Content Marketing: Create a One-Minute Video

Sally Sargood, Customer Owner of Photography at Animoto

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7 Videos (27m)
    • Introduction

    • Project: Create a one-minute marketing video

    • Understanding Video Marketing

    • Making a Shotlist

    • Shooting Your Video

    • Stylizing and Editing Your Video

    • Wrapping Up


About This Class

Join Animoto for a 30-minute class on creating a short, effective marketing video that shows off you and your brand. Perfect for independent artists and creative businesses alike, you'll learn how to stylize, shoot, edit, and share a strong marketing video to increase your presence online.

This class walks through capturing video with an iPhone as well as a DSLR, technical aspects of working with your camera, how to look for lighting, and capturing the perfect shot. By the end, you'll learn how to make a quick edit that packs punch, bringing your footage altogether to produce something amazing.

All you need to begin is the desire to put yourself out there and a story to share. Whether you're making a personal family vacation video or a professional promo video for a small business, this class makes it easy to show your video story to the world.


Animoto is a video maker that allow you to make great videos easily.

377 of 405 students recommendSee All

Simply & clear tips of promoting oneself or small businesses.
Nice mix of general marketing and technical tips in a pleasant-to-watch format.
recommended very good.





Sally Sargood

Customer Owner of Photography at Animoto

For 25 years, my passion has been photography. When I was 14, I told my mother I wanted to be a photographer and as soon as I finished High School, I began working in a professional wedding and portrait lab. I have been the studio manager for a couple of Australia’s best wedding and portrait studios, and was the personal assistant to Jerry Ghionis—one of the world’s best wedding photographers and educators.

As I progressed into a sales and marketing role, I soon realized photography was more than just an art, it was a business. My focus went from becoming a photographer, to learning as much as I could to help photographers in their businesses.

In 2010 I started a consulting business called I Need a Sally, offering photographers help in their businesses. In 2013 I began working with Animoto in their Pro Photography division, moving to New York City in 2014 to work full time out of their NYC office.