About This Workshop
About This Workshop
Awaken The Copywriter Within!
Did you know that copywriting is one of the highly-paid skills you can master?
I've created a copywriting series Skillshare students can go through and develop and sharpen their sales skills dramatically.
My name is Vladimir Raykov and I teach over 18000 students from 153 countries. I work as a marketing and sales manager and have a Bachelor's degree in Marketing.
THIS WORKSHOP IS FOR YOU IF:
- You sell products online.
- You want to sell products online.
HERE IS WHAT YOU WILL LEARN:
WEEK #1: Copywriting: Frank Kern's Sales Letter Analysis (Sales Secrets Revealed)
Do you want to know the exact psychology triggers and tactics used by one of the most highly-paid direct response marketers?
Yes, and I’m talking about a person who has generated $40 million in sales for himself and his clients.
If you sell or want to sell products of any kind, this class will open your eyes on how to do that correctly.
I will dissect the sales copy of a sales letter written by Frank Kern and I will show you the integral parts that make people respond to his offers!
Once you are aware of these tactics, you will be able to apply them into your sales copy and increase your conversion.
And this is not a question of whether we like Frank or not. I know he has a notorious background in the internet marketing industry but the fact of the matter here is that what he does works.
***
WEEK #2: Copywriting: How To Write The Most Powerful Headline Of Your Entire Life
- First of all, you will learn the ultimate purpose of a headline.
- Then, You will learn 9 Styles of headlines that will give you full control over any kind of headline you need to write. Be they sales and landing page headlines, eBook and blog post headlines or even simple headlines for your social media.
- Next, we’ll talk about power words and why you need to use them. Plus, I’ve prepared 257 carefully collected power words for you to use when writing headlines and body copy.
- You will also learn the top 10 tried and tested headline formulas that are so easy and effective to implement that’s hard to imagine.
- Then, we’ll talk about writing and testing your headlines. I will provide you with a free tool to analyze your blog post headlines and testing methods for headlines for important projects of yours.
- Finally, I’ve got a bonus lecture for you where you will learn how to integrate the famous AIDA framework. Plus a real life example where I dissect the body copy of my course on Online Teaching.
***
WEEK #3: Copywriting: How To Convert Cold Features Into Benefits That Sell
- The crucial difference between features and benefits! Even advanced marketers have hard time explaining which is which.
- Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell.
- Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick.
- You will learn what I call the Holy Grail in marketing – the ladder of abstraction. Mastering the principles from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages.
- Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example.
- You will learn the top 3 trigger words that you should always imply in your marketing message.
- You will learn simple but effective 3-step framework for writing marketing copy.
- You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake)
- You’ll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files.
***
WEEK #4: Copywriting: The Psychology Of Your Irresistible Offer
- The top 8 psychological elements to include in your marketing offer.
- How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
- How to “frame” your value proposition.
- The number one question prospects have in their minds – if you don’t address this question your sales will suffer.
- How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “ladder of abstraction” which I call the “Holy Grail” in marketing.
- How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sales his $25000 program ONLY by using a video testimonial. You will learn the power of social proof.
- You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.
- You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.
- How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.
- How to ask for action in a way that doesn’t sound like a sleazy sales person.
- You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.
- I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.
Join the Workshop now and learn how to write killer copy that sells!
To your success,
-Vladimir Raykov
Classes
Projects
Students
Classes
Projects
Students
Awaken The Copywriter Within!
Did you know that copywriting is one of the highly-paid skills you can master?
I've created a copywriting series Skillshare students can go through and develop and sharpen their sales skills dramatically.
My name is Vladimir Raykov and I teach over 18000 students from 153 countries. I work as a marketing and sales manager and have a Bachelor's degree in Marketing.
THIS WORKSHOP IS FOR YOU IF:
- You sell products online.
- You want to sell products online.
HERE IS WHAT YOU WILL LEARN:
WEEK #1: Copywriting: Frank Kern's Sales Letter Analysis (Sales Secrets Revealed)
Do you want to know the exact psychology triggers and tactics used by one of the most highly-paid direct response marketers?
Yes, and I’m talking about a person who has generated $40 million in sales for himself and his clients.
If you sell or want to sell products of any kind, this class will open your eyes on how to do that correctly.
I will dissect the sales copy of a sales letter written by Frank Kern and I will show you the integral parts that make people respond to his offers!
Once you are aware of these tactics, you will be able to apply them into your sales copy and increase your conversion.
And this is not a question of whether we like Frank or not. I know he has a notorious background in the internet marketing industry but the fact of the matter here is that what he does works.
***
WEEK #2: Copywriting: How To Write The Most Powerful Headline Of Your Entire Life
- First of all, you will learn the ultimate purpose of a headline.
- Then, You will learn 9 Styles of headlines that will give you full control over any kind of headline you need to write. Be they sales and landing page headlines, eBook and blog post headlines or even simple headlines for your social media.
- Next, we’ll talk about power words and why you need to use them. Plus, I’ve prepared 257 carefully collected power words for you to use when writing headlines and body copy.
- You will also learn the top 10 tried and tested headline formulas that are so easy and effective to implement that’s hard to imagine.
- Then, we’ll talk about writing and testing your headlines. I will provide you with a free tool to analyze your blog post headlines and testing methods for headlines for important projects of yours.
- Finally, I’ve got a bonus lecture for you where you will learn how to integrate the famous AIDA framework. Plus a real life example where I dissect the body copy of my course on Online Teaching.
***
WEEK #3: Copywriting: How To Convert Cold Features Into Benefits That Sell
- The crucial difference between features and benefits! Even advanced marketers have hard time explaining which is which.
- Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell.
- Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick.
- You will learn what I call the Holy Grail in marketing – the ladder of abstraction. Mastering the principles from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages.
- Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example.
- You will learn the top 3 trigger words that you should always imply in your marketing message.
- You will learn simple but effective 3-step framework for writing marketing copy.
- You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake)
- You’ll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files.
***
WEEK #4: Copywriting: The Psychology Of Your Irresistible Offer
- The top 8 psychological elements to include in your marketing offer.
- How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
- How to “frame” your value proposition.
- The number one question prospects have in their minds – if you don’t address this question your sales will suffer.
- How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “ladder of abstraction” which I call the “Holy Grail” in marketing.
- How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sales his $25000 program ONLY by using a video testimonial. You will learn the power of social proof.
- You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.
- You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.
- How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.
- How to ask for action in a way that doesn’t sound like a sleazy sales person.
- You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.
- I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.
Join the Workshop now and learn how to write killer copy that sells!
To your success,
-Vladimir Raykov
