Create a user research plan based on a current project you are interested in. If you are not currently involved in any projects, use the following prompt when filling out your research plan:

How can we help people form positive, consistent habits to reach their goals?

Your client sees new opportunities emerging in the digital space around how people reach their goals by creating and sticking to positive habits. They want to be top of mind for the whole customer journey—from when people decide on a goal, and the habits it takes to get there, through the time they reaching their goal.

Focus on an age group from below:

18-25
25-35
35-50
50+

Choose two goals to focus on from the following list:

Weight loss/exercise (20 pounds/exercise X times a week)
Wake up earlier
Save for travel (save X amount in X time)
Achieve better grades
Spend more time with family
Read X books a month
Perform a daily act of kindness
Write in a journal (daily, weekly)
Write a novel in X amount of time

As we go through this class, you can fill out each section during the video, or wait until the end to complete the entire plan. As you progress, your answers may change, and that is okay! By the end of the course, you will have a fully completed research plan, which will enable you to go and complete your research.

Please take advantage of this wonderful community and post any drafts, questions or your final research plan to the Project Workspace - ask for feedback, it is the best way to learn! Some wonderful questions I ask my colleagues are: “How would you improve this?” “What makes sense? What doesn’t make sense?” “What is something you would change or dig deeper into?”

Resources

User Research Plan Template

Usability Testing Plan Example

Generative Research Plan Example

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Ivana Koleva

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