Are you a small business owner looking to tap into the viral power of TikTok? Do you want to learn the secrets to successfully marketing your brand or services on this popular platform?

By the end of this class, you will be able to craft and execute a personalised TikTok marketing strategy for your small business, using the workbook provided in the projects and resources section.

What Will You Learn?

Understand the benefits of TikTok for small businesses
Learn how to create clear marketing objectives for TikTok
Gain insight into implementing audience and competitor analysis on TikTok
Understand how the TikTok algorithm works, and how people use the app, to maximise your content's reach
Learn how to create a tailored TikTok content strategy, suited to TikTok's popular content types
Discover how to optimise your TikTok videos to boost video engagement
Understand how to utilise TikTok shop, affiliate marketing, and paid ads
Discover the benefits of Influencer Marketing on TikTok
Learn how to track and measure the success of your TikTok marketing strategy

Why Should You Take This Class?

TikTok is one of the fastest growing social media platforms and has a user base of over 1 billion active users worldwide.

With its immense popularity, TikTok offers a unique opportunity for small businesses to tap into its viral reach. This course is designed to not only help you decode the dynamics of TikTok but to effectively leverage its potential to benefit your business.

Who Is This Class For?

This course is designed for beginners and intermediates interested in increasing reach and engagement on TikTok. Whether you are a small business owner, content creator or student!

The course assumes some level of knowledge about social media and TikTok, and so doesn't go into the specific details of setting up a TikTok account or how to create videos.

Instead, we focus on the strategic elements of how you can utilise TikTok to grow your small business.

Whether you're a beginner or have some knowledge of social media, by the end of this course, you will be able to craft a personalised TikTok marketing strategy to enhance your reach and engagement.

Materials/Resources:

To take part in this course you will ideally need a TikTok account and/or some basic knowledge of how to use TikTok, as well as an Internet connection, and your phone. I have also supplied a TikTok marketing strategy template in the projects and resources section for you to complete along the way!

About Me:

Hi everyone, my name is Louise and I’ve been working in digital marketing now for over 12 years as a marketing manager in various industries. I also help small companies with their marketing strategies through my freelance projects and marketing courses.

I have a first class master's degree in digital marketing communications, and I have a lot of experience with social media (including Tik Tok) both during my career and through working as a part-time content creator and educator.

If you have any questions, feel free to reach out to me on Instagram or via my website, and check out my Skillshare class on digital marketing strategy to learn more about how to create an overall digital marketing strategy for your business. You can also take my social media strategy course for a more general overview of social media strategy.

If this course sounds interesting to you, then let's get started! Don't forget to share your project with the class!

Nickie Harvey

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