My Final Figma Essentials Project!

The Brief: Alexander Whisky – eCommerce flow

Persona:

Your ideal customer is a woman named Sheen.
Sheen is in their early 40’s and is single.
They have a doctoral degree and manage a large team.
Sheen lives in Melbourne, is somewhat familiar with your product and is passionate about productivity and efficiency.

As my persona is a single, business woman, I've incorporated the more social side of drinking whisky, and have included a Whisky Club.

She also appreciates efficiency, so I've branded my whisky with a clock face and used it as a background feature, as well as keeping the design clean and easy to navigate.

Wireframes:

Class Project 21 – Alexander Whisky - image 1 - student project

The final Mobile frames:

Class Project 21 – Alexander Whisky - image 2 - student project

Video of mobile eCommerce Flow:

Please see link below for a video of the workflow for mobile:

Desktop frames:

Class Project 21 – Alexander Whisky - image 3 - student project

Video of Desktop eCommerce Flow:

Please see link below for a video of the workflow for desktop:

Moodboard:

Class Project 21 – Alexander Whisky - image 4 - student project

Components:

Class Project 21 – Alexander Whisky - image 5 - student project

Katherine Alexander

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