Blogging Masterclass: Build A Successful Blog In 2020 And Beyond

Brad Merrill, Entrepreneur & Tech Journalist

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82 Lessons (3h 22m)
    • 1. Welcome!

      6:40
    • 2. How To Use This Course

      0:53
    • 3. [Foundation] The Mindset Of A Successful Blogger

      5:08
    • 4. [Foundation] Content Strategy & How To Find Your Perfect Niche

      5:49
    • 5. [Foundation] Naming & Branding Your Blog

      3:24
    • 6. [Website] Why You Should Use WordPress For Your Blog

      4:03
    • 7. [Website] What You'll Need To Build A WordPress Site

      2:10
    • 8. [Website] How To Install WordPress In 5 Minutes Or Less

      3:09
    • 9. [Website] Exploring The WordPress Dashboard

      4:44
    • 10. [Website] WordPress Posts & Pages

      1:29
    • 11. [Website] The WordPress Post Editor

      3:57
    • 12. [Website] Customizing Your WordPress Profile

      1:42
    • 13. [Website] Finding & Installing A WordPress Theme

      4:37
    • 14. [Website] How To Customize Your Theme

      1:53
    • 15. [Website] WordPress Plugins

      2:14
    • 16. [Website] Security & Backups

      2:35
    • 17. [Website] Analytics & Data

      1:04
    • 18. [Ideas] Why You Need A Reliable Ideation System

      0:42
    • 19. [Ideas] Creation Begins With Consumption

      2:15
    • 20. [Ideas] Conducting A Brain Dump

      1:09
    • 21. [Ideas] The #1 Tool For Content Research

      2:05
    • 22. [Ideas] Questions Straight From Your Target Audience

      1:33
    • 23. [Ideas] Eavesdropping On Niche Communities

      2:02
    • 24. [Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas

      1:21
    • 25. [Writing] The Importance Of Effective Writing

      2:53
    • 26. [Writing] How To Write Irresistible Headlines

      4:01
    • 27. [Writing] Matching Your Audience's Tone & Vocabulary

      1:45
    • 28. [Writing] Creating Focused Content

      1:23
    • 29. [Writing] How Grammatical Errors Can Cripple Your Efforts

      2:30
    • 30. [Writing] How To Become A Better Writer

      5:37
    • 31. [Content Types] Exploring Various Types Of Content

      0:32
    • 32. [Content Types] How To Create Epic List Content

      2:35
    • 33. [Content Types] Teaching Your Audience With Guides & Tutorials

      2:00
    • 34. [Content Types] Two Approaches To Q&A Content

      1:54
    • 35. [Content Types] Interviews & Profiles

      2:40
    • 36. [Content Types] Where A List Meets An Interview

      2:01
    • 37. [Content Types] How To Write Valuable Reviews & Comparisons

      2:12
    • 38. [Content Types] Working News Into Your Content Strategy

      1:07
    • 39. [Content Types] Creating Valuable Roundups & Resource Lists

      1:03
    • 40. [Content Types] Thought, Opinion, And Controversy

      1:48
    • 41. [Content Types] Statistics & Original Research

      1:29
    • 42. [Content Types] Presenting Complex Data For Visual Learners

      1:25
    • 43. [Content Types] How To Write A Case Study That Turns Readers Into Customers

      3:07
    • 44. [Repurposing] Exploring Alternative Content Formats

      2:25
    • 45. [Repurposing] How To Generate An Infinite Stream Of Fresh Content

      1:26
    • 46. [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

      4:02
    • 47. [SEO] A Brief Introduction To SEO

      3:24
    • 48. [SEO] Understanding Search Engines

      3:34
    • 49. [SEO] Basic Site Setup For SEO

      3:26
    • 50. [SEO] The Best SEO Plugin For WordPress

      0:56
    • 51. [SEO] Optimizing Your Page Titles

      3:46
    • 52. [SEO] Optimizing Your Meta Descriptions

      1:04
    • 53. [SEO] Themes & Template Settings

      5:13
    • 54. [SEO] Analyzing Your Content

      1:01
    • 55. [SEO] How To Choose The Right Keywords And Create High-Ranking Content On Any Topic

      5:21
    • 56. [SEO] Does Keyword Density Matter?

      1:53
    • 57. [SEO] Internal Links

      2:09
    • 58. [SEO] Image Optimization

      0:50
    • 59. [Promotion] Why Content Promotion Is Crucial

      0:38
    • 60. [Promotion] Guest Posting & Strategic Collaboration

      1:51
    • 61. [Promotion] A Simple Way To Get Leading Influencers To Share Your Content

      1:44
    • 62. [Promotion] Teasing Your Content On Social Media

      1:48
    • 63. [Promotion] How To Get Your Content Featured In Popular Resource Lists

      1:23
    • 64. [Promotion] Don't Neglect This Free Source Of On-Demand Traffic

      1:07
    • 65. [Promotion] How To Promote Your Content In Groups & Niche Communities

      3:01
    • 66. [Promotion] The Most Effective Way To Skyrocket Your Audience Overnight

      4:02
    • 67. [Email] Why Growing An Email List Should Be Your #1 Priority

      2:03
    • 68. [Email] Choosing An Email Marketing Service

      1:26
    • 69. [Email] Incentivizing The Opt-In: 17 Lead Magnet Ideas

      6:54
    • 70. [Email] Where To Place Opt-In Forms On Your Site

      2:05
    • 71. [Email] High-Profile Opt-In Forms

      2:28
    • 72. [Email] How To Turn Commenters Into Subscribers

      0:56
    • 73. [Email] A Counterintuitive Strategy To Increase Your Conversion Rate

      1:01
    • 74. [Email] Leveraging Social Proof To Grow Your Email List

      1:06
    • 75. [Email] Nurturing Your List: The Key To Building Lasting Relationships

      4:04
    • 76. [Monetization] How To Turn Your Blog Into A Business

      1:02
    • 77. [Monetization] The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)

      2:54
    • 78. [Monetization] The Best Way To Monetize A Blog Without A Product Of Your Own

      4:22
    • 79. [Monetization] Creating & Selling Your Own Products

      2:24
    • 80. [Monetization] How To Generate Long-Term, Recurring Subscription Revenue

      1:47
    • 81. [Monetization] Using Your Blog To Market Your Services

      1:17
    • 82. The Next Steps

      1:27
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Project Description

Your assignment for this class is to get your blog up and running and publish your first piece of content. Here's a basic blueprint to get you there:

  1. Choose your niche and decide on a name for your new blog. If you have any doubts, Lessons 4 and 5 will serve as a guide.
  2. Use the steps outlined in the Website section to get a domain name and set up your website. Install a nice looking theme and tweak to your heart's content.
  3. Use the tips we covered for generating ideas and creating content to write and publish your first blog post. It doesn't have to be perfect! Just get the ball rolling with an initial piece of content.

Once you've published your first post, come back here and share the link or a screenshot, and keep us updated on your progress!

I can't wait to see what you create.

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