Email Marketing Essentials: Writing Effective Emails | Kate Kiefer Lee | Skillshare

Email Marketing Essentials: Writing Effective Emails

Kate Kiefer Lee, Writer and Editor, MailChimp

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9 Lessons (28m)
    • 1. Introduction

      1:22
    • 2. Your Project

      0:42
    • 3. Core Principles

      4:44
    • 4. Voice and Tone

      2:46
    • 5. Written Elements of Email

      6:34
    • 6. What to Write

      2:36
    • 7. Core Types of Email

      7:12
    • 8. Editing Tips

      1:32
    • 9. Final Thoughts

      0:49
50 students are watching this class

Project Description

Share a marketing email that made you take action.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you made you take action. This could be purchasing a product, reading an article, RSVP'ing to an event, or forwarding to a friend.

Since the focus of this class is writing, pay special attention to the words in the email. Does the subject line catch your eye? What's communicated in the body copy? Is there a clear call to action?

Your email inbox is full of inspiration for your own email campaigns. Understanding what catches your eye will help you craft effective written communication in your own email marketing campaigns.

  

DELIVERABLE

Share your email in your gallery. Include:

  • screengrab of the email
  • a brief description of the action you took

  

RESOURCES

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Your Project