Hey, my name is Ilya Lobanov, I run a creative agency called Studeo, where I help business owners build better brands. 
My other passion is empowering designers to maximize their potential and build stronger careers by learning skills that take them from order takers to creative partners.
I am all about breaking up the massive elephant topic of brand strategy into practical mini-courses to give you some actionable tools – and in this class, I am going to show you how you can run a Strategic Brand Workshop.
I've heard from plenty of designers, even those who have an established freelance business, who still send a questionnaire to their logo clients.
I don’t believe that designers need to ‘evolve’ into Brand Strategists to become more valued and become more trusted as experts. 
But you can improve the success rate of your design work by thinking about those client projects more holistically. Not just from a layout and color point of view but also from how that project may impact their business and their overall perception of a brand.
And one effective way to achieve that is to conduct a Strategic Brand Workshop with your clients.
Just to reiterate, you don’t need to be a Brand Strategist to run these, I have specifically kept this class focused on Designers who want to apply a strategic approach but don’t necessarily want to change careers in the process =)
Inside the class you will learn:
<ul><li>Key workshop exercises I take my clients through;</li>
<li>Workshop benefits (from designers and client’s perspective);</li>
<li>As well as workshop pricing and preparation tips.</li>
</ul>This is the first class of its kind since anything that’s connected to Brand Strategy tends to be very ambiguous, and covered with a thick smoke of mystery.
So hopefully I can show you that it’s not so unattainable.
Who is the class for:
<ul><li>Brand Designers</li>
<li>Brand Strategists</li>
<li>Marketing Professionals</li>
<li>Freelancers</li>
</ul>

Welcome

 Why Conduct Brand Workshops

Benefits for Designers and Clients

Project Objectives

Workshop Preparation

Online vs Offline

Research Overview

Exercise One: Definitions

Exercise Two: Audiences

Exercise Three: Brand Values

Exercise Four: Brand Personality

Exercise Five: Competitors

Putting It All Together: Positioning

BONUS: Additional Exercises, and Class Project

Brand Strategy for Designers: How to Facilitate a Brand Workshop (with Exercises)

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Brand Strategy for Designers: How to Facilitate a Brand Workshop (with Exercises)

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