You could use the pixel on them. So yeah, it might generate some sales, you know, who knows? But you want to start off with the best possible chance, right? And give your campaigns the Boesch. I hope that you can do right on. Give it the highest probability. So if I was to run on e commerce campaign, I would use conversions of cattle cells, OK, because I know these are optimized to get sales, and that's what it boils down to. Each of these objectives Facebook will optimize for theology, active itself. So if you want traffic, Facebook will optimize on find you people who are clickers. It's on video views. Facebook will optimize of five people who are gonna watch the video. If you want engagement, Facebook is optimized audience and find people who like share comment. Okay, So academic sense. It's a really important part off your Facebook success. Don't skip this, okay? Just have a think about it. Doesn't take long. You need, like, 5 10 minutes to consider. Okay? The next thing you are obviously focus on and this is a huge part of your success. Okay? When it loads seems to be going, go, go slow, Terry. Um refresh this page, See if that helps. Um okay, here we go. It's just loaded. That actually would focus on is your targeting. Okay. And that's always done inside of the ad set. So you know. Ah, great campaign is gonna be the right offer to the right audience at the right price. Okay, so let me repeat that. A great offer to the right audience at the right price. Okay, that's the secret to any great marketing campaign. Okay, so you go together. If you've got the right offer, it's at the right price than only other thing you need to worry about is the audience. Okay, you've got a target. The right people. If you are targeting a product, let's say it's a dog toy. You know, it doesn't make sense for me to target cattle minutes, right? Like, why would a cat owner be interested in adultery? It doesn't make any sense. Right? So targeting is incredibly important to your success with Facebook ads. OK, I've seen so many potentially great campaigns fail because the targeting is off. All right, Onda, um that's basically ah, something that you need to focus on, right? The other thing. I want to say is when you are targeting, you think about using next audiences. Okay, So flexed audience would be, Let's say we're talking dogs, people who like dogs. Okay. And then you can actually narrow the audience down. OK, so Facebook causes flex targeted. Okay, so this audience is now talking dogs on and interest hobbies. Pets. Andi, Let's say we want them to also be interested in Jim's. Maybe we're selling a dog game or something. I don't know, Um or that's what Zippel Jim. Um oh, but it's a work up. See, that comes up physical exercise. Okay, so let's say, with selling a service for dog owners on weaken, you know, it's something to keep them fit, for example, right? What you might want to do is have a, you know, a major interest here and then into your intersected with a second interest. Okay? And you keep doing this, you can narrow down further further goals. Excellent people. But this is a very powerful Okay, So we could do is you could have, um, on interest that has were targeted. People that do I dogs, but also physical interest again. And as you narrow down further further Have a look of your potential audience size is gonna gets more than small. Ok, that's not necessary. Bad thing. It just means that your audience is more targeted. Write what you want to do is you wanna end toward that laser targeting, um, with your audiences. Okay. So get as laser targeted as possible. Okay? The other thing I want to say to you about targeting because it's such a big factor of what we do is focus on interests that somebody, um, would only know if they were interested in the topic. Okay, so what I mean by that? Well, let me show you. Let's say we're targeting. Um, for this example, it's 25 65 women who have dogs. Okay, point, But if you hadn't a dog, there's a chance that you know that there are dog magazines out there. Okay, so let's see if there's any dog magazines. Okay, so he go dogs today. Amazing. All right. And I'm gonna target dogs. Naturally. Modern dog. Your American Dog magazine. This one's a big one. Was it going this sort second Look at this one eyes it. This one. Well, there's a dog world newspaper OK, so I think about these interests. Right? The American dog magazine Dog world newspaper dogs, naturally, magazine dogs today magazine. Right. If you didn't own a dog, there's a high probability that you don't know these exists, right? That makes sense. You know, if I wasn't dog owner Andi, I really have my dog. Good chance. I'm gonna I'm gonna like the American dog magazine potential going to subscribe to this magazine. So whenever it comes out, I'll go to the T to the store or wherever Teoh supermarket and I'll buy this magazine. Okay, The same is true with dog. Well, in newspaper. So, um, I would only know about the dog world newspaper. Owned a dog a cat owner would not know about a dog world newspaper. Okay. And dogs today magazine. So think about that also. Look at dog Blog's right. So it's okay, let's use ball box, because I know that was a good one. Okay, so now we've intersected three. Okay. So people who are dogs who like any of these interests. So this is any of these right? Doesn't mean all of these. It means any of these because we're using once upset But also additional interest equals Bock. Bock. Bock box is a suppression box for dog owners. Okay, so every month, your dog will get treats. Now, I'm not saying you to use these interests. I'm just saying that a person who loves their dogs would only know these exists, right? If they had a dog, right? Like someone who goes like jet scheme has never had a pet, doesn't own dogs. Most likely never gonna know what Bock box is. And that's how you want to address your targeting. Okay. How would I How would I find the person on it? Me on Facebook that loves the product or is passion about the point on myself? Okay, on one way you can do that is how will they know about these interests if they weren't passionate about your interest? Right? Makes sense. There's more information on another video where I'm going to audience insights, and you can find a lot more these interests, um, on it gets very powerful. Okay, Once you put yourself into in your perfect audiences shoes, you're noticed that you can find interests that nobody else is using. Okay, on. When you start overlapping these, it gets its super powerful because then you're gonna win mawrtians, right, Because you will have less competition. But on the flip side, it's gonna be more expensive to run these, advocate, because the more data set you use inside of Facebook, the more expensive it gets. Okay, so that's a key key. Take away from this from this from this interest targeting section. Ok, um, spent, you know, you spend, like, 90% of the time in interest targeting and then the other 10% years your ad and allow that. That's fine. Okay, Because this is what's gonna make a difference in your in your success or failure. Okay, off the campaign, because I've seen. Like I said, I've seen a lot of people, um, you know, target the wrong interests on. Ultimately, that led to the failure of the campaign. Something else that's quite important is make sure you're targeting the right placement. Okay, so if you are running a specific type of ad, let states a SAS tool like a ah service. Um, look, online service that you sell to, people have to log onto a website or whatever. Right? Um, or it's Ah, it's a It's an app or like a service for your mobile phone. Okay. It doesn't make sense for you to want to desktop, does it? Because most of your users are gonna be mobile users, okay? Or in fact, 100 interviews is going to be about users. So just better in mind. Like who is your user base? Right. If they are going to use a web ap, you might wanna consider a desktop just targeting desktop only if they're going to use a mobile app or service. Then you want to just target my bar users. Okay, that's very important. That you want to say is the creative. Okay? So spend a lot of time on the creative as well. You will have good pictures, clear pictures, crisp images. Um, don't use any fuzzy. Um, don't use white, you know, in your in your images, because the facebook newsfeed is white. Okay, so you want something you want to in that pops? Okay, so these bright colors do really well yellows, blues? Um, no, like a dark blue, like a baseball blue. But maybe look up. Attack or turquoise blue? Something that just grabs their attention. Okay. On dwhite don't use white backgrounds. That's just gonna be a conversion. Kill. You want something that's gonna pope? Okay, um, other things faces looking straight at the user on Facebook. Do are also pet if you're doing anything the pets industry or dogs or anything, have them look straight at the user eye. Contact is big. It's huge on Facebook on instagram, so make sure you factor in okay. This ad has done really well because we have three models looking straight at the user. Okay on. But you can see it across different devices. This the marketplace, this incident stories looks great. Yeah. See, it looks really, really good. Um, Onda, uh, was this one marketplace, right? What we're doing to Okay, so just remember, these older my ball placement that we're using, we're not sending any traffic to best offer this. Okay, so, um, make sure you're using the right creative, okay? And also, the last thing I wanna say before I wrap up this video is if you're using, if you have, like, a physical product, something that needs to pick top handle that kind of stuff, think about video. Okay, um, image is not gonna do it. Justice If you have to pick it up, you have to press buttons. It's handheld. Anything that then you think about a video because, um, that's gonna sell the teachers and the benefits more than an image ever will. Okay, so these are my top tips for building really successful campaigns. It's all about the objective. It's all about the interest targeting. And it's all about the creative. Okay, on, Just remember, the right offer to write audience at the right price will equal success. OK, so thanks for watching, and I'll see you again. 14. 5 SALES FUNNELS WITH FACEBOOK ADS PT1 : in this video, I'm gonna show you how to build sales funnels on one Facebook ads to them. OK, so but this example, I'm going to be using a live click funnels account. Okay, because McDonnell's is, in my opinion, the best landing page editor. So it's super easy to build a product funnel Andi drive traffic to Okay, so it's out of your clip funnels account, and you can do this on on bounce all the pages. Whatever is, I'm gonna show you inside off finals. OK, So you want to go on, add new, All right and honor to use the the classic funnel build. Okay, so, um, it gives you an option right in the final builder wizard. So the 1st 1 is doing collecting emails to insulate par little join host a weapon. Okay, so in this one, um, we're gonna use we're gonna create a product one. Okay, Yes, I choose that. And then, um, the next option is you can create sales funnel apart launch or memberships like so we're gonna do a sales funnel, and then we're just gonna call it product. Say it was far okay. And in this building on the funnel. Okay, so now I think off. Go to many funnels in here. Just give me a second money to go into another count. Um, yeah. It's gonna pull this video log into another account. Okay, So I'm looking into a new kid panels account. This is another live account the previous account has logged into actually maxed out the 20 funnels they could build for that plan. Okay, so I'm in another account, and I've gone through exactly the same process. Okay, so when you get to the end, you can actually pick some templates. Okay? On good funnels makes it super easy for you. You don't need to build it from scratch. Um, you can actually used their templates again. I highly recommend that because it's going to save you a lot of time. OK, so we're gonna do is a search for products. See if that's in there as a template, uh, to I, um Salit Hump sales page. Okay, Andi, us. Some options here. So if you wanted to build an opt in page or Webinar page membership site, whatever is you could do that, but for this example, or to use an e commerce port page. Okay, on. There's some options here. You've got different templates. You can preview them. So let's see what this one looks like. Um, this one looks nice. Okay, so by this one, um, super easy to build. And then all you would do is if you were to use this final, you just you just literally just take out their logo. Um, on your video on. Just update your copy. Okay? And you can use the rest of this. Okay, Now, somebody is all going to be paid, so just be careful. OK? So I know from all of these are free, but have a look, Andi. Let's see this one, too. This might be a apart from that, we could use Andi, um, to see if there's something else. It's a bit more relevant for us. So this one, Another video sales page. Okay, so this is like a physical product on e commerce. Let's go for this one. Um, so the template. Okay, so, no, it's gonna is gonna give us this temple. Okay, so, um, we want to do is click on Edit page on Like I said, keep it simple, right? You know, if the offer is the same as yours. Just keep it simple. Change your logo. Here, change your email address. Okay, Change a copy or just leave it as it is, right? I mean, it is no problem. Change your product images. Um, obviously. And your bio here, this is This is obviously it's just some random person, but your image, your change. Your, um, bio Here. Okay. And that's it. This is basically a part of formal. Okay. Very simple. That's the opt in page. Um, you can change this. What we see, because this is, like on upset or down cell, but you can change it and use as a product funnel, and you can take this out as well. You could put timers on here, So if you want to add a timer, just go to add elements on due to the time on your somewhere a countdown timer. Okay. So you can add a time of hell if you ah, wanted to. Okay, so let's say, for example, we wanted to you out of the agency. We could include a countdown timer. You can also include an exit pop up. Okay. So if they are about to leave or have got exit intent. You can actually add a problem. Okay? Andi is here, and it's actually inside off puppets. Next settings pop up. Okay, So show pop up. This is what's gonna look like because there's nothing built, but you can actually edit the settings on. Did you know, add some rows and columns. You cannot images in here you can text. Um, it's super Super easy can just follow the the actual, um, wizard. So click on you wanna add element on? You wanna add an image? So it's decided image in here. Let us add a on a okay. And then add a new element with a add image. Okay. And then inside of this image, you can literally upload whatever you want, OK? So you can get a demo image. You can upload your own image here. Good images. And then you can just hold issues this year over one. Because I sort of loaded on my my library, and then you want to add another, Uh oh. Another new rodeo. Okay. And in this time, when at one column. Okay, has it saved savory, and then you won't add some text. Okay, so you can add a headline so something like, Wait before you go something that Okay, So we were captured their attention before they leave, okay? And then you can just build us out, even even more, K. So add another road. We're gonna have one column and you can have more columns. It's entirely up to you. Right. Um, we're gonna add a new element. You can add bullet points. We're gonna answer him text. Okay, so, uh, she's a parent for this one. Okay, sign up. Ah, Sign up today and get on additional 50% off. Okay? And then that's it. That's basically it. Okay, so you just add some text fields. Um, you could do that. So you want to get their opt in like the email address before they get a 50% off? Andi, you can do that with a ah field. Okay, so it's one of these, Um mm. Who? This one here. I just find it input. Oh, tickle not. No, not one. We don't want that. Um, I mean to like this. I had a new wrote on. I'm gonna add input. Okay. And to email address here to get the 50% off, Okay? And then once it signed up, you can build a list, and you can give them a discount code. After the it's not over, you consent in an email, you can do whatever you want, OK? And if you want to edit the settings um, going to edit settings, Andi, you can trigger on exit or even does show on exit. Or you can show when to use. It tries to exit. Okay, that's my favorite one. So try and get the attention before they leave. Okay, Um, so that's basically how you create, and you can see it here. If you just want to show the pop up, you can see what it's gonna look like. Okay, so that's basically it for the landing page on to keep it simple, right? Like my top tips for, you know, conversion. Ultimate ization funnels. That kind of stuff is just keep a simple right. Don't have too much, um, text and scrolling on here. You know, the long, long, long form cells. Pages do work, but it's an art, right? That copy writing is an art. So don't just have long pages for the sake of it. Have a clear. Headline. Make sure the offer is very clear. Um, issues great product images. Okay. Make sure the court actions big. Andi, it's You can see it. Okay, so I would like to change this to orange. Okay, I choose orange for my court action buttons because that's why Amazon uses Andi. It's actually scientifically proven to include increased conversion rates. Okay, so you rest of Brandon could be the colors of your product. Well, brand, but try and get the court action button. Um, orange or green? In fact, green works really well. Okay, so this is fine. This is probably or editing on my logo. I did this to add my name address. I'll probably get this and put the, um, the time uphill. And then this is fine. I'll just change this text to improve on and maybe even use bullet points and make it relevant for my part. Time to change this image, drink with my products. And then I had my details here, or whoever I'm running this ad for. Okay. So save that and then you can preview. Okay, So his a preview off the page looks like now the most important thing you want to go on here is make sure that you have to face full pixel installed. Okay, so there's the public page. Looks very nice on you. Want to check in the picture pages installed with a pixel helper. You can download that from the crime. Um, marketplace again. You can see the picture is not installed here. I said go back to, um, the editor, go into tracking code and then on your Facebook had a code inside of this. Okay, so, um, you can go into let me show you quickly go into pixels. Okay? Andi, you wanna get a pixel code? Okay, so cook on the pixel, I look on, set up, okay? And then you wanna manually installed code yourself. Okay. This is the code. The one on the landing page. All right. Should copy that. Paste it here. Okay. And then I want to say that, and then if we refresh this page, the pixel should now be on here. Okay, So hey, go. You can now see that this is actually updated with Ah, 6399 pixel code. Um, so you know, you want to put that on there? Okay? I'm just gonna take it out because this is like page. So it's already says live account. But you can see is the correct pixel code to make sure the pixel codes match this 1 69 9 That's exactly what we want. Okay, so I'm gonna take this out because this is a live accounts on a message. But this is where you put your code. Okay, Um, so there you're done, Onda. Um, that's basically how you built, uh, the funnel, Andi. The cells page for a product. Or like an e commerce landing page on on the next video, we'll show you how you can Dr Ads on how you can optimize your final to make sure that you get the best possible chance off success. Okay, so that's watching. 15. 5 SALES FUNNELS WITH FACEBOOK ADS PT2 : in this video, I'm gonna talk about how you can drive traffic on. Make sure that you monitor on correctly track purchase conversions inside of the funnel that we built in the last video. Okay, so you could see that this is this has a squeeze Bages sales page. Order, form, order, Confirmation. And I thank you, Page. Okay. So you can place the picture on your confirmation page or the thank you page. It's no problem. So let's go on to the thank you page, and I show you how to do that. Okay, so, um, I was asking us for a thank you page. Uh, looks like it. All right, so that's make sure to sales. Thank you. Page. Okay. On dumb. Or you can build one from scratch, but they said it doesn't really matter. OK, just make sure that it's congruent with natural offer. Um, So we're gonna use Where is it? Um, search for Thank you. Who is anything in here? Thank you. Pages doesn't want there is. So there's this one. Let me just see this one. Okay. Doesn't exist. Um, just try to find a thank you page eso Once I do, let's see if it is this. This is a one time offer, So Okay. Um, is there anything on here? We could do it a blank. So thank you, Page. Okay, so let's just use this set a template, and then I'll show you how to edit this. Okay, so we're gonna add it up first. It's got all this, okay. And ah, thank you. Your order is in the, uh, if you have any questions feel flee to call. All right. So I've just credit quick. Thank you. Place, order. You can obviously make a lot better. You can be logos and text on and all that. And that's just the same as on adding an element. Okay, she got an image. Just Ah, you put it down here. Or in fact, that's this ad a row first and at a new section, and then we'll at a road here. And then I had a new element. OK, so I'm just doing is quickly to kind of keep the video short. Okay, let's use this one. All right. So, um, we don't need this. Okay? So this is how you build a Ah, thank you. Paid you getting out. It doesn't need to be too weird, too amazing. Just let them know that the the order is actually processed. If you have any questions, then call a number or an email. Anemona, make an email. A mailbox. Customer support mailbox. Okay, you comport. If you have any questions, you're free to call us. Well, you know this on. That's fine. Okay, so now we don't do is if you are. If you're monitoring, um, purchases, then you want to make sure that the purchase code is installed. Okay, So inside of your pixels, go to set up my nephew stole the code yourself, OK? And then click on continue. Because we've done this bit and then here you want to grab this code? OK, which is the purchase event on? It looks like this. It is very simple. Grab that. And then you just want to put it on the settings tracking code and then paste it here. Okay, So what that means is when your customer lines on this page, right, they're going to see a pixel. Okay, so if you go into preview, um should see it load Mina load because it is so goes who like the entire funnel, and he's ahead of code. But just make sure it's ah, it's here, inside of settings tracking code. Okay, Onda, um, you can use any event that you want, right? So if you want to track leads, just had a lead code. It's exactly same dough differences. Um, that name changes. So this relief purchase if you wanted to complete registration, that's there to copy that. Um, And if you check out all that so you could manage, install this code yourself, okay? And that's basically how you do it for this. I didn't just save it. All right, so that's basically how you ah, complete Andi, build your first landing page. Okay, I'm gonna go back into this squeeze page. Okay. Which is the opt in page going at it. Andi, it's going to preview. OK, so now let's go back into facebook, and I'll show you how you can optimize this on one campaign towards Okay, so we go to ads manager. Okay. This is a test account. I'm just gonna remove this, okay, and go and create. Now, this is gonna be a conversion campaigning because we're running. I, uh, product. We're running a part of page. So make sure you said that the conversions campaign. Okay, so this is a product for old page, and it's a conversions campaign against I like to put the product. You could put the name of the product and then the objective type, OK, and then we'll call it product. We just called it a ceiling post one. Okay, say that draft. Andi, go over to the ads tab we're gonna obviously created at first. And I'm doing this fast because obviously, I've done this many, many times. So just like the right page for Facebook and Instagram Andi, I'm gonna use an existing post. See if there's one available on this page, But you can always secret you want as well. Or you can use an existing one that you might have on your, uh, Facebook page because someone use this. Okay, I know we could add a button. Um, so we're gonna send him to this page, Okay? On that, you're go