Campaign Analysis

Campaign Analysis - student project

Google ads results are nearly identical in all attribution models and are performing well. 

Apple Store ads are performing well. Lowest cpa throughout all attribution types. 

Online radio is not worth the spend. I recommend channeling those funds to Google, Apple, LinkedIn, and Twitter

Bing and Podcasts have a high cpa. Consider limiting ad spend on these channels.

I didn't see where the CLV was mentioned...or the cost of the product being advertised so we can determine the clv. I'm on mobile so maybe I'm missing it.