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Publishing Your Class

Merchandising Your Class

Ensure your class reaches the widest possible audience by optimizing it for discovery on the site. A few small details can go a long way in making sure that students find your class on Skillshare and are excited to watch. Here are our best practices for class merchandising:

Class Title

A great class title is fun, catchy, and specifically explains what students will learn, create, or gain from taking your class. Your goal is to help both students and search engines understand exactly what your class is about. For example, instead of “Hand Lettering,” try “Hand-Lettering Basics with a Brush Pen.” Remember, specificity is key for making sure your class appear in student searches. Here are some of our favorites:

Cover Image

Together with your class title, your cover image should provide a clear depiction of your class topic. Choose a high-quality, visually-compelling image that will help your class stand out in our listings. To add your class cover image, head to the Video Lessons section of your draft, and click Replace Cover Image on the top right corner of your first video lesson. We recommend making your cover image 1280x720.

Class Description

Your class description should give students a quick understanding of what your class will cover. The first 3 sentences of your class description are also what will most likely show up in a Google search or social description. Consider adding your name, running time, difficulty levels, and key topics so that students immediately know what the class is about. Include any links from past work –– your portfolio or website, Youtube channel, Etsy store, etc –– for added engagement with students.

Category

Classes are grouped in four main categories: Creative, Business, Tech and Lifestyle. Each category has 5-10 set subcategories. Select the class category and sub-category that best relates to your content. This will ensure that students who are interested in your topic will discover your class when browsing Skillshare.

Skills

Skills are descriptive words that allow your class to surface in student searches. Add up to 7 skills that relate to your class content. Select your skills by thinking about what search words your target students would use when searching for content. Do some research on Google Trends to see what people search for in your field, and include those skills on your class. And read our article on optimizing your Skillshare class for SEO for more tips on how to make sure your class appears highly in search.

Levels

You also have the ability to label your class content as Beginning, Intermediate or Advanced. This helps students know what content is right for their skill level before they watch the class, providing a much better experience for beginners and experts alike.

  • Beginner: No prerequisite knowledge required. The class includes everything students need to know to complete the project and/or deliverable.
  • Intermediate: Some prerequisite knowledge required or, at minimum, helpful for students to learn the most from the lessons. Consider this label if there are specific software skills, conceptual knowledge, or disciplinary expertise students should have.
  • Advanced: Significant prerequisite knowledge required for students to follow and learn from the lesson material.

Teacher Profile

Add a clear, high-quality photo of yourself to your Skillshare profile and a brief bio that explains who you are and what you do. Add links to your own website, portfolio, articles you’ve written or anything else you’d like your students to see. Be sure to connect your Skillshare account to Facebook and Twitter to boost your follower count.

Video Lesson Titles

Your video lesson titles should be clear, concise and relevant to the content. Ensure your class has a polished look by double-checking your titles for spelling and capitalization. Remove numbers and symbols (such as “Video #1)  from the beginning of titles.

Video Lesson Notes 

Notes are a way for you to add extra value to your video lessons by highlighting important moments, linking to extra resources, or simply adding a fun line of encouragement or inspiration to keep students excited while watching your class. Add 1-3 notes to each of your lessons using the "Add a note..." box beneath the video. 

 

Check out this article for more helpful tips on merchandising your class so that students are more likely to discover it on the platform.