Defining Business Value: How To Identify and Measure Your Value Proposition

Sam Chin, Process Scientist

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10 Lessons (46m)
    • 1. Welcome and Introduction

      2:40
    • 2. What Is a Value Proposition?

      5:50
    • 3. What Can You Do With a Value Proposition?

      4:22
    • 4. Basic Principles

      6:19
    • 5. Research

      4:53
    • 6. Analysis

      5:21
    • 7. Validation

      4:45
    • 8. Crafting Your Value Statement

      4:22
    • 9. Beyond the Value Statement

      4:36
    • 10. Conclusion

      2:22

Project Description

Use the attached worksheet to note your responses to the class exercises, and then apply what you've learned to craft a unique value proposition statement for your business.

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This worksheet enables you to keep track of your progress and notes through each stage of the value proposition creation process, including:

  • how you would apply the value equation to your own business
  • documenting the results of your research, analysis and validation exercises
  • using the value statement formula to develop your very own business value statement

Then, be sure and share what you've created with your fellow students for feedback and celebration!

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Once you have a value statement, you can use this in all sorts of ways, including:

  • clearly and concisely explaining what your business does and why it matters with your employees and customers
  • developing your elevator pitch for potential investors and/or business partners
  • creating clear messaging and copy for your website and other marketing channels
  • developing additional product offerings or iterating your existing offerings to better serve your customers

Student Projects