Calling all creative entrepreneurs. Are you looking for simple techniques to improve your marketing writing, so you have more time to spend doing what you love?

The writing skills you’ll learn in this class will help you attract new customers to your website, profiles or Etsy shop and make more sales, while remaining true to your brand and avoiding cheesy sales techniques.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. This is my most comprehensive beginners’ copywriting course yet on Skillshare – and it’s especially for creative entrepreneurs like you.

You’ll learn:

Branding: How to tell your brand story in a way that’s engaging and concise
The secret to selling – without the sleaze
Appealing to all five senses - why it's important and how to do it
Ways to describe your work accurately and authentically in Etsy product descriptions
How to speed up your copywriting using a versatile formula used by professionals
Powerful hacks for keeping your copy clear and concise
SEO copywriting basics
Key principles for writing social media posts
Common mistakes – and how to avoid them

Real-life examples, step-by-step walkthroughs and free online tools and resources will help you put your new skills into action.

Is this class right for you?

I write my own marketing content for my creative business
I have a good grasp of English and some basic marketing knowledge
I’m looking for simple, powerful techniques I can start using straight away

Yes? Great! The skills you’ll learn in this class will take your writing to the next level and free up more of your precious time to spend on the creative side of your business.

Help and resources

Download the Creative Copy Cheat Sheet before you start the class. The cheat sheet contains prompts to guide you through each lesson, so you’ll find it useful to have it nearby to refer to.

Take a look at my Example Project for inspiration.

Here are the various free online tools and resources I recommend in the different lessons:

Telling Your Brand Story – Active-v-passive voice article
Shh... the Secret to Selling – Target reader guide
Writing Product Descriptions – Seduce your reader blog
AIDA Copywriting Formula – Headline Analyzer
Easy Hacks for Clear Copy – Hemingway
SEO Copywriting – Yoast's SEO blog
Writing for Social Media – Social media post guide
Common Mistakes – Readability Test Tool

Don’t forget to share your writing as a project so other students can be inspired by your work.

Neha Neogi

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