I was always unpopular in school. You know the type…

The last kid picked for team sports in gym…

The odd kid who brought nuts for lunch instead of bologna sandwiches like everyone else…

The bashful kid who was too shy to speak up in class and join social groups…

Needless to say, I wasn’t the first invite to a roaring weekend party, nor did I want to go. You could even say I felt invisible.

Fast forward to present day, and this is exactly how many business blogs feel—invisible to the world. Yet they publish post after post, hoping the next one will be that special piece that gets the shares and makes them a part of the popular in-crowd.

If you feel unpopular like this, it’s possible your business blog has one of these three characteristics. If so, the good news is they are fixable. Let’s dive in.

Jenna Scaglione

Professional Business Blogger/Editor

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