Content Management on Facebook| Learn Creator Studio | Rita Zinger | Skillshare

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Content Management on Facebook| Learn Creator Studio

teacher avatar Rita Zinger, Facebook Advertising Expert

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (19m)
    • 1. Facebook Content

      3:24
    • 2. Creating a post

      1:39
    • 3. How to use Creator Studio

      5:31
    • 4. How to Schedule your post | Old way

      1:12
    • 5. Scheduling Post using Creator Studio

      3:28
    • 6. Backdate Post

      1:31
    • 7. How to use Social Media Calendar

      2:01
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About This Class

In this class, you will learn how to Create Content for your brand on Facebook
What kind of content should you create and why. You will learn about Creator Studio on Facebook and how to schedule your posts. You will learn about Social Media Calendar and how it can help you with your content creation. 

DOWNLOAD Example of Social Media Calendar here

Meet Your Teacher

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Rita Zinger

Facebook Advertising Expert

Teacher

 

Hello, My name is Rita! I am a Digital Marketer and Educator. Nice to meet you :) 
You'll find many classes about Facebook Advertising, that will teach you how to advertise your business or how to become a Campaign Manager for an Advertising Company.  

Everything I teach about is based on my personal experience, I try to make my courses as practical as possible so that you will learn only the things you will really need. 

About me:

I work in Marketing space for more than 9 years now, running campaigns for different companies all over the world (the United States, Germany, United Kingdom, Australia, New Zealand, Canada, and more). In this time I managed advertising budgets from $1000 to $500K per month and ran campaigns for F... See full profile

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Transcripts

1. Facebook Content: Hello, everyone. My name is Margaritas in here and in today's Listen, we're going to talk about what content should you post on your Facebook page? First of all, if you got here, congratulations. You probably already have a business or a business idea. Now, what you need to do, you need to define your business goal. Your goals can be different to sell more products to get more clients. And so now what you need to do is to define your audience because each audience is different. And for each audience, you're going to use a different language. What do I mean by that? For example, if you're selling something tree and months, your contract language will be so today, friend from the continent, language that you're going to use if you're selling something too young and single men. So after you defined, you go and to find your audience is what you need to do is to remember that there is 80 20% rule on Facebook, which means 80% off would informative content and 20% of advertising. It doesn't mean that you can't advertising Facebook page. Yes, you can. But most of the time you need to use it to create a me in full and helpful content to your audiences. For Facebook advertising, you have the whole system. You can advertise to whoever you want. You can advertise how much you want. That's something different that's really different from your Facebook beach quantum that you create needs to be informed. What do you need your Facebook page? You need your Facebook page for audiences to connect with you. It's not your website. It's not just dry information that they can read and they can forget about President. Page is something very dynamic. It changes your audiences. Go to your Facebook page to find out what's new about your brother, or they can ask you questions. And that's what she wants to do. You want your audiences to engage in your continents. You want them to ask you those questions, so whatever you post needs to be helpful to them needs to be informative, and you need to make them engage in your content. Ask them a question. Make a pool. Ask them what they think about your brother. What else would they need from you to improve with their customer experience? So what you need to post needs to be informative for something about your product. If you're making your brother in house, if you bake in something or if you use in some kind of special materials, let your customers know about Post Post. Post A Picture posted video post on online Life Story on your Facebook beach. Let them know what's going on. Make them fall in love with your product or service. Think about five products that you are buying constantly and think about what kind of information which you love to know about that product. In order to be more loyal, toe that company and post those kind of posts you need to increase your customers engagement with you bare Facebook. You need to grow your customers loyalty their Facebook because Facebook it's a great tool for that. So now when you get an idea, let's see some examples and let's see how we actually push on our Facebook page. 2. Creating a post: in this lesson, we're going to talk about post creation on Facebook. In orderto start right in your past, you need to log in to your Facebook, go to your Facebook page for creating post. You must be an admin or at least an editor on your page. Start by clicking right here on this role where it says Right, opposed and you can start typing. You can use a photo or video on your post to make it more attractive, and you can also use other options, like get messages so that people who see your post can click units and start a conversation , but your page right away. And here you have other options while creating the post feeling and activity. You can add it as well to your post. Check in if you want to share an experience that you have it with your followers, for example, if you are at some fancy hotel, you can check in there and share this post on your page. Get bookings if it's something relevant for your page, Get shop visits if you have a store or just often facility where you want people to go. Doug Product. If you're selling something here on Facebook ball. You can start having a full there so that people will provide it with different answers. Which party? Or advertise your business. Those are all the options that you have on post creation so you can just start typing, and then when you're done, you click on share now. 3. How to use Creator Studio: into this lesson, we're going to talk about Creator studio. First of all, let's figure out what is Creator studio and why do we actually need to know how to use it? Since Facebook is changing rapidly, every single month will have a new feature. So right now, Creator Studio is kind of playing a very important part in our content creation. Let me show you what I mean. If you are not a stranger to Facebook, you probably already know that you can create a post on Facebook from your Facebook page by clicking here on post, then typing something or uploading video, uploading a photo and so on. And then if you don't want to share that post right away, you can actually schedule it. So do you see what is missing here? That's right. You can't schedule your post for future anymore. You can begs it or you can save it to draft. You can post it right now, but you can't use this option. You can create a post from your Facebook page and scheduled for future. In order to do that, you need to go to creators student. You can find a creator studio right here in the upper line. You have a creator studio. Just click on it. And this is our creator studio. It reminds me often as manager on Facebook, just for our contents. Everything here is very simple. It's really user friendly. So no need to panic. You learn it in no time. If you want to create the post, you have a Latin right here or you have a blue one on your left. So whatever works for you, just click on post and type something, share photo or do whatever works for you at that moment. And then after doing so, you can just click or on the arrow near publish. And here you go. You have your schedule, Walton, right here. So you can schedule your post for future. Okay, We're going to discuss that. And let's see, what else do we have right here? The most important part in Creator studio is content, Lavery. I find it very comfortable to use. You can manage your content from right here. So everything you ever posted on your page, you will find it here all published everything that you have schedules, your drafts or your expired posts. So every few you have. We'll be right here. You can also filter it by time. You can feel to it by post type. So if you're looking for some specific posts, let's say we're looking for a video. I can just choose eight. Step right here. I can type anything I want in a series bar. And that's how I can easily find my post and to reuse it and just to check how it was doing , comparing toe other posts and so on. So this is a great content library, which you can use to manage your content Now when we know how to create a post and scheduled for the future, Let's see, what else do we have here on our left? We have our insights. We're going to talk about in science in an adolescent, so I'm not going to discuss it right now. Then we have our in box. So everything basically in one window, if previously, in order to check your in box, he needed to go right here. Right now, while using creator starter, you don't need to go back to your Facebook page anymore. You can check your inbox directly from your creator studio which described a nice and time saving. Then you have your monetization. That's for Facebook videos. I'm not going to discuss this topic right now, and then you have rights management sound collection, which is kind of cool. If you don't know what it means, it means that you can use all of those sounds for free. That's right. You can download the Struck's and those sounds effects on Facebook and use it in your videos. And then you have your page management's so you can add the person to your page from here or create a new page using and this create new page button. So pretty much, very easy. You can also switch between Facebook and Instagram if you have one connected. As you can see, new feature for Instagram is coming. We've been talking about Facebook heavy new features every day so soon we will be able tow publish using creator studio directly to our instagram feet and even to our INSTAGRAM TV. So it's amazing news. We can also check our insights on Instagram. I think it's amazing options, since it's not really that comfortable to check those insights, using our phone all the time, so this is going to help us a lot. So log into your creative studio, Give it to try, and I'm sure you're going to love it. 4. How to Schedule your post | Old way: in this lesson. I'm going to show you how to schedule your post when you don't create in your post. You wrote your message. You uploaded your picture video, but you don't want to share it right now on your page. He went to schedule it. Let's say for tomorrow then what she needs to do instead of going and clicking on share. Now, button, hear clicking here on the arrow and you choose schedule. Please notice that you can schedule it for the future for tomorrow, for day after that and you can backdate it. So if you missed opposed on your page and he want to schedule it like a month ago, you can do it. It will be a published. You'll still see it as an admin that you published it today. But followers on your page will see it as it was posted a month ago. So let's see if I want to schedule it for the future. I click on schedule. I choose a date and a choose an hour off my post and then click schedule. But is it? But easy 5. Scheduling Post using Creator Studio: So right now when we're already familiar with greater studio, let's create a post from greater studio. I'm right now at my home beach. You can go to your conscious library as well. It doesn't matter. Here I can use create a post button on my left blue button. You can't miss it, or I can click on the middle of my screen where it says posed something and start creating my post. My post creation appears on my right and it looks exactly the same as you saw it already on your Facebook page. But here I do have an option to schedule my post for the future. So let's greed something. Let's say hello. You can create whatever you want. It doesn't matter. I'm just showing you this one, for example. So let's upload the picture. I will click right here, and I will use this picture. Okay, so my picture is almost ready. Now it's ready. I can see an image and I want to schedule it. So what I'm going to do, I'm going to click here on an arrow and I'm going to use a schedule option right now. What it's left to do is just to choose a date, Let's say Thursday and I can schedule it for any hour one. So let's say eight. Zero ends. I can change it from a M OPM with arrows on my keyboard, and I'm just clicking schedule right now. If I want to check this post, I'm going to go to contents library and I'm going to choose schedules. Tub. Let's refresh this page After a refreshing this page, I can see this post, which is scheduled for Thursday. So if I want to make any changes, I simply click on its and I can change either my image or I can change my text if I want. Get off course if you want to save it so you just keep editing or discarded. If you don't want to make any changes. If you want to reschedule your post for a different time or date, you need to click on it. You need to select it and then you will have all of those different options right here. You can publish it right away. You can or schedule. You can ski. Cancel your schedule Preview view post. So this is a preview. This is how it's gonna look on your page when it's actually posted. You can edit it again from here, or you can boost your post, which he did not recommend using from your Facebook page. You need to boost your post or promote your post from Facebook and manager. 6. Backdate Post: Let's see how you can begged it your posts either from the left, by create post or on the middle of your screen. Post something. Okay, so let's write anything you want's doesn't matter. I'm just showing you this one. For example, you can upload a text. You can upload the video picture of whatever you want. It works as good as for scheduling posts, and it doesn't matter for a begged a post as well. So after creating your content, you're clicking on an arrow and you're choosing a bag. Dates option. So here you can actually choose a year, thus off course at the years or the days for your Facebook page. If you created it yesterday, you wouldn't be able tow post back to 2016. Mind was created from 2016 so I can post back up to 2016. But for today's example, I will choose 2018 and let's say I want to choose November, and so I want to choose November 1st. I can't control an hour here, but I can control date. So if I want to beg date, I just click on begs it right here, and my post will be shown on my page as it was posted on first off November 7. How to use Social Media Calendar: Hello. Everyone in this. Listen, we're going to talk about Social Media Calendar. I'm going to show you How do you use your social media calendar or how do you create it? In previous lessons we already talked about What content should you post on your Facebook page? So in order not to get confused in order to plan ahead and actually not to repeat yourself , you should uses Social Media Calendar. The simplest way to create Social Media calendar is to use an Excel shit either using Microsoft Office or Google Drive whatever works for you. Let me show you my example. This is a calendar that I use for one of my clients, and this is how I organize it. In the first sheet, I have a weekly posting. I post different topic on a different day of the week. And then I have another shit. This one. It's actually a monthly shits. Split it by days, and each time I bought something in specific date, I copy and paste it right here with me. Show you an example. Here you go. It's a linden post here. It's It was posted at 1 p.m. It was a video post, and this is my post content. So every time I post something, I actually make a notary and try to put as much information as they can about that post. So when I'm preparing my boasts for a current week, I can always go back and see what was posted in the week before and either continue with the following topic. Corpus. Something different. Social Media Calendar Helps you to organize all of your contents. It's especially useful when you're working on more than one social media platform. Of course, there are a lot of different software that you can use for the same purpose, but the Google sheets. It's free, and it's very simple way to do it. I will share with you a link to my Google calendar templates so you can use it for any of your clients.