Name: PIIMM

Location: Austin, TX

Pronounced: [Pim]

Social Media:

https://twitter.com/PiimmClothes

http://instagram.com/piimmstore

https://www.facebook.com/PIIMMStore

Logo

PIIMM - Put it in my mouth - image 1 - student project

Slogan

PIIMM - Put it in my mouth - image 2 - student project

We are a bunch of guys that likes to put things in our mouths! PIIMM started in the summer of 2014 by @petuhjeon while sipping on beer and munching on some pretzels. Then, it dawned on us: since we love to eat and put things in our mouth, why not do something productive with our time and create of artwork and images relating to food?! Some of the things that we love to put in our mouth are ramen (the good kind obviously), coconut drinks, beer, and some good ol’ Texas BBQ.

We at PIIMM know that food is an essential part of peoples’ lives, and sometimes eating can be the best part of an otherwise stressful or tiring day. As a culture oriented around the concept of eating together, eating provides us the opportunities to not only consume the nutrients we need to live, but give us the chance to laugh, smile, and make memories together.

Mission: Put food in people's mouth.

On a monthly basis, we count amount of apparel that we have sold then donate a % of the profit to help put food in peoples mouth. We want to help people others by not just donating canned food, but helping them have a long term food supply where people can teach others how to create a sustainable source of food. We want to help people in developing countries start a garden, chicken farms, or grow steady flow of crops so hey can eat the food they grow as well as go out and sell their food.

We might start a kickstarter campaign to raise some more money to take these clothing into production.

Who are my customers?

Usually these people are quirky, weird, unique, awkward, funny, independent, travelers, foodies, and explorers. These people speak for themselves, hence the mouth logo with goofy teeth. **All images taken from google images**

PIIMM - Put it in my mouth - image 3 - student project

What do we tell our customers first?

Our apparel is quirky, weird, funny, and awkward. Our t-shirts are $30 plus Shipping. Our apparel are comfortable with a funny concept behind every apparel.

We don't want to be another lame tshirt company, we want customers to enjoy the experience of buying a PIIMM shirt. Every tshirt comes with great packaging and a story behind every shirt.

I want to partner with local artists around that have similar vision as we do. When you work with people who have the same vision, amazing things happen and great things are built.

Style Guide

PIIMM - Put it in my mouth - image 4 - student project

Packaging (Exterior)

PIIMM - Put it in my mouth - image 5 - student project

Packaging (Interior) - I want to create a fun and weird experience for my customers so we've opted the interior to have PIIMM stickers, candy, and pins that comes with the apparel.

Apparel - Will have custom hang tags and well as custom woven label tags. (not shown in the current images)

We will start with our basic line which we came up with because these are our favorite food as well as many others.

PIIMM - Put it in my mouth - image 6 - student project

Since we are from Austin and at every grocery store plastic bags are banned so we wanted design a bag that relates to our brand, but still is simple and functional. (PIIMM - Put it in my mouth).

PIIMM - Put it in my mouth - image 7 - student project

PIIMM - Put it in my mouth - image 9 - student project

PIIMM - Put it in my mouth - image 10 - student project

PIIMM - Put it in my mouth - image 22 - student project

Se are going to start online first since it is more affordable, so here is the design of our website.

PIIMM - Put it in my mouth - image 23 - student project

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Contact info:

Email: sales@piimmstore.com

Twitter: https://twitter.com/PiimmClothes

Instagram: http://instagram.com/piimmstore

Facebook: https://www.facebook.com/PIIMMStore

Peter Jeon

Visual Designer

25

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