In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand. 
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process. 
Key Takeaways:
<ul><li>Learn how to consider Brand Positioning in your logo designs</li>
<li>Look at the advantages of designing an Overarching System rather than just a logo</li>
<li>Explore what components should be considered for a cohesive Visual System</li>
<li>Learn how to establish which application examples should be presented</li>
<li>A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client</li>
</ul>

Introduction

Why Create Overarching Visuals

Start With the Brand Story

Identify Relevant Brand Touchpoints

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Beyond a Logo: Design an Overarching Brand Identity System

Project Example by Ilya Lobanov

Project Example by Ilya Lobanov

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