Design guidelines for Powerpoint videos and Recap | Pavel N ⭐ | Skillshare

Design guidelines for Powerpoint videos and Recap

Pavel N ⭐, Powerpoint Video Skills

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7 Lessons (40m)
    • 1. Design VS Productivity

      6:49
    • 2. Colors and Background

      5:40
    • 3. Texts and Fonts

      5:16
    • 4. Icons and Images

      5:53
    • 5. Looping videos - Videos inside videos - Screencasts - Screenshots

      8:11
    • 6. Licences

      2:26
    • 7. Bad Video Design Practices

      6:03

About This Class

This is PART 5, the last piece of the Powerpoint Video Course. In this class you will get a recap of all the Design Guidelines related to Powerpoint Videos and some new tricks as well. Before taking this class you must complete all the previous parts, otherwise it won't make sense to you: 

Links to all parts of the Powerpoint video course:

Part 1: Create beautiful video animation with Powerpoint

Part 2: Create animated infographic video with Powerpoint

Part 3: Animating and playing with 3D models in Powerpoint

Part 4: Editing Powerpoint Videos inside a Video Editing Software

Part 5: This class

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Here is the link to my NEW Powerpoint Graphic Design class! You can take it later whenever you want:

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Here is the link to my 3rd Powerpoint class which you can take later whenever you want:

Transcripts

1. Design VS Productivity: high end congratulations for having completed the three video projects. I hope that you enjoyed creating them all along. So in this section we're going to cover everything that I didn't get the chance to talk about during the project and also recap the important things to remember. So let's start with the compromise between design quality and productivity, so design is very important, and it really depends on the purpose off your video and what she will use it for. Generally speaking, ugly videos are always bad. A lot of viewers quickly lose interest when videos are not beautiful, but they don't necessarily have to be overly fancy, either. The more attention you pay to design, the longer it will take you to create your videos, and you will soon encounter a problem of productivity, so you'll have to make a compromise. Is that level off quality really necessary for what you're using your video for? Let me give you an example. Right now, I'm doing an online course, and as you can see, my design right now is extremely basic, and this course itself already has about four hours of content. Some off my other courses are done fully with Power Point videos, and their design is average, but it's still more beautiful than the standard off most online courses. So if you look at the overall market off online courses like here on you, Jimmy, when instructors use slides instead off their head or screen casting the design level is very low. But it doesn't prevent them from getting great reviews and selling a lot of their courses. Why? Well, the answer is very simple. In online courses, the content is key. It's not about design. If you have a great design, it's a nice to have feature which will slightly differentiate you from most of the other courses. It will give you a competitive advantage, but if your content itself is already great, you probably don't need to spend that much time on visual design. Students will love the course because they are learning useful stuff. However, if you take two courses which have exactly the same quality of content than the one which has better design, will sell more now. On the other hand, if you're doing a corporate presentation video to explain how a certain product works or you're making the promo video, you definitely need to put great focus on design. That's because you have to make an impact. The videos must be efficient. That's why you'll focus both on content and visual design. And you can do that because these kind of videos are relatively short anywhere between two and 10 minutes. But you can't apply the same level off visual design to a new online course where you have several hours of video that just makes sense. And so then in the middle, you have YouTube videos. What level off design do you need for them? Well, it really depends on your niche. There are some very competitive needs where the visual design is very high, but most of it is average. There are countless you tube channels, which have millions of subscribers, and they use average visual design in their videos. Once again, they just have good content, and their design is clean, right? So clean is the main keyword here and concept that I'm trying to convey to you for online courses and most YouTube videos. You don't need to make overly complex and fancy video design, but it must be clean. And of course, the content is always key, and there are several guidelines to follow in order to avoid the basic mistakes that many video creators do. Unfortunately, most people have no clue about basic design principles, but they try to be creative, and they end up creating messy slights, which don't look cohesive at all. And trust me, I was originally very bad at design, and even today I don't consider myself good at it. I just applied the principles that I learned over time. But I still don't have that design creativity in me that I know some people have. So it means that whatever your level in design, you can also learn it to reach an acceptable level, just like I did. Now let me show you some of my own examples. So you understand what I'm talking about. Here's one of my YouTube videos on my channel about startups strategies, and it's about Airbnb business model innovation. This particular video is a rather popular it's very well ranked in search results and has a relatively high and consistent audience retention. So I structured my script in the nice, condensed way to keep people's attention and interest throughout the video. But in this course I'm talking about design, so let's analyze the visual design. As you can see, it's pretty basic. I created the business model canvas, and I'm adding icons, entitles to it as I am explaining Airbnb, ease, innovation, strategy. And when I need to get out of the business model itself, I use screenshots or simply very big images that take all the video space. That's mainly it. There are some other illustrations that I created, but really nothing fancy on this video itself. It's just clean and concise. It makes sense. Then I have a similar kind of video where I'm talking about Amazon tinder and Spotify business model innovations. And here I d use some basic graphics with icons are those timelines and titles so that the viewers easily understand what I'm saying? And now, if you watch this video of this stuff will seem easy to do for you because now you know how to do that. Since you've taken this course. So yeah, these graphics are easy to do. They're not even as elaborate as the projects that we did in this course, and that's because this is exactly the level of graphics that I need to produce in order to have good enough YouTube videos that people like while not spending an outrageous amount of time to create them. Right? So we're back to that balance between the time you spend creating these videos and the results you get from them. So always think about who you are doing This video's four. How competitive is that niche in terms off video design and how demanding are the viewers when it comes to divisional complexity of your animations? But even if its low, like an online courses, you should still strive to have clean visuals, right? Remember the world clean. And finally, you will also realize that once you come up with a certain design concept the first time, you can then reproduce similar videos much faster all the next times because you will reuse that concept. Reuse the colors, the fonts, the styles, the icons that infographics that you created, etcetera. So now let's see all the guidelines that you should follow in order to have that minimal clean design that I'm talking about 2. Colors and Background: all right, so let's start with the colors. So most of the people, when they try to do design, they just pick up random colors. And that's one of the biggest mistakes. If you do that, your design will probably be very ugly unless you're lucky enough to randomly choose fitting colors. So rule number one all colors do not fit together. You have to choose your colors carefully so they fit with each other. Now, if you already have a brand a Lagoa picture, etcetera, you can use those colors for your videos, given that they were originally well designed. You can do that with Adobe color to once again, and it's pretty amazing. Let me show you. So you're type adobe color wheel on Google. You click here, or you can just type color dot adobe dot com. And then you see this Aiken here. So this is from a picture. So here you click and you can upload any picture, and it will deduct the best colors from that picture. So let me show you. So I have a picture, often apartment here, and let's say that I want to do an online course where I will use this image and use the colors from that image for the design of that course. So just click here bomb. And now magic happens. Look at it. It's really amazing. So the tool picked up the interesting colors from this picture, but also exactly those that fit together. So this palette here is a good palate. You can use these colors and they will look good together and you can do this was literally any picture. So obviously it can be a logo or a frame from a video. Basically, whatever can provide you these colors. Okay. Now, if you don't have any picture to take colors from, well, you know the procedure. I already showed it to you during the projects. So you click on Explorer and here you have many different color palettes which have colors that are supposed to fit well together. OK, so when you want to choose one, you just click here in English. It's edit. Copy. Then you click. Yeah, so you need to see the RGB here. So once again, in English, it's RGB and then you copy these values inside Power point like this. So you go here and design variance you click here collars, customise colors and then you put each color in here accent. 12345 So you click here more colors and here you see a red, green blue. So you put exactly the same values here. So for red, we have 215. Okay, For green, we have 62 and for blue would have 63. All right, that's it. We have our color. So you do this for all the other colors as well, and then you will have them wherever you need them in power point. For example, when you write the text, select and all the accents will be here. And even if you have all these accents, I generally advise you to use maybe two or three main colors that she will use consistently throughout your presentation and then all the other colors off the pallet and also the variations of these colors. You can use them. In addition, when you really lack colors to differentiate the stuff that you put on your slide. Now what about the background? Well, it's actually very simple. You don't need to do anything too crazy because it's not a presentation, but a video. You don't need any specific layout. If you have a certain layout, then it will be noticeable that it's a presentation rather than the typical video. So generally speaking for videos, forget about static layouts so you don't need no heather, no food or nothing like this. You need one simple background, either a plane color or an image, depending on what you want to do. Remember, we used this beautiful chalkboard background in our previous project. So if you use something like this, well, then it's really good. Of course, you need to crop it correctly, and that's it. But this, of course, given that you will continue all the rest of your video using this same background here. Otherwise, if you don't want to use any picture, well, I advise you to just use some Grady in color so you would do a right click format background, Grady, and feel and hear you find one that you like. Ofcourse, the best, once again, is to use the colors from your color palette. Just don't make the difference between the two Ah Grady in colors too visible, too flashy. It has to be a really minimal right so it should be pleasant to the eye. And also you should avoid plain white or plain black. Unless, of course, it's necessary for the purpose off your content, right, if it's related to something purely white or purely black. Otherwise, some shades of gray or blue, our colors that are very conservative, very common, so you can use them for all kinds of purposes and for all the other colors. Well, once again, it depends on the topic off your video. 3. Texts and Fonts: when it comes to text like names, sentences and paragraphs, the rule of thumb to remember is used as little text as possible, and this is valid for both actual power point presentations and videos that you will create with it. If you pay attention to good video content, you'll see that there is almost no tax at all. And these slides are pretty ironic because I'm using text. Also, there is a type of video design where you use animated blocks off text like this one, which follow everything you say. But it's not very useful. It's not helpful to the viewer. It just looks fancy and never think. But the whole point of doing visuals is to show something that will help the user understand the content. In addition to what you're saying in your rodeo, however, there will obviously be some text like titles, subtitles, numbers, quote and other things. You just can't go without some little text here and there. But try to do as little as possible now when you'll have to write something. Choosing a good fund is as important as choosing the right color combination again. Don't pick random funds. You confined great funds on websites like duh font dot com. We have already seen this one. We used it in one off our project. Here. You can search the type of fund, for example, where you can also go on Google phones. Right? So when you want to get a front, you just click on Plus here, then you get it Here, click here and you click this ARO download right Then it's just the wind roar while you open it. And here you just double click on this file here and then install So this will install this front on your computer. Sometimes you have variations off a front. For example, this front and then dash, light, dash, medium dash, bold, etcetera. So you have to install all those that you want to use in your videos. However, I don't know how you install funds on Mac if you're on Mac, but this doesn't matter. I'm pretty sure that it's very easy. And finally, in this resource here, Google funds is just the same as on different. Some funds are free, but there are also paid funds, so usually the best ones are paid. Now the question is which funds to choose, right? Well, it's not an obvious answer. There are some guidelines, but generally speaking at the end, it really depends on your design choices. Personally, I don't think that serif fonts fit well with videos. Serif are all the funds that have this little endings, which make them look more 100. So for video, first of all, I advise you to use Sunseri phones, meaning all those which are like this. Also, I advise you to automatically forget about all the basic phones like Calibri Times, New Roman, Ariel and others. That's because they have bean too overused and people unconsciously notice them, which makes everything look basic. From here. It's up to your taste and the topic off your video. If it's something serious and informative, you'll probably end up using traditional conservative phones, which are simple. Nothing fancy, however, for a video where I'm talking about advertising business and I use the term war as a metaphor, I use this phone as a title because I think it fits well with the topic so clearly for videos. It can be creative and choose the right fund that represents, well, the topic. Your video is all about it has to fit together. You can't choose a joyful or comic phoned for a serious corporate presentation. For example, be smart about it. Go through PowerPoint funds, Google funds and Duffen and try out the ones you like. What is almost more important than the phones themselves is the hierarchy off fonts. So like I said, you'll probably have names. Title subtitles. Numbers quote, etcetera. That's where you have to pick different funds or variant off one main fund to mark the difference. Marking the difference is extremely important for fund hierarchy design. If you want to learn more about how to arrange funds, I have a great resource for you, which is free, which is convert design school. Right, So you go on con va dot com slash learned slash design. So now that you're here, you go down, you click. See old tutorials, right? And so here we have many absolutely great tutorials. So you see, branding, layout, images, skills in action, advanced of shapes and Aikens backgrounds call our funds. Right. So here we have funds and then you just click on it and you go start tutorial right. So you will simply need to create an account here, like was Facebook or Google or whatever. It's completely free, and there are many, many resources here to learn about design. However, this is general design, right? This is not designed adapted to video, but most of the concepts that you will learn here can actually be applied or transposed to video. 4. Icons and Images: as you saw in this course, icons are extremely useful for design and video design. There are tons of icons out there, and you can find exactly those that you need. So I already talked to you about the non project. And personally, I think that they have the most extensive database off Aikens. You can literally find any icons that you want here, but there are also other sources. For example, Power Point itself has Aiken's. When you go on insert, you simply click here Aiken's and you can already see some pretty good ones. But of course, the number off Aiken that you find here is very limited compared to the non project. But still you can have some here. Another interesting resource is called phoned. Awesome. So you go here formed Awesome. Then you click here and download and you take phone. Awesome. Four. Because I guess you have to pay for the latest one. Maybe not. I don't know. And then you install it just like you install the front see here funds and then you install this one front or some web phone dot TTF. And what's really interesting about it is that then you have it inside. Power Point, for example. Let's write something. I already have this phoned. Installed. It's called Phone Awesome here for awesome, but obviously this doesn't look like anything. So to find the right icons, you need to go back on their website and hearing it find the cheat sheet. But honestly, I don't even know where to click toe. Find it. So let me go through Google. It will be easier, which is weird. So type font. Awesome cheat sheet. Okay. No. Okay. Found awesome that I o slash cheat sheet. All right. And so here you have all the icons off this front. So just so you understand, these icons are inside the front itself, there, like letters. And then from here, you just need to copy, for example. Let's say you want this. I can hear. So you selected you copy it and then you paste it inside. Power point. But of course this for some reason the front un selected itself. So you go back here and you choose fund awesome. And here you have your Aiken and then to change the size. Well, you do it just like a regular fund. You can also choose the color, for example, so this is a very good resource. The only problem is that it's not easy to find icons, and here they are shown in a very small ah size. That's the only downside. But otherwise it's also pretty extensive for a library off Aiken's. And finally, the last thing is, how do you change the color off the icons from the non project? So basically, what you need to do is you need to download the S V g file, not the PNG, but this SPG file, right? And then with this one, you can literally do whatever you want, right? So let's insert it. All right. So here we have our Aiken and when you go in format, you can feel the graphic and you can also choose a different outline. I see. Wait between it depends on the icon that you downloaded, so this is pretty good. I didn't show it to you in the beginning for simplicity, but you can customize absolutely every Aiken from the non project. So this is really, really cool, and you can also apply some effects on it, see, and the effects also apply on every single component off this Aiken, so it's very, very interesting now what to do when it comes to images. Let's say you want to insert an image on your power point. Well, the thing is that if you insert any random image, usually it the colors. The design of this image will not fit with the rest of your power point design. So here, once again, it depends on who you are doing this video for if it's for an online course, while it's not a big deal. Like I said, the design is not for important. However, if you do a you tube video or a promo video, what I suggest is to show images on full screen. So you take the biggest images and you don't put like an image like here. For example, you really taken image, which takes all the screen size like this, and only then it will look beautiful. So you make some good transition between the slides and you find some nice picture that takes the whole screen and not boots. Small pictures here and then some title here. Some title here. This You can do it for online courses like I said, but usually independent images on video like this. It's really tough to get them to fit well with all the rest of your design. However, what is very important is that I will talk more about it in detail when you will choose some random, huge pictures to fill out all the slide off your video. It's very important to choose pictures that look beautiful and especially to avoid the obvious stock images. And this is something that I will talk about in a lecture called What You Should Not Do the Things to avoid. 5. Looping videos - Videos inside videos - Screencasts - Screenshots: So another cool trick you can do in Power Point is to use a looping video as your background. It will instantly make it look like a really, really video. So what's a looping background? Well, it's an animated video background so it can go on and on endlessly. Let me show you an example. So I go on, insert video video might be see and I downloaded this video here, which is called Falling Stars. Okay, so when I start this video, it will keep going like this endlessly. It's a loop. I mean, you can set it to behave as a loop, so when it will restart, you will not actually see that it's restarting. Okay, so when you go on animations and animation pain, you can see here that you have first action is to start the video, and then another action is to pause the video so you can create anything that she want in between. And this new objects here will appear and animate and move the way you animated them while the video in the background displaying, for example, like this right fate. Now let's see what happens. So there's a video and then Any time I click right, click up the object appears and you can do whatever you want with it. It will keep on going as the loop. So this is an interesting way to create a dynamic video. Because you have that moving background. However, there are several limitations. The first limitation is that you cannot do transitions between slides because if you do a transition, then the video will stop and will restart at the second slide. However, you can always edit it in the video editing software, but it will become really, really annoying. So better to do everything on one slide. And the other limitation is, where do you find this videos? Well, as usual on the Internet, so they're cold either something like looping videos or video loop backgrounds. For example, if you go on YouTube and you type looping video, all right, you have some of them here. So once again you check the ones that which are free or the ones which are paid. Or you can also just take a very long video, right? This video here is three hours, so it doesn't matter if it's looping or not, since your video will be shorter than this. You can take a background video like this and then make all your animation on top of it. Let's see what this is. For example, you see, this is pretty cool. Actually, she does something related to nature. You can make all your animations in power point on top of that video, and the flowers and everything else will be moving behind it nicely. So off course, you always have to check whether this video is free or how you download it and to practice . Don't forget that you can use this thing called clip converter. Right. So you're going clip converter. You copied the link off the video here and then continue. And that way you will be able to download any video from YouTube. But of course, only Do it for practice. Don't steal videos. And of course, I'm pretty sure there are also specialized websites which provide you the sloping videos. Now, let's take a look at another cool thing that you can do with videos in Power Point. So, first of all, you can actually transform this video as you want, right? So you can rotate it and you can also give it a three d shape, for example, here for my video. Three D rotation. Right. You can You can do it like this. And then you have your video here. Right Now, let me show you another example. Let's take a phone. Aiken from the non project, for example, this one right? Now, let me insert this Aiken. Okay. Let me take this video once again. Right? And let's crop it inside the video screen. Right. Let's group this and let's send it to back. Okay, Now, this is cool. And now let's apply some three d irritation toe all of this like the phone is lying on the table. I'm not sure this is correct, but whatever this is just to show you so imagine you have this right and then and go like this. Oops. Not sure I put the animation here. Oh, well, okay, so basically doesn't work if it's grouped the videos group, so I just ungroomed everything. So now let's at this animation here play. And now let's send it to back. Okay. So, basically, you can group it together to move it around, so they stay proportional. Both the phone and the video behind and then you and group them and then you make the animation to play. Now, let's see, right. So something like this, of course, this is very basic. I did it in Ah, a few seconds. But if you want to make it better than you can have some sort off three D phone. And this phone can be playing showing something on the side off your power point, of course. Have to move both of them together. And then you can be explaining something else on this side of the power point while there is a video playing on the other side. So this is pretty cool. And finally last thing which concerns video is that Power Point integrated a function to create screen casts so you can actually do scream casts thanks to power point. So just go here and you click on screen recording, and then you can select the area that you want to record, right? Select area. Sorry. Like this. And you say it report. And now it will start recording etcetera. So whatever you do is this. And then you can just go up here and click. Stop, Right? So now this video was generated insight power, and now it will start recording etcetera. So whatever you do is this right? So this is a basic screen casting solution, but it works. If you don't have a screen casting software, you can use this and it works very well. All right. Oh, and finally, while we're here, if you want to paste a screenshot off something on Power Point well, it's very simple. You just go to what you want to make your screen shot off. So let's say it's a website. Right? So you want to make a screenshot of this? So you press the button screenshot on your keyboard, right? And then you just based it inside PowerPoint like control V, and that's it. And here you have your screenshot. 6. Licences: So now let's quickly talk about licenses because it's important. You shouldn't use other people's content from the Internet because you might get reported if this people notice that you did this. So it's important to check the license off the content that you want. Hughes, whether it be an image, a sound, and I can a looping video just about anything. There are several kinds of licenses out there, but the most misunderstood one is called royalty free, so royalty free doesn't mean that it's actually free. I find that the name is really misleading, and maybe it should be changed one day. But basically it means that once you acquired the rights to that content an image, for example, you won't need to pay the order any more after that every time you use it. Because this is the definition off royalty free from Wikipedia royalty free or are F refers to the right to use copyright material or intellectual property without the need to pay royalties or licenses for each years for each copy or volume, salt or sometimes period off use or sales? But that doesn't mean that the content is free in the first place. you still have to pay for it, but you just be once and then you can do whatever you want with it. Normally, this also is specified. What can you do once you pay a certain type of license, so don't get misled by this. Royalty free doesn't mean free. On the other hand, there is also totally free content, but the order has to specify it, and here it can get tricky. For example, there is another set off licences called Creative Commons. Now that's something closer to free. You can use that content for free, but it can be restricted or it cannot be restricted. It depends on what the order specified. For example, you might be able to use a creative Commons content for free if it's not for commercial purposes, or you could use the Creative Commons for free, even for commercial purposes. But you need to credit the order according to their rules that you have to read and understand, and all that I'm seeing here also blast music as well, basically all kind of content on the Internet. So pay attention to this, especially on YouTube. That's because once you do your video, you can't change it and re upload another one afterwards. So if you get thousands of views etcetera and someone reports you for using their content, YouTube might delay this video and you will lose all that traction that it created. 7. Bad Video Design Practices: Okay, So in this section, I will make some honorable mentions to some of the worst design practices that people still use a lot today. And I'll try to make this video ugly enough so you understand what I'm talking about. So Number seven not setting a coherent color palette and using a random power point colors once again. All colors do not fit together. There are millions of possible colors on the computer screen, so pay attention to colors. Also be consistent throughout your video and use only the colors from your color palette and about that dr. Use only two or three main colors and maybe another two or three as extra colors when you need them. Number six. Using too much text in your visuals. This applies to both Power Point videos and PowerPoint presentations, actually to most of design. Just avoid text as much as possible and only use it when it's absolutely necessary. Number five. Using the most common funds like calibri aerial times, new Roman etcetera phones are just like colors. There are thousands of them, so take your time and make your research to find funds that will fit well with their video number four using the most cheesy power point animations. Basically, here's which wants to avoid all those that create shapes like Blind's Box, Checkerboard Circle Diamond plus random bars and which, and those that don't make any sense. Swivel center resolve basics. We will boom, rank, bounds, curve up, float and spiral in. So this list of animations that you should not do is my personal list, because I literally haven't found any use for them in a way that things still look beautiful in the final video. Number three. So now we're in the top three, using the most awkward power point transitions. Just like for the animations. Here's a list of slight transitions that I really don't know what to do about when it comes to video. Random bars full over wind, crush, airplane and origami, all the others. There might be a use for them, so I know it's tempting, but try to avoid all the overly complex and cheesy stuff. It looks impressive on Power point, but honestly, in videos, things are usually simple and neat. Number two using the horrible were to white aliens in your visuals or not white. There can be off any color. All right, so these things are so common on the Internet and so horrible at the same time that Oh, my, please, just forget about them. Forget about them. This is the most obvious stock kind off content out there. That is almost like like vomiting. And it's the same for all the colorful to de humans like this guy and this girl and then there, walking and smiling and waving. Oh, boy, please, don't you that that's Bean so much overused these days when people attempt to make explain their videos using this things, I assure you that many viewers just stop the video and go away. These things don't catch people's attention, and they're just too overused. So your video will get sunk in the mass off all other videos, which are using them. If you want to stand out, create your own concept, your own design and be professional. These mics off enemy and cartoon stuff really doesn't leave a good impression. All right, so number one and the winner is using stark images. So when you're browsing for images on the Internet, you will find many websites like shutters, stock, etcetera that proposed you to be a subscription and to get access to many images, photos and illustrations off all kinds. And have you seen this business guy pointing his finger on a weird, transparent chart where something is growing or again, these aliens also doing some business growth, right? Or this smiling business people working on an outdated business plan that will fail anyway ? Or yet this aviator or rocket kid, right? Whatever. I'm pretty sure a lot of you have encountered this future. Elon Musk on the Internet. And to find all these images on the first page, I just typed success business on Google images. See, Google images is probably the worst. So here's the think when you start doing some design, you feel attracted to these things. Then you start to use them, so you start to search more and more for them. And eventually, at some point, you develop the ability to spot stock pictures, and you become disgusted by them. Trust me, I am sporting so many stock pictures in random places on the Internet. I just can't even anyway, if you don't listen to my advice now, well, it'll probably go through that period from Discovery to heavy usage to disgust with stock pictures, and then you'll really try to find unique ones. So I don't say that you can't find good stock pictures on the Internet to use for your designs. It's just that you have to search extensively because if you pick some pictures that you find on Google or on the most famous websites using the most common keywords, chances are you will lend on these kind of cream g too obvious, overused stock pictures. So try to find some original ones and those that convey good emotions. They shouldn't be too obvious. It's not because you're talking about the business plan that you need to show some hands, charts and a big title on the paper saying business plan like so, be more creative than that.