Facebook Marketing & Facebook Ads Beginner To Expert 2025

1. Abdul Hannan introduction and course intro: I'm going to be a coach for Facebook marketing and Facebook Ads. 2024. This is going to be a basic crash course for everyone, every person who wants to learn to start their own business on social media, how to create a Facebook page, how to build your logo, how to create your own marketing and how to run Facebook ash from the very basic. This is going to be completely new strategies. This is going to be new tactics on how you can build your business online, and I'll be happy to teach you. In my experience, I've been doing this for the past four years. I've helped around 100 per businesses in my career. I help small businesses, help them scale up he e commerce businesses, I help businesses that provide services, people who are providing low services, people are providing taxation services, dentists, all kinds of businesses, real estate as well. I'm going to share all the strategies, all the T sources that I have acquired in the whole four years of my career, and I'll be happy to teach you. If you have any quest your whole lending period, you can always send me a tax on demi and I'll be happy to answer all the quests. Let's get started, see you in the next video. Okay. 2. Learning Facebook Ads and Marketing : Hey, guys, welcome back to learning Facebook ads and Facebook marketing. In this section, we're going to learn exactly what is Facebook. How many companies does it have and how many platforms is it interconnected with it? Why Instagram is different, why Facebook is different, how WhatsApp works, and what is threads. Facebook is Now, a children company of a bigger company called Mata. Mata owns multiple companies, Facebook, Instagram, WhatsApp and Treats. Threats is basically a copy of Twitter now. Twitter has now recently become acts launched by Elon Musk. What is Facebook marketing, how you can do marketing on Facebook. Facebook marketing literally means and running your business online using platforms such as Facebook, Instagram WhatsApp to help you grow your online business or your physical business through social media channels. These are all social media platforms that we can utilize to market your business online. This whole process of marketing your business using these platforms such as Facebook, Instagram, WhatsApp, even Tratsmws called marketing. This is literally the definition of Facebook marketing. Let's get further into Facebook marketing in the next video. See you soon. 3. Difference Between Facebook Profile and Facebook Page : In this video, we're going to learn about what is the difference between a Facebook profile and a Facebook page. Let's get into Facebook and see what's the difference. If you create a Facebook account, which I believe every one of you have for the past one decade now. Facebook, everything that you're going to do on Facebook is going to be based on your personal Facebook profile. Your personal Facebook profile is the core elements on which you're going to build everything. If you don't have an account on Facebook, create fund, do not make a fake account, make a genuine account of your personal and Then we can move on on building your business online using Facebook, Instagram, whatsapp and threads. Let's learn. Facebook profile is literally this, just like you're going to happen, and what is a Facebook page? If you see ads you would have seen ads on Facebook all the time. You would have bought anything in your life at least once, you bought something from Facebook. Let's just see right now, Stanley cups are doing very good on Facebook, so we're just going to take the examples. Stanley cups and lessons learned in life. This is called a Facebook page. Lessons learned in life. They share different videos, different informative videos. This is called a Facebook page on which you can create your business on it's like a Facebook shop. Let's just see what Google has to say about Facebook page. If you just go on Google and search, what is a Facebook page, you're going to see all the examples. Pages are places on Facebook where artists, public figures, businesses, brands, organizations, nonprofits can connect with the fans or customers. It doesn't matter if you want to get your personal branch, your local business, your organization, or maybe just a random mean page. You have to create a Facebook page. Facebook page is literally your shop on the Facebook platform. There's nothing more complicated in that. It's simple as that. Now we're going to learn exactly how to create your Facebook page. Let's get into that part. If you go on Facebook, you can see if you're on your PC, you're going to see this section here, you have to click on these dots, you're going to see the pages here. Click on pages, these are all the pages that I have. You can click on this pattern, create a new page, first, choosing a name, how you should choose your business name. If you already have a name, good to go. If you don't have a name, you have to make sure that that name is easy to remember. Person who's going to search for it, it's going to be common. It's not that difficult so that every person Duolingo person could easily remember it as well. Let's just say I have on marketing company. I'm going to name my marketing company. I call it Asift. We help people lift up their ads. We're going to call it Asift marketing. As we already have a page for Alif, I cannot create the same one again. I'm just going to say Alift marketing. If you go under here the categories, you should choose your category, if you have a clothing business, you have a jewelry business, you have a real estate business, any kind of business, you should choose your Avant category. It's good for SEO so that people could find you in the right category. Let's just search for what our category is. By category is marketing. I'm going to search for marketing agency. This is my category, how to write a good bio. You can use CPD as well to create a perfect bio. We're going to do that here. You don't want chapt Chad pit is the new tool, AI chat bot manager, where you can create different descriptions, you can write different stuff. It's easier there. I've downloaded an extension. I would suggest you guys to use that extension as well. It's called Max AI. You can use it free version. If you come here, you can click on it, and first click on it, you just have to click on add two chrome for free. I already have added it to chrome so that you can see it here. What I should have to do now is, I'm just going to come up with a bioware. I'm going to say we lift up your *** and help your business. I just wrote it. It's not going to show me I don't think this is good, I have to improve it. What this extension helps you with is improve your writing, improve your content, you don't have to learn content writing, you don't have to learn copywriting, all of these fancy stuff, you don't have to learn. You just write what you think is good and use this extension to improve that part. So I'm going to give this extension test here. These are all the features that you can use to improve it. This is a prompt that you can give to the AI to improve your text. What we're going to do is going to improve the writing here. A is going to work and it's going to improve the writing. It rephrases the word and made it in a better way. We'll uplift your ads and assist in growing your business. That's going to be our basic bio. I like it. I'm going to copy it and I'm going to paste it here. Then you just have to click create page and So this is not working because the name as lift marketing is invalid, we have suggested as lift marketing. They're saying that capital words are not allowed. You might make the same mistake. What we're going to do is we're just going to locate the patterns. Low case the key words of characters. As lift marketing. If you click on create page, it's going to work this time. Now, It's going to take some time. It's going to load and once it's loaded, our page would be created. Now our page has been created. We just have to add additional information into it to start giving our customers a potential target audience. Let's just see what's our website. If you have a website, you should come here and type the link here. Mine is wd if do you should copy it here and pace whatever number is, I'm going to place mine here I live in UK, it's going to be United Kingdom. You can type it in your business e mail address. This is very important. If you don't want to spend money on buying domain names or creating a.com business domain, you have to make sure you choose a very smart gmail e mail. What you have to do is I chose. Let's just say for the sake of information, I chose an e mail on Gmail is Ahlift marketing@gmail.com. Something that's easy to remember for your customers, and it shouldn't be that hard. If you have a custom domain, that's good. Custom domain is literally a Ashlift dot. That's the user name where people can reach out to or it's info at Aslift or it's Hanan at Aslift or it's business at aslift.co. If you don't if you can't afford that, you can choose a smart name that's available on GML and use it here. Then we're going to put your address, whatever your business address is. If you don't have a physical location, you can just put your home address or if you don't want to put any addresses here, you can just leave it empty. It isn't compulsory. You can leave your address empty and it should still work. I'm going to put it here because I have an address, I have availability. Let's just say your business is online. It's an coma store, then you could say always open. If you have a physical location like real estate company or a core wash company or a restaurant or anything that have timings, you can select the open at selected hours. Then you can choose your timing from Monday to Tuesday Tuesday to Wednesday. What your availability is, you can select it here. Let's just say I select it here, you can make the whole calendar and click on safe, and then it will work. Now, let's just click on the next part and see how it goes. I'm going to click on next and let's just wait for a few seconds. If you don't have a profile picture, if you don't have a logo, I'm going to teach you how to create your own logo using a tool called Canva, and we're going to create your Facebook business logo and a cover photo as well. If you don't have any, let's just get into the data part. For now, I'm going to skip this and then we're going to come back here, create a Facebook logo, Facebook profile, Facebook cover, put it here, and then we'll see move from there. So I'm going to teach that in the next part. For now, we're going to skip it. Just click add action button. If you have an action button, let's just say you want people to book and meeting. If you have a services business, if you want people to fill out a form, you can add the sign up option. If if you are a restaurant, you can put select the start order button. If you have an comma store, you can click on view shop or If you are a creator or selling tickets for your concert, you can select the CAT tickets button, or if you just simply want people to send a message to you or call you or send a whatsapp message or send an e mail, you can choose any of these that applies to you. The most common one is send message for people who don't have a website. I'm going to select the send message button here and click next. Click Save, our Facebook page is now ready. The only things that we need now is the Facebook profile picture and the Facebook cover photo. If you have sap number, let's say you have a business stop. You can put that here. I have this number. I can put it here. You will just have to click on G code and you'll get a code on your Whatsapp business account. You just have to put that code here and your Facebook and whatsapp number would be connected. People would click on it and it would redirect them to your Whatsapp. We're going to skip it now because I already have connected my business. So if you have a good friends and good community, you can invite all your friends on Facebook to like your page. If I click on invite friend. Either I can choose this shortcut to select all 25. Let's say you have 1,000 friends or you have 5,000 friends, that's the maximum limit. You can select all of them and you can click Send invitation and each and every person is going to get a notification to come and to page. This is how you organically grow your Facebook page and build a community around it. I'm not going to send any invitations because this is not my original page. This is just to show you how things go. Let's just click on next. So you don't have to turn this one off, but if you're a beginner, I would suggest you get e mails to learn more about business on Facebook, and then the. This is how you create your Facebook page and how this is work. They can give you a tool. Let's just take a tour, how this goes. Next. This is how the stuff they teach us. In the next steps. In the next video, we're going to learn more about it. I'll see you in the next video on how to design your profile picture, what kind of profile picture should be, how well is your cover photo should be. See you in the next video, guys, bye bye. 4. Creating a Catchy Facebook Page Profile and Cover Photo : Hi, guys. Welcome back. In this video, we're going to learn how to create a catchy Facebook page profile and how to create a Facebook cover photo. I'm going to give you a few bonus at the end on how to create few of Instagram or Facebook post on how you can create Facebook post as well. Now, let's get into it. The tool that we're going to use that's easy and free for everyone to create a Facebook profile in Facebook cover is called Canva. Just Google it, you just have to search for canva.com and you can let's say I have an account already here. You can just have to do this. I click on sign up, get the account ready and you will see the screen just as it is. The first thing that you have to do is if you don't have any money to get a logo design, what I would suggest is hire someone of freelance platforms like fiber work, you can get a logo as cheap as for $5. For free and you don't have to do this stuff, but if you don't have that many, I'm going to teach you how to do it. First, you have to do is search for logos in your category. We are a marketing company, so we're going to look for a logo that's going to look good as a marketing company. Let's just get to it. I'm going to go for logo, marketing. This is a simple as simple as it gets. Just search it and boom. Here we see a lot of different ideas for logos that people have already designed, and we're going to take inspiration from here and create our own logo that represents our idea, represents our company and the style that we're going to go with. So we're just going to browse here, we're going to see which ones it's perfect with us, and we're going to choose that one. So it should be simple slicker, whichever you like, you can choose if you can have the many to just get started. You can always hire more expert people to get you things done. But in the beginning, you have to make yourself up to get things done. So I like one from here, this one here, it's simple, it's classic, let's just get into it and customize it into our own requirement. All right. So I'm going to customize this complete and It's going to load sometimes, there's going to be all the tools here that we can use to create a fantastic logo and our cover photo and our Facebook profile image. Sometimes it takes some time to load, so you just have to come back here and refresh. Here load it now. What we have to do is, we just have to change the name and edit it accordingly so that we can utilize it. My company name is adds left marketing, so I'm going to search for adds left. It can be agency as well. I'm just going to put marketing. It sounds better for me. You can just drag it here. It's going to be like this. You can just slide it in here. Right now, this doesn't look that good. I think agency with a double A sounds a bit more good. I'm just going to say as lift agency. This sounds a bit more better now. And I like the color red. I'm just going to click on the icon. I'm going to search for the color red and boom. We have our local designed. This is going to be good. But what is going to be our profile picture? We're going to create a new this icon is the thing that we're going to use as a profile picture, and we can just give it a bit tilt so that it looks like we're giving it a lift as we company represents adds lift, So let's just see it grows as a graph, as you can see at up. We're going to use that as a logo. This sounds good. I'm going to adjust it a bit here and boom, we have our logo ready. We just still did it a bit, get the design ready and we have a logo now. We're going to create variations of this logo at page. We're just going to make a duplicate of it here. We're going to drag it down. We're going to scale it up, going to scale it from here. This is going to show you a box now whenever you do this, and now we have a logo ready. This is going to be our icon, and this is going to be our full logo. We can redesign this as a cover photo and we can use this as a profile so that it looks mostly and good. I'm just going to come here and I'm going to create a cover photo. I'm going to resize this file. File here. View all the comments Okay. So we have to create a new version in order to I'm just going to first download this one. From here, if you click I'm going to download it here in my profile, and I'll click on download and I'm just going to download these two here. These are just download it and we can upload it to our Facebook page as a profile and as a cover photo as well. For cover photo, we need different dimensions. I'm going to create a new dimension with these logos as a cover profile. Let's just go back to home. We have to create a design, click create a design. First, you can search for Facebook cover photo. It's as simple as that. You just search for Facebook cover photo and this is going to be all the different types you can see. We're going to see paso cover photo as our business is marketing. We're going to search for marketing, you can search similar to yours, right? And let's just see which one fits better with us and we're going to use that that resonates with our logo and easy to understand. I'm going to scroll to here and I'm going to see which one is perfect, and we're going to use that one so that it works. I think this one sounds good. I'm going to use business, need help creating a memory taglin for your business, contact study to get started. I'm going to customize this samplate to create a beautiful cover photo for our business. I'm just going to change the colors, change the image a bit, change the messaging so that it sounds good. Our colors are red and white. I'm just going to change the colors here a bit. This is going to be all white. This is going to be I'm going to choose red from here. Okay. This is red. I'm going to make it white again. If you click it here, this is going to be white. White doesn't sound good on yellow. We are going to change the yellow as well. This is going to mix it up. We're going to change it to white. We're going to change it this one to red. Let's see this is going to be red, and we can change this to black again so that it sounds good. Our tack line was we lift your ads. So we're going to explain the talent a bit more. Need running your business online. A here to here to help. In here, we're going to replace this picture with our logo, and we're going to change the ring color to red again. This is copyright free. This is all free, and we can upload here. We can upload our file that we just download it as logo. Downloaded the PNG file right here. It's in here now. I'm going to come back here, plot files. I'm going to click here. This one is the logo. Now we have the logo here. I'm just going to put it here. Here goes our logo. We have a profile cover photo ready as well. Now what we have to do is change this color to something good. Something that makes sense. This color doesn't make that much sense. But we're going to use. This is just to give you an example on how you can create s. This sounds good. We can use this black, we can turn this one black as well. We can turn this black just to see different colors and see how it goes. It doesn't look good, so we're just going to change it back to white. Again, this is going to be white as well. Now we have our cover photo ready to. We're just going to download this one. Download and here. Now we have a Facebook profile ready and the Facebook page as well. We're going to upload it here. Upload photo, we're going to use this icon as profile, so that it looks sleek. You can scale it up scaled down from here, save and this is going to be our profile picture as our logo, and we're going to upload the cover photo as well. Add cover photo, photo. I'm going to add cover photo, we have to upload one as we didn't do it before. So if you click it here, I'm going to download, This is going to be our cover photo. I just uploaded our cover photo. You can drag and set it to position. Now you see how perfectly this fits here. I'm going to say safe changes, and now we have a Facebook profile dy and a Facebook cover which presents what we do and how we do. You can create as well a few Facebook posts from here for your business accordingly, we're not going to get into that because it's not a design course, it's a marketing course. You can search for let's say post marketing. Agency, right? So you can choose your post, you can design your post accordingly, let's just take another example, post real estate company. Okay. Okay. And the same way I edit it, you can edit your post. You can edit the way you like it. You can change the colors, you can play around and boom. You would have a good post ready. In this video, we'll learn about how you can create your logo and how you can create a good cover photo to look more professional as business owner and change things up. Our page health is good. This is how Facebook scores. You can link your ot SA account, you can link to your Instagram profile as well. We can just view here which things we had to do. We completed all things. Now our Facebook page is ready. I'll see in the next video and we'll learn more about how you can do marketing on Facebook, the actual stuff, and how to get started. See you in the next video. 5. Types of Instagram Profiles for Businesses: Guys, welcome back in this video. We're going to learn about different types of Instagram profiles and which ones suits best for businesses. Let's get started. There are three types of instagram profiles. One is a personal profile that everyone has, if you have an instagram account, if you're not doing business on it, if you're not getting content on it and just using to consume content or browse, or just be socialized, that's your personal profile. And then there's going to be second option that just recently came, it's called a creative profile. It's for creators, let's say, Mr. Best creates a video and he uses an instagram creator profile to monetize his content to make money. That is the kind of profile he should use. It's called a creative profile. If you're a creator or if you want to create a personal brand on Instagram or Facebook and want to promote it using Facebook marketing of Facebook ads, you should opt for creative profile. If you want to use monetized money or monetized dollars to make an income, that one is for you. Then there's going to be business profile. Business profile is the category that you should be looking for if you have any kind of business. Either it's real estate business, a marketing company, social media agency or random business, any business. There are a lot of businesses in the world. Any business you have, you should go for business profile. How to create an instructive business profile? We're going to lend that now. So Let's get into it. If you Google how to create an Instagram profile, it's pretty simple. You will see the help article from Instagram itself. You can navigate that to easily convert your personal profile. If you want to convert your existing profile, you can do that as well, or if you want to create a new profile, you can do the exact same thing as well. The first thing that you have to do is you have to login into your current Instagram profile. You can create a profile using your e mail, your phone number, or That's the two things that you should use only to create your instag profile. If you have an instruct profile, you just click on the three lines and click on settings in privacy. Select account. If you're migrating from a personal account, choose switch to professional accounts and tab creative So if you're emerging from a business profile, choose switch to creator or if you are migrating from a personal profile to business profile, just select instead of creator to business profile, you would have a business account ready. You can choose your category, what you do, if desired, you can connect your Facebook page as well. I'm going to teach you how you can do that as well. But if you are in the process and you're creating an Instegra business profile, you don't have to click on switch to creator account. You have to make sure that once you click to switch to professional account, you have to tap business. You don't have to tap creator if you are creating it for business purposes. Business gives you more tools. It gives you analytics, it helps you create ads on your Instagram post. It helps you boost your Instagram posts. It helps you get more views from business point of view. You can create an Instagram shop as well. You can tag products on your post. You can promote it all around the world. That's steps you have to follow to create an Instagram business profile. In the next step, we're going to learn about how you can connect your Instagram business profile to your Facebook page so that it's easier to manage and it's easier to merge. Now let's get to that part. Once you have created your Facebook page and once you have created your Instagram business profile, what you have to do is come back to your Facebook page if you haven't already connected to your Facebook page from the app section, always create your Instagram business profile through the app. The web version doesn't work well that good, so you have to do it using your phone. Now, let's get into settings and I'm going to teach you how you can connect your Instagram business profile with the Facebook page so that both of these are interlinked. If you just have to go to the setting spot, then click on new Pages experience, then there's going to be these three parts where you can connect your Instagram or you can see how many people manage your page and all this stuff here. So once you click on the settings, you're going to see this part here. If you already haven't created a user name, you can create that. I'm going to add the user name here as well as we didn't create it for. I'm just going to type in as marketing. Make sure that you use a user name that's easier to remember other than your Facebook page name. You can name your page anything you want to. Multiple businesses have di same facebook page names, but no business has the same user name. You have to make sure you choose the right user name. Or a unique user name that it's easier to remember for your audience and always use that. I'm going to choose Asleft marketing because it's easier to remember and it's available. I'm just going to go for Alift marketing. They're going to ask me for my password, I'm going to submit it and I have created a user name. Now what you wereing about is that how to link your Instagram business profile with your Facebook page so that everything is interconnected. Let's just go to link accounts. If you click on Link accounts, you have to see there are two options here, Instagram and whatsapp. I think you should already have the option to whatsapp installed, but if not, just type in your number here and click on send whatsapp code and your whatsapp will receive a code, you just have to type in that code here, and your whatsapp would be connected to your page. Come back to Instagram, click on Connect account, you just have to click on connect and allow access to Instagram messages, click confirm, and it's going to open a new window, let it run, type in the login details, type in your email, type in your password, and just click login. It's going to load for a bit and it's just going to redirect you back here. You just have to come back here and refresh the page and you should start seeing your Instagram business profile here that you have already created. Now, everything is interlinked and merged. This is how you connect your Instagram business profile to your Facebook page. I'll see in the next video in which I'll show you what is meta business suit and how you can assign people to your page to manage your accounts. See in the next video. 6. Understanding Meta Business Suite and Assigning Access Levels : Hi, guys, welcome back. In this video, we're going to learn about what is Mata business suit, and what is it for, what you can do with it, how you can assign people, different people to manage your Facebook page, manage your Instagram account, or how you can hire social media managers to run the business online for you. If you want to add your partner, if you want to add your employees to your Facebook pages, how you can navigate that, what kind of accesses do you need? What's the security gens that you should be looking for to assign your business assets to your employees. This is what we're going to discuss here. So, in the previous video, we were discussing about how to connect pages. Once you go back to your page, now you know this is myFace page Instagram as marketing, you just have to click on settings and privacy. Then click on settings again. Now you're going to come back here. In this part, what you have to do is to assign people to your Facebook page, your employees, your partners, or your teammates, you just have to click on new pages experience. You can see here this is the ID that I use just to show you how things go. I'm not using my personality, let's say people with Facebook access. What you can do is you just have to click on Anne. Make sure the person that you're adding is your Facebook friend so that Facebook can easily find them or you can search them by the email as well, the e mail that they used to create their Facebook account, or you can just type in the Facebook user name and it's going to come up here. Let's say I want to add a person named Abdul Hannan. If I a friend on Facebook with him, it's going to show here. This is my profile. I just want to add myself here. I'm going to select it here. Let's say your business partner has also 50% ownership, and you want to give him complete access to the page and you want to assign him to the assets. You just have to click allow this person to have full control and give access, you can just have to add your password here and confirm and now you have added a person who is who has complete access to the Facebook page, who controls the install. Now, if you want to add employers who don't have this level of access, you do the same stuff. You click on next, you type their name. I'm just going to select a random person here. You just don't give them allow this person to have full control. Just give access and they would have limited access. You can also change access level of the person that you want to you can also add community managers with specific tasks. Let's just say I want to add people as a moderator, not as an at me, not as who control whole things. I'm just Id a community manager. I just add community manager, thought it. I'm just going to type the Facebook account or the e mail address, and it's going to pop up here. In this case, I'm going to type my name here, and my ID is not showing here because I'm not friends on Facebook. I'm just going to send invitation and that person would have community management access or moderated access on the page. You can just add new people with task as xs. You don't have to give them complete Facebook page xs. If it's for employees, you choose this button, if it's for partners or managers, you choose this button. Just on add new, click next, search the person's name. I'm just going to search for a random name here. Just for the sake, you just have to search for the person that you're looking for. Make sure they are fans on you on your Facebook profile so that it would come up first. That way you can easily assign them. I'm just going to select this fandom. You can just give them access to create manage delete post stories or more as the page. You can give them access to this. If you want them to manage your Facebook messages and calls, you can give them this access. You want to give them activity, or let's say you hire an ads manager, a person who run your ads for you. You don't have to give them all the access, you just give them the ads and the insights access, and that would be good. It totally depends what role you're selecting the person for only give them access to that and dst. This is how you assign people to your Facebook page and assign them which access level they would need. That's the only thing that you would need to do. I'm going to explain later what are ads, what insights and how you can utilize them. That's going to be in the next part of the course. For now, this is all and now let's learn about what is meta business suit and how you can utilize it. Let's just jump into it. Once you have switched your profile to your page, this adds left marketing, you just see an option here, Meta Business suit. Meta business suit is basically a tool for businesses where you can manage all your accounts in one singular place. You don't have to manually go into your Facebook page, you don't have to manually go into your Instagram account to individually post here, you can manage all your stuff from here. You can schedule post, you can plan your content, you can see insights, you can manage your ads. It's a one in all solution for all your Facebook business needs. Let's just see how it goes. If you want to go live on Facebook from here, you can click on go live. If you want to create a story, you can create a story. If you want to create a real. You can create a reel here. If you want to create an ad, you can create an add here. Let's just say you want to post content here. You can click on content. You can see how many type of content is posted. We post this and if you want to schedule a post, what you can do is you can click on create post Now, what you have to do is we haven't connected the Instagram account, but yours will be connected. You click on tick and Instagram would be selected. You just have to click on add photo here. Let's just say we randomly add this picture. I would add this picture here as a post. You would type in the text here looking for services. Let's get connected. You have to get the attention in the first part, then you'll have to explain your features. We provide Facebook marketing services. We provide TikTok As Management. We provide Google A Management. We provide search engine optimization. This is a stuff that you should be looking for. As I've told you about the extension, just click on it, click on improve, and it would be improved. All right, if you're not good at writing like me, you just have to use this extension and you would get by. Click on it here, and AI is going to write it for you. Replace the selection. C, it looks pattern looking for a service. Let's connect. Offer face marketing services, TikTok ads, management, Google Ads management, search engine optimization, All the stuff. If you want to schedule it set a date and time, let's say you want to schedule it for 28th of January. You can schedule for 28 and you can schedule it for active times as well. You can add active time let's say your audience is available around 5:00 P.M. To 10:00 P.M. You should post around that time, and you can click on schedule. It should be scheduled and it should be posted at that exact time. You can schedule the post for a whole month. You don't have to do it manually, and that's how you manage your internal post and schedule it. In insights part, let's just go to the insights and see what are insights, right? Let's just see what insights. View all insights. It's going to show you all the data here, how many people you reached, how many content interactions, how many folders you have gained, how many link clicks. This is the data, which you can determine about what kind of business you're running or what kind of results you're looking for. This is the results. This is the audience data you're getting. Current audience, their age, their towns, the cities, the countries, messages, or you can get your content our view as well. This is the insights part. This is for creators, not for businesses. Let's get on the next part, content, notifications, this is the meta business suit. In the next video. This is all for Facebook marketing. We're going to look for how you can organically grow in the next video. Let's just see you in the next video. I hope you are interested to lend the actual strategies now. This was the navigating part. Let's get into it. 7. Getting Started with Facebook Ads 101 : Hey, guys, welcome back. Now we're going to learn about Facebook ads, thing that you have been waiting for. In this section of the course, we're going to learn about what is Facebook ads, type of Facebook ads, different strategies, my secret source, tip syn clicks on how Facebook aards should work. We're going to learn Facebookards for different scenarios for different businesses so that it relates with you. Going to go with the basic strategies so that you understand the basics. I'm going to do an advanced strategy as well, a basic one as well and how to skill businesses as well, how to scale campaigns, different type of campaigns, different type of objectives, which objectives should we choose objectives, should you not choose how to craft a compelling Facebook ad copy, how to create ads, what kind of images you should use, what kind of videos should you use, which is the best one for your business, and which one should work in 2024. Now let's get into it and understand the concept. I'll see in the next video. 8. Facebook Business Manager: Learn, Create, and Manage Your Business On Meta: Hey, guys, welcome back. In this video, we're going to learn about Facebook Business Manager. What is Facebook Business Manager? Is it a tool, how you can use it, how to create Facebook Business Manager? What are its benefits? What are its feature? Why do we use it? Is it compulsory or not? What are its main requirements to create a Facebook business manager and how you can do it. Let's get started. Let's get into it. The first thing that you have to do is go on to your browser. It can be anything from whichever you use. Open Google log into your Facebook profile. Make sure that you login into your Facebook profile. Once you're locked in, what you have to do is, you just have to search for Facebook business manager. You're going to get a lot of these links. Let me just explain a bit more about Facebook business manager. What is the Facebook business manager. Facebook Business Manager literally means a tool provided by Facebook to manage your whole business. It will manage your ad account and account act and your ads. It will manage a meta business suit as well. A meta business suit is used to manage your Facebook, White SAP Instagram, but a business manager is a bit more high. It's like super manager at OA Manager. Manager manages employees and a supermanager or a CEO manages the manager. The business manager is the same. It's at the top level of the hierarchy, but everything is built on one single person. That's your Facebook profile. But the ownership is on the Facebook business manager. You will own the business manager and the business manager will own all the assets of your online presence on Facebook. Let's get into it. You understand now what Facebook business manager is. Now we're going to know how you can create your business manager on Facebook. You have to Google Facebook Business Manager, go onto the second link, click on create a business account. Wait a second. What you have to do is you have to search create Just give me a second. I'll show you. What you have to do is you have to come on Google search, create, Facebook, Business Manager, and you're going to see this section here. It's already pink, so I'm going to search for here. As I already have business manager, it's going to redirect me to here, I have to go onto a different link. Which link should I go on? The first one. Create a business account in Meta Business Manager, it's going to show you this helping page where you can scroll down a bit, and you're going to see this small link here. It's called business Facebook, dot com slash overview. What you have to do is click this link, and it's going to show you this tab here. Make sure you remember this link. It's called business facebook.com slash Overview. Once you open this link, making sure that your Facebook personal account is logged in into the same window. Otherwise, it won't work. If you're locked in, you go into this link, You see this tab here and what you have to do is, you click and create an account, and you're going to see this option. What you have to do is you have to name your business manager. You can name it your business. Let's say I'm going to name it Alift you're going to name your personal name here. Let's say your name is Michael Jack or your name is Mark Ingham. Let's say your name is that. You just type in your name. I'm just going to go for John D here. That's the basic name. If you have a business e mail, I would prefer if you have a business e mail, let's say you have your business name is catering services.com. If you have a business e mail at info at creating services.com, use t one. I would highly suggest to use a business e mail that makes your business more stronger in terms of Facebook trusting you as a business, but do not worry. If you do not have a business e mail, like a.com email or a personal domain name, You can still use your Gmail to create this. Let's say I'm going to use this one. You just have to click on airlift maarketing@gmail.com, and then just click on summit. I've reached out my limit to create business managers. It's three, so I'm not going to click on submit, but what you guys have to do is just click Submit and your account will be created. Once your account will be created, you will be redirected to a page similar to this. Let me just show you. Let me just show you the difference. Wait a second. Once you submit that page, you're going to be redirected to a window like this because I have multiple businesses, I have multiple business managers. You'll see a screen, something like this. You just have to click on yours that you create it and it's going to pop up here. Okay. Now you can see this will be a business manager. This is called a business manager that you have all the control over. We're going to navigate on how to use your business manager, how to navigate business manager, what kind of add account there are, what is the difference between personal ad account and business Adcoun in the next video. This is the video. Just for how to create your business manager, we'll talk about dress in the next video. S in the next video. 9. Understanding Facebook Ad Accounts : Welcome back to Facebook marketing in Facebook as. In this video, we can learn about ad accounts. What is an ad account, how many types of add accounts are there? What is the difference between a personal ad account and a business ad account? Let's get started. I'm going to show you how an ad account looked like and what's a personal adccount and what's a business ad account. So let's get into it. The first thing if you don't know how to navigate stuff, there are two ways to get to your ads manager or your ad account. The first is go to your Facebook ID. Let's say this is my Facebook ID. I'll co here and I'll just click on matter business suit. Every person from Bidfaul from Facebook, if you create a Facebook page or if you have a personal Facebook ID, your personal ad account is automatically created. Doesn't matter if you have an adds before, it's automatically created if you have a page. What you have to do is click on business suit, then click on ads. And you have to just click on get started. All right. This is the basic version of running ads through your personal ad account. This is going to show you different goals for your business. Are we going to get into that later? These are different objectives? I'm just going to show you how you can navigate to reach to your ad account. You just have to click on these three lines and click on Ads Manager, and you will be landed to your personal ad account. Once you land here, this is how an ad account looks like. This is your personal ad account, you can see the profile picture of the Facebook account that I'm using and it should be your name here and the ID that's assigned to your ad account. This is your personal ad account. People usually use this account to increase their personal brand on Facebook or running ads on the personal Facebook page. If they are public figure, they usually use this. But if you have a business, you have a Facebook page, you have your Instagram account, then you would have to go for a business ad account. Personal ad account is only used when you are running any personal cam it's not related to your business, you just want to promote yourself, you want to promote your videos, you can use a personal addic. But I don't suggest using a personal adicon because it's a lot of disker If you get ads rejected, you might get banned off the platform. So Now I'm going to show you what's a business ad account or how to create a business ad account. That's going to be through the Facebook business manager. I'm going to navigate you back to the Facebook business manager. What you have to do in order to open your business manager is once you are here, the step pace. The second way is to just click on your profile, you're going to see all the business manager that you're part of. You'll be probably part of only one if you're starting out, but if you already know how to do it, you'll see something like this. I'm going to click on settings here. And I'm going to see my own business manager, my agency's business manager, and you can navigate it through here. What you have to do is you can see here these are people. I'm going to show you the navigation part and how you can navigate to your business manager. The first thing that you have to do is people. Let's say you want to add your partners, you just have to invite people, and you can add your e mail, the person's e mail and just click add the e mail and assign them the assets that you want to and they would have access to it. The next step is how to create a business account. The first thing is, let me just show you here. Pages if you go on the pages. What you have to do is you have created a page. I have all these pages here. Let's say you have a page here. You just have to click on add and add a page and you type your page name, I will type my page name created Alif marketing. I'll just click it and add page, and the page will be added to my business manager. Now you can assign different people, different sections of the page and different styles, Instagram accounts, commas account. We discuss about comers account later, but what it is, we'll discuss about it. Instagram accounts, you can add your instagram records we just have to click on add, connect to your instagram account. If you click on it, you just have to open a new tab, log into your instagram account, and it will be redirected back in here, and your instagram account will be connected here. This is all the stuff that you have to do. The next thing is add account. What's the business add account? These are all business add accounts, McClients and other people. What you have to do is click on add Click on create a new add account if you want to create a new add acont for your business. I would suggest doing this. Click on create a new add account, tap in the Addicon name, you can name it anything. You can say whatever business name is. My business name is Alif Marketing. I'm just going to say Alif Marketing add account one add account, new, whatever you want to name it. Select your time zone. Let's say it's Asia, Kolkata, it's New York, whatever you want to put it here. You can put, you can select the currency. If you are from United States, you can choose your local currency. You can choose GBP, if you're from European area, you can choose Europe. From Algerian, you can choose Algenia then. I would suggest to use your local currency if you're running as in your local area. That's the best thing. If you are from USA, you can just search for United States here, USD, navigate through here, click and click next, and submit your icon will be created just like this one. Then you can assign people, let's say you added multiple people here, your partner, your employees, you can assign them access. Let's say this person has full control, this person has basic access. This also has full control. So you can edit the access and assign to assets. Let's say you want to assign your assets for pages, and you want to assign assets as and then the Adcunt would show here, you can assigned to this, manage the Atcunt, you can add the page, you can manage everything. You can add ad account. We're going to learn about pixels letter, but this is how you manage it. If the pixel is here, you can add it here. You can come back here from the next lectures. I will talk about pixels in there, but you can add the pixels, all the assets you have and just click Save changes, and they would have access to it and they would be able to manage it. This is the difference between Facebook ads and Facebook Person ad account, Facebook business ad account, and how you assign people access to your business manager, and what is business manager. If you have any questions, drop them in the comment section and I'll be happy to answer. Thank you. We'll see you in the next video. 10. Facebook Pixel Understanding and Utilizing its Features: This video, we're going to learn about Facebook pixel. What is a pixel? What are its features, why should we use it and how should we use it. Facebook pixel is literally a piece of code that Facebook gives you and every piece of code has a unique identity that's only given to one person. Once you get tap piece of code, you connect it with your website, landing page, your comma store, whatever it is. You connected with it and its main purpose is to track all the audience that lands on your website. And it tracks it and sends the data back to the Facebook's algorithm so that it understands what kind of audience is your target audience for your business. It gives you analytics report on the basis of that, what kind of actions you perform on the website. Let's say, a person visits your website. He's the commerce website. He views the page. Facebook's going to know that this person, this user is viewing the page. If he clicks on add to card on your website, it's going to trigger that it clicked on the add to card button. If it clicked on the checkout button, it's going to track that and so on and so on, unless until it makes a purchase, Facebooks going to show that into the data. Now I'm going to show you exactly how you can create your own pixel connected with your website and how you can utilize it. Let's get into it. I'll show you that. Yeah. What's the Facebook pixel. What you have to do is you have to come back here. You have to go onto the dataset section in the business settings and you have to search for the pixel that you want to. You can just click on a pixel and you can name this pixel whatever you want to do. Let's say your business name is John Doe Pixel or your business name is I'm going to use A lift as we have been using that example as marketing pixel. I'm just going to create and pixel is going to be created. Now we have this pixel. Let's say now we have created this pixel. This is the pixel that we're going to use. I'm just going to click on here. I'm going to assign the person that I want it to. Let's say I assign myself here, connected assets. You have to make sure that you connect your pixel with your add account so that you could utilize that data. For that, you have to click on connected assets. If it's not connected, we can assign assets and in the sections, you can connect the add account that you have, and we can add and it would be connected as you can see here. Now your add account is connected. 11. Types of Campaigns and Objectives for Facebook Ads : Learning Facebook. In this video, we're going to learn about different types of campaigns and different objectives for Facebook as, let's get so it. Facebook has around one, two, three, four, five, six objectives for now. It used to have more, but now they shrink it down into five, let's just get into it. Awareness, what is awareness campaign? Let's just open the ads manager and show you that. If you go into the awareness campaign here, You can see there's concrete camp in here. This is a manager. You see these four six objectives here, awareness, traffic, engagement, lease, a promotion and sales. Awareness is just to get your business name out there. Let's say you're running a cafe and you just want to aware your local people about your business and say that we are having an opening on the 17th of the December, and if you're looking to get a free cup of coffee, visit our store or book a free coffee, get a free coffee by giving us your e mail, something like that. Don't have a CT, but just get the word out there. Let's say you're having a tournament somewhere and you want to await the people around that location in Texas and you're having a marathon there. You just say that we're having a marathon at 17 of the December at this location and you run ads in that specific location just for awareness. Awareness ads are usually cheaper. They are The main objectives of awareness as is to reach out to as much people as possible. If you see here in the right section. If you see here, you could see reach. You could reach out to as much people as you want to increase your brand's awareness, just to get more your views. You say your goal is to reach out 200,000 people in views. You could do that, or you just say that you open a new location for your gym or a local gym. You just want to let people know that you just have a new fitness plant opened in your area. You could say that you can run an ad for that specific location. Get let the people know about it. That is how an awareness adds work, and that's its main purpose. What's the second type of campaign objective. The second time of the campaign objective is traffic. Traffic is usually just to get traffic on a specific plafm. It doesn't mean if the person is interested in sale or not, if it's in the buying behavior or not. If it has made up its mind to buy the product note, that doesn't really matter. You ask Facebook for traffic. Facebook is going to provide you for traffic. You can optimize to get link claxs let's say you're running a blog and I just want people to visit on that blog. That's usually when you optimize for traffic campaign. How do you just want people to visit your Instagram profile? You can have traffic campaigns for that as well. You can optimize all the traffic to divert from the add to your Instagram profile, to have a look at the profile. Maybe they could follow you. They could have view first of your videos, they could like your post. Or you could just say that you are a news company or maybe a small blogging company that want to catch some traffic on your website. You should use this. And if let's say you want to get some calls received, it doesn't matter if the person is interested or not, Facebook is just going to provide you calls and that's the main objective of traffic campaign, and that's why Facebook gave as a campaign objective. Let's just move forward to the next objective. The next objective is engagement. What's engagement? Usually engagement adds an engagement ads campaign when you are looking for more purchases through messaging. Let's say you're selling something customized, where people want to ask questions. You're selling let's say a suit, that needs to be customized for babies or for women or men or men's suit. They would have to have some questions about that suit. You would run an engagement campaign to let people ask questions about it, or you could just want people to engage with your post. Let's say you posted about your new product, and you just want people to like your post, get to know about the product. Your objective isn't to sell that product. I just that you let the word out people know that you have this product. And if they want to buy in future, they might consider about buying from you. Or either it's a service or an event, whatever you think, your objective is. That's the main goal of engagement campaign. Let's now move on to the fourth objective, which is leads. Lead ads are usually for people who are selling a service business, people who are selling products. You could have lead ads for multiple businesses. There are two types of lead ad campaigns. One is instant forms, the second is conversion campaigns. Instant form as a built in tool by Facebook. That has an automatic form. If you don't have a website, you could use that and that's the perfect one for people who don't have a website. Then you can have a landing page website made up where you can create a form and transfer the people to your website and they would fill out a form. Facebook would try to reach out to those exact people who are looking to fill out the information or looking for a specific service. Let's say you sell landscaping service. You're going to run add saying that hey we will landscape your area, we will clear out the bushes or whatever you want to do. That's the goal. Facebook is going to help you achieve that. The next goal is, let's say, do you want leads for your service business? Let's say you provide consultation, legal consultation. You could get papers information, ask a few questions saying that what kind of legal constation you're looking for, is it a personal injury? Is it something else? That you can ask those questions and you will get mature leads. This is why Facebook gave us an objective for leads. You should use this objective if any or similar services regards to your business. Now let's move forward to app mootion. What's app promotion? App promotion is as simple as possible. If you have an app and you own an app either on place so on app so and you want installs, or do you want people to buy something from your app. You would use this objective for app in promotions. This is the best objective you want to have in app purchases. Let's say you buy Spotify subscription. Spotify is an app and Spotify wants to sell a subscription. If Spotify is trying to advertise on Facebook, they would use this objective, that's app promotion. It's similar for every other business as well who owns an app. Now, let's get to the last objective. That's my most favorite and that's the best part. Sales. Whenever you're looking to make sales, and that's probably if you're selling a product, it can be a digital product, it can be a physical product, or it can be a service that's it can be consultation as well. Sale is something when you optimize to sell people something. Let's say a person has seen your ad before through engagement, does he have seen your ad through awareness. Now, Facebook knows that this person's behavior is they're going to buy anytime soon. When you optimize sales, Facebook is going to show your ad to those people who are looking to buy the product. Now in sales campaign, there are four different types. You can run a sales campaign through WhatsApp, you can get people to send you a tax on Sap inquiring about your product. You can have people call you as well to your business, or you can have purchases made on your own website. You could have a drop shipping website. You could have your own private label business. You could have a ton of other kind of products that you can sell using this objective, or you can do catalog sales. Let's say you have Thirt you're selling T shirts and you could make a catalogue of tax specific T shirts and sell that catalog to people who are interested on those kind of designs. That's when you optimize for sales, and these were six objectives which you should choose according to your business and use Facebook as. This is all for now. I'll see you in the next video. 12. Funnel Stages in Facebook Ads : Video, we're going to learn about what is funnel and what is different stages of a funnel in Facebook ads. Let's get into it. Funnel is basically a gateway through your audience passes through, and it has three different stages. One is called TUF top of the funnel. The second is called middle of the funnel, the third is called bottom of the funnel. The top of the funnel is the first, then the middle of the funnel and then the bottom of the funnel. In the top of the funnel, as you can see here is people who haven't heard about your business. People who have seen ad for the first time, it's also called cool audience. Cool audience means people who don't know who you are, what problem does you solve, what's you offer, what's your business, what's your product. That's called cool audience, and it's the top of the funnel. That's the first stage. Usually in the top of the funnel, the objective that you usually choose is awareness. As we discussed in the previous video, it's the awareness part that we or the awareness objective we use in the campus at top of the funnel, that's one part of it. Okay. Now let's move to the next part of the funnel. It's called middle of the funnel and the audience that we target in this section of the funnel is called warm audience. Warm audience is what people who have at least seen you advance or heard about your business or know a bit more about your product than people who are completely blank. Warm audience is people who don't know warm audience is people who know about your business and they're still in concentration phase. In middle of the funnel, you might have to choose objectives such as messages, leads, engagement ads. Those are the people who you should be looking for in warm audience. You should also run sales campaigns to these people because they are in concentration or they might be able to make a purchase according to the sales algorithm as well. That's the second part of the funnel and it's called middle of the funnel. The first is the top of the funnel, and once the topo of the funnel people passes through and went to the middle of the funnel and they become warm audience. C audience are the people who haven't heard about a business. Warm audience are the people who have heard about a business and are in consideration stage. Now we're going to move forward to the final part of the funnel and it's called bottom of the funnel. We would use small words like BOF portom of the funnel for it, and these are called hot audience. Hot audience is the people who are ready to make a decision. Either they're going to buy a product or either they're not going to buy a product. Okay. And at this part of the stage, you should deliver them the ads, which have your best sofa, which provides all the solution of the problems that the audience is facing. And this is the part where most of you guys get conversion, sales leads, and this is the bottom of the funnel and after that, you go on further down of the funnel and you get loyal customers. This is the different parts of the funnel and I'm not going to make it complex for you as it's Facebook one one. These were the three stages of funnel. And if you have any questions, drop down in the comment second and I'll be happy to answer individually. Thank you. 13. Creating and Optimizing Facebook Ads (1): Back in this video, we're going to learn about different aspects of a Facebook campaign. What is a campaign level, what is aset level, what is add level. What kind of aspects you should look for in a campaign, what is an adset level and what happens in an ad set and what is an add level, different aspects of ad and how you can make an ad in a Facebook campaign. Now let's get into it and learn about it. I'll show you in the ads manager. Guys, now let's just create a campaign a basic campaign on how to create a campaign, and what are the aspects of a campaign. Now let's get into it. First, you'd have to do is you have to open your ads manager the way I've told you in the previous videos. Now come, can create let's just say we randomly choose an objective and we choose an objective for awareness for our top of funnel. We're just going to see the aspects of it and the different options that we have while creating a campaign. If I click on here, and I click on awareness and you can name your campaign. We're going to discuss about naming strategies, but for now, I'm just going to say awareness test one ness test course, Facebook, one oh one. And then I'm going to date that today state it's fab 1102, 24, so that I remember. So I'm going to click and continue. Now, these are the three levels in a campaign. This is the campaign level? This is the at level and this is an ad level. Let's just see what kind of options do we have in the campaign level. In the campaign level, as you can see here, the first is the campaign name, then there's going to be special categories. Let's just see what special categories. If you click on here, there's the category for credit, category for employment, there's category for housing, and there's category for social issues, elections, or politics. What are these credit. If you're running credit repair service ads for credit repair service or financing, you would have to declare that you're running ads for it. Otherwise, Facebook won't approve your ads. You have to make sure that you choose it if your business is regarding credit, and if it's regarding employment, you're looking to offer people jobs or internships or professional certificates or programs related to different opportunities, you should have to choose the employment section here, categorize your ads, that Facebook deliver it to the right audience. Now, let's get to the third part, it's housing. What housing happens is that if you're selling real estate, you're selling insurance, home insurance, mortgages, and every other option star relating to housing, you would have to choose this option. Now comes the social issues regarding election campaigns. Let's say you're a politician or a judge who's running a campaign for his elections. Nowadays elections are going on you want to run a campaign to get support from your voters. You should have to choose this option to make sure that you don't violate any Facebook's policy. So these are categories, we do not have any of these, we're just going to ignore this, and now we're going to see what's the buying type. What's the buying type? Is it auction or reservation. Action, I'm going to dist complete video about how Facebook auction works. But auction is literally, let's say if you've seen in the movies or in different auction houses, where people auction for a specific thing. Let's say they're selling a TV, and three or four people are going to bid for that TV, that I would offer $1 for DV. Second person would say I would offer $2 for that TV. The third person would say I would offer $3 for that TV. The person who has the best bid would win there, that's called auction. That's the basic definition of auction. That's not how the auction system works on Facebook. Facebook has different policies. It gives a leveling playground for all the advertisers. We're going to discuss this in detail, but for now it's going to be auction here. What's the campaign objective here. As we discussed in the previous videos, the campaign objective we chose is awareness, and we're going to go with that. As we have the hoti campaign spending limit. If you're going to have a limit for the campaign, let's say we want the campaign to don't spend more than $10,000. We would put a limit here. The campaign won't spend more than $10,000. Or let's say you don't want to spend $100 more on this campaign, you're going to put this limit here. So whatever limit you want to put, you should put here. I would suggest putting a limit to your campaign because there is a high chance that if your campaign starts forming and you won't have to stop it. You can always stop a campaign if you want to, but I would suggest limiting your potential, all right? Now let's go what's ABTS. This this happens. ABTS is usually when you want to test different variations. Let's say you want to test a different image, you want to test a different audience. You want to test a different placement Facebook have different placements. Facebook has Instagram, Facebook has PSA, Facebook, Facebook as well, Facebook has Instagram reels, Facebook stories. All of these are called placements. If you want to select your specific placement, let's say you want to put your ad in the newspd only, then you can select that placement as well. I want to doing it in the beginning because this is in advanced level, I'm going to teach that in those sections. Advantage plus campaign budget. Advantage plus campaign budget is literally means having a discuss about this time of the campaign, but this means you're going to put the budget at the campaign level, not at the asset level. All right? Let's just move on to the asset level. Okay. So advantage campaign budget means CBO or advantage campaign budget plus means you allow the campaign to have the budget and you can have multiple ad set in a campaign multiple ads in a campaign, but the budget would be decided by Facebook's algorithm, and it would decide which ad set has the more budget. I want to suggest doing campaign budget optimization in the first or advantage campaign budget plus in the beginning. But that literally means if you turn this off, you would have to put the budget for the whole campaign, not for each ad st. I want to suggest doing it, I will explain why in the next section. If I turn this off and I move on to the ad st level, we'll see what asets have. What's an ad set. As an ad set, here you have the targeting option, which audience you want to target, what Facebook page you want to use, and what's your performance goal. Let's say my performance goal for awareness is for maximum reach of pairs. I just want to reach to as much people as a point to tam performance goal. I just want to get as much impressions as possible. An impression is when a person sees a even for a second, it's counted as an impression. So that means I'm optimizing for people's impressions, bows, maximum ad recall lift. I say I'm looking for maximum add recall people who would remember my ad once they see it. I'm going to show my ad to people a few times to have more ad recall lift. That's the goal. If we see other goals, there's going to be maximum through play views. Through play views is people who have watched your Facebook video ad for less than 15 seconds. For longer videos, there's more through playviews. Let's just say maximize two second continuous video views. Two second continued video views literally mean two second continuous video views. People who would see you adds more than 2 seconds, and that's two second video views. What's dynamic creative. Provide creative elements such as images, hat lines will automatically generate combustion. If I don this on the dynamic creative sections, what you would have to do is, you would just have to provide Facebook with all the material that you have. You cannot mere it yourself, you cannot test it, but Facebook is going to optimize it for you on your behalf. Let's say you have two videos, two images. You're going to provide Facebook. Let's say you will provide one primary text, one hat line, and one description. That Facebook is going to create different variations, play around it, and show it to the target audience and see which one performs best and it's going to optimize for that. I'll show you all the other things that are headlines, but are primary text at the add level, right? This is the budget part. At of advantaged campaign budget, that means I'm going to put budget for each ad set. Each type of audience I want to reach out. That means Facebook's algorithm won't be assigning budget to the ad sets. I would personally choose the budget of each ad set or the type of audience I want to reach out to. Let's say I put $100 per aset or let's say $20 per aset that would be my budget for each acet. Let's say I would always want to stop my campaigns at midnight, so that the whole aset has 24 hours to perform. It won't start at midnight. So that it doesn't have the fair playing ground. What's audience controls. Let's just see what are audience controls and we'll see what is this option. Audience controls is literally choosing your target location, let's say you're running ads in the United States. You're going to put your country here. This is the target location. Then you want to choose the age that you're trying to reach out. And if what are customis we're going to discuss this later, I'm going to make a separate video for it. But these are people who make a custom audience for in short, let's say, all the people who visited your website, going to create an audience for that and you only want to reach out to those people. Those are custom audience, but I'll make a separate video for this as well. Different type of language, let's say you targeting people who speak Spanish only, so you could target these as well, and what is advantage Ads plus. Advantage d plus means you give all the control to Facebook, but if you turn it off means you take control back. For now, we're going to see what controls we have. We can target these AG 18 65 plus, what kind of gender you want to target, you want to target all genders or you just want to specify to men. Or women. If you want to only target women, if your product is, let's say, period relief cramp but belt and you could only have target women then. It depends on what your target audience, and you can choose it from here. Let's just dive into detailed targeting. Okay. So you can look for interest. Let's say people who likes playing golf. If we are selling a golf support. So we can see CO supports. We can say goal channel golf instructions. We can choose this interest and let Facebook know that we want to reach out to people who are interested in golf. Or let's just say you sell something else. You offer a service for gardening you offer a service for marketing. Let's say you are a marketing company and you want to start a marketing company, and you're running ads for your own business. Let's say, people who are business owners. Okay business owners and small business owners. If you select one here, you're going to take on suggestions, and you're going to see all these options are similar to the owner and CO manager CEO. You can choose all these options that you want to according to your target audience. But first, you would have to define your target audience, the people you want to try to reach out to. So now we're going to get into the placement section. As I discussed in the previous section of the campaign level, what is the placement placement is different companies, different locations that Facebook cons. Let's see that Facebook these different placements, Facebook, Instagram, Facebook, Audience Network, let's say the sites that Facebook s, the blogs that Facebook rites. These are called audience networks. And then there's messenger So in Facebook, there's going to be feeds, stories and reals instream adds. Istream ads like whenever you're watching a video and adds pop, that's called an instream ad. Then search results. Whenever you're looking for something in search, you're going to see some sponsor ads, that's going to be search ads, apps and sites. Let's say you're going to see ads by Facebook, have some apps other than Facebook, you're going to see ads in those apps are called apps and site ads. These are for Facebook. Now we're going to see for Instagram, show more options. Instagram is going to have very similar to the Instagram is not going to have feed ads. It's going to have stories and reals. Instesnt have instream ads, but it's going to have something similar here. All these placements are going to be the same for Facebook and Instagram, but I would always suggest to optimize for advantage plus placements because Facebook maximizes and help you reach out to the best people who uses different placements and help you get the cheapest seres as much as possible. Now let's get to the add level. I'm opening my agency speech and now I'm at the add level. Let's see what kind of options do we have in the add level. I think I accidentally published the campaign. No worries, we can always fix it. Accidentally publish it as it wasn't it didn't publish. Let's see what kind of I'm going to say it's going to be an appointment booking appointment booking video at let's just see what kind of options we have. As a turned on the dynamic creative option here. Facebook is just going to ask me to provide the images and the videos I have, then they're going to ask me for the primary text. Primary text is the text that comes right above your video or your image, you can provide your website URL what the headline is. This is the heat line. You can put your heat line here however you like. You can put your call to action, what you think is the best one for your business. If you're selling a product, you should choose shop now or order now. Or if you have, let's say, you're going to give people a code, you can get code. If you want to get downloads for your book or your application, you could choose download You can choose all of these option. You can choose contacts if you want people to reach out to you. If they want to book a free consultation, you can choose it here. It depends upon different scenarios. Now let's just turn of the dynamic creative section and see what happens. If a turn of the dynamic creative section, as I accidentally publish, I'm going to duplicate it Let's see if a turn of the dynamic creative section, what happens, right? If I turn off the dynamic creative section, I'm going to see a different kind of options at the add level. Let's see I see three different options. What is single image or video, what is all and what is collection. Let me show you a few examples. Single image or video ad is where you provide a single image, let's say this is a single image, or if I provide a single video, it's going to be a single video here, and I would have to write in the primary text here, that's going to be here. I'm going to provide the headline, let's say, I can provide Facebook has inbuilt options as well. So what I could do is you can write multiple primary text as well. You can give four or five and Facebook is going to choose from those and use the best ones in your app. You can give two, three, four, maximum five. I want suggest more than two, then you could write headlines, or I could say book a free consultation now. This is going to be the headline now. I could provide description that we offer full service we offer digital marketing serve dit full service digital marketing company. You can write a small description that's going to be under here somewhere and that's not going to show up, but it helps the algorithm know exactly what you are. Destination. I'm going to show you about the destination and then the carousel and the collection ads. Destination, you have to provide the website link. Whatever your website is, let's say I just type aslift my website link, and I would have to see if the link works. I would go to review my website is launching soon, it's under work. If I come back, I just copy here, go back here and pace the URL. I'm going to pace the URL here. It's going to be alift.co and the display al should be only the name. If I copy it here, and I paste it here. This is going to be my display URL. This is going to be the display url and this is going to be the main URL here. Anyone who clicks on this button is going to be redirected to this URL. All right, what tracking web events. As I said before Pixel, the piece of code that we installed on our website is going to be tracking all the people who clicks on the ad and go to your website and it's going to trigger all the events. We're going to see what are the different kind of events, but let's say they book an appointment. The pixel is going to send the traffic back to Facebook and saying that this person booked an appointment and Facebook is going to show us that in our ads manager. All right. Now let's just see what's the Casal ad. Okay. What's the card I click on here. If you have multiple sliding options, that's called a Carousel ad. I'm going to add a card here. Let's just say I have these images. I have these business images. I'm going to choose this one. I'll choose this one just randomly. I just randomly choose two images. As you can see here, if I click on here. If I keep on clicking, we can add as much images as we want to and we can put different headlines for each image. It just say I put headlines book freconcation. Consultation, and for the next, we can say, I just randomly choose the image. The image should be different and it should be consistent. We can say the best marketing agencies in the UK and you can type in the description and every thing has a different URL. You can put a different URL as well. These are called carousel ads. You can put different primary text, different button notion, let's say you say request time to book an appointment and the tracking is going to be the same. This is how a camil looks like. You have a camp level and adds a tal, and then an add level. These are different sections, different types of ads, single image adds, Cosel adds. What's the collection ads? We're going to see that as well. In a collection add, what you can do is, let's just say we can create a new collection ad. Facebook gives you some templates as well. I'm going to select this one It's usually in the advanced section, but I'm just going to show you an example. Let's say a video is running above and you can show your catalog below that video. That's called a collection ad. All right guys, this is it for now. I'm going to come back with another video with another topic, and we're going to learn about Facebook ads. C thank you for sticking out. 14. Facebook Ads 101 Naming Strategy: Back to Facebook ads one one. In this video, we're going to learn about what is the naming strategy? How you should name your campaigns, how you should name your ads, how you should name your advertisements, how you should name your ad sets. Why is it beneficial, how it helps you and why should it be implemented? If you're running an agency or if you're running your own business, how does a naming strategy help to keep things organized? We're going to learn that. Let's just jump into the ad campaigns and learn about it. All right? Hey, guys. Now we're going to learn what's the naming strategy, how you can use a naming strategy to organize things for your ad account, and it's easier to remember things when you are giving it a name. Let's just say you're going to create a campaign, and I'll choose an example for a sales campaign. I'm going to teach you later on how you can create your sales campaigns. But in this video, we're just going to learn about how you should name your campaigns because it's easy to remember that way. Let's just get into it. I'm going to click on sales and I'm going to click here. So let's say I'm going to run a campaign, which is on the top of the funnel, and it's for call audience, and you know the difference between called audience and top of the funnel and what kind of area be targeting, what kind of product we are doing? Is it leads, is it sales? The first thing is going to be your initials. What I would usually do is my name is Adhnan I'm going to put my initials here, H you know which person if you have teammates is running this campaign. Now you put a divider. I suggest this. People can use torts as well, these as well, front slash as well. But I use this because it's cleaner. H now say I'll use I'm running a campaign for sales. I'm going to say prospecting. What's the campaigning for. I'm prospecting for sales, so I'm going to go for sales. If there's a specific product that I'm prospecting for if there's a specific category, so I'm going to say if I work for a brand, I'll say skin. I can have hair as well. A lot of optis. I'm going to say perspective sales for skincare. Then I'm going to type in top of the funnel because this campaign is for the top of the funnel. It's for the audience. It's not a retargeting campaign. I'm putting top of the funnel. If I am running ads in multiple countries, I'll put the country name here. If you're not, you don't have to. I'll just type in USA and then I'm going to put in the date here. You can say that the date today is it's 12 February, so you can say 12 to zero two top 23. It's easier to remember when did you launch this campaign. You can set a column this little but I'd like to put it here. Okay. Let's just say at the a set level, how you should name your ad sets. What I usually prefer is the pitch range which you are targeting and the gender and the location, or if there's any specific audience set that you're looking for. I'm going to say that I am targeting people who are aged 18-65 plus, and I put a divider here. If I'm targeting a specific gender, let's say I'm only targeting women. I'll put in women in this a st, If I am going further down the lane and I'm targeting a specific audience or a custom audience. We're going to learn about custom audiences as well in the future, but just for the sake of the conversion, if I'm saying I'm going to launch a custom audience of the people who watched my video, I'm going to say video viewers. If I'm talking interest, I'll put in interest here. Okay. And if I'm putting in interest here, this is going to be interest as well. If I'm targeting a specific country or specification, if I want to, I can put in the location here so it's easier to remember that this ad st is targeting this country as well. Now at the add level, at the ad level, it totally depends on what you what you want to put here. If I'm if I'm using a video in this ad or if I'm using a Cara if I'm using a single image, I'll use that. I'll say single image for Mud mask, Mud mask single image inferencer. I said I'm using a single image of Mud mask of an inferencer that's easier for me to remember. I don't have to open the campaign and do all the stuff. That's how you name your campaign so that it's easier to remember the whole stuff without opening the whole campaign, right? That's how you put the names on your campaign so that it's easier to remember. I'll see you in the next video. Okay. 15. Types of Audiences in Facebook Ads : And about different types of audiences in Facebook ads, how many types of audiences are there and what does it help for and why should you use it. There are three types of audiences on Facebook ads. Number one is custom audiences. Number two is lookalike audiences, and number three is safe audiences. We're going to get into the adds manager so that we could see the process, where you can create audiences, how you can create audiences, and why you should create these audiences. Let's get into it and I'll show you in the adds manager. Guys. This is the add singer. You can open custom audiences by clicking on here, A tools can click on audiences here, you can scroll down here and search for audiences. If you want to create audiences, you should have to come here in this section and you'll be here. There are three types of audiences, custom dances, look like audiences, and same audiences. Let's just first learn about what are custom audiences, how you should create them, and why. If you click on create a custom audience, you can see these options here. Let's just discuss one of these by one by one. Your first source to create an audience is your website. If you want to create a custom audience, do your website, but you have to do is, you have to have a pixel installed on your website so that the pixel has the data of all the visitors that comes to your website and you can make a specific audience on the number of people that visited your website. Or you could get more deep down into it. You can say that the person who visited the home page of your website, you'd only want to reach out to those people. Or you could say I only want to reach out to those people who added the products into my cart and added the products into their card, but didn't bought the product. You can get a customer dices for those people as well. Then you can go further down the funnel and you can create ads on the basis of people who checked out but never bought the product. And so on and so on, if you want to re target people with a new offer or with the new product, you can get a custom audiences of the people who bought the product on your website and you can choose that. Let's just click on it, and let's show an example. If I click on website and next, I'm going to see the events here, all website visitors, people who visited specific web pages, visitors ptement these are the events. You could say page. I'm getting meetings and invited, so I have these events, but you should see on your end if you're getting lead generation, you could see people who visited a specific page, people who added to cart, people who checked out, people who purchased. You can select that from here, depending upon your style of business. Mine is getting appointments. That's why I'm getting these. That totally depends upon what kind of business you're running on and the options will change accordingly. Let's just say that I choose people who just visited on the type of this page. People who visit people who scheduled appointment with me. I can chose any option I want to and create a custom audience on the basis of days. You could say people who were in the 30 in the last 30 days visited or you could say 90 days or you could say one 80 days. One 80 days is the maximum you can go for right now, and you can name the audience like people who selected, select the event. Or in your case, you could say people who selected or people who added to Cart if you want to do it more simple, you can just say abandon abandoned cart audience, you can just create an audience and audience will be created for you. That's an option for a website vist. This is how you create audiences specifically for your website source, or if you have a customer list already, let's say you have a lot of data of people who bought your product offline, you have the e mail addresses, you have the phone numbers, You can import the data from maybe in a CSV file or from mail chin or any kind of source, but it should have at least these options in it, email phone number, and their name. You can put that data here and Tracer could process it and cross match with their database, and you would be able to target specifically those people on Facebook with that database. That is called a custom audience with the help of your customer list. Then there's going to be app activity. This usually stores of people who has an app. If you don't have an app, this is not for you, you can skip the next minute. But if you want to learn, keep on learning. App activity is people who visit app. Let's say you're using Tinder and people who specifically visited the dating profile or the settings of the subscription section of Tinder. They're going to target those people who added their card, but didn't board that incision. That's how they're going to make a custom audience on the basis of that event on the app activity. That's how they will target people on the ad activity. Then there's going to be offline activity. Let's just see what's offline activity. People who interacted offline with you, people who did any of these events, people who searched your location or any of these events. You can create an audience on the basis of that. You can create a specific custom event with the help of your developer, t's You have a different action. None of these actions matter to you. You need a different action of the person who picked a specific button. You can do that as well. If you want to, but you will need a developer's help. The next thing is catalog. People who visited our catalog on our Facebook shop. You know what the Facebook shop is Wever you connect your website, either it's word price or shop f or any other or it's an Commerce business. It only refers to Commerce businesses. When you collect your category, people who visited the shop and specific products, you can create an audience of those people on the basis of that catalog. That's called a catalog custom audience. Now we're going to go for Mata sources. These are our own sources and these are Mata sources Facebook's own source. Let's say you're running an ad for a specific video and the video go around 1 million views. I even if you're not running any ads and the video go 1 million views and you will reach out to those people with the better offer. You can say that, I want to select this video. Let's just do it. If I click on next, I can say people who viewed at least 3 seconds of a video. People who view at least 10 seconds of a video, or you can choose any option. I would personally suggest 50% or higher. And you can target those people on the basis of those who skipped your video, and you're going to reach out back of them and create a custom audience on the basis of a Video. Then this is going to be Instagram account, people who visited Instagram accounts, lead for people who filled out a specific lead form. You can reach out to them. If you're selling tickets for an event, you can reach out to those instead experience, as I told you guys about how to create collection ads how an instant experiences. People who visited your collection ad is going to be under this category. People who visited your Facebook page, they just browsed and never bought anything. You can t on it. And then you can go for further option, people who did shopping on your Facebook page, people who visited your Facebook, Commerce, Facebook, marketplace listing. You can create a customer ize for that as well. Now I'm going to tell you a completely different thing, something which is interesting. Let's just say you choose one source. You choose website and you go forward. And you want to say that I want to create an audience, that's going to be collective of everything. I want to reach out to all of them at one time. You can say, I want to reach out to all the people who visited the website. Then I want to reach out to people who visited the videos, people who watch the videos. You can choose a different source as well. You can say, I want to exclude people. I want to reach out to people who visited at to card, but I don't want to reach out to people who checked out. You can say that you're going to create two custom audiences. The number one is going to be people who abandoned the card. Number two is going to be people who vis went to check out but didn't board. What you have to do is you will create an audience and exclude the checkout ones, so that you only reach out to people who abandoned the card, but you don't reach out to people who went to the checkout page. That it's easier for you to manage and see what's happening. I'm going to say that this is going to be your ad to card abandoned people. This is going to be a checkout. You can exclude these people and you won't reach out to them in a specific ad st so that you can laser target people. That's how you get a custom audience and exclude one. You can say that you want to exclude people who bought the product and people who didn't board. You can exclude the people who purchased with the purchase event and you can include the people who visited your website, but didn't board. That's how you're reaching all of those people who didn't board and you're not reaching out to people who bought. You can get another audience with people who bought the product, and you want to retarget them with a different OF you can get a custom audience of test. If you're If you have any questions regarding these, you can put that in the comment section or in the north second and I'll personally reach out to you to answer your questions if you're ever confused about how to include or exclude audience. I think I'm pretty clear. Let's just move forward to the next audience and see what's a look like audience. Let's just create a lookalike audience. What's a lookalike audience? Look audience is let's say you created a custom audience of the people who visited your website. Now, Facebook has a lot of database. Facebook has billions of users online. What you can do is let's say you'll get data of your customer list or the people who visited your website as a custom audience and select that. Let's just say I'm going to select the people who visited our website. Website visitors. And I'm going to create the audience. What she's going to do is she's going to select the audience. Customer is created. I'm going to click now, I'm going to create look like audience on the basis of people who visit my website. All right? I could select a region as well. Let's say 100 people or 1,000 people visit my website. Now I want Facebook to reach out to people who are very similar to those thousand people in the United States. I'm going to say United States here, and what she's going to do is People who are very similar to my website visitors, they are lookalikes of those people. I'm going to say people who are very similar 0-1%. Let's say what does it mean is that people who have very high similarity to the audiences that visit my website. That's the highest similarity in the lookalike section. That's how you create the 1% lookalike of my website visitors. If I want people let people who love golf and I'm selling a golf club, and people who love golf, I'm going to go with the very similar ones. Now if I go to 2%, it's going to be a bigger sample size, but it's going to contain other people as well. It's going to be less similar. If I keep on going and going, it's going to be more or less similar. If I go for the 10%, it's going to be a lot more of people, but they would have a 10% similarity. Let's say the similarity ratio would have been dropped. The 1% is the highest similar people, 2% is lesser, three is more or less, four is more lesser. That's how you create alike audience. The only purpose of creating lookalk audience is to reach out to the people who are similar to your target audience. That Facebook knows that you are reaching out to those people. That's how you create alce audience. Now let's just get to the third audience and go for the saved audience. What are saved audiences, how you can create saved audiences and why you can create saved audience. Let's just say that you don't want to build out the audiences in the at section. You want it to be prepared beforehand. What we're going to do is we're going to see that I want to reach out to people who loves to play golf. I'm going to say I'm going to reach out to people in the United States, who loves to play golf. I don't want to do it while I'm creating an ad. So I'm going to reach out to men only. I'll say men, United States, 18 65 plus, and I'm going to give a more detailed answer. I'm going to say that people who love GO. CO support is an interest. I'll put in two to three max sporting goods, I'm going to say suggestions. I'm going to see which one US open people who are going to watch it. Are going to love golf as well. I'm going to keep these people. I'm going to keep these sections to let the Facebooks algorithm know that. I'm going to reach out to men's who are 18 to 65 years old. They love to play golf. They love watching golf as well, and I'm going to reach out to them in the US. I don't want to build it out during my ad creation process. I want it to be done. I'm going to name it golf, male, USC. I'm going to save this audience, and now this audiences will be saved. Whenever I'm building a campaign, I could just go into the saved audience section and select it. I won't have to build a audience from scratch in the ast section. It will be there already. I would just click on it and it would be updated and the campaign can be created smoothly. This is how you create different audiences. This is different types of audiences. If you have any questions around these, please ask them in the sections below, and I'll be happy to answer. If you're confused, ask me, I'll be available for you and I'll answer all the questions as well. Thank you. I'll see you in the next video. Okay. 16. Launching Your First Campaign : Learn about how to launch your first campaign. This is going to be interesting now. What kind of campaign should it be? Should it be an ABA campaign? Should it be an CBA campaign? How many videos does it contain and how to create a Facebook ad copy as well if we can learn about that as well in this section, and how to use CatCT to create your ad campaigns for ad copies and what kind of awareness campaign should be? What kind of videos there should be if images what kind of images should be? Why you should launch an awareness campaign? Let's get into the ads manager and I'll show you. Hey, guys. Yeah, how are you going to create a campaign, how are we going to create an ad copy or how to write a perfect ad copy for different style of campaigns and how you should launch your first campaign and why awareness campaign. Awareness campaign does help you with getting your name out there. If you're a brand or if you're an commso or even if you're a local business, you should always start your first campaign as an awareness campaign. Get your name out there. Nobody knows you if you're just starting out. You don't have a following on Facebook, you don't have a following on Instagram, you don't have a following on anywhere. People don't know you. The first campaign that should you launch is an awareness campaign to get your name out there. What kind of awareness campaign should it be? Should it be a video or an image? I would always refer to launch a video ad in which you explain exactly what kind of offer you have, what kind of problem solve what you do and how you do. Let's just create a campaign. I'm going to be concrete. I'm going to select awareness. It's going to add show you as people who are most likely to remember them. It's going to help us teach people. It's going to increase our brand awareness. We're going to get some video views. If it's a local store, you're going to get some store location awareness. If it's online, it doesn't matter. They still get to know about you. All right. We're going to use the naming strategy that we learned. I'm going to put in issues here. Sorry. I'm going to put issues here. Then I'm going to be prospecting awareness brand, I'm going to go for ins for the whole brand. If I'm targeting USA, I'm going to type in USA, I'm going to type in the date here 120223. Here's how I name the camp in name. It just continue and I'll name the ad set in the ad in the process. So We're going to put here. I'll discuss about this section here. You have to ignore it for a while. We're going to skip all these here. We don't want to do a testing in this section, we'll learn about it. We learned about what's the advantage plus campaign budget. What's ABO budget asset budget. As an awareness campaign, if you want to put an advantage cam plus budget, that's all right as well, but I would always prefer to launch an ABO camp tat budget optimization. ACB is camp budget optimization and ABO is asset budget optimization. You could say CBO and ABO the most common world. I'm going to keep this oath. I'm going to click on next. All right. Let's say we put the age range here, 65 plus it's going to be awareness, we're not going to specify it to genders, we're going to go for all genders. If we are reaching out to people in USA, we're going to type USA. If you don't have any custom audiences, if you're not going to test an interest, we're going to go broad because we need to reach out to SMS people if we want to, so we can get broad. Maximum reach of, maximum number of impressions, maximum decal. So these are the three options you have the performance goal, which performance goal you should go for. We have three options here. One is maximized reach of ads. We'll try to show your ads to as many people as possible. The next is maximized number of impressions. We'll try to show your *** to people as many times as possible. Maximum add call. We'll try to show you as to people, we're likely to remember seeing them. I'll suggest using this one because that's the most relative one to our business. We want people to remember our brand name. We're going to select the page, I'll select it mine, you can select yours. We're going to skip this one. This is going to be interesting part when we learn about it. We're going to skip it for now. Then you can put your budget here in. You can always elect the time as midnight for the next day. It's easier to add the Camen has 24 hours to optimize and it has 24 hours for your daily budget to spend. Then never put an end date. You can tend it of any time you want to, but never put an end date because it restricts you to scale it up if it works. Then I'm going to type in the audience controls here. Let's say I'm targeting USA here. I'm going to type in the United States. I typed in the United States and I put it here. Let's see, what's the minimum age. If the minimum age is going to be 18 people who are 18 years old, 18 years and older. If you have created a custom audience, I won't suggest putting it here, but keep it alone, switch traditional audience section. Audience suggestions, right? Yeah. You can put in the section here. You can put in the genders, you can put in detail targeting as we discussed before. But I won't suggest putting anything here in the awareness campaign because we need to just get people to remember our brand name. It's just to get our word out there. We do not need to make it complex as simple as possible. Then there's going to be placements. We're not going to mess up with the placements. We always COVID advantage plus because we don't want to take Facebook algorithm to a specific platform. It can reach out to as many people as many placements as possible, so we'll get the bets results. Now getting into the a level All right. So yeah. In this section, we're going to learn about how you can create an ad, what kind of you should always go for a video ad. I'm going to put a video here of my brand. I have a lot of videos here. Let's just say I'll put this video as an awareness of what I offer, what I have in this section. You should create a video explaining why do you offer? What you offer? Why do people should buy from you or why do they take your service? You should put that here in this section, and how you can create an ad copy. Now we're going to learn about how to create an ad copy. I personally suggest you guys to create it section. Going to learn about how to create an ad copy. But this is how you put in video here. You should put your website if you want to. I don't suggest putting a call to action. I don't suggest it. You shouldn't put a call to action. If you are running an awareness campaign, we don't want people to take any actions right now. We just want them to visit our website. You can put anything here, your brand tagline. You're going to go deep into the ad copies. You're a different video on how to create your ad copies on different kind of ad copies, what kind of prompts you should use. But in this section, this is all we're going to learn. We're not going to put a destination because it's awareness campaign, you're only going to help you chart to people for an awareness so that people can recall your ad. You can put anything you tag in here or anything that sounds perfect, but we're not going to get deep into creating an ad copy. We'll learn or create a different section or a different video for it. I'll see in the next video, hope you learned something. Okay. 17. Facebook campaign Structure And Strategies: Video, we're going to learn about campaign structure, how many assets you should have, how many audiences you should have, what kind of talking you should do, or how many of ads you have, videos, images, carousels, how you should decide it. We're going to learn about add in this video, and let's guess put it, then I'll get you in the ads manager. Okay. Hey, guys. Let's just consider that you're starting your first campaign. You're starting your first sales campaign. You have a aves campaign. Now, either you're going to go with a sales campaign if you're running an e commerce business, or if you're running real state business or anything else, you're going to go with the lead objective. For now, we're going to go with the sales objective, and in the second part of the video, we're going to go with the lead objective. So I created the name as we discussed before. I put the name naming strategy here. Then I'm going to go with the sales objective. As our objective is for sales. If you're looking for sales, you should optimize for sales. There's no need to go for traffic. There's no need to go for app promotions, if it's not your app. The only way forward is sales, nothing else matters. If we're going to go with sales, and I'm going to click on next. Now, this is the acet level, as I've teached you before. At the asset level, what you have to do is you have to test different things in order to understand what's working for you, what's the structure going to be. What I usually suggest is to have at least two to three different acets to have a different angle in what should be working for you. If your product, let's just assume that your product is woman centric. It's a woman's skincare brand, and you're looking to improve your skills and you're starting your first campaign, you want to optimize and you want to reach out to different people. So what I'm going to do here is I'll be optimizing for three asets the bare minimum budget I would suggest if you're running ads in the United States is $20 a day for each asetHw many ads or how many variations you should have in each aset? You should have at least three to five ads in each ad set. It can be an image add, it can be a video ad, or it can be Carousel ad or it can be combination of all of these. How would suggest at least three ads. Let's just say that at the aset level for the first add st, we're going to go with broad audience. We're not going to select anything here. You should be optimizing who purchases because you want purchases. You will select your pixel, I selected mine, and maximize number of conversions. This will open up once you have some orders. We're going to optimize for this one here for now. Then we're going to go under here. We're going to select the budget. I have DCR, I'm going to select 2000, which is around $20, but you should go for B and num $20 each add set. You should always optimize for midnight because it gives 24 hours for your campaigns to optimize for you can select the location if you're targeting multiple countries, you can select multiple countries. But for now, I usually suggest one country in one add set. That that audience on that country has a different behavior. Let's say if you want to add so you should add Canada here as well if you are willing to. If you're not, United States is good. Then I won't make any changes to the audiences. I won't add any genders in the first add set. The first one is going to be broad. Broad literally means that you won't be adding anything. It's going to go with the same audiences which are available by Facebook. We're going to go with 18 65 plus all genders, nothing. We're going to let the A optimize for us. We're not going to make any changes. Here we go the add section and in the ad. The first thing that you need to do is you should add an image if you have an image. I'm just going to select a random image here. Let's just say I select this image here, and I go on next, then you have two more images. I selected one of my adds that I'm running right now. One image, then I quickly duplicate. You should first create one ad st so that it's easier for you to duplicate later on. I haven't teach you guys so far how to create an ad copy, but I'll tell you that. We're not going to discuss about it, but let's just discuss how to create an ad copy in this section as well. The first thing that you have to do is use chap. CPT is the best way to learn on how to create an ad copy. Let's just move on to Chad jeopardy for now and we'll come back here and we'll go with the strategy. I'm going to give you prompt chap You guys can create your own prompts as well. It doesn't really matter. Let's just say I type in here. I want you to become an ad copy expert for Facebook. I will give you a rough ad copy, you would have to optimize it using the a module. Ta is full for attention, interest, desire action. It's a copywriting formula going on for decades. You should use it. Module and ending motu and improve it. I'm just going to give a rough prompt and show, I'll be happy to ptimze the facebook Acup using the A framework. So I'm going to give a prompt here. Hey, are you tired of try skin want to blow up? We So I just gave it a random ad copy and this gave us this option. If we increase our ad coopy selection and we do it in a more better way, let's just see how it goes. If I increase the number of avors I provide, I'm going to say, hey, hey, are you stuck with bad skin dry skin. Now I'm going to add features. I make skin hydrated add rejection moisturize, our skin. We are giving 20% off by now before the offer ends. Now I just gave this because I gave it more data. Facebook is going to go for better options. He timize that copy. It gave struggling a bad dry skin. It's time for a change. Unlock the secret to hydrated radiate in beauty with our mostizing solution. Explain the age, defying benefits and we claim the confidence, act fast, 20% of stones by now and rediscover low. This one is better, but we need to optimize it more. What we're going to do is we're going to copy this one. We're going to base it here and we're going to say the chart Hey, the above is nice. Can you break it down into hooks, then make a bullet points for benefits, add timergs in front and add the CTA with the offer? I just gave it a more good prompt. And start with batracing unlock the squares stray hydrated. It depends upon you what kind of ad copy you're going to choose and how you're going to use it. I'm going to copy this one here. I'll copy this one. I'll go back to the ads manager. I'm going to go with this. I'm going to come back here. I'm going to press enter, I'm going to paste this here so that it's easier for the reader to know what it helps them for. Then I'm going to go for the call to action, which is our offer. Act fast, 20% off and soon by now and rediscover the glow. I'm going to copy this. I'm going to paste it here. Now we have one ad copy. Now I'm going to copy whole of this. I'm going to come back. I'm going to paste it here. I'm going to say to C deputy. Hey, can you please make variations of this without adding anything extra. Using the same for pot video and see the prompts and how it works, but you can add your own touches as well. It's going to add more variations so that we could give more variations and see which one is perfect. I like this one, tired of betting bad dry skin. It's time for a change. Und the secret, I'm going to copy this one. I'm going to come back here. Facebook, I give you an option to add one to five primer text. I'm only going to add three. I want to suggest you to add more than two, two is the best one. Add text option. We can add here. Then we have two now. Now we need headlines. We don't need to add more than because we don't have that much me to test different variations. I'm going to say 20% off separation, glowing skin order now. This is how you add headline. You should add another one and you can say skin within days. You can add this offer. In the description second, you can add a small trick which I use. You can add an effect of saying that you get in reviews or you could usually put your reviews here without without actually adding a review. Let's say you are getting a review of 4.7 out of five. But you can do it. You can put four to five stars here, it would give an effect like the person has date do this. You should put the actual number. Let's say you're getting 4.57 out of five. You can put it here and it's going to show up down here in the mobile version so that people can see it. This is how you create an ad copy and you should always keep this one on you call to action if it's for shop or orderw. I would person prefer shop now. You can go for Lm or order now, but these are the more relevant one. It helps Facebook to not a you're opmzing for shop now. You should put the landing page link. I'm going to put a random mural, but you should put your website, product page link here. Then you can put the displaying cash, let's say yours is skincare.com. You can put the displaying as there. You don't have to put the whole website product we link. It will look bad. For the display it will only look like this. But that link will be the one that you put here. Now the important stuff, what is URL parameters? Why should we use it and what benefits does it give to you, how it helps you. URL parameters literally means Yeah. UTM or UL parameters literally means Urchin Tracking module. UTM parameters or URL parameters. UTM means chin tracking module. Why do we use UTM parameters to track the click on the link? Because after the IS updates, what is the IS update? IS update did more privacy features so that platforms like Facebook, Google couldn't track users who were using Apple products. They are using Macbook or an iPhone. Facebook won't be able to track them. In order to get through that, we use UTM parameters. We see if the person clicked on the URL and what thing UTM is going to track. UTM is going to track which campaign this click came from, which st this click came from and which add this click came from. It's going to let us know and we can use that data to optimize our campaigns in the future. Let me show you an example. If I put a random link here, Okay. And let's say I get a link for a website called B I'll say blame, I'll get their link. I do not affiliate with these guys. I don't know who they are. I'm just randomly getting it. Let's just say I get the URL here, and I come back in the ads manager. I based the URL. I remove this extra click trackers. This is the URL. If I add the UTM here, you should just click on here. Your campaign source is going to be Facebook. Campaign medium is going to be a campaign name, then it's going to be your adset name, and then it's going to be your ad name. That's how you create UTM parameters on Facebook. You can say Facebook page. Then you click on apply. Now, this extra data is going to be attached with the URL, whenever someone clicks on it, it's going to give us this information which campaign this click came from, which adsetli came from, and which ad this click came from. That's how we're going to know how these untracked traffic is coming from. Effect on preview URL, it's not going to show the team parameter right now. But how it would look like is that Facebook is going to attach it. I've not published it yet, so it's not going to show up unless until I publish it. But Facebook is going to do this. Facebook is just going to attach the Tum parameters in front of this. If I click on T review here, it's going to show us that Tim source, Facebook, paid T Campen name, and it's going to transfer the information back to our website. Even it's Bird press shop, we can see the conversion, and we can know that where the click came from. That's how we scale and make data driven decisions. That is parameters. Now, let's get back to what we were doing. We were talking about structures. How are we going to structure our campaign for a sales campaign. We're going to add two adds two add copies here. Then we're going to add two headlines, and then we added one description. That's it. Or you can add another description if you want to, but I want to suggest adding more descriptions. You should add at least three two images and one video, or if you have videos, I would definitely go with two or three videos. But if you have an image add, you should go for at least two videos and one image, or if you have more, you can add more. But B minimum, it should be three. I'm going to go with three just for the sake of conversation. Let's just do three. Yeah. It's three, you can add three videos, one static or two videos, one static, I totally depends upon you, doesn't really matter. After that, what we're going to do is now our work at the ad level is done. We have done it, we have figured it out, we don't have to add it. The only thing we're going to do is we're going to duplicate the ad sets, and we're going to change the audiences to see different angles. Now, I would say that this product is women centric. I'm only going to reach out to women as gender. I'll go here, I'll change the gender, and I'll see that which one performed better, both genders or women only. Instead of all genders, I'm going to change the name here to women. This is how added woman and I remove the copy, and now we have two add sts same we're going to keep the ads and the ad copy same. We're just going to change the audience and see how different audiences behave on it. I'm going to make another copy and now I'm going to change the targeting. I'm going to see what different targeting works. I'm going to go with all genders because we want to keep it neutral in order to know if it's the gender stat work or if it's the audience stat work. I'm going to go with the audience. I'm going to go with skin care. So I'm going to go with make sure it's an interest, not a job title or a field of study. I'm going to go with skin care as an interest. I'm going to look for suggestions, natural skin care. I'm going to look for beautiful skin band, no. I'm going to go with cosmetics person care. I want to add more than two to three, two to three are good to go, or if you want to add, you could say beauty salons, cosmetics, if you want to, but two to three are good to go to test and how Facebook reacts. That's how you structure your campaign. You should have one campaign three ad sets, and each ad set, you should have the minimum three ads, and then you have at least two primary text, two headlines, one descriptions. That's how you structure your campaign. Then you publish it, you wait for two to three days for the results to roll in, and then you study the data. I'm going to show you how to study the data as well on a live running campaign that launch for a client so that you could make data driven decisions as well. Let's just get into that and we're going to end this session for now. If you have any questions, drove them in the comment section and I'll be happy to answer. Thank you. 18. Making Data Driven Decisions for Campaign Optimization: Okay. Hey, guys, welcome back. In this video. This is a fresh account that I'm working with the client. I'm going to tell you how you can read data, how to make data driven decisions on the basis of results. In the previous video, I've told about how to create a campaign structure, what kind of campaign structure should be and how you should make data driven decision. I'm not going to show you the adds. I'm going to show you the data only. Let's just dive deep into the data and make some decisions. Okay. So I'm going to go with maximum. It has been like three to four days since the campaign started running launched two campaigns, this campaign for different countries and this campaign for a different country. B shipping. So for this, we spent $23, but we changed our decision to go for only one country because it was too expensive to target all of these countries. Yeah, I'm going to teach you first on how to create metrics, metrics kind of metrics you should look for while taking decisions and how to create custom columns. Custom columns. I'm going to get into that. First, you have to do is you have to click on here. You go down, you click on custom columns, customized columns. The first thing that you have to do is these are going to be the same one. If you're running a conversion campaign for sales, you have to go for the standard events first. All right. The first one you should be looking for is content views. This is content views. Then you're going to be add to cards. Then it's going to be checkouts. Then it's going to be a payment info. At the end, the main event, which is purchases, and we're going to select the cost as well, we're going to select the value as well for this. Unique coast, what's a unique coast? How much does it cost for us to sell two products at a time. You could say that's a unique coast how many unique sales we go? We're going to add this and we're going to add this purchases return on Ashman. What is rose? What is return on Ashpen? Return on Ashman means, let's say you spend $1 on A, the money that you go back in sales is going to be your rose. Let's say you spend $1 and you go $2 back in sales or in revenue, your rose is going to be two, that's going to be the multiple of one. If you got $3 in sales, your rose is going to be three, and so on and so on. If you got $10 back in sales by spending $1, your rose is ten. If you spend $10 and you got $100 in sales, your rose is ten. If you spend $10 and you got $20 in sales, your rose is two. That's how it works. How it helps us, it helps us to make decisions and to make break even decisions. You'll know once you start running some campaigns in the advanced course. All right. Now you have to go down. You have to turn this off because it's going to be hell lot for you. Then these then these off because we only looking for website and select on this saves preset. These are matrix, I'm just going to name the matrix. Matrix two. I already have one. I don't know why. I applied. We're going to select here, we're going to select matrix two two, and we're going to see which kind of campaign is working. I have already made some changes, but I'm still going to show you guys, we spent around 177 euros on this campaign. Our link clicks got 33 45 link clicks. We got CPCs 51. These are all vanity metrics. CTR does matter at some point, but if it only matters if the number of users coming in is very high. For now, it doesn't really matter. CTR is good. It should be more than 1%, but it's not a main matric. The decision that you make it depends upon add to cards, checkouts, and purchases. People viewed our content, 424 people viewed the content on the website, 35 people added to card and then 18 people checked out. Only 18 of them, nine of them added the payment info, and ten of them directly bought it. The attached the card or either they bought through PayPal, and our average cost purchase was $17 and our purchase value is around 326 euros. We got around 326 euros in sales. If I click on the campaign here, I'm going to get into the asets. You can see I've named the assets. The kind budget was low. I only optimize for two assets as it could only afford two asts for $20 a day, but we're going to scale it up. But the suggestion is still the same for you guys. Three aces, $20 a day, bare minimum. But if it doesn't make sense, you don't have that kind of money, you could go for $20 or two bare minimum as well. But I would still suggest three. Okay. So we go with two addts one with Prod women and this was with interest. This was with a different kind of targeting, this was with a different kind of targeting, and we had some videos in it. This one performed better. This one was very high, so I turned this one off because we were not getting sales. This one was we were getting sales. We were getting sales for $13. So to my I kept it on, and now let's see the ads. So we have three ads. This specific ad is working. I didn't turn this one off. The other two because Facebook is not spending that much money on them, so it doesn't really matter. We only spend a few cents on it. You can see here, the reason you're getting serious for this video is because we're winning the engagement ranking. We're getting added relevance. We're getting conversion tracking as well. How does they calculate this? They calculate this is that the number of people who saw our add and engaged with it is higher than other people. Let's say 100 people saw our add and 100 people, the same hundred people saw people add, but was good, so they clicked on our ad. Our add relevance increases, then conversion tranking 100 people went to our website, the same hundred people went to other people's website as well. But the conversion on our website was good. Hundred people went more two, three, 4% people bought. But on the other people's selection or most of the other people didn't bought that much on other websites. We got the ad relevance point as well, but our quality is low. If two are high, one in low, we still win. But if all three are above average, we rock. We get the best reserves when all of these are good. To increase the quality, we need to add additional content, we need to increase the quality of the video, we need to make sure it relates to the audience. We need to make sure our a copy sits right and that's how they're going to increase our quality ranking and we're going to get an average or above average quality ranking. We've worked on these two, we increased these and now we're at above average, but we're going to work on this as well in future with different videos, and we'll eventually hit above average or average above average on these two. Yeah, Let's see our return on Apen. Our return on achpen for this is 2.38 and which is not profitable right now, but we're going to increase the prices and this is going to go up eventually. Have to give it some time. It has only been ten purchases so far. Once the purchase count increases to 2030 40, you're going to have better data. The algorithm is learn our target audience and we'll start getting better sales. That's how you make data driven decisions. Do not judge on the basis of the first day or the second day or even in the third day. Wait for at least four, fourth day to see if your ad is going to work or not. If you're spending that very high amount of money, let's say, $1,000 a day, Then you can make decisions in one day as well because that's a larger sample size. But if your budget is low, you have a lower sample size, then you should wait for a lot more days. All it, guys, this is it for now. This is how you analyze your campaigns. This is how you get custom columns, and this is it for now. I'll see in the next video. Okay.