Hi! I'm Nik, creative producer and filmmaker from New York. I moved to the US from Moscow (Russia) with a Talent Visa to create my own media projects.

For more than ten years I was working as a copywriter and scriptwriter in advertising agencies. But after working in marketing, I became fascinated by YouTube and content in general. Having brought together advertising experience and the desire to create new content in a variety of media, I’ve build up a team and during next three years we've been launching our own media projects on YouTube and large content projects for brands.

Our studio’s most famous project is the original show “10 Dumb Questions”. We were inviting professionals from various fields to the studio to interview them with stupid and amateurish questions about their work and in response they always delivered useful and interesting answers.

This project has collected over a million subscribers on YouTube, 130 million views overall, and we even published a book.

We have also created music channel with popular independent artists, educational and entertainment podcasts, and we even became creative partners of Google Russia. We've attended few conferences as speakers for new creators and brands.

My approach to work has always been and it is now – to create content ideas based not only on what I personally like or on what surrounds me, but also on what the audience wants to see.

Nikolay Pruzhinin

creative producer, filmmaker, artist

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