Walk your shop through this step-by-step action plan and share a photo of your attractive new storefront!

1. Look at competitor’s best-selling listings in your niche/micro-niche, including:

Titles
Descriptions
Tags
Images
Prices

2. Use Canva.com to create new photos for your listings, mimicking best-sellers. All photos need to be cohesive and attractive.

3. Use marmalead.com and erank.com for keyword research and trend analysis.

You can manually connect your shop to these sites to analyze your listings and current tags. Each listing receives a “grade”, so start with optimizing the listings with the lowest grades.
These tools are extremely comprehensive, so you can analyze the performance of different keywords, as well as get an up-close look at the keywords that competitors are using.
Use these sites to figure out where you should be pricing your items and then run sales that’ll lower the price to the ideal price range. (Using discounts instead of lower prices altogether conveys higher value to buyers.) You’ll likely need to experiment with this.
Also, use the Etsy.com platform itself to see which search term suggestions are showing up when people type in search queries.

Update your shop policies, announcements, FAQ, and shop banner to make sure everything is up-to-date. Etsy likes to see that a shop is active in updating all those things, not just listings.

We’re essentially giving your shop a facelift!

Yasir Iqbal

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