Pre-Publish Merchandising, Class Description - Teacher Handbook - Skillshare

Pre-Publish Merchandising

Class Description

After checking out your class title and cover image, potential students will move on to your description. This is where you explain your topic, set expectations, and make students feel excited to take your class.

Here are some class description best practices:

  • Start with the most important information
    The first three sentences are what is most likely to appear in Google searches and social descriptions, so make those lines especially informative and engaging. 
  • Keep paragraphs short
    Limit paragraphs to several sentences, split long paragraphs into two, and feel free to include one-sentence standalone lines. 
  • Use formatting
    Make your description easy to read (and skim) by using bulleted/numbered lists, italicized/bold text, and hyperlinks when appropriate.  
  • Make sure your description answers the following questions: 
    • What is your class about?
    • What will students learn?
    • What will students create?
    • Who is your class for?
    • Who are you?
    • Why should students take your class? What will they gain?

Here is an example of great class description:

How to Retain a Hand Drawn Quality to Your Vector Drawings

If you love working in Adobe Illustrator but can’t seem to retain that hand drawn
quality in your vector graphics, this class is for you!

Lisa has spent many years experimenting with simple and effective ways to incorporate texture into her work. You’ll learn tips and tricks she uses in her vector graphics that you can incorporate into your workflow to save you hours of time and give you more control.

In this class you’ll learn: 

  • How to use simple shapes to create almost any animal! 
  • How to harness the power of layering for great texture results 
  • Three power tools in Adobe Illustrator that will save you loads of time 
  • The best texture settings for Image Trace in Illustrator 
  • Techniques you can apply to any vector project! 

You’ll be creating a whimsical character using the techniques and textures from this class.

Even if you’re new to drawing or Adobe Illustrator, you’ll find these simple and effective techniques easy to use and apply to your work!

Pro Tip: Read your class description out loud and ask yourself: would a new student
who has never taken a class of mine immediately understand what my class is about and why they should take it? If the answer is no, this may be a sign that you need to revise your description.