Added 4/30: Final Class!

https://click.skillshare.com/track?uid=3e3900ba-452c-40ea-8c6d-a5f8ae85d1d1&txnid=c4e2c8f2-60d0-4215-a422-973214a0ef64&bsft_aaid=d5edc627-0f6f-46e0-b492-6ae0d9cbe64a&eid=7e894b2e-5fd5-63e1-5337-82e48e23db05&mid=2667dcee-a72b-4f08-b341-db510e474049&bsft_ek=2023-05-01T00%3A21%3A38Z&bsft_mime_type=html&bsft_tv=43&bsft_lx=5&a=click&redir=https%3A%2F%2Fwww.skillshare.com%2Fen%2Fclasses%2FHow-to-Start-a-Resume-Writing-Business%2F1281841237%3FteacherRef%3D905671868%26via%3Dteacher-referral%26utm_campaign%3Dteacher-referral-1281841237%26utm_source%3DSkillshare%26utm_medium%3Dclass-teacher-referral-email%26utm_content%3Dnotification-celebrate-teacher-class-published

Added 4/12: Intro Video

https://youtu.be/W4OdnkwrgHE (Updated, this is the shorter version)

This course will teach you how to start a resume-writing business on LinkedIn. You'll learn how to determine your target market, create your professional brand, and build a winning business page. By the end of the course, you'll have everything you need to generate new business leads and land your first paying client.

Starting a resume-writing business was one of the best decisions I've ever made. If you're ready to start your own journey as a resume writer, this is the course for you.

You will learn:

How to determine your target market: deciding who you want to serve as a resume writer. Do you want to focus on a specific industry? Do you want to specialize in resume writing for the C-suite?
How to create your professional brand: deciding how you'd like to present yourself to your market. Do you want to be seen as being strategic and results-driven? Or heart-centered and empathetic?
How to build a winning business page on LinkedIn: designing your banner, creating your headline, and crafting your about section. When potential clients visit your page, what do you want them to feel?

Bonuses:

Mastering the art of lead generation: how to attract clients on LinkedIn using content creation and SEO.
Designing your core offers: how to create resume packages that clients will love.
Navigating your first sales call: how to talk about your offers without sounding sales-y.

Who is this class for?

This class was created for industry professionals seeking to start a resume-writing business in their chosen field.

The ideal student will:

Have experience writing resumes, especially for their peers.
Have an idea of the market or industry they'd like to serve.
Have some familiarity with entrepreneurship, especially for online businesses.

Materials/Resources:

An active LinkedIn account.
Access to a web design tool such as Canva.
Professional headshot or high-quality photo for your page.
(Optional) A website with e-commerce capabilities.

Project Description

Goal: To create your business page on LinkedIn

Steps:

Create a LinkedIn banner using Canva.
Set your LinkedIn page to Creator Mode.
Write out your headline.
Fill out your hashtags.
Add the "Providing Services" widget, then choose your services.
(Optional) Add links to your e-commerce website.
Write your About section.
Fill out your Work History and Education sections.
Choose keywords for the Skills section.
(Optional) Create your first LinkedIn post.

Class Planning Template:

https://docs.google.com/document/d/1n_GLCc4Jd7DEBF_Y36Qq8MQylbUWZk2oW4bPapjKhlQ/edit?usp=sharing

Intro Video

Lesson Title:

Start your Resume-Writing Business Today

Video Format:

Talking head + quick screencast and demonstration moments

Media & Visuals:

Talking head shots, 1-second screencast of Canva, 2-second demonstration of me typing on the computer, low-volume + upbeat background music

Lesson Length:

2 minutes

Talking Points and Key Concepts:

The intro video will summarize the class description as its written, and it will introduce the project.

Project Video

Lesson Title:

Class Project: Create your Business Page on LinkedIn

Video Format:

Talking head + quick screencast and demonstration moments

Media & Visuals:

Talking head shots, 4-second screencast of Canva, 2-second demonstration of me typing on the computer, 4-second screencast of the LinkedIn profile, low-volume + upbeat background music

Lesson Length:

2 minutes

Talking Points and Key Concepts:

I will go through the class project, and as I talk about each of the steps, I’ll show myself working on each of the steps as the visual. At the end of the video, I’ll remind my students why it’s important to create a business page, that this is how their future clients will find them (SEO), learn more about their value-proposition, and ultimately decide to make a purchase.

Lesson 1

Lesson Title:

Before We Begin: What you Bring to the Table

Video Format:

Talking head + quick screencast and demonstration moments

Media & Visuals:

Talking head shots, 4-second screencast of resume, 2-second demonstration of me typing up a resume on the computer, low-volume + upbeat background music

Lesson Length:

4 minutes

Talking Points and Key Concepts:

I’ll use this lesson to go into more detail about the “Who is this class for” section, where I describe the ideal student. I want to explain why the ideal student will:

Have experience writing resumes, especially for their peers.
Have an idea of the market or industry they'd like to serve.
Have some familiarity with entrepreneurship, especially for online businesses.

Because this is going to be the backdrop for the entire lesson. Without these three things, a student will have a very difficult time actually starting their resume-writing business.

Lesson 2

Lesson Title:

Using LinkedIn for Lead Generation

Video Format:

Talking head + quick screencast and demonstration moments

Media & Visuals:

Talking head shots, 10-second-clip screencast of the LinkedIn feed, 10-second-clip demonstration of me scrolling on LinkedIn, low-volume + upbeat background music

Lesson Length:

4 minutes

Talking Points and Key Concepts:

I want this lesson to focus on the resume buyer and what they’re thinking as they scroll through LinkedIn. I want specifically to talk about what’s going on in their mind as they read the profiles of resume writers.

*I’m debating if I want to talk about the different ways a person can tackle lead generation using LinkedIn. I could just touch on it, since I want there to be a separate bonus section that goes into a deep-dive with lead generation on LinkedIn.

Lesson 3

Lesson Title:

Determining your Target Market

Video Format:

Talking head + quick screencast and demonstration moments

Media & Visuals:

Talking head shots, 10-second-clip screencast of the LinkedIn feed, 10-second-clip demonstration of me scrolling on LinkedIn, low-volume + upbeat background music (*debating if I want this to just be talking head, because this is more of a mindset topic than anything)

Lesson Length:

4 minutes

Talking Points and Key Concepts:

This is all about determining your target market: deciding who you want to serve as a resume writer. Do you want to focus on a specific industry? Do you want to specialize in resume writing for the C-suite? I also want to focus on why a person might choose to specialize in a specific industry. I’ll use the pharmaceutical industry as an example, and share my story of how I started out just focusing on pharma and serving pharma clients.

Lesson 4

Lesson Title:

Creating your Professional Brand

Video Format:

Demonstration intertwined with screencast

Media & Visuals:

30 second chunks of demonstration/talking with the screencast harmonized in the shot, low-volume + upbeat background music

Lesson Length:

5 minutes

Talking Points and Key Concepts:

This is all about creating your professional brand: deciding how you'd like to present yourself to your market. Do you want to be seen as being strategic and results-driven? Or heart-centered and empathetic?

What’s special about this section is that I want to introduce Canva as a tool. I want to show how Canva can inspire you as you develop your professional brand and signature style/voice.

*This is another section that’s heavy on strategy. I’m still debating on the best way to tackle this topic, because there’s a lot that I can go over. But I also don’t want to turn the professional brand section into a bottleneck. Because it can easily become one - we can spend months and months debating our personal brand, and never get around to actually starting the business.

Lesson 5

Lesson Title:

Turning your LinkedIn Profile into a Business Page

Video Format:

Demonstration intertwined with screencast

Media & Visuals:

30 second chunks of demonstration/talking with the screencast harmonized in the shot, low-volume + upbeat background music

Lesson Length:

5 minutes

Talking Points and Key Concepts:

This lesson will have me going through the LinkedIn profile and showing how each section will be converted from the typical “online resume” format to a business page. The style will be, “You would typically see this in the banner. But the banner is a valuable use of real estate for your page. We’re going to convert the banner into a space where you’ll share your value proposition.”

I want this lesson to just be an overview. Essentially a “here’s what we’re going to do” lesson.

Lesson 6

Lesson Title:

The Strategy Behind a Winning Business Page

Video Format:

Demonstration intertwined with screencast

Media & Visuals:

30 second chunks of demonstration/talking with the screencast harmonized in the shot, low-volume + upbeat background music

Lesson Length:

5 minutes

Talking Points and Key Concepts:

This might be an extension of the “Using LinkedIn for Lead Generation” lesson. But instead of focusing on the buyer itself, I want to talk about what a business page is actually saying. You want the readers of your business page to actually view you as a service provider. There’s a difference between saying “I’m a resume writer,” and saying “I have resume-writing services available for sale today.”

Lessons 7 - 16

(These next lessons correspond with the steps of the project)

Lesson Title(s)*:

Creating a LinkedIn Banner using Canva

Setting your Page to Creator Mode

Writing your Page’s Headline

Determining your Page’s Hashtags

Adding the "Providing Services" Widget on LinkedIn

Adding Links to your E-commerce Website (Optional)

Writing your Page’s About Section

Filling out your Work History and Education Sections

Choosing Keywords for the Skills Section

Creating your First LinkedIn Post (Optional)

Video Format:

Demonstration + screencast

Media & Visuals:

Quick demonstration to start, but the rest will be screencast

Lesson Length:

No more than 2 minutes each

Talking Points and Key Concepts:

I want these lessons to be quick-wins for my students. No more than 2 minute a piece. With these lessons, I want to steer away from the strategy/mindset, and I want to give clear instructions that anyone can follow and succeed.

The two optional sections (e-commerce and LinkedIn post) will have a touch of strategy included, because I want to explain why these are optional.

* For the optional sections, I’m heavily debating if I want to include a PDF that goes in-depth on these topics. They could even be quick “How to” guides: “How to choose the best e-commerce site for you” and “How to introduce yourself to the LinkedIn community with your first LinkedIn post.”

Lesson 17

Lesson Title:

(BONUS) Mastering the Art of Lead Generation

Video Format:

*Debating talking head

Media & Visuals:

*Debating

Lesson Length:

5 minutes

Talking Points and Key Concepts:

I want to talk about how to attract clients on LinkedIn using content creation and SEO. I want to explain the content > business page > e-commerce funnel and how your content creates excitement for your business page, which then creates excitement for your e-commerce site.

Lesson 18

Lesson Title:

(BONUS) Designing your Business’s Core Offers

Video Format:

*Debating talking head + demonstration + screencast

Media & Visuals:

*Debating

Lesson Length:

5 minutes

Talking Points and Key Concepts:

I want to use this section to explain how I came up with my business’s core offers: the mindset, the strategy, and the tools** I use as a resume writer.

**I could also create a separate lesson that just covers the tools I use.

Lesson 19

Lesson Title:

(BONUS) Navigating your First Sales Call

Video Format:

*Debating talking head + demonstration with Zoom

Media & Visuals:

*Debating

Lesson Length:

5 minutes

Talking Points and Key Concepts:

What I think I’d like to do with this section is go through a typical sales call exchange, i.e. I ask this, the customer says this, I respond with this, the customer responds with this.

This could also be a really good opportunity to talk about why I structure my sales calls the way that I do, i.e. why I don’t hide my prices, why I keep them visible on the screen. Why I won’t hop on a sales call at all unless the customer has expressed in a particular resume package.

Conclusion Video

Lesson Title:

Your Resume-Writing Business is Live!

Video Format:

Talking head only

Media & Visuals:

Talking head with background music

Lesson Length:

2 minutes

Talking Points and Key Concepts:

I’m going to review everything we’ve done in the class so far, using the lesson titles for the list. I’m also going to remind students to post their projects to the Project Gallery. I’ll close out the class by asking students to leave a review and connect with me on LinkedIn.

Gabrielle Turmelle

Resume Writer

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