Building Your Channel

Why Teach Again?

The absolute best way to get serious about teaching on Skillshare is to publish new classes on a regular basis. Teaching a series of classes, rather than just one or two, allows you to attract more followers, earn more revenue, and create an engaging learning experience for your students.

Below, we break down the five direct ways that teaching on a regular basis optimizes your success on the platform:

A whole series of classes creates a better learning experience for your students.

Successful teachers imagine a whole series of classes they can teach and consider the brand they’d like to create for themselves on the platform. Whether you publish 3 classes, 10 classes, or even a new class every week, teaching multiple  classes will create a stronger learning experience that is more engaging, thorough, and accessible for your students. Jake Bartlett is a great example of a teacher who has focused his curriculum on distinct subtopics within his area of expertise - motion graphics - establishing himself as a motion graphics expert within the Skillshare community and providing a comprehensive and in-depth educational experience.

A new class means the opportunity for more minutes watched from your existing student followers.

Every new class you publish is an opportunity to re-engage your past students. You can think of your followers as your built-in audience since they’ll be notified every time you publish a new class. Take Illustration teacher Christine Nishiyama for example. Each time she publishes a new class, her entire following is notified through email, and when a portion of those students watch her class, she’s able to immediately earn royalty revenue. What’re more is that the initial engagement she receives from her existing followers in her new class will help get her class trending on the site right away. This powerful cycle allows her to easily catch the attention of new students browsing our class listings and serves to accelerate her Channel’s growth.

New classes have the best potential to trend on Skillshare and rise to the top of our class listings, where they become most discoverable to students browsing the site.

Publishing new classes is the best way to ensure you have a presence near the top of your category’s Trending page, allowing you to continually capture an even bigger student audience. To put this into context, every time Christine publishes, our algorithm surfaces her newest class based on the class’ activity, which helps her capture new student followers that spot her class on the Trending page. By publishing classes on a regular basis, Christine has been able to amass over 15K followers, and earn a consistent source of revenue from the platform.


New classes have the power to reactivate your older classes.

When your newest class is discovered, your whole channel is on display to our student community. This channel marketing serves to revive your past classes and helps you see a return on classes that you published months, or even years ago. For example, a new Skillshare student might spot Christine's newest class on the Trending page and decide to check it out. After enjoying the class, this student might check out Christine's channel and watch a handful of her older classes.

The more classes you add to your channel, the more referrals you can earn.

Every new class you publish is an opportunity to market to your network and encourage more people to sign up for Skillshare Premium Membership and access your whole channel of classes. Remember, you earn an extra $10 for every new student who signs up for Premium Membership through one of your class referral links or your Channel referral link. Check out this post that shares the top fives ways to market your Channel.

Check out these articles for more details on why teaching regularly on Skillshare is the absolute best way to earn consistent revenue month over month: 

Now that you understand the importance of teaching multiple classes within your area of expertise, learn how to build an amazing channel.