Lovely Logo Before & After - image 1 - student project

Lovely is a startup boutique stationery design firm based in Alabama, USA.

When designing its logotype, I knew I wanted something that conveyed femininity without becoming stereotypically so. The soft curves of the letterforms and the graceful movements of the flourishes allude to it while also retaining a semblance of sensuality and individuality. The end result is something that is flirty, classy, and youthful.

Jessica's tips truly did assist me in refining the solution until it became something I was happy with. Though the process is tedious, I definitely recommend applying it to your own work. You'll be happy you did.

Below, you'll find my mood board for the project as well as a few scans from the process and additional marks.

Please leave a critique. I'd love helpful feedback.

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Lovely Branding Moodboard

Lovely Logo Before & After - image 2 - student project

Logo Refinement Progress Scans

Lovely Logo Before & After - image 3 - student project

Additional marks

Lovely Logo Before & After - image 4 - student project

Alysheia Gray

Designer & Letterer

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