Hello! I'm a freelance graphic designer and I want to form a brand that allows me to create a variety of different digital download products. After working on the worksheets, I struggle knowing exactly who I should be targeting. I need advice whether my idea is dumb, practical, or not defined enough.

What comes naturally to me is targeting working women to be creative and explore different artistic skills and crafts to feel more creatively satisfied. As an artist, it makes me cringe when women tell me they "aren't creative." I don't think anyone is not creative. I believe it depends on finding what craft they enjoy the most, practicing it and learning the skills.

Right now, I design surface pattern designs for fabric and sell the designs on Spoonflower, I have an Esty shop where I sell craft cut files, clip art packs, wall art and my pattern designs on leggings. I have a blog, but over the last two years, I have been jumping between graphic design blog post and crafting. I want to focus more on crafting and formulation more of a crafting blog that will inspire women to be creative and linking back to my products.

I just started this adventure as a full-time gig, so I don't have many products and designs, yet! I'm passionate and highly motivated to make my digital downloads and crafting blog a successful brand and business. I just need some help knowing if I'm on the right track.

Many thanks!

Crystal Whitlow

www.cwdesign.studio

Oh! I filled out the worksheets on my iPad Pro, so forgive my messy handwriting. CW Design - image 1 - student project CW Design - image 2 - student project CW Design - image 3 - student project CW Design - image 4 - student project CW Design - image 5 - student project

This is what my profile looks before. Not much life to it.

CW Design - image 6 - student project

Now I'm adding more images that are my own that relate to what I do, and images of myself and work area.

CW Design - image 7 - student project

As I am a surface pattern design, I have been creating designs and showcasing them to help people vicious how patterns can be used in their brand or how they can use my designs.

CW Design - image 8 - student project

I have a theme going for each 9 square grid.

I finally moved from 880's followers to 900 but not really any growth. I think I need to offer more on my blog to get people excited about my designs.

CW Design - image 9 - student project

I would love more feedback! I'm still a work in progress. I invested too much time into my designs and Instagram not to start growing by leaps and bounds. I would love suggestions for a creative like myself. A suggestion that isn't a left field from what I'm offering.

Thanks, Tyler!

Crystal - CW Design

Graphic Designer

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