Project 01 - Food delivery service "Swift Bite"
Out of 3 Projects I really love the first one. After 20 videos I finally understand the definition of Brand Design. So here is my final Project.
For my delivery I got you: a primary Logo, a secondary Logo, a Logomark aka app icon, a wordmark, a tagline and 2 variants of brand pattern. About the Tagline I also write some lines that I think it might suit the brand. Let me know which one you love the most tho.
About the idea behind this logo mark: I really want to turn the lette B from the word Bite into something and tried some designs: truck, bus (lol), a mini truck and finally came up with the farm truck. I kinda love it and it also suit the brief. To make the logo mark more > organic, local
After a lot of considerations, I took this tagline. So, here is the list of the tagline I wrote:
Here are my patterns. I really love the design process for this part.
To save time and place on my laptop :((, I packed everything into one and here is my stylescape design for the brand Swift Bite. I hope you guys can see it. From left to right we have:
1. Packaging design (grind coffee packaging, delivery box with brand tape, pasta);
2. Font and color palette
3. Primay Logo
4. Mockup of a delivery guy holding a groceries basket
5. A tote bag with brand pattern
6. Some stock pics of groceries
7. Instagram Profile Mockup
8. Loyalty card