Travel Site PDP

Travel Site PDP - student project

I designed and created a prototype of a PDP for a travel excursion booking site using Adobe XD. Through user testing, I learned that in the desktop view many users missed the main content because it was below the fold.

To solve this, I reduced the height of the "Star Gazing" header to allow the product navigation and main content block to move up on the page.

Now, when users click on "guide" or "experience" they see the image and sub header below change so they are confident that the links are functional and can scroll for more information.

The working prototype is available here.

Looking forward to implementing more user testing to continue making improvements!