About This Workshop
About This Workshop
Whether you’re an entrepreneur, blogger, marketer, or aspiring influencer, Instagram is an invaluable tool for telling your brand’s story. In this three week workshop, you’ll learn how to unlock the power of Instagram to drive real business results. You’ll complete a series of three classes designed to help you refine your brand’s look and feel, grow your audience, and use Instagram’s suite of tools to increase engagement.
Get your first month of Skillshare Premium free! (New members only)
Workshop Timeline:
- Week 1: First up, we’ll take Instagram for Business: Build an Engaged Community. In this introduction to Instagram marketing, Iconsquare’s Tyler McCall shares the important steps for building a strong Instagram channel, from establishing brand guidelines, using features like comments, hashtags, and Stories, and setting goals and measuring results. You’ll craft a post for your brand’s account and share it in the project gallery by December 3rd.
- Week 2: Next up, we’ll focus on photography in Tyson Wheatley’s class Mobile Photography Basics for Instagram Success. Tyson shares tactics for capturing unique photos, editing tips and apps, and how to reflect your personality while establishing an Instagram aesthetic. You’ll take 7 photos that are relevant to your business or brand and share them in the project gallery by December 10th.
- Week 3: Lastly, we’ll learn how to drive authentic engagement in Social Media Stardom: Making the Most of Instagram. In this class, Olympian and social media influencer Lolo Jones shares the tips she’s used to build her own social media following to 400,000+. You’ll leave with a whole new perspective on ways you can customize her approach to work for your goals, grow an authentic following, and find success on Instagram!
Classes
Projects
Students
Classes
Projects
Students
Whether you’re an entrepreneur, blogger, marketer, or aspiring influencer, Instagram is an invaluable tool for telling your brand’s story. In this three week workshop, you’ll learn how to unlock the power of Instagram to drive real business results. You’ll complete a series of three classes designed to help you refine your brand’s look and feel, grow your audience, and use Instagram’s suite of tools to increase engagement.
Get your first month of Skillshare Premium free! (New members only)
Workshop Timeline:
- Week 1: First up, we’ll take Instagram for Business: Build an Engaged Community. In this introduction to Instagram marketing, Iconsquare’s Tyler McCall shares the important steps for building a strong Instagram channel, from establishing brand guidelines, using features like comments, hashtags, and Stories, and setting goals and measuring results. You’ll craft a post for your brand’s account and share it in the project gallery by December 3rd.
- Week 2: Next up, we’ll focus on photography in Tyson Wheatley’s class Mobile Photography Basics for Instagram Success. Tyson shares tactics for capturing unique photos, editing tips and apps, and how to reflect your personality while establishing an Instagram aesthetic. You’ll take 7 photos that are relevant to your business or brand and share them in the project gallery by December 10th.
- Week 3: Lastly, we’ll learn how to drive authentic engagement in Social Media Stardom: Making the Most of Instagram. In this class, Olympian and social media influencer Lolo Jones shares the tips she’s used to build her own social media following to 400,000+. You’ll leave with a whole new perspective on ways you can customize her approach to work for your goals, grow an authentic following, and find success on Instagram!
