Become a Better Blogger: Content Planning
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Welcome and Overview1:20
Strategy and Purpose3:57
Audience, Style & Goals7:38
Writing Your Brand Statement2:20
Overview & Content Pillars5:24
Brand Journalism & Source Libraries9:39
Guest Posts & Interviews5:37
Publication Channels & Frequencies6:18
People and Processes5:04
Using Google Spreadsheets3:13
Adding Details & Wrap Up5:36
About This Class
Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part.
So, are you ready to kick your blogging efforts up a notch? In this class you'll complete a three month editorial calendar to help you map out your content and plan ahead. This will help you:
- Create quality content on a regular schedule
- Use your blog to map back to specific business strategies
- Manage multiple authors or contributors
- Track publication and marketing efforts
- Capitalize on trends and increase visibility
Take this class, and you'll walk away with much more than a spreadsheet. You'll also learn how to give your blog character and help it stand out from the crowd.
Section 1: Define Your Blogging Strategy
We'll look at the fundementals of your blog, such as your style, audience, and goals. You'll develop a comprehensive brand statement to help you smash through even the worst case of writer's block.
Section 2: Search For Inspiration
Like any writer, the more you read, the better you write. We'll look at ways to source quality content that motivates you to create, but doesn't take forever to find.
Section 3: Create Your Calendar Template
Lucky for you, I've done all the hard work. This class comes complete with a link to a google spreadsheet that you can immediately implement for your own content.
Section 4: Complete Calendar Details
In this section, I'll give you my best tips and tricks for using an editorial calendar to help you manage a team. I developed these techniques while managing the social media content of one of the world's biggest brands. I share my mistakes so you don't have to make them.
As you can see, editorial calendars are an essential tool to keeping your blog relevant, fresh, and interesting. Whether you're an individual trying to make a name for yourself, or a content manager leading a team — this is a class that you'll wish you had taken sooner.
Hi. I'm, Andrea Goulet Ford — the human voice behind some of the world’s largest brands.
I’m the person brands turn to when they want to cut the corporate babble. For the past decade, I've helped engineer the personalities of the businesses, non-profits, and government agencies you interact with every day — the products you buy, the airlines you fly, and the services you use to communicate with your loved ones... just to name a few.
In May of 2013, I launched BrandVox™ to help brands scale their communications without sacrificing personality or authenticity. Style Guides are just one of the systems in my toolkit, and I hope you find them as useful as I have.
You can also find me writing my upcoming book, Culture of Content: How to Win in Business Through Prose, People, and Process, organizing my local Content Strategy Meetup, or working as the CEO of Corgibytes, a software development company. As you can probably tell, helping businesses get the right message to the right people is one of my biggest passions and I look forward to connecting with you in this class.
To your success,
Andrea Goulet Ford
Founder, BrandVox™ :: yourbrandvox.com
CEO, Corgibytes :: corgibytes.com