Hi everyone!

Do you ever wish to just skip to a certain lecture in the course where you can find the answers for your questions?

Well, since we have covered a lot so far (different platforms, campaigns, formats, ads...), I want to share with you a list of the most relevant lectures for the certain questions/topics that we have covered in 6 different courses.

*Keep in mind that the lectures written below are not overviews of the certain course, they are just the most relevant lectures of that course or the ones that students find to be the most useful. However, for better and complete understanding it is always recommendable to take the whole course.

Search Engine Optimization (SEO) course

E-A-T concept explained - lecture #5 (5:54 minutes) - expertise, authority, and trustworthiness explained as important factors of SEO strategy
Local SEO tips - lecture #8 (8:22 minutes) - great and practical tips for improving your search position in the local area

*Be sure to enroll in order to download the free checklists available

YouTube Ads Course

Skippable in-stream ads - lecture #2 (5:29 minutes) - most widely used format for YouTube Ads
Setting a YouTube campaign - lecture #10 (19:53 minutes) - step by step guide on how to set up a YouTube ad campaign

Facebook Ads course

Facebook campaign types- lecture #4 (7:44 minutes) - important to know in order to determine the right objective
Setting a Facebook campaign (ad set level) - lecture #10 (15:09 minutes) - step by step guide on how to set up a Facebook campaign (ad set level covered)

Instagram Ads course

Tips for building your Instagram page - lecture #3 (7:14 minutes) - easy and fast tips to improve your Instagram page
Setting an Instagram campaign - lecture #5 (8:07 minutes) - step by step guide on how to set up an Instagram campaign

Google Ads course (the most popular one)

Types of goals and campaigns - lecture #5 (5:29 minutes) - important to know in order to determine the right objective
Setting a Google Search Ad - lecture #6 (22:40 minutes) - step by step guide on how to set up a Google Search Ad
Setting a Google Display Ad - lecture #7 (8:40 minutes) - step by step guide on how to set up a Google Display Ad
How to use Google Trends tool - lecture #10 (7:53 minutes) - useful to find popular and trending topics
How to use Google Alerts tool - lecture #11 (3:01 minutes) - useful to find out the popularity of certain topics/queries
How to use Google Keyword Planner - lecture #14 (12:34 minutes) - essential tool when it comes to building Google Search Ad campaigns
Negative keywords explained - lecture #15 (10:51 minutes) - important to know in order to avoid misleading targeting and spend unnecessary budget

Online advertising metrics course

Cost Per Metrics (CPC, CPA, CPM) - lecture #2 (10:15 minutes) - cost per click, cost per action/acquisition, cost per mile (thousand impressions) explained
Video Metrics (CPV, CPM, CTR, View Rate, Watch time) - lecture #5 (6:24 minutes) - cost per view, cost per mile, click-through rate, etc explained
Important Marketing Terms & Conversion vs Conversion Value explained - lecture #6 (15:46 minutes) - impressions, reach, frequency, unique link clicks, clicks (all) differences explained

-If you still did not sign up for the Skillshare Premium membership, you can do it with the following link and get 2 months free (a trial period that you can cancel anytime): 2 months FREE (cancel trial anytime)

*Let me know if you like this method of organizing the lectures and which courses would you like to see in the future? :)

Best wishes!

Nikola

Nikola Lugonja

HR and Marketing Instructor

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