Advanced SEO Strategies 2021 - Level Up Your SEO Knowledge | Josh George | Skillshare

Advanced SEO Strategies 2021 - Level Up Your SEO Knowledge

Josh George, Digital Marketing Expert

Advanced SEO Strategies 2021 - Level Up Your SEO Knowledge

Josh George, Digital Marketing Expert

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23 Lessons (2h 32m)
    • 1. Advanced SEO - Class Overview

      1:46
    • 2. Advanced SEO Is More Than Just Keywords & Links

      3:36
    • 3. What We're Going to Cover In This Section

      1:04
    • 4. Topical Relevancy

      8:51
    • 5. How To Leverage Category Pages For Ecommerce Sites

      9:56
    • 6. How To Skyrocket Your Websites Conversion Rate

      7:33
    • 7. Voice Search - What Is it & How to Find Voice Related Keywords

      11:19
    • 8. How To Optimize Your Content For Voice Search

      10:18
    • 9. What We're Going To Cover In This Section

      1:05
    • 10. Latent Semantic Indexing - LSI Keywords

      6:20
    • 11. Advanced Onpage SEO Analysis (Real Time Walkthrough)

      17:46
    • 12. Advanced Internal Linking (Real Time Walkthrough)

      9:52
    • 13. Click Depth - Everything You Need To Know

      6:02
    • 14. What We're Going To Cover In This Section

      0:51
    • 15. The Power Of Niche Edits

      14:58
    • 16. Tiered Link Building

      6:23
    • 17. Reverse Relevance Link Building

      3:49
    • 18. Advanced Pillow Link Building - Future Proofing Your Website

      6:53
    • 19. Link Velocity - How Many Links Should You Build A Month?

      6:28
    • 20. What We're Going To Cover In This Section

      0:45
    • 21. Googles Artificial Intelligence & Machine Learning

      7:41
    • 22. The Future Of SEO - My Predictions

      7:01
    • 23. Conclusion.. goodbye for now

      1:29
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About This Class

Learn Advanced SEO strategies from an SEO agency owner!

Are you looking for an advanced SEO class that shows you EXACTLY how to rank websites in difficult niches?

Great, you’re in the right place.

Understanding the basics of SEO is great, however, if you want to rank when you’re up against some TOUGH competition, you’re going to need a bit more than just basic strategies in your back pocket.

In this class, I’ll be revealing the most effective advanced SEO strategies that we use ourself at the agency, to consistently generate our clients some AMAZING results!

I’ll also be logging into our clients keyword rankings report so you can see for yourself, just how powerful these strategies actually are.

The proofs in the pudding right?

What you’ll learn by taking this Advanced SEO class

  • Learn all about what we call “Topical Relevancy”
  • Learn how you can leverage your category pages (if you own a ecommerce site)
  • Well be exploring what we call LSI keywords
  • Learn how to implement advanced Onpage SEO Analysis
  • Learn how to implement advanced internal linking
  • Learn everything you need to know about click depth
  • Learn advanced link building techniques
  • Learn all about Googles Artificial Intelligence & how Machine Learning affects SEO.
  • I’ll be showing you how you can optimise your content for Voice Search
  • I’ll also show you how you can rapidly increase your websites conversion rate using this cool Wordpress plugin

Literally everything you need to take you from an SEO beginner to an SEO PRO.

Fact: 92.96% of global traffic comes from Google properties (Search, Images & Maps).

There’s never been a better time than NOW to take your SEO knowledge to the next level.

Meet Your Teacher

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Josh George

Digital Marketing Expert

Teacher

Joshua is the founder of ClickSlice, an extremely successful digital marketing agency based in London.

Joshua originally got involved with SEO as an end result of selling on eBay.  He loved selling on eBay but hated paying the eBay commission fees (also known as final value fees). Instead of paying eBay every time he wanted to list an item he decided to make his own website where he could list as many items as he wanted without paying any insertions fees.

After building the website he noticed his site was nowhere to be found in Google and no one was buying his products.

As you do, he started to Google things like “how to get my website higher in Google” and stumbled across SEO in 2013.

Josh remembers this day like it was yesterday and says wh... See full profile

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Transcripts

1. Advanced SEO - Class Overview: Hello, and welcome to my advanced SEO course, where I'll be showing you how you can leverage advanced SEO strategies to skyrocket the traffic in literally any website out there. My name is Joshua George. I own and run the award winning SEO agency, in the United Kingdom called, ClickSlice. What I'll be sharing with you in this course is the exact SEO strategies and processes that we use ourselves at the agency to generate our clients some amazing amazing results when they're up against some tough competition. All these strategies are tried, tested, and proven, and actually work in the real world. Inside the course you're going to learn all about what we call topical relevancy. You'll learn how you can leverage your category pages if you own an e-commerce website. I'll show you how you can rapidly increase your websites conversion rate using this cool WordPress plugin. I'll be showing you how you can optimize your content for voice search. We'll be exploring what we call LSI keywords, advanced on page SEO analysis, advanced internal linking, click depth, head link building, reverse relevance link building, link velocity, so how many links you should be building to your LSI every month. We'll also be taking a look at how Google's artificial intelligence, and machine learning affects SEO, and so much more. There's literally so much value inside of this course. This is the course I wish I had when I first tried to take SEO seriously. Instead of me just showing you these strategies and then saying how amazing they are, I'll be showing you some real results that these strategies have generated for our clients, so you can see for yourself just how powerful they actually are. The proofs in the put in. I'll see you inside. 2. Advanced SEO Is More Than Just Keywords & Links: Before we dive into the course contents, I want to explain one thing from the start, which will really help take your mindset to the next level in terms of advanced SEO. That specific thing is advanced SEO is more than just keywords and links. When you're trying to rank in a non competitive niche, nine times out of 10, all you need to do is include the keyword on your site, build a few backlinks like a guest post for example, and then literally that is it, job done. However, as soon as you start to go off the more competitive terms, you want to adapt the SEO campaign in a way that further proves to Google that your page is indeed exactly what you say it's about. Allow me to better explain what I mean by using an example. Let's imagine you have a website all about apples. You've got really, really well optimized content or the on-page SEO is done absolutely perfect. You've got all these high-quality backlinks linking to your page as well. This doesn't always mean that your site is going to rank for the term apples. Why? Because apples is a super competitive keyword. To give that some context, it gets searched for 23.6 million times a month globally, which is absolutely insane. This is where we'll need to do a little bit more than just tracking the word apple on our site and building a few backlinks that have the word apple as the anchor text. Advanced SEO strategies apply to both what you do on your website and off your website as well. If what I'm saying right now doesn't make that much sense, then no worries as I'm going to be going through all of the strategies you can use to further convince Google that your page is exactly what you say it's about. But the thing which I want to highlight from the start is that advanced SEO is more than just keywords and links. Take any example from the past. To rank back in the day on Google, all you had to do was mention the keyword on your website as many times as you could. Yes, I know it is completely spammy, however, it worked for a good number of years, but of course, that is not the best practice. Google wasn't too fond of websites abusing this and taking advantage of this. What do they do? They update to the algorithm. Then instead of including your keyword as many times as possible on your page, you then had to reduce your keyword density and only mention the keyword a few times. As that way your content is going to be more natural, which of course is going to result in a better experience for the person who is on your website. But that wasn't the end of it and things changed again. To rank on the first page of Google, you then didn't just have to mention your keyword a few times on the page in a natural context, you had to include your keywords in the most impactful place holders on your website, which would be the URL tag, your page title, your H1 tag, and so on. As you can see, things are always changing in the SEO industry. Google is constantly making changes to the algorithm to make it harder for us as SEOs, because the harder it is, the more likely we're all going to say, forget this, I'm going to pay to be on the first page and run Google ads instead, which of course is what Google wants us to all do, because that is where they make their money. Now, don't let this scare you as the great thing about SEO is the ones who do not give up, which is actually a very small percentage, are the ones who are generating all the results and banking off being at the top of Google. I get asked quite often, what is the greatest skill you can learn to be the best SEO expert out there? Well, the greatest skill you can learn is to understand how to reverse engineer the top ranking websites, aka figure out exactly how they got there as once you figure out that, you essentially have a proven blueprint that you can follow for your own website. Now, we covered that, without further ado, let's dive straight into the course. 3. What We're Going to Cover In This Section: Keyword research and content production. In this section, we're going to be taking a look at what we call topical relevancy, which for those who don't know is actually a massive important factor, which you want to make sure you include on your website, especially if you're going off the more competitive keywords. I'm also going to show you how you can leverage your category pages if you own an e-commerce website using the strategy I'm about to show you in this section is super powerful. We use the strategy on all of our client websites as well that operate on an e-commerce platform. You can see for yourself in that video just how powerful that strategy actually is. I'm also going to show you how you can skyrocket your website's conversion rate by using this really cool WordPress plugin. We're also going to be taking a look at voice search. We're going to figure out exactly what it is and how you can find voice related keywords for your website. Of course, I'll be showing you how you can optimize your content for voice related search terms. Without further ado, let's get started. 4. Topical Relevancy: Topical relevancy. In the ultimate SEO training course, I ran for you how you can find keywords to target, which range from carrying out standard keyword research all by reviewing your competition. A lot of people would have carried out these keyword research processes, picked the keyword to target, they would have wrote some content targeting that specific keyword, and then try to rank for it. For example, if you are a plumber in London, then you would most likely be targeting the keyword "Plumber London", and as a result, you would write some content on your website targeting the keyword plumber London." If you're operating in a niche that isn't that competitive, then nine times out of 10, that is going to be absolutely fine. However, if you are operating in a more competitive niche, then you're going to want to do a little bit more than just chalking up a single page on your website going off to that keyword. You see, to rank for competitive terms, you need to prove to Google that your site is related to that topic and not just that specific keyword. This is what we call topical relevancy. Just because you have one page on your website about that keyword, it does not mean that your site is related to that wider topic. When it comes to SEO, Google wants to return the best match site to the users to result in the best user experience. As of course, if people have a good time using Google, then they're going to come back and use it again in the future. If you have been struggling to rank your article on Google, one of your service pages wherever it may be, it can be due to a lack of low topical relevancy. Let me give an example of just how powerful topical relevancy can be by using a client we used to work with. We use the work of a boxing authority site. Authority, meaning the site was very well established, it had tons and tons of pages on the site all to do with boxing tips and training. Some example would be best boxing defense strategies, boxing drills to help improve stamina. We had how to shadow box in five simple steps, how to generate more power in your punches. Literary, the whole site was to do with boxing-related topics. In addition to this, the site also had hundreds and a hundred of higher quality referring domains all linking to the website. This site was primarily monetized by the client selling his own products, which are boxing gloves and box in bags. Anytime this client put out a boxing-related piece of content, which was actually three times a week, we would optimize that piece of content and build a feedback link to the article, and it would rank super easy. Literally within a couple of weeks of publishing whatever article it is we would put out that week, we was on the first page of Google. It was a dream come true every time we wanted to rank anything that had to do with boxing. But off the time we were starting to max out the boxing niche, we literally covered every single topic you can imagine to do with boxing. The client wanted to expand and branch out and start selling protein supplements, which he thought would be a really good idea as protein is needed to repair muscles, which of course is beneficial to boxers who are training for long hours every single day. Our team wrote an article on the five best protein supplements. We optimized our article incredibly well. We brought about 15 backlinks in total to that page. Buy this new page didn't even break until the first five pages of Google, for any protein supplement-related keywords. The issue was, the client was definitely an authority on boxing and training. But because he writes a single page about protein, it doesn't mean he can rank for that page. It would be like a scuba diving school writing a single article about wakeboarding. There's no reason, the school about scuba diving should have any reason to rank for wakeboarding. How did we get over this? Well, what we've done is we created four additional supporting articles, all related to protein. We added these four pages to the website to help establish more topical relevancy for the protein supplements landing page and then we internal-linked all of these supporting articles back to the main protein supplements page. What results did this have to the client site? Well, let me go over to the client keyword tracker and I'll show you exactly how big of an impact this made. As you can see, on April 2019, the client site was not found for this keyword whatsoever. That is because of course we didn't have any content on the site for this keyword. We then went ahead and published our piece of content and it came in at position 65 and of course, there are 10 results per page on Google, so this is roughly Page 7 for this keyword. As soon as we went ahead and added our four pieces of supporting content, this client's side jumped out from position 65 all the way up to position 2 in Google, and of course this is in June 2019. Fast-forward to 2021 which at the time I'm recording this video right now, you can see they're currently in position 1. Their site has not dropped whatsoever since we added a supporting content. Hopefully, this just shows you just how impactful adding topically related supporting content can actually be when it comes to SEO. Just by creating additional content and adding it to the site once reference in the main piece of content as a superior content, that was enough with Google to view the site has been topically related to both boxing and protein as well. There are two concepts which you need to follow to make sure you get this right. The first is you need to pick the right supporting article topics. As of course, if you pick the wrong supporting article topic, all you're going to do is confused Google what your page is actually related to in terms of the broader topic. How do you determine which is the correct supporting article topic? Well, there's two simple ways you can use if you go over to Google and search for one of your keywords. Let's imagine you're targeting the keyword protein supplements, what you can do is carry out a search for that in Google, scroll to the bottom of the page, then as you can see, you've got the blue option right here related searches. These are all different keywords which Google deems be related to what you just searched for, which in my instance, is protein supplements. Protein supplement pills, whey protein, best protein powder, vegan protein powder. These are all sub-topics which are related to protein supplements. If you have access to SEMrush, then what you can also do is carry out a search for your main keyword, so once again protein supplements, and then as you can see, we've got this big box right here. It has three different headings. We've got keyword variations, questions, and related keywords. When it comes to using topics which are related, you can use any of the keywords you see under questions or related keywords. For example, what is protein powder that is absolutely related to protein supplements, and of course you can expand all of these options right here and see more and more keywords. But essentially you can get tons and tons of ideas by using these SEO tools, you don't just have to use SEMrush. You can use another tool called Ahrefs, which is a really good option as well. If you just carry out search for Ahrefs, you'll see it number 1 in Google, is very similar to SEMrush in terms like, it gives you lots of keyword ideas. The second concept which you need to follow is you need to be careful what pages you link to. Let's imagine we have the same example of our boxing site, we have all our supporting pieces of content talking about boxing-related topics, best boxing defenses, how the shadow box, and so on. If you then go ahead and go into one of your supporting pieces of content such as this one right here, best boxing defense strategies, then you going in, add an internal link to the best tasting protein powder, then all that's going to do is confuse Google to what this page is actually about. As of course, protein powder has no relation to best boxing defense strategies or whatsoever, so you want to be super careful when it comes to internal links. Essentially, when you add an internal link on your website, what you are doing is telling Google that this page is similar to the page you are linking to. Definitely be careful to keep an eye on your internal links. A question I get asked all the time is, how many supporting pieces of content should I create for my website? Unfortunately, when it comes to SEO, there isn't really any standard answer which applies to every single website out there. As of course, it's going to be niche-specific, so what you ideally want to do is review your competitors. In our client's example, what we did was review the competition, see how many supporting pieces of content they had linking back to their main page. Then what we did with simply go and replicate that across to our client site too. However, to give you an answer which has a bit more context and substance, then what I would say you should do is you want to write enough supporting pieces of content until you cover the whole topic you are targeting. That is the best bit of advice I can give you when it comes to creating topically relevant supporting articles. If you covered the whole topic, then there's going to be no doubt whatsoever in the mind of Google that your site is relevant to the main topic and thus, Google is going to return your website to the users when they carry out a search for a keyword you are targeting. That brings us to the end of this video. I hope you enjoyed it and I hope you've got a lot of value from it. If you are starting to rank on Google, then this could be the exact reason why. I'll see you in the next one. 5. How To Leverage Category Pages For Ecommerce Sites: In this video, I'm going to show you an SEO technique that you can use to rank your e-commerce website higher up in Google and generate more traffic, which is ultimately going to lead to more sales and more revenue for your e-commerce website. When you are operating your own e-commerce website, it's very likely that you're going to have multiple products on your site. This could range from hundreds of products or it could even go up to thousands and thousands of products. Now as you know, when it comes to doing SEO, what you want to do is optimize all of your pages and build backlinks, so all of the pages which have value, which of course, if you have a e-commerce website, that is actually going to be all of your product pages. Now, if you have loads and loads of pages, you can imagine it's going to be quite expensive in terms of resources to build backlinks to all of your product pages to actually generate some sales. What I want to show you in this video is essentially an SEO hack that we use for our clients to bypass all of this long, tedious work of building backlinks and optimizing all of their individual product pages. The strategy what I'm referring to is what I call leveraging your category pages. The reason why we want to focus on our category pages and not really our individual products, well, of course, you should be focusing on individual products, but your main efforts and focus should be on your category pages. The main reason why is because your category page includes a list of all of your products in that specific category. For example, I am on this website called Harvey Nichols, which shares an online retailer here in United Kingdom. They've got tons of different products they offer, obviously broken down by gender, as you've got women and men. Under men you've got coats, jackets, T-shirt, sweatshirts, polo shirts and so on and so on. I am actually on the T-shirts and vest category page. I know I'm on this page as when I click it, it loads a list of all other T-shirts and vest. Instead of me building backlinks and optimizing all of these individual products, what's going to be way more effective is if I optimize and leverage my category page, and then that way, people can find this page in Google and then browse what T-shirt they want to buy. How do we leverage our category page? Well, it's quite simple. All we need to do is make our category page more relevant to the keyword we are targeting. Which in this instance for Harvey Nichols, they are clearly targeting the keyword T-shirts and vest, and I know this because I did check out the SEO title tag earlier for this website and you can see it's clearly targeting T-shirts and vest. However, if you go onto Google and actually carry out a search for T-shirt and vest, you can see on page 1 we've got an ad and some Google Shopping ads at the top, but below that, we've got ASOS, we've got a MarPat, we've got ASOS again, Burton, JD Sports. But essentially if I just copy and paste this URL and do a Control F to try and find it, you can see Harvey Nichols is not found a tool on the first page of Google. If you was Harvey Nichols and you actually wanted to fix this and get your website on page 1 for a search such as T-shirts and vest, then all you need to do is add some SEO-optimized content onto your category page. Now the content you add to your category page, it needs to be relevant to what the page is about, and you also want to add the content below the fold, a.k.a below all the products you have on your category page. The reason why you want to add the content below your products and not above them is because if someone carries out a search for T-shirts and vest, for example, and they land on a page and all they're seeing is some content about T-shirts and vest, and they're not actually seen the actual product, then that's going to have a negative impact on your conversions. To give you some more context and to show exactly how this would work, let me show you exactly what we've done for one of our clients that we are working with. This client in particular, they are called Humax Direct. They sell these Freeview boxes right here, which we don't know what they are. They are essentially these recordable boxes that you plug into your TV. They can record all the channels you are watching, so you can watch them at a later date, and it also gives you access to additional channels so you can get more options to choose from when you are watching TV. But essentially they have different types of products and as a result, they have different types of categories. They've got a Freeview category page, and they have an Android TV category page as well. The category page which we worked on as part of the SEO was this page right here, the Freeview category page. I already have it open in another tab. Once you click that Freeview button, you're going to land on this page right here, which list out all of the Freeview products. Now, it might look pretty straightforward. However, if you keep on scrolling below the products, what you're going to see is all of our SEO-optimized content which we added to this category page. You can see it says, what is Freeview? Why do I need a Freeview box recorder? It says it's got a different variant of the key there, Freeview box recorder. Things you consider when choosing the best Freeview recorder is what's talked in the keyword, best Freeview box recorder right here. We've got a bit more content below. Do I already have a set-top TV box? Which once again is another keyword variation of Freeview box. We have one more final box right here which simply says, things to remember. This is all SEO-optimized content which is relevant to what the products are about. You might be wondering; okay great, but how impactful can this actually be in terms of added bond SEO strategy? Well, let me go over to their keyword rank tracker, and I'll show you exactly just how powerful this strategy truly is. I'm currently in the keyword tracker for Humax Direct, exactly the same website. You can see this site has gone up 3,000 positions in Google across all the keywords we are targeting. Here are the keywords we are targeting all related to Freeview. Once again, Freeview HD recorder. They're position one in Google. They've gone up five positions. This keyword gets searched for 1,000 times a month, so it's not a small keyword. These are really, really competitive keywords where a lot of sites that are all going for these terms. You can see we've got Freeview recorders right here in position 1. We've gone up 12 positions since adding our SEO-optimized content. This keyword gets searched for 8,100 times, so over 8,000 searches every single month. These keywords above, they get searched for almost 10,000 times every single month. Our client is in position 1. You can see how many positions they've gone up in Google all by adding this SEO-optimized content. You can scroll down, you can see it's exactly the same thing this client has jumped higher and higher up in Google. We've got this keyword here in particular, it gets searched for 40,500 times, which is insane every single month in Google. They are currently in position 4 and have gone up 21 positions. If I check into the keyword, you can see how big of that impact it's actually made. The optimized SEO content went live in September 2019. You can see in July literary, they were in position 22. Fast-forward two months into September and you can see that we're in position 5, which just to give you some context, means they're on the middle of page 1 and they've gone up from page 3. From page 3 in Google to the middle of page 1 just by adding some SEO-optimized content. The great thing about this is that our client has generated way more sales whilst being on page 1 than they generated whilst being on page 3. We know that for a fact because of course we asked them and there she sent us a video testimonial. If you go onto click "Slice" and then go on to Results, you can see this is the client right here from Humax Direct. You can see he's actually got it here on his monitor in the background. But essentially, if you watch that testimonial, it's just a client saying how much a big of a impact being on page 1 has made to their business which of course, is all achieved by adding the SEO-optimized content onto the category page. One thing I just want to highlight is that typically when you add SEO-optimized content to a category page, you ideally want to add in some images to help break up the big balls of texts. But this client, in particular, they were very, very adamant and they did not want any images on their category page other than the images of their products. That's one thing just to bear in mind that if you do go ahead and implement this strategy, I do recommend you actually go ahead and add some images as it's going to make your content more engaging, and that is exactly what we've done with this new client site we are working on. We've been working on this site for the last two weeks now, it's called PeakPets.com. They sell these dog hip and joint supplements, so supplements for dogs and pets basically. If you go onto the page right here for all products, you can see they've got I think about 12 different products they sell in total. Not that many on the whole, but essentially, we've implemented the same strategy right here. If you go over to the Category page and go into Joint Care, which is one of their categories, you can see at the top we have their products. Below that, we've got all of our SEO-optimized content, and on this site, we've actually added in some images. As you can see, it looks a lot better than just having a big wall of text. Going back to our initial example of Harvey Nichols and the T-shirts, if you own this particular website, for example, how do you find the content to write about that you can add to this category page to boost your availability in Google? Well, it's pretty straightforward. All you need to do is carry out some keyword research for your main broad keyword. In this instance, is going to be the keyword they are targeting, which is T-Shirts and vest. You can simply go into any SEO tools such as SEMrush or AH refs, plug-in the broad keywords such as men's T-shirt, and the SEMrush or the SEO tool you are using is going to return tons of keyword variations, unrelated keywords that you can target on that exact same page. For example, we've got black T-shirts for men and we've got white T-shirts for men's. We've got gents T-shirts, we've got male T-shirts, which of course, male with a different variation of the word men. So you can get tons of keyword ideas. Essentially what you want to do is use these ideas to write some content about to add onto your category page. For black T-shirts for men's or even white T-shirts for men's, what you could do is you could give ideas to your users when they should be wearing white T-shirts, maybe for weddings, parties, when they want to brighten up the mood, whatever idea you come up with, it just has to be relevant to what your category page is about. That brings us to the end of this video and brings us to the end of this strategy. I hope you find it useful and you can see just how valuable the strategy truly is when you actually go out there and implement it across onto a live website. That is it for this one, and I'll see you in the next video. 6. How To Skyrocket Your Websites Conversion Rate : In this video, I'm going to show you how you can skyrocket your website's conversion rate by using this little hack, which I've been using for the last four months to generate more inquiries for my own agency. Although, you can use it on literally any website out there, and start to get value from it straight away and start to generate more conversions. Whether that's more sells for your e-commerce products on your website or inquiries for your agency, which is exactly how I am using it. Now before I jump in and show you how to use it, I want to explain to you firstly why it actually works. First things first, the fact that you are watching this course proves to me that you are a marketer. I've got a question for you. Which marketing tactic always increases conversions? You've most likely seen this tactic being used across multiple websites that you've been on in the past and it's not just related to digital marketing, it literary applies to any marketing tactic out there. If you haven't already guessed, then what I'm referring to is scarcity. There are actually two types of scarcity. You have number 1, which is running out of inventory. This could be a pop-up on your website saying "Only 26 left in stock", or when you're on booking.com, it says "Four people are viewing this listing right now and there are only two rooms left." Which of course, what does that make you want to do? It makes you want to hurry up and actually book one of those rooms before they go out of stock, meaning you're going to miss out on the opportunity. Now, when something is low in stock, it also increases the perceived value, so it has a double impact as well. The second type of scarcity is where you would say, "They are running out of time". This is going to be the one I'm going to show you how you can take full advantage of by using a WordPress Plugin, which we call short code for Current Date. This is the plugin right here. If you simply go over to your WordPress Dashboard, go over to "Plugins" and then click "Add New". You want to search for "Short Code for Current Date" by this person right here. Go ahead, download it, and install it onto your website. How this plugin works, is it uses short code to look up today's date, month, or year, and inputs it automatically on your page and into your content. As a result, if you use this plugin cleverly, it's going to help you increase your conversions a boatload. Here's how to use it. It's quite simple. All you need to do is pick your most valuable pages on your website and review the copy around your CTA. CTA, of course, standing for call to action. Let me show you how this would work and how I'm using it on ClickSlice, so you can get an idea of just how powerful this plugin can actually be. Here we are on ClickSlice's homepage. We've got a page on the services targeting the keyword SEO Consultant. The main keyword we are targeting on this page is SEO Consultant London. Of course, anyone who searches for SEO Consultant London in Google, they're now obviously looking for an SEO consultant who is based in London. What type of person would carry out a search for SEO Consultant London? Of course, it's going to be a business owner who's looking to hire someone who can manage their SEO for the website. This page actually does really well for us in terms of inquiries. If you go into Google and search for SEO Consultant London, if you scroll down below at the map part, you can see what ClickSlice right here in position 3. You've got seo.london currently in position 1 and position 2, which is a little bit unfair because of their domain name, but don't worry, we definitely are going to out-write them very soon. But essentially this page does really well for the agency. It generates tons and tons of leads for us. What I've actually done is I've leveraged that plugin I was just showing you, and I've inserted today's date into this copy to help increase a scarcity and generate more conversions. Which of course, the main conversion action for this page, is for someone to actually call me and get in touch with the agency so we can then start to sell them SEO over the phone. Here we had this big introduction text about SEO consultant London, why should pick me? If you look at the last three lines of this copy. It says, "If you are ready to dominate Google, call me by clicking the button below. PS, my prices are currently discounted until the end of," then I put the date right here, which says, "9th of February, 2021," which is currently the day I'm making this video right here, the 9th of Feb. I haven't manually inputted this day right here. This is where I'm using a shortcut of the plugin to insert today's date to add a little bit of scarcity. As of course, if someone is looking to hire someone for SEO and they're looking to do this quite urgently, then seeing that my prices are discounted to the end of the current date, so today, and this is definitely going to help add some scarcity and get that person across the line to actually go ahead and click this button and get in touch with me. Our conversion rate has jumped up drastically just from adding this short date right here. It's very simple but it has such, a big impact. But of course, you don't just have to use it on service-based website such as ClickSlice, you can also use it on your e-commerce websites as well. For example, you can say something such as, "This product is currently on sell until the end of," and then put in the short code of Current Date, and then what that will do is show the current date to help add a bit more scarcity and generate more sells. One thing to note as well is that if you don't want to say the full day A.K.A the 9th of February, 2021, if you just wanted to say the month and I'll show you how you can edit the code. Let me go back into this page right now and I'll show you a real-time walk through. Let me scroll down and find the code block which is right here. What I've put in is literally current_date in these brackets, and this is a short code which actually pulls in the current date. However, if you wanted to remove the actual date and just show the month and the year, then what you want to do is go for this short code right here, current_date format equals F-Y close bracket. Where F is basically going to relate to the current month and Y is going to relate to the current year. If I go ahead and save this and go ahead and click "Preview", you can now see it says "February 2021" instead of the 9th of February 2021. Of course, which one you ought to go for depends on you. I highly recommend that you test both of them. I actually went for this version first, I didn't know it's a small increase in conversions, but I definitely know it's a bigger increase in conversions when I mentioned the specific date. As of course, if people land on your page at the beginning of a month and you say you have a discount running to the end of the month, then that kind of defeats the whole point of us adding a bit of scarcity to our page. Like I said, you want to go ahead and review your website, review the most valuable pages on your site, and then go ahead and review the CTAs, aka your call to actions and adding your scarcity around your website CTAs. Now this can apply to anything on your website as well. It doesn't just have to be getting in touch. For example, if you go to ClickSlice's homepage, I don't actually have it on my homepage at the time of recording, but I'm most likely going to definitely add it in the future. But essentially, if you go to our homepage and then scroll down, you can see what we do is list out some prices of our SEO services on our homepage. I could have a line of text below and say, "These prices will be increasing after," and enter in a short code for today's current dates. That way anyone who lands on my site will see these prices and say, "Oh, the prices are actually going up tomorrow. If I'm actually interested in hiring this agency, I better get in touch with them today. " Aka increasing my current website conversion rates. That is it for this video. I hope you found it super valuable. Now believe me, this plugin is super powerful although it might sound pretty straightforward just by adding today's date on your website. But I highly recommend you go out there and you add some scarcity to your websites by using this plugin and go ahead and watch your website conversions skyrocket. I'll see you in the next one. 9. What We're Going To Cover In This Section: On-page SEO strategies. In this section, you're going to learn all about latent semantic indexing keywords or LSI keywords for short. I'm going to be giving you an advanced on-page SEO analysis walk-through. A lot of the time when people are doing the on-page SEO, a lot of people don't actually know how many time they should be including the keyword in their content, should it be five times, 10 times, 20 times. In this video, I'll be showing you exactly how you can figure out all of that to make sure your on-page SEO it going to be absolutely spot on. Once we've covered that, we'll be moving on to an advanced internal linking walkthrough. Once again, I'll be showing you exactly how you can optimize a website for internal links in a live walk-through making sure everything you learn is super actionable. We'll also be covering what we call click depth in this section of the course. I'll be explaining everything you need to know when it comes to click depth and why it has such a big impact on your rankings in Google. Without further ado, let's dive straight into this section. 11. Advanced Onpage SEO Analysis (Real Time Walkthrough): Advanced Onpage SEO analysis. We all know that to rank on the first page of Google, you need to optimize your website for the keyword that you want to target, which of course is a process called on-page SEO. However, the problem which a lot of people tend to run into is that they're not sure how many time they should be mentioning this exact keyword on the website they are working on. Should they mention it five times, 10 times, 20 times? Because of course, if you mentioned the keyword too many times, then what you're going to do is over-optimize your website, which is going to result in low rankings, aka your website being on 10 page of Google, and if you don't mention your keyword enough times, then you're going to underoptimize your website and you're also going to suffer from low rankings. How do we go about finding the perfect amount of times that we should mention the keyword on our page? Well, the best thing you can do when it comes to literally anything with SEO is to replicate what is already working, aka reviewing what the top ranking websites on Google are doing and model these averages across onto your own website. This way you are essentially following a proven, almost guaranteed blueprint to success. You see, instead of just guessing how many times you should mention the keyword, you're far better off following a proven blueprint. You can indeed do this manually yourself. However, when it comes to advanced on-page SEO and targeting competitive keywords, there is quite a bit more to it than just including the specific keyword you want to target x number of times on your page. For example, if you are targeting the keyword best wireless headphones, then Google is going to expect to see other similar related keywords on the same page as well, such as battery life. As all different wireless headphones have different battery lives, which of course is relevant to wireless headphones. This is really important as when you are doing standard on-page SEO, you don't need to worry about this too much, as typically when you write your content, you're going to include these types of keywords anyway. However, when you're going for more competitive terms and you're up against really big websites, you're going to want to make sure that you include the keyword the right amount of times, which is actually what we call keyword density in SEO, and you're going to want to make sure that you include all the related keyword terms as well. The great thing for you is that I'm going to show you a tool you can use to do exactly that, and at the end of the video, I'm going to show you some live results that we've managed to achieve at the agency for some of our clients and I'll also show you some results I've managed to achieve for ClickSlice too, leveraging this really cool tool. The tool I'm referring to is called Surfer SEO. What Surfer SEO does, it reviews the top ranking websites by analyzing over 500 different signals and compares them with yours. Then it generates an easy-to-follow guide for optimizing your content based on what is working in the real world right now. Essentially giving you that proven blueprint, which you can follow for your own website. Surfer SEO is actually a paid tool, as of course, you can't really do any advanced SEO strategies not utilizing any paid tools. The prices do start from $60 per month. However, you can actually get access to the software for seven days for just $1. Which is more than enough time to figure out exactly what you need to do to optimize your pages as essentially when you go in and tell Surfer what page you'd like to optimize. It's actually going to give you a report at the end, which you can then analyze, screenshot, download, whatever it is or whatever suits the way you work. But essentially, seven days should be more than enough time. My advice to you is maybe compile a list of all of the keywords and pages you are targeting before, so that way when you sign up for your seven-day trial, you can get all of your work done within those seven days. Of course, if you are operating your own SEO agency, then you may actually want to keep the tool for longer as it's going to be a very good tool to have, especially when you're taking on lots of clients every single month. Once you've signed up for Surfer SEO, you're going to land on a page like this. We have a few different options at the top because Surfer SEO actually has multiple tools built into it. You have a SERP Analyzer, you have a Content Editor, Keyword Research tool, a Content Planner, and you have an Audit tool as well. The one we actually want to access is going to be the audit, so go ahead and click "Audit". What you want to do here is enter in a keyword you are targeting, and enter in the page of your URL which is targeting that keyword. Let's imagine I'm targeting the keyword best wireless headphones. I actually don't have a website targeted at this particular keyword, so what I've simply done is I've gone on to Google, I've carried out a search for best wireless headphones, then I've simply gone down to page 8 on Google. As of course, any website on page 8 isn't really that well optimized for this keyword. What I'm going to do is simply take any random website on page 8, which I'll take this one right here, so I'll copy this link address. Then in the box below my keyword, what I'm going to do is enter in the URL, which of course, pretending this is the page I would like to optimize. Plug that like so, and then click "Run Audit". Now, what Server SEO is going to do, it's going to analyze my page in comparison to the top ranking websites on Google and give me a blueprint which I can then follow to optimize my content to ensure it's the best possible SEO content out there. Once your audit has finished running, what you want to do is simply click into it to view all the recommendations that Surfer SEO recommends. Once your report opens, you're going to see a few different options. You have missing common backlinks at the top, terms to use, word count, exact keywords. There's so many different things this tool is going to analyze. What I'll do is I'll start from the top and we'll go through it all one by one and I'll explain to you exactly what they all mean and exactly how you can leverage this data. The top box is missing common backlinks, so this is more to do with your backlink profile, but it's quite nice that Surfer SEO pour this in. However, it's not the main focus of what we're looking at in this video. But essentially, Surfer SEO gives you an idea of what backlinks your website does not have that the websites on page 1 actually have. For example, in this scenario, you can see 597 out of 629 common backlinks are missing from our website. What does that mean? That basically means that the majority of websites on page 1 have lots of similar backlinks. However, our website doesn't have those backlinks. That's really good to know. You can obviously go through the report and see the missing backlinks, then go ahead and build those backlinks for your website. However, the main focus of this video is to do on-page SEO, so what I really want to show you is this part right here, terms to use. As you can see it says, "Review the list of important terms and apply presented suggestions if it makes sense." Going back to what I said in my PowerPoint slides, if you have an article about the best wireless headphones, then there are a lot of other keywords which are related to your main keyword, such as battery life, which Google expects to see in your content. What you see right here is all of the keywords that the top ranking websites on Google use in their content. On the right-hand side of the page, we can see all of the data and see the suggestions as well. The first column under examples, this shows you how many times the websites on page 1 are using this particular keyword. The next one where it says You, this shows you how many times you have used this keyword on your page, which of course is going to be the URL you entered into Surfer SEO on the previous screen. Then it also gives you a suggestion which basically tells you what you need to do to optimize your content. In this example right here, best wireless headphones, Surfer is telling me that the top websites on the first page of Google uses keyword on the page 64 times on average. However, on my website, I'm only mentioning this keyword seven times. Which as you can imagine, that means my website has a really low keyword density in comparison to the websites on page 1. What does Surfer actually suggest I do about this? Well, if you go into the third column right here, under suggested, you can see it says 11-26. What this means is I need to include this keyword term in my copy, so my actual website another 11-26 times, as right now my keyword density is way too low. Just like that, you can really find out exactly how many times that you should be mentioning in your keyword based on what the websites on page 1 are doing. Now of course, 11-26 is a quite broad range, so what I found is when you actually go ahead and implement these actions on your website, you're better off taking things slow and going for the lower end, so maybe adding the keyword another 11 times. In fact, if you actually look at the last column under Action, they give you a more granular range of 4-19. Again, four is obviously a lot lower than 11. What I recommend you actually do is use this as a guide and maybe pick a number in the middle or at least start off with the lower end and take things slowly. This applies to all of the other terms you see as well, such as battery life. At the moment, we only mentioned that keyword eight times on our page. However, all the other top-ranking websites mentioned that keyword 99 times. So we're really under-optimized for this term, which of course is very relative to our main term, best wireless headphones. We've got wireless headphones as well, we've got best wireless, true wireless, wireless earbuds. Again, earbuds is obviously a type of headphone you can have. We mentioned that keyword two times, so what is Surfer recommending we do? That we add another 7-13 times. We can go for 5-10 which is the main action they recommend. This makes it really easy for you to be able to figure out exactly what your keyword density should be and it's going to remove all the heavy lifting and guesswork from your SEO campaign. However, as Surfer is actually an advanced SEO tool, you can actually scroll down and get way more information as well. For example, we can see that our page currently has 3,334 words in the body. However, if you look at what the top-ranking websites have, you can see the suggested range is 3,502-4,394. Which basically means our website has less words on it than the websites on page 1, so of course, if we want to be on page 1, what do we need to do? We need to replicate what is already working. If this was actually my website, I would actually go into the copy and add some more words just to beef up the content. Now, one thing I just want to highlight is that of course, this is a tool and you should only use it as a guide. What you want to do is always click "Show More Details" when you have the option. What this will do, it will give you an idea of exactly how many words or whatever it is you are looking at, that the websites have on the first page of Google. The site in position 1 on Google has 3,524. Design in position 2 has 3,192, design in position 5 has 3,700, we've got 3,800. Based on how many words we have in comparison to the sites on page 1, we're pretty much there or about. I wouldn't really take any action for this particular item. To give you another example of when you can just use this as a guide, if you go into the second option, under word count it says add 12-180 words in h2 to h6. As you can imagine, that is a lot of h tags on your website. If we actually go into show more details and see why is it recommending you have so many h tags, it's because the website in position 1, which is TechRadar, has 277 h tags on their website. However, all other websites in Google, they have 35, 110, 75, 187, and 125. To be fair, you're not really too far off the averages. Of course, you want to work to averages and not just focus on one website as that way your data is going to be way more reliable. The main thing I'm trying to get across right here is that you really want to use this as a guide. Anything that really does stand out, you want to go ahead and address. Let's carry on and see what other data we have. We've got this one right here, exact keywords. You can see this one is quite important as it's in red and it has an exclamation mark. It says add one exact keyword in your h1 tag. Let's go and look at show more details. Now, what we can see is that all these websites on page 1, position 1, 2, 5, 7, and 8, they have all mentioned their exact keyword in the h1 tag. However, on my website, I did not mention that keyword in my h1 tag. This is another really good example just to show you how easy it is to identify exactly what your website is doing wrong in comparison to the websites on page 1. I actually can't believe this website doesn't have the keyword in the h1 tag. Clearly, they haven't watched my course on SEO, as if they did, they would definitely have their keyword in their h1 tag. There's tons and tons of other data you can review as well, such as partial keywords. Replace partial keywords with exact keywords in h1. Of course, I'm not going to have that on my website because I don't actually have the exact keyword in my h1 tag based on this website. You can get an idea on your page structure as well. At the moment, consider reducing the number of h1 elements to one. What is the suggestion is that this website right here has multiple h1 tags, which, of course, this is the website we were analyzing for the purpose of this video. I go to show more details. You can see, yeah, this website has four h1 tags on it, which is absolutely crazy. You can always double-check these things as well just by, obviously, using the SEO META in 1 CLICK Chrome extension. We go into "Headers". You can see it's got multiple h1 tags on this page. It's actually got quite a lot of social media. It seems to be coming from the footer and the side parts of their website. But essentially, if you compare that to the websites on page 1, they've got one h1 tag and we are the big outlier. Now, the same thing applies to all the other different options down here as well. The bottom one is probably really important to look at. I'm not sure why they have it so low, but it's to do with your website load time. As you're probably already aware from my previous SEO course, how fast your website loads, it does have an impact on how high your website actually ranks in Google. If you go to "Show Details" right here, you can see the website in position 1 takes 2.4 seconds to load. You've got 4.4 right here, 2.1, 3.4, 5.3. But if you look at the averages for these top sizes right here, they're all about 3.5 seconds or less. Our Website is a 4.586. Really and truly, what we want to do if this was our website is definitely link our website to load faster. Now, you might be wondering, if I go ahead and actually action all of these things which Surfer is recommended to me, what can I expect to see on my website? Now it's time for me to go over to my client agency rank tracker. I will show you some massive jumps in Google which I've run into generating for client sites all by following Surfer SEO's recommendations. Here is one of the keywords we are targeting for one of our clients. We implemented Surfer SEO's suggestions in August 2019. I have obviously blurred out the client's name and the client's URL for privacy reasons. But essentially, if you look at the ranking chart right here, you can see, in July and in August, they were in position 32 on Google, which is at the top of page 4. Ever since we optimized their content, they literally went up to position 1 in Google the following month, which is absolutely crazy, which, hopefully, just shows you just how impactful this stuff truly is. On-page SEO is literally the foundation of what you build upon. If you get it right, then, of course, you're going to acquire a lot less backlinks. Now, this was September 2019. Fast forward to 2021, which is the time I'm making this video, you can see they're in position 8, position 7. They're still on the first page of Google. It just goes to show that it wasn't just a one-off wonder. They didn't just go on to page 1 and then go back to page 4 the next day. They have maintained this position ever since we've optimized their content. It's exactly the same for another client we work with. If you go to August 2019, which is actually when we implemented Surfer across quite a few different client sites. Usually, before that, they were in position 20, 19, 25. Twelve was actually the highest position this client has ever actually been. However, still not good enough, because we come in and we do the Surfer SEO, they jump up to position 6. They go even higher in position 3, go down to four, in position 2, into position 1 in May 2020. They dropped down into position 2, backup to one, two, and then one again towards the end. As you can see, the site has been pretty much stable once again since August 2019. That's exactly when we optimized the content. Still not convinced? Let me go ahead and show you another one. This was done actually a year later on a different client site. You can see, literally, once again, from July 2019, they've been flatlined in position 20, 27, nothing's really happening. We go in and optimize the content once again in August, and two months later they jump up to position 1 in Google. Ever since they have remained in that top position. They've actually gone down to position 2, to be fair. But essentially, they are in the top two positions in Google all by optimizing their content. Let me give you an example of showing what we've done for ClickSlice, because we've also done the same thing on our own agency site. We've done it for one of our blog posts. You can see we've got the keyword right here. I don't have to blur it out as, of course, it's actually my own website. We were targeting the keyword, how to get on page 1 of Google. Our idea was we tell people how to get on page 1 and up-sell them for one of our courses. But essentially, you can see we wrote the article and it had literally no success. It wasn't found in Google whatsoever. We went in and then optimized our content, then we jumped up to position 10, which is the bottom of page 1 on Google, went up to position 6, which I believe was our highest, down to position 7, six, seven, seven, and I think we have nine. Again, still on page 1 on Google, just by optimizing our content. There you have it. The proof is in the pudding. What I'm showing you and the process that I've just gone through, this is extremely powerful. It's an advanced SEO strategy. Most importantly, it actually works. Now you know how to optimize your website from an advanced SEO on-page perspective.I highly recommend you go out there, optimize your content, and start to reap the benefits of page 1 rankings. See you in the next one. 12. Advanced Internal Linking (Real Time Walkthrough) : Internal linking is one of the most effective ways to increase your rankings without spending a dime. It's an incredibly simple but effective way to utilize a website's existing content to give your boost, a page in Google for your desired keywords. When done correctly, you can see massive jumps up in Google without investing in any additional backlinks. Internal linking helps spread the authority and power from one page on your website to another by helping your websites link juice flow more effectively across your site as I covered in the ultimate SEO training course. Internal links can also help improve the indexation rate of your new inner pages too. If you go out there and put a new blog post on your website, if you are struggling to get this new blog post index, then what you can do is add an internal link from one of your existing pieces of content with backlinks and simply link to your new blog post and that blog post is going to get index much faster than if you have no internal links to it whatsoever. What I want to share with you in this video is the internal linking strategy that we use ourselves at the agency to generate big results for our clients in literally the first couple of months. We always carry out internal linking in the first month of taking on a new client. This ensures that we are effectively utilizing all of the power the site already possesses, meaning that we have to invest in less supporting content and invest in less backlinks too which of course reduces our overall cost of the SEO campaign. As we have all of my courses, I like to provide case studies to really showcase how effective these strategies actually are. That's exactly what I'm going to do here. We took on a client called Made Simple Media back in February. Made Simple Media is a web design company based in Horsham, which is a county here in United Kingdom. They're basically a local business. As a result, the keyword they are targeting is going to be the service they offer plus the location they are targeting, which in this instance is going to be web design Horsham. For the data-driven learners who are wondering how many searches this keyword gets every single month, I will save you the time. This keyword, it gets searched for a 170 times every single month. As always, we carried out that internal linking process in the first month of the campaign. We typically have two processes we follow for internal linking, each with a slightly different goal. The first strategy is to find existing internal link opportunities, which I showcase in the ultimate SEO training course. Essentially the way you do that is by carrying out a site operator search plus the client's main keyword. Then what Google was going to do is return all the websites on that page which mentions that keyword you are targeting. You can then go into that page and add your internal link. However, the other method which I didn't show, which is our second process, is how to find the most link to pages on a site and then create an internal link opportunity. You see, whilst the first process is good, it doesn't align to take the most effective use of the existing backlink profile of a website. For example, a client may have the majority of the backlinks pointing to a page on the site that doesn't mention the main keyword they are targeting. So if you go ahead and just use Method 1, then you're not going to find these really powerful pages. Just to add a bit more clarity on what Strategy 2 is all about. We've Strategy 2, the main goal of this strategy is to find the most linked to pages on a client site and then update the content to create an internal link opportunity. Let me show you exactly how you can do this. I'm going to go over to my SEO tool of choice, which is SEMRUSH. Of course, if you use eight then you can use that tool as well, it's pretty much the same process, but essentially what you want to do is carry out a search for the site you are working on. In this example, I'm going to follow suit and share exactly what we did for our clients site, Made Simple Media. I've simply entered Made Simple Media to SEMRUSH. What I'm going to do now is go over to backlinks and to find the pages on the site which has the most backlinks, you want to go over to the overview tab. You want to scroll down to the bottom and on the left-hand side, you should see something that says this top pages, and essentially what this is, this is the top pages on their website based on the amount of referring domains these pages have, aka, these pages on their website have the most backlinks. Let's go ahead and click "View full report." and what I want to do on this page is make sure that all of these URLs are filtered by domains. Let's go ahead and give that a click. Oops I think it was actually right the first time, and this way what we are doing is telling SEMRUSH to show us URLs in order of priority in terms of how many referring domains they have. The reason why you want to filter your results by domains and not backlinks, is because as you will already know, the same website can link to the same page multiple times, and when it comes to reviewing these pages from an SEO battling perspective, you really want to focus on unique referring domains as referring domain is a much more reliable metric to go by. You can see that the number 1 and the number 2 most links to pages on the website are of course, the homepage. Then below that we actually have the web design service page. What we can do is go into this web design page and then add an internal link to the page we are trying to rank as that way we are going to benefit from all of these referring domains and backlinks that this URL already has. Now if you actually go ahead and open this URL, you can see we've actually already done that. So if you scroll down on web design, you can see we added in our internal links for the client site like so. We simply said, we offer web design in Horsham and service clients throughout West Sussex, Brighton and Crawley. These are actually additional location at which the client wanted to target. The initial internal link which we added was this one right here, web design in Horsham. As of course, that is the keyword we are going after in Google and the page the client is actually trying to rank for this keyword is actually their homepage. If you click that internal link, it's going to link to the clients homepage as of course that as a page we are trying to rank in Google for that specific keyword. You might be wondering, okay, you added your internal link to that page, what result did that generate to the client side? Well, it's important to note that we didn't just add one internal link. We actually added four internal links in total, literally just following the same process I just showed you just by reviewing which are the most linked to pages on the website, going into the copy and then added in an internal link. But essentially, if you fast-forward two weeks later, these are the results we managed to achieve from our internal linking campaign. You can see web design Horsham, we went up seven positions in Google onto the first page of Google, as it obviously 10 results per page on Google. Web design company Horsham another variation of the web design Horsham keyword, we went up six positions so once again, onto page 1 on Google, and we had some really nice jumps as well for our other variation of that keyword web designer Horsham again in position 9 on Google, and we went up 12 positions, so on the first page of Google for that one as well. This just goes to show you just how impactful these changes can actually be. Internal links should definitely not be overlooked. I mean, in total, we went up 61 positions across all these keywords just by adding internal links. Very easy and it's very quick to do. The great thing about adding these internal links is that once a client was on page 1, we actually send him an email just to let him know that, hey, his name is actually Dave. We said, "Hey Dave, you're on the first page of Google and we achieve these results so quickly by basically adding internal links on your website." He then replied to you our email and said "Hi Josh. Yes, I was amazed also to see that initial jump. I like to hear about this stuff. Thanks for the information. I have every faith in you and I know it's early days so far, excited to see how we get on over the next few months", and the great thing about this email is that he said, "I actually had an inquiry from a Horsham company today, so it's a great start." This isn't just a case of getting a client website onto page 1 on Google, is actually getting asigned onto page one on Google and actually generating inquiries. Now, one important thing which I just want to know is that when you are reviewing the pages on the website which has the most backlinks, you want to make sure that you only add internal links to pages that are relevant. Of course we are trying to rank for the keyword web design Horsham. We added an internal link to that page from a page which is all about web design. You don't want to go ahead and find any random page, maybe your contact page for example. If you go ahead and add an internal link from that page to your new target page then what you are doing is telling Google that both these pages are similar and that can cause a lot of problems when it comes to topical relevance, which of course, you already know just how important that actually is now. So try to really focus your efforts on finding the most relevant pages possible, and then simply once you find your page, what you need to do is go into that page and then actually add another line of copy, so a sentence literally and add your internal link. Like I said, we've done that for other pages on this client site as well. We've got this page right here, which is targeting the county of West Sussex, which is another place in the United Kingdom. If you go ahead and actually Google this keyword, Web Design West Sussex, you will see once again, internal linking is working really, really well and we have our client right here in position 1, right at the top of Google. What's really cool to note as well is that this client right here, Made Simple Media, they actually sent us in a video testimonials. If you go on ClickSlice and go to results, you can scroll down and see we have a client right here Made Simple Media, and essentially it's just him let us know how impactful this has actually been on his business. I hope you found that video useful and it opens your eyes to just how effective and how powerful internal links can be when you are using them the right way. Now remember, you want to leverage an existing site as much as possible before you got there, and start investing time in supporting content and backlinks and it's going to make our life way much more easier. I'll see you in the next video. 13. Click Depth - Everything You Need To Know: In this video, I want to go over the concept of click depth as a ranking factor, as a lot of people do not seem to be talking about this, which is quite surprising. John Mueller, who is a Webmaster Trend Analyst at Google, he revealed in a video on YouTube that more way is given to pages in search results based on how many clicks it takes to get to them from a site's homepage. Just to show you that in writing, so you do understand exactly what I mean by that is, more weight is given to pages in search results based on how many clicks it takes to get to them from a site's homepage. Which basically means how many clicks it takes to get to a site's page from your homepage has an impact in regards to SEO and ranking signals. I'm going to go ahead and show you this example of a website's layout to give you an idea. Here we have a website just called Home. They've got category pages below home. Then below their category pages, they have subcategories. Then under the subcategories, they have products. If I wanted to get to this product right here, I would have to go into the website's homepage, click the category, then click again to get into a subcategory, and then click one more time to get to that actual product. What that means is that this page right here at the bottom, my mouse has just gone, product, this page in Google's eyes isn't going to be as important as the page before it, the subcategory. Then this subcategory page isn't going to be as important as the page before that, which was a category, and of course, the page before the category is the homepage. Essentially, what this basically means is the closer your pages are to your homepage in terms of clicks, the more important Google deems the pages to be, and as a result, the more likely they are to rank higher in Google. Now, I'm not saying this is a really, really big ranking factor, and if you go ahead and do this on your website, you're going to be on page 1, but it's really important to note because a lot of people do not seem to be talking about this and it is indeed actually a ranking factor as confirmed by John Mueller. Now, of course, when Google put out a lot of information about SEO, you don't always want to follow everything they say. As I have said so many times that link building does not work, but of course, that's in their best interest for people to think that, as of course if people think link building don't work, guess what? They're not going to go out there and build links. They'll probably end up spending money on Google ads instead which is actually where Google makes 97 percent of their revenue. When it comes to Google giving out advice, you really want to take what they say with a pinch of salt. But the reason why I'm showing you this in this particular video is because I've tested this myself and I've tested this on other client sites as well, and I've always seen a positive movement in regards to Google rankings. Which is exactly why if you go on to my agency website, ClickSlice, which is this screen right here, if you go under Services, we actually have a page now for local SEO services. I didn't initially have this under the Services tab in my menu because I didn't want people coming on to my website and thinking that we only provide local SEO services. What I did is actually go ahead and hide this page from the menu. However, as soon as I actually added this page in the menu like so, so one click away to get to Local SEO Services, this page actually ranks a lot higher up on Google. I believe if you actually Google the keyword we're going for, which is "Local SEO services London," if you scroll down, you've got position one Brafton, Pearl Lemon, and then below that you have ClickSlice. So we are in position 3 for this keyword. Before we actually added this page to our menu at the top, it was actually in position 9, so it was the bottom of page 1, and we're now toward the top of page 1. Again, it definitely does have quite a big impact on rankings, if you already have a well-optimized website. Now, we've done this for all our other services as well. For example, the same applies to your link building services. If you go ahead and Google that keyword "Link building service London," which of course is where we are based, all the ads at the top of Google are like so. In position one, you've got Click Intelligence, which is quite similar to our name, and in position 2 you have us right here, ClickSlice.co.uk. Once again, this is just by adding our pages in the menu of our site just to help really convey it to Google that these pages are definitely important and they should be given more weight in terms of rankings. Now, what's important to note as well is that when you actually add a page in your menu on your site, what you are actually doing is also adding an internal link. Your menu, or at least on my menu or my site is going to be visible on every page no matter what you visit on the site. As a result, every page in your site of is now going to be linking to the pages you add in your menu. What that does is create lots of internal links to the page you'd like to rank as well. It's a double benefit, so I highly recommend that. What you should do is view all the most valuable pages on your site, aka, the pages which drive your sales, inquiries, whatever those pages may be, go ahead and get them higher up, mentioned towards your homepage, which of course, is going to decrease your click depth on your website and then you should see an increase in rankings on your site. If we go over to Amazon, just to give you another live example. Let's imagine that I want to buy a laptop off Amazon. I could come up to the search bar and search for laptop which would be probably the most simplest way to do it, but if you base it on click depth, then what you have to do is go to All right here from the menu, so that's one click. I then have to find the right category which is going to be this one right here, electronics and computers. That's my second click. Then I need to find laptops, which is here, so this is going to be my third click. That is now going to load the page with laptops. So to find the laptop page, it takes me three clicks within Amazon. Even then, I'm not actually on the actual product page I want to buy. Let's imagine I want to buy this MacBook Air right here. If I want to buy that MacBook, again, that's another click which is four clicks into the site. In eyes of Google, this page right here, so in this Apple MacBook, this is way less important to Google and Amazon because it's four clicks deep into the site in comparison to the main category, electronics and computers. The key takeaway for site owners and for you is that if you want a particular page to rank better than others, make sure it's easy to get to from the homepage. 14. What We're Going To Cover In This Section: In this section of the course, I'll be showing you a link building strategy which we referred to as niche edits. It's a little bit different to guest posts, but there were extremely well. I'll also be covering everything you need to know when it comes to tiered link building. I'll be covering another strategy which we refer to as reverse relevance link building. We'll be looking at advanced pillow link building as well. I'm also going to be covering link velocity, which is basically how many backlinks you should be building to your website every single month. As I do know, a lot of people have that question. They say to me, "Josh, how many backlinks should I be building to my site every month? Should I build 5, 10, 20? Well, in that video, all will be revealed. Without further ado, let's dive straight into this link building section. 15. The Power Of Niche Edits: In this video, I want to share a unique link node in process that not a lot of people are using. It's a link node in process called niche edits. A niche edit is where you place a link in an existing article, rather than writing a new article like you would if you were using a guest posting strategy. Now, don't get me wrong, guest posting is great and it works really really well, however, the biggest downside to guest posting is that you are acquiring a backlink from a brand new article. Meaning that the article doesn't have any authority whatsoever, as it doesn't have any backlinks pointing to that page, and it doesn't have any internal links pointing to that page either, as it's a brand new page. Niche edits however, have the opportunity to already have both of these things, backlinks and internal links pointing to that page, which of course, you know how important both of the elements are, when it comes to ranking on the first page of Google. When it comes to finding good niche edit opportunities for your website, you want to focus on the same processes that you use for guest posting, aka, you want to focus on only securing niche edits from high quality websites, and get links from pages that are relevant to your target page. One thing which you will want to avoid is securing links on pages that have lots of outbound links to other websites. As these outbound links will just reduce the amount of authority and link juice transferred across over to your website, which of course you want to avoid at all costs when doing link node in, as we really want to get the most power and the most authority from any link we build to our website. The great thing about niche edits is that as you are securing a link in an existing article, you don't have to sit there and write the content yourself, or pay lots of money hiring someone else to write that content for you. Think of a niche edit as easier than guest posting, but more or less the same in terms of power. Now, before we go any further, I want to highlight one thing which is quite important. There are three different types of niche edits you have. say three. When I say three different types, I basically mean the approach you have when trying to build niche edits to your website. Number 1, which is the white hat approach, this example would be where you carry out some manual outreach. You will find a blog which is relevant to what your target page is about. You then reach out to that website owner, and you would offer value by supporting their existing blog post with an authoritative, outbound relevant backlinks to your site, which of course has to be good quality in the first instance. The second type is what we would call the gray hat approach, which is essentially just offering them a price to the blog owner for their link, aka, just reaching out to the website and saying, "Hey man, how much would you charge to add a link to this existing article?" Now, this is a gray hat method because when you pay for a link, it actually goes against Google's guidelines. Which to be fair, any link you inquire with the main intent of increasing the visibility of your website, is actually going against Google's guidelines, believe it or not. It's a very interesting topic for sure, because on one hand Google says, backlinks don't matter, and then on the other hand they say, if any websites are going out there and actively building links to the website, then that is actually going against our guidelines. Why do they care so much if websites are building backlinks. It's not because, like they say, backlinks don't matter, it's exactly the opposite of that, and that backlinks do matter. Essentially, anytime you build a backlink to your website with the main intent of trying to get your website high up in Google, you are actually going against Google's guidelines. Now, I wouldn't worry too much about that as in Google's eyes, what they say is, if you want your site to rank higher on Google, all you need to do is put out high quality content. System way, people will find your content somehow through magic, and then they will link it back to your website, and then you will rank higher in Google. Which of course is the same process, it's just saying link building matters. Essentially, what I'm trying to say here is that, if you actually follow Google's advice word for word, and just put it out high quality content on your website, go on holiday and hope for the best, it's very unlikely that you're going to rank on the first page of Google. If you just carry out some research yourself, you're going to quickly find that every single website on page one has backlinks, and the main reason why, is because backlinks matter. Now we've got that out of the way, it's time to go through the third type of niche edit in terms of approach, which is a black hat approach. A black hat approach is saying, I do not recommend, I do not endorse it, and if you do follow this approach, then we can't be friends. As quite frankly, this is very very unethical, but essentially we have the black hat approach. What you do is, instead of reaching out to websites or even paying them for a link, what you do instead, you actually hack their website and you go in and add the link yourself. You can see exactly why that's really unethical, and why I don't recommend it or endorse it whatsoever. The type which I'm going to be showing you to do in this particular video, is going to be the white hat approach, which I recommend everyone actually follows as well, as is the most sustainable and the most likely to run into the least amount of problems possible. Now we know what niche edits are, and how effective they can be. It's time to look at how you can actually acquire niche edits for your website. It's quite straight forward. There is a four-step process you need to follow. Number 1, is you first need to find a blog which is relevant to your target page. Number 2, is you want to analyze that page to see if it has any backlinks, as of course, the main aim of getting a backlink from a niche edit is that the page you're getting a backlink from, has backlinks to that page already, aka, has a lots of authority which can be transferred across to your website. The third part of the process is to reach out to that blog owner, and of course ask if they mind adding a link in their article to your target page. Then the fourth and final part of the process, is actually sending over the edited texts with your link back to your site, over to the blog owner, so they can quickly copy and paste that without having to hover around and edit this text, change that line, backup of e-mails. Literally, just send over edited piece of texts. It doesn't make that much sense right now, don't worry, as I'm going to show exactly how this would work with a real time example right now. Let's imagine that I want to get some backlinks to my blog post on ClickSlice. This is a blog we post out on local SEO. What you need to know is, pretty good, blog posts are to be fair. Essentially, if I would like to secure a niche edit back to this specific blog post, then what I need to do is simply go over to Google and find an article that already has backlinks which is related to my topic. That way I can find out who's linking it to that site, and then reach out to that specific site owner. As this page is about local SEO, what you need to know, I simply went on to Google, and I carried out a search for local SEO tips and tricks, which of course is related to what my page is about, local SEO. What you want to do is scroll below the adds, as of course, you want to be looking at that organic listings, to see what websites actually have a good amount of backlinks. Here we have this website right here in position one, vtldesign.com/tips-improve-your-local-seo. This is a really good fit for us, as of course, our article once again, is about local SEO. Once you've found a really good website, which is a good fit based on the current topic of your target page, what you want to do is simply copy that URL and then enter it in your SEO tool of choice, which for me of course is going to be Semrush. Once you enter in the full URL, it's important you have the whole URL and not just the homepage, unless a homepage is a page ranking for that keyword. You want to make sure you go on the backlinks for that specific ranking URL. Then what you want to do is for you to order backlinks by do follow, as of course, do follow backlinks are the one that pass authority when it comes to SEO. Then essentially what you want to do is review all of these backlinks and then find a backlink which doesn't have that many external links. When I say that many, I typically like to go for backlinks that have less than 10 external links. You can see, number 1, we have silvercloudinc. They have a blog about SEO for banks and a link to that website we just saw in Google using Anglo-Saxon Local SEO. However, this backlink in total has already 13 external links so it's quite a bit high. I like to be under 10. The first one I can see which is under 10 is not going to be this one as it is 15. This article right here, it's got free external links, which is great as it's a low number. This website right here, vbtcafe.com, business online presence, and article is about effective ways to bolster your small business online presence. You can see that using the analytics right here, plugging locally-focused language into your content. What we want to do next is reach out to this website which I actually have open already here. We then want to get in touch with this website and ask them, would they be open to update in their article to include another link to a really good resource for their article which of course, their online readers will get great value from. Let me go ahead and show you the script I typically used to reach out to these websites. This is the script right here. It says, hey name, I was reading your post this morning on insert article title. For there, what you do is take the article title which is this one right here, and then paste that in your actual email template. I do say this morning just to make it sound like I did actually write this this morning. But essentially, I go on to say, I couldn't help but notice you have a section in the article where you reference, then you put your topic. For me, the Local SEO. I've got an in-depth Local SEO article on my site which has been receiving tons of great feedback recently. I'm confident this would be a great additional resource to your article and that your audience would love it. Notice how I'm saying additional resource. I'm not asking them to remove any links, I'm just saying this is an additional resource, aka a link they can add to the article. Are you open to updating your article to include this resource? Question mark. If so, I'll be more than happy to send you over some copy that you can use to update your article, making it super easy and quick for you to update. Let me know your thoughts. All the best, JG. This script actually works really, really well for me and I believe it's because I'm not being too pushy whatsoever. I'm not saying you need to update your article because my link is better, I'm just letting them know, hey, I've got a really good resource that your readers can actually benefit from. Do you want to update your update article? If so, I'll send you over some copy so you can literally copy and paste it. Very, very easy, no hard work for you whatsoever. Once that person replies and says, yes, I'm more than happy to update my article, please send me across the copy, what you want to do then is actually go back over to that person's blog post and you want to find exactly where you'd add your link. As this article has a whole section on Local SEO which we saw earlier based on the anchor text when plugging a locally focused language into your content, it's going to make sense for this particular example that I want to add my link in this paragraph right here. Now, I've identified the paragraph I would like to update. It's time for me to determine exactly how I can add additional value to this paragraph. Let me go back to my slides and I'll show you exactly how I would do it in this exact example. This is the paragraph as it currently stands on the website. It says, when plugging a locally-focused language into your content, take care to make it sound as natural and organic as possible. How can you add value to this? Well, this is exactly what I would do. This is the updated version of the paragraph of that added in my edited, improved, valuable extra sentence. It says, when plugging a locally-focused language in your content, take care to make it sound as natural and organic as possible. I haven't touched the first line whatsoever and the main reason being is because that first sentence already contains an outbound link. After that I added another sentence right here which says, if you're ever unsure on the best practices to follow, then check out this Local SEO tips and tricks guide. Unnaturally wedging search engine-baiting language into your post is likely to result in subpar content and potentially draw the ire a prominent of search engines. The last sentence is basically exactly the same as that at the beginning sentence. What I have done is I've added in this new sentence right here, just added additional value to the paragraph. As I'm actually telling the readers that if you are unsure on any best practices to follow, then check out this article. As of course, not everyone is going to be certain on the best practices to follow, so adding this sentence is one really good way to add value. The great thing about using Neat Edit as well is that you actually have the opportunity to pick the desired anchor text you would like, which as you can see in this instance I've gone for Local SEO, but you can go for literally any word you like. As you are the one editing the text and sending it across, what you need to do is make sure you actually add a hyperlink in the anchor text you would like pointing to your target page. Now, when the website owner receives the email back from you saying, hey, I've updated your paragraph, this is what it was before, this is it after, can you go ahead and simply copy and paste this onto your page, they will go ahead and copy all of this and update it on the site which of course will now give you a really good back link back to your website with the anchor text you have chosen. This is exactly how it would work. Now, I want to show you a bad example of what you could send back to the website owner. It would be something like this. Again, having the first and the last sentence is actually the same, and literally just add it in a link to your website with the anchor text saying Local SEO, giving no contexts or providing no value whatsoever. Hopefully, you can tell why this is a bad example. It's because this part right here, Local SEO, this adds no value to the paragraph whatsoever or the person's audience. For this to work really well and for you to get the most amount of engagement and the most amount of backlinks, you really want to make sure you focus on adding value. I can't stress that enough. Value is really key when it comes to niche edits. As we've all linked building strategies, using niche edits needs to be done correctly. You want to make sure that you balance out your anchor text diversity so don't always go for target exact match anchors. You want to make sure you balance out your link velocity as well. If you are building, lets say, 10 backlinks to your website in one month, don't go ahead and build 10 neat edits all in the same month. You want to go ahead and space them out as of course, niche edits on as natural as a guest post because not that many people actually go back into the old articles and update them. Just as a final word of warning, niche edits do work really well, but you want to make sure that they are not your sole link building tactic. Please make sure that you're not just building niche edits to your website and that your backlink profile is actually diversified, so maybe you've got guest post, you've got links coming from blog comments, you've got social profile, you've got guest posts as well. The science I rank high in Google have a mixture of all of these different types of links and that is the key if you really want to have a website that is ranking for a long duration as if you go ahead and only have one type of backlinks. Maybe just over 100 percent guest posts, then it takes is for a Google update to come along with a target in websites that have lots and lots of guest posts, then guess what? Your site is going to get penalized and go back to the later pages on Google. That is it for this one and I'll see you in the next video. 16. Tiered Link Building : Tier 2 link building is one of the most commonly debated practices when it comes to SEO. There is no doubt that building Tier 2 links can add value to your website if you do it correctly. For those who don't know exactly what Tier 2 link building is, let's look at a typical link-building process first. When you go and build backlinks to your website, what you'd have is your website at the top, and then below your website, you'd have all the different websites linking back to your site. A Tier 2 backlink would be a backlink, which links to your backlinks. That might be a little bit hard to comprehend at first, but essentially is a backlink to your backlink, which links back to your website. Hopefully, that made sense. If it didn't make sense in our course, I hope this image, makes it a little bit more clearer. But essentially in 2016 with the launch of Google Penguin, the Penguin algorithm, Google made some drastic changes as to how they calculated their link algorithm. Instead of links being calculated on a domain level basis, Penguin now meant that link were calculated on the power of individual pages that will link into your website. This marked up an argument for Tier link building, as you could essentially have links of lower authority sites and still make them very valuable by building links to the links pointing into your website. Tier link building is something that I've been doing personally for the last few years, and it works really well if you know what you are doing. Let's start off with the main basics. What links do you build T2 links to? That is a question that a lot of people have. Okay, I understand that Tier link building is great, but how do I know what pages I should be building links to? The answer is Tier 2 links are best built to pages that have a low page authority but a high domain authority. I typically wouldn't build any two Tier 2 on pages that are lower than Moz domain authority of 25. The reason being is that you typically get more value from your Tier 2 links when they're linking two pages that already have some decent authority on them. Essentially, the higher the authority your link is, the more value you are going to get out of your Tier 2 links. Another question I get asked quite often when it comes to tear 2 link building is what type of link should you use for your Tier 2s? The answer is pretty straight forward. You basically want to use the same link types that you would use at your Tier 1 level. That would be your guest post and it would be your niche edits. However, as these are links at your Tier 2 level, you can be a little bit more relaxed in terms of the quality of both of these hyperlinks. However, I don't mean go out there and get any random link from any non-relevant, unrelated website, and then build that to your Tier 1. What you want to do is make sure that at least some level of quality in these links. Essentially, the way to test that is ask yourself, would you be proud enough to show this bad link to one of your clients? If the answer is no, then probably you shouldn't be built in him as a tear to link. What I mean by that is not the quality and the authority or the actual website you are getting a link from, but more of the content quality you actually have on your Tier 2 link. For example, if you are using maybe the main authority 35 and above for your Tier 1s, then on your Tier 2, you could use the main authority 25 or 26. Something that's a little less authoritative but still has a decent quality behind it. Now, another question I get asked quite a lot as well is, how many Tier 2 links should I build? The simple answer is one to three per page. If you remember the screenshot I just showed you, I actually used two Tier 2 backlinks per backlink, ignore the fact he says low-quality backlinks right here. The main essence I'm trying to get across is that you should use one to three Tier 2 backlinks to the backlinks you want to power up. Now, of course, this is a rule of thumb. You can go out there and build a little bit less and build a little bit more if you wish. However, I wouldn't get too carried away with it as what you have to remember is that over time your backlinks are going to acquire backlinks anyway. If you go out there and bought 100 Tier 2 backlinks, then that's going to be extremely unnatural, and when it comes to doing anything with SEO, what we want to do is look as natural as possible and fitting with the crowd. As of course, as soon as we start to look like we are doing SEO, then guess what? Google is going to be aware of that, and they're going to make it harder for us to run in Google, which is a whole reason why Google doesn't really like SEOs. As of course, people who know and understand SEO, they can get their website and to the first page of Google, organically, meaning they don't have to give Google any money, paying for Google ads. The final question which I get asked quite often as well is, does your Tier 2 anchor text matter? Well, the answer is no. Google does not currently track relevant further than what is linking directly to your website, aka your Tier 1. If you go out there and build all your Tier 1 backlinks, which of course would have relevant anchor texts to your website. You don't have to follow that through at your Tier 2 level. The reason being is because relevancy doesn't actually matter when you go past the first level. However, I'm not saying you should go out there and have any random really anchor text. For example, let's imagine your website is about health and fitness, you would, of course, have all of your Tier 1 backlinks linking to your website preference in what your site is about, which is health and fitness. That would most likely be some of the anchor texts you are using on your Tier 1 backlinks. Now, at your Tier 2 level, you don't want to go into something completely irrelevant, such as maybe dogs or horses that has no relation to what your website is about. However, it's not going to have that much of an impact if you did go ahead and do that. However, my bit of advice is what I recommend if you go ahead and make them as relevant as possible. As long as your Tier 2 anchor is somewhat at least related to your main site, then that's going to have a little bit of benefit for you in the long-term if Google updates the algorithm favor to make sure that Tier 2 backlinks actually matter on anchor text relevancy level. That is essentially how the strategy works. It works really well to give those stubborn pages a boost up in Google. I really recommend you review your backlink profile by using any SEO tool. Find out what backlinks you have that have a low paid authority and a high domain authority. Of course, you can use the Chrome extension check-off for that as a showcase in my ultimate SEO training course. Then all you want to do is go out there and build one, two, three Tier 2 backlinks, two backlinks to cover them up, and then get that link juice powered through to your actual website. I'll see you in the next one. 17. Reverse Relevance Link Building : Reverse relevance is an advanced link building strategy that allows you to build up your page's topical relevance. However, instead of making a change on your website and doing this by adding supporting content as we run through earlier on in the course, we can achieve this increase in topical relevance by leveraging the piece of content that is linking to our page. The easiest and most simplest way we can achieve this is by using LSI keywords in the page's content that is linking to our target page. Let's imagine that you got there and you build 15 high-quality gas phase using a typical anchor text types like exact match, which of course would be cold brew coffee. You've got a partial type as well, the best cold brew coffee, you can have a branded anchor text type as well, and you can have a URL and a miscellaneous and so on. But essentially, these would be the typical standard anchor text types that you use to rank your article on the first page of Google. Now when it comes to reverse the relevance link building, you'd be sending back-links to your site that don't just reference a keyword you are trying to rank for, but include LSI keywords, which in this example could be beans as of course, beans is a variation of coffee, you could say the word ice in your anchor text, you could go for cold water, filter, grind, these are all LSI keywords of cold brew coffee. As of course, beans, ice, cold water, filter, and grind, are all related terms to do with coffee. Sending back-links to your page, I have LSI keywords mentioned in the anchor text, is going to help Google further understand what the topic of your page is about, and help increase the overall pages topical relevance, which is going to help you rank higher in Google. It doesn't just have to be the anchor text that you include your LSI keywords in, you can also write a guest post content to be based on the whole topic of your LSI keyword, which works really well. From the test I've run across 10 different websites, I found that to get the biggest impact from reverse relevant links, you want both the article and anchor text to be all about one of your LSI keywords. Going back to that same example to show you exactly what I mean by this. If you have your same website on cold-brewed coffee, in this example, you would secure a guest post back to your website. The whole topic of that guest post would be about coffee beans, which of course is a LSI keyword, then the anchor text in the actual article would be beans, which once again is an LSI keyword for cold brew coffee. Hopefully, this little visual representation, helps you understand exactly how it would work. Took me a while to actually make this believe it or not. But essentially this is to give you a good idea of exactly how reverse relevance link building works, and how you can really take advantage of it to leverage your pages topical relevance. A question I get asked quite often, is when should I be using reverse relevant links as part of my link building campaign? I recommend that you should use reverse relevant links if you are struggling to rank high on Google and you've already built out supporting content and linked it to your target page. Then you want to build a verse relevant links, as these were quite likely be the missing piece in the puzzle, in terms of your topical relevance. As if you've already established topical relevance from an on-page SEO perspective, aka adding supporting content, then the last place you want to cover it from too is the off-page SEO perspective. Of course, depending on your budget and your time, if you wish to give these reverse relevant links a further boost, then you can do that by building some tear two links to them. That is essentially the whole strategy in a nutshell. I highly recommend you go out there and implement it. If you are struggling to rank high on Google, off the building out your supporting content, it works really well, especially in super competitive niches, as adding more topical relevance to your page, as you probably already know by now from all the videos in this course, is super, important, and is definitely the direction of Google is going in the future, in terms of understanding what page is about. That is it for this one, and I'll see you in the next video. 18. Advanced Pillow Link Building - Future Proofing Your Website: Pillow link building. First things first, what is pillow link building? Basically, backlinks with target match anchors are the ones that get the needle moving, aka, anytime you go out there and bought a backlink and your anchor text is your target match keyword, that specific backlink is most likely going to be the most impactful backlink you can build to your website as it includes the keyword in the anchor text. But as everyone knows, since Google's peering algorithm came out, we can't just keep sending target match anchors over and over again. We also need non-target anchor text, which is also known as pillow anchor text, to help us look more natural in the eyes of Google. As remember, we do not want to stand out from the crowd and actively look like we are doing SEO. To prevent that, we can send links to our website with the anchor text types of URL, which of course would be the URL of your website. You can send branded anchor types. You can send miscellaneous such as Click More, Read Here, etc. But there are different types of pillowing involved. In fact, there's three in total. You've got nofollow versus dofollow links. As of course, you can't just have 100 percent dofollow backlinks linking to your site as that is clearly going to look like you are trying to manipulate your backlink profile. You've got image versus text backlinks, and you've got homepage versus inner page links. Let's get into each of these right now. First up is nofollow versus the dofollow links. I don't care what website it is, literally, any website out there, as long as it's been around for a decent amount of time, is going to have some nofollow links pointing to it. We can very easily check out the percentage of these nofollow backlinks using an SEO tool like SEMrush or Ahrefs. For example, if I was to go onto SEMrush right now and Click Slice, go over to Backlink Analytics, and then go to Overview, you actually scroll down and right here you can see we have this box which says Link attributes. What this does is show you the percentage of dofollow backlinks in comparison to nofollow backlinks. As you can see for my agency domain, we currently have 224 backlinks which are nofollow, which in comparison to a whole backlink profile, that equates to 14 percent, which is a pretty decent number as we're not too low and we're not too high whatsoever. How do you actually go out there and secure nofollow links? Well, it's pretty straightforward. The first thing I'll say to you is number 1, don't worry about it, they're going to come naturally. I know that might seem a little bit counter-intuitive as I'll make a whole video about nofollow versus nofollow backlinks and then I'm telling you, don't worry about it, the reason I say that is because as you have your website, over time you are naturally going to acquire nofollow backlinks. However, of course, I can't just leave it at that and say, don't worry about it. To give you a little bit more context and other strategies you can use, you can also build directory backlinks to your website. As typically speaking, when you got there and you get a backlink from a directory website, nine times out of 10 is going to be a nofollow backlink. You can also use blog comments. That is a very good source of creating nofollow backlinks. Another great strategy which you can use if you are a local business is going to be building out citations, which for those who don't know, is basically a mention of your business name, address, and phone number, typically referred to as a nap in local SEO. If you are wondering how many nofollow backlinks you should build to your website, then as a pro tip on what you should do, is review the nofollow ratios of the top ranking websites in your specific niche. Take the average and then use that as a guide to follow for your own website. That way you're essentially following a proven blueprint and not just following any random percentage which you think may sound good or might work for your industry. Moving on to the next type, which is image versus text backlinks, the same logic applies here. Any website out there is naturally going to have image links pointing to that site, which of course can come from standard images. However, they can also come from CTA button. If someone has a button on the website saying Click Here, Read More, and once you click that you land on your specific website, then that can also be counted as an image link. Not a lot of people actually know that. You can also have image links coming in from infographics as well. When it comes to reviewing how many image versus texts backlinks you have on your website, it's exactly the same process. Just go into one of those SEO tools. For example, in SEMrush, if you look above link attributes using a backlink type, we can see we have text and image. All the backlinks pointing to Click Slice, we have 78 percent of them being texts and 22 percent of them coming from images. By the way, if you are unsure on how to build image links, then check out the image titled reverse image search in the ultimate SEO training course. As In this video, I'll show you a little core strategy you can use. It worked really well if you're a big company and you have a lot of authority in your niche. But moving forward and moving on to the last type of link, which is homepage versus inner page links. The main question which you need to ask yourself here is, do you have enough links go into your inner pages? Inner pages basically be in any page on your website such as a blog post or service pages. Basically, any page which is not your homepage. The reason why this is quite important is some people will target their main keyword on the homepage, on the website. What they do is they built 90 percent of the backlinks to the homepage. What this does is get yourself in an unnatural situation as you're essentially ignoring a big bulk of your inner pages as a majority of our links are pointing to one section of your site. What you want to do is have a mix of these links go into your homepage versus your inner page. If you look at the natural internet, typically 40-60 percent of links are going to the homepage versus the inner page, meaning that if you have 40 percent of links go into the homepage, then 60 percent of links would be going to your inner pages. Vice versa, if you had 60 percent going to your homepage, then 40 percent would go to your inner pages. You can definitely go outside of these boundaries, 40-60 percent. However, this is pretty much the standard deviation across all the natural websites on the internet out there. In closing, link pillowing is really important. A lot of new comers to SEO what they do is they go out there and they build hundreds and hundreds of backlinks, all using the anchor text of the target match keyword. The reason being is because of course, they're in such a rush to rank on Google for the target keywords. However, the fact you are watching this course right here on Advanced SEO, proves to me that you are pretty much serious about SEO. I highly recommend that you pay quite a bit of attention to your nofollow versa dofollow backlink ratio as it does play a big role in Google's algorithm. If Google ever do tweak the penguins segment of the algorithm, which I do believe they will in the future to make it more strict, then of course, what you are doing by having nofollow backlinks is future-proofing your website to ensure you reduce the risk of a site ever taking a big drastic jump from page 1 back to page 8 or 9. That is it for this one. I'll see you in the next one. 19. Link Velocity - How Many Links Should You Build A Month?: Link velocity refers to the speed at which you build backlinks to your website. A website that receives 100 links a month, would have a higher link velocity than a website that only receives 10 links a month. Links are viewed as a vote of confidence, so typically speaking, the more links you have to your website, the more authoritative and more trustworthy your site is going to be viewed in the eyes of Google, which of course is going to make it easier for you to rank. The reason I say typically speaking, is because not all links are created equal, which is really important to remember. The problem a lot of people run into is that they're not sure what link velocity they should follow, and they ask me, "How many backlinks should I build to my site every month?" As if there is a secret magic number out there which all of us are using. I wish there was, but sadly enough, SEO doesn't quite work like that. Instead, you should really start to shift your focus from quantity to quality. Focus on the quality of the links you build rather than the quantity. Of course, quantity is important, but quality always comes first when doing anything related to SEO. To give that some context, five high-quality niche relevant backlinks from super authority websites is going to give more of a boost to your website, and have more of an impact than 500 low quality spammy backlinks from unrelated websites. Of course, whatever number of links you build, you want to make sure that you're linking to your internal pages as well, and really spreading that link juice all across your website by utilizing internal links where relevant. Going back to the question of, how many backlinks should I build my site every month? Well, providing that all of the links you build are high-quality links that aren't spammy, you generally will not have to stress about the velocity of your link building activity. Even if you end up building a load of links really quickly, you are going to be just fine as long as you're spreading those links across multiple pages. There is one exception however, and that is if you are link building for a brand new website. For instance, if you build 500 backlinks in the first month to a brand new website, you could very well notice your rankings temporarily decreasing. It won't last long and your ranking should revert to how they were before. But typically, link building too fast to a new website can be viewed as unnatural. Here is my recommendation to follow for brand new websites. It's important to stress as well that all of these are based on the assumption that all the links you are building are going to be higher quality and relevant links. In the first month, what you want to do is build 1-5 links. Now, you want to make sure these links are all going to your homepage. In terms of anchor text, you want to stick to branded anchors. The whole aim of the first month of your link building campaign is to purely start to build up your brand reputation by brand link building. In month 2, you can build 5-10 backlinks. In the second month, you can mix this between your homepage and your internal pages. In moth 3, you want to go ahead and order 5-10 backlinks once again, and the same applies here, mix it up. The whole idea of month 3 is that you want to keep the numbers at a decent level to show Google that those links you acquired in the last two months weren't just a one-off, and that your site is actually a really good source for information. Then in month 4, what you want to do is build 15-20 links, with the majority of them going to your internal pages. Then in month 5, you want to build roughly between 20-25 links, half of them go into your homepage and then the other half go into your internal pages. Then in month 6, you want to go ahead and build 25-35 backlinks. This month in particular, this is where you can focus heavily on your target pages. Month 7 and onwards, you can build 35 and above links every single month. The whole idea of this link building strategy for new science is that during the initial months, the aim is to build links both to your homepage and your internal pages. However, later on into the link building campaign, you can focus entirely on your target pages, whether that be your homepage or an internal page. For aged sites, it's a little bit different. If you happen to be in the possession of an old website, so at least a website that is one years old, and has at least 100 referring domains pointing to that site, then you can essentially build as many quality links as you want every single month, as your website already has established trust, which means the rules are way more relaxed for you. It's going to be pretty hard for you to build over 35 links a month anyway, but you get the idea here. The rules are more laid back for established websites because the trust is already been established. You just want to be sure that you're spreading the links across multiple pages on your website. Another great strategy you can follow is what I recommend you always do when it comes to anything to do with SEO, and that is to review your competition. Review the top ranking websites in Google for your specific keywords, plug them into any SEO tool out there, have a look at how many backlinks that are built into the website every single month, and then use that as a blueprint and a guide for your specific link building campaign. One question I get asked quite often, especially a lot this year, most likely from savvy SEOs who are going out there and building tons and tons of guest post to their website, is what happens if I build too many links too fast? If you end up running into this issue, I wouldn't worry about it too much as it's really unlikely that you're going to get slapped by a Google Penguin Penalty. That is so long as all the links you are building are of course, high-quality and relevant to your website. But the worst case scenario is that your website traffic is going to decline for a few months at maximum, but eventually you will see a quick increase in your traffic. If you don't, then it's most likely that the backlinks you are building weren't as high quality as you thought, so they could potentially be what we call toxic backlinks, backlinks that have a negative effect on a website, or it could also mean that the content you have on your website is classified as thin content, so what you want to do is go ahead and beef up your content by adding some more relevant words to that page. Link velocity is an interesting topic for sure. I remember when I was first learning all about SEO and link building, I used to find link velocity really confusing. I never knew how many links I should be every single month. But I really hope this video has given you an insight into how many links you should be building every single month, and I wish I had this video when I was first starting my SEO journey. But no worries, you can learn from myself and learn from my mistakes that I've made in the past to help fast-track and accelerate the growth you see on any website you are working on. I'll see you in the next one. 20. What We're Going To Cover In This Section: The Future of SEO. In this section, we'll be exploring Google's artificial intelligence and machine learning. I'll be letting you know everything you need to know when it comes to Google's AI and machine learning and how you can prepare your website for both of these elements. I'll also be giving you my predictions when it comes to the future of SEO. I have made a few SEO predictions in the past, and quite nicely, all of them have actually come to fruition and have been spot on so I'm very confident in my predictions, and the main reason why is because my predictions are based on Google's main goal, which you're about to find out in this section of the course. Let's not waste any time and let's get straight into it. 21. Googles Artificial Intelligence & Machine Learning: Google's Artificial Intelligence and Machine Learning. Artificial Intelligence or AI for short, and its impact on different industries have been a really hot topic of discussion for the past few years and to be fair all with good reason. The digital marketing industry in particular is facing fundamental changes due to revolutionary new intelligent technologies coming out every year. SEO has gone through many transformations over the year, from updating our, from targeting spammy links, link content and so on. In fact, it's roughly 500 to 600 Google updates every single year. Safe to say that this industry isn't really new to change whatsoever, and while the core SEO principles remain the same, which is going to be keyword research, having high-quality content on your website, on-page SEO, link building, et cetera. A lot of theories have emerged about forthcoming shifts in SEO strategy, particularly based on AI and Machine Learning. This video is aimed at shedding some light on exactly what all of this AI and Machine Learning and jog and actually means in layman's terms. All of us not only understand exactly what is going on out here, because I do see a lot of people worrying about this and saying things online such as, no, AI and Machine Learning is coming, SEO is dead or even things such as we don't stand a chance against the Machines. I even saw one last week actually, which said Google's Artificial Intelligence is going to finish SEO and everyone will have to pay for Google ads. Which is quite funny from my perspective, because I understand what it means, and by the end of this video, you will also understand exactly what this all means and you'll probably laugh at these statements as well. But before we dive into all of the details, let's start off with the basics, which is what is AI and Machine Learning? AI or Artificial Intelligence is a branch of computer science that deals with building intelligent machines that can think, and respond like humans. Machine Learning, on the other hand, is actually a subset of AI, so it comes under Artificial Intelligence and enables machines to automatically learn and improve from experience. Basically, you have AI at the top, which it is amazing thing which allows machines to think and respond like humans. Then you have Machine Learning, which is basically the brain of AI and allows that machine to always improve the systems and processes going forward. Now, we cover the basics of AI and Machine Learning is safe to say that you can completely ignore that person on Twitter who is sitting there eight hours a day twitting that Machine learning, AI, they have no relation whatsoever. Now, you're probably wondering, how does AI and Machine Learning actually relate to SEO? But one thing I want to highlight before we dive into that, is that I want you to remember this one really important thing, which is Google's main focus is the user. Whenever you see anything to do with AI or Machine Learning in relation to SEO, the main aim is to always make things better for the user. If you can remember that and get a grasp of that consent is going to make everything make a lot more sense. From penalty systems, to topical relevancy, to semantic savvy AI, all of these efforts are focused on the pure goal of making sure the user has the best experience, as Googles main focus is the user. A lot of SEO experts would have freaked out in 2015, when Google introduced a new addition to the algorithm called RankBrain, which if you didn't know, is a machine learning algorithm which helps Google process search results. What RankBrain does, is utilize the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. For those who don't know, before RankBrain, so before 2015, 100 percent of Google's algorithm, was actually hand-coded. What would happen, is that Google engineers would implement a change to the algorithm that they think would improve results. They would then leave that for maybe a week, two weeks or whatever duration is. They would then review the data and decide whether they would leave that change or revert back to the original algorithm. Now, with RankBrain, this is all done automatically. All the hype you see online about Machine Learning is coming to Google, SEO is going to be impossible. It's all absolute rubbish. It's already been here since 2015. Another example of Machine Learning being used in Google, which is actually another one, are the algorithms labeled Google Bert. Bert was released in 2019 so it's been around for a decent chunk of time too. What Bert does, is try to understand the intent of the searcher by focusing on concepts and topics rather than individual keywords. It does this by itself with no human input. Once again, it's a Machine Learning algorithm and its been evolved since 2019. To give you an idea of how Bert works well, before the Bert update, if you carried out a search for, can you get medicine for someone pharmacy, Google would have returned a site which talks about prescriptions. As you can see from the image on the left right here, getting a prescription filled medicine, medicine plus medical encyclopedia. However, often a BERT update, Google now returns a website which is actually on sharing what you searched for. We search for, can you get medicine for someone pharmacy, which Google understands this to actually be relation to, can you get medicine for someone at a pharmacy, aka, can you get medicine for someone that isn't actually you, and what does Google do now after the Bert update, will return an article which is all about, can a patient have a friend or family member pick up a prescription, which is a perfect match based on the search intent. The way that Bert does this is by understanding the deeper meaning behind keywords, aka the topics and the concepts behind them, and then matching them up with the best results. Now, don't panic. I'm not saying keywords are useless because trust me, they certainly are not, but what I am saying, is that how these expanding AI technologies will impact SEO, is basically a continuation, that's the key word here, a continuation of a trend, that has been happening in search rankings for years already, which is a focus on relevance, quality and the value of your content. They always, we can convey relevancy by utilizing advanced SEO strategies like increasing your science topical relevancy, using LSI keywords as showcased in the course. Quality content, and the value of your content, this can be replicated by reviewing the top ranking websites in Google. Take a look at their content may be using a tool such as SEO. Once again, as showcased in the course, then you get an idea of exactly what type of content you should be putting out there in relation to your headings, keyword density, and so on. Not so long ago, Artificial Intelligence was amiss sci-fi concept that if you mentioned it in the meeting, you would literally get laughed out of that meeting, but today, in Google, AI and Machine Learning are already in full effect. People simply just don't realize it. Yes, Machine Learning and AI technology are transforming the ranking factors, but only to better reflect the needs and expectations of the humans, such as, the goal is still, and will always be the same, which is optimized for the best user experience. As long as you do that, you literally have nothing to worry about. I hope this video helped demystify the whole topic for you. As no doubt you're going to be hearing these two terms more and more as you continue into your SEO career. Most likely you're going to be hearing these terms from people who actually don't really know what they're talking about. But hey, that's their problem and not yours because you now know exactly what is happening and you know what trend Google is taking, as a further invest into the Artificial Intelligence field. I hope you really enjoyed this one, and I'll see you in the next one. 22. The Future Of SEO - My Predictions : In this video, I want to go over my predictions for the future of SEO. It's important that I stress as well that these are purely predictions, there isn't any guarantee that these are going to actually happen. However, as I've been involved in a SEO industry since 2013, I've already seen a clear trend in the way things I'll going, and I believe this trend is only going to get stronger over the coming years. Without further ado, let's get straight into my predictions. There's six in total. My first prediction is that user experience is going to become a top ranking signal. Google has become more intuitive, taken into consideration user engagement when assessing a site's ranking. User experience has already been a top priority for Google for some time now, and essentially, Google looks at four main signals when determining how well a site is from a user perspective. Those four things include organic CTR, click-through rate for the longer version of CTR, and essentially what CTR is, as you probably already know, this is a number of people who click on your website in comparison to the other search results on Google. The second thing is dwell time, so how long a user spends on your actual website. Then we have bounce rate, which is how many users leave your website immediately after arriving on it. Then lastly, we have pogo-sticking, which is basically how many times the user clicks the back button to return to the search results and try out another website. These are already imposing things in Google's algorithm. However, as time goes on, I can only see these getting more and more important and given more weight in the algorithm. As remember, Google's main goal is to ensure that users have a great experience and a big contributing factor of that is a site it returns to users. If your website has a very low CTR, it has a very low dwell time, a very high bounce rate, and you have a lot of pogo-sticking going on on your website, you definitely want to go ahead and fix these the further you go into your SEO campaign, and of course, the long we're actually doing SEO for. In addition to this, you also want to make sure that your website is easy to navigate and accessible on all browsers and devices. Prediction number 2, relates to links and is your links will need links. We've already covered this in great detail in this course. But essentially this refers to teared link building, and it's just me reinforcing how important I think this will be in the years to come. The main reason why that is, is in the natural world, backlinks naturally attract backlinks. If you have 100 backlinks to your site, for example and out of those 100 links, none of them have backlinks pointing to them, then you're going to stand out like a sore thumb as what site out there has that? Well, it's a site managed by an SEO, which of course we don't want to make that obvious to Google. Teared link building is definitely going to increase in importance as Google continue to tweak the algorithm, ensuring that it only returns quality and natural sites. Prediction number 3 is pillow linking will become a must. At present, you can get away with not pillow linking in non competitive niches, however, I expect this to change over the coming years and for Google to get a lot more strict in all industries and all niches, with the pure reasoning of the "All natural sites have pillow links by default." Definitely make sure you check out your anchor tags ratios and that your backlink profile is diversified, and that you're not only building backlinks to your site, which is using exact match anchors. Prediction number 4 is nofollow links will be given more priority. Google specifically state that no one should build a link to their website with a goal of trying to increase their rankings. To try and counteract this and get people to stop focusing so much on links, I believe they're going to give more weight to nofollow links, so the ones that do not pass on any SEO value, which in theory is quite interesting because the more weight they gave nofollow links, then the more people are going to focus on nofollow links as a quiet, interesting one for sure. However, I stated already, you should definitely have a mix of both know follow and do follow backlinks in your backlink profile as well I teach Azure already be aware from my SEO training course. As long as you are doing that, then essentially you have nothing to worry about. The main takeaway here is that you want to make sure the backlink profile does not consist of just 100 percent nofollow links. Moving onto prediction 5, which is topical authority, will be given more weight. Just to clarify, topical authority and topical relevancy are basically the same thing, and what Google will do going forward is only rank the websites that had the most topical authority and cover every topic related to that niche. The more authoritative a website is, and the more comprehensively it covers a whole topic to do with that specific niche, then the more likely is going to be the best match for that user in comparison to say, a small dinky site that barely has any content on it in relation to that specific niche, regardless of how well that site is optimized or how many backlinks it has. Going forward, topical authority, aka the big sites out there which have the most content on them, those are going to be the ones wining when it comes to SEO going forward. I highly recommend that you do really comprehensive keyword research, make sure you are targeting all of the keywords, you are including your LSI keywords in there as well to obviously get your topical relevance further increase, you optimizing all your page the best as possible which of course you can do that by using [email protected]@showcase. But essentially, you want to make sure that your website is covering the whole topic. Moving on to our last prediction, which is prediction at number 6. This one is all to do with site speed, and my prediction for this is site speed will become even more important. At present, sites must load of in three seconds, otherwise they can experience a negative impact on rankings. However, I can see this going down to 2-2.5 seconds. The main reasoning behind this prediction is that as our mobile devices continue to get faster with 5G coming out, 6G, 7, 8G coming out in the future, we're going to be demanding things much faster, and we are going to become less impatient and have less tolerance for waiting for websites to load. Meaning that three seconds whilst it is pretty fast now, in the future this is only be going to come more and more important and users won't be happy to wait anything more than a couple of seconds for a website to load. That is my six predictions, in a nutshell. I'm pretty confident about all of them as all essentially relate back to Google's main goal, which as you've already heard from me over 100 times in this course, is ensuring that it provides the best experience possible for all users using the search engine. All six of my predictions line up exactly with all the strategies I'm already implemented in myself, as I really do believe that this is exactly a direction where SEO is heading in the future. Wherever that is, by Google adding more machine-learning algorithms in the mix or by taking a deeper dive into artificial intelligence, it doesn't really matter as a mango is always going to be the same for Google. If we can focus on the steps we take to edge our site closer to this goal that Google has, then will undoubtedly have a side that is ranking for many years to come. Thanks for watching. 23. Conclusion.. goodbye for now: Hello, now advanced SEO experts. Well, I certainly hope this isn't a goodbye forever, and it's just a goodbye for now. I thank you so much for making it to the end of the course with me and really taking a time to understand exactly how SEO works, at a much deeper level. The basics are cool for sure, but learning more advanced SEO techniques is a great way to accelerate your growth. I cannot thank you enough for choosing me to be the person who teaches you all about these advanced SEO strategies. I am really, really humbled and grateful for your support. I wish you tons and tons of success wherever you are using SEO to grow your own business, or maybe even start up your own SEO agency. Whatever your goal is, I can now say with confidence that you know way more than the majority of so-called SEO experts out there and believe me, I really do mean that. It's crazy how many so-called SEO experts you come across that don't even realize that AI and machine learning, has already been with us for years in Google's algorithm. I truly, sincerely, hope this course has given you everything more you expected to gain from it. I really hope you found the course valuable. Please do leave me a review and share your experience. It would mean the world to me, if you could leave me some feedback. It would also be great if you could share the course on your social media platforms, and share with anyone who you think would get value from it. Sharing is caring. Once again, thank you. I hoped you loved it. I had a great time making this course, and hopefully I'll be seeing you in another course. Bye for now.