Writing great copy is one of the most important skills you can develop to be successful in business. This course will empower you to become the best marketer for your business, even if that’s not your background.

It’s an engaging starter kit filled to the brim with over 50 best practice examples from small and large brands that use copy to successfully seduce the hearts, minds and wallets of their ideal customers.

During this class you’ll learn about:

What copywriting is and how it differs from content writing
Outlining your goals, target audience and tone of voice
Composing all your brand elements: personal branding, brand names, “About” pages, elevator pitches, Unique Selling Points, taglines and slogans, packaging copy, product names and descriptions
How to sizzle on social media
Promotional materials including press releases, media kits, posters, flyers and display ad copy as well as impact and sustainability reports
Wonderful websites
Newsworthy newsletters
FAQs and legal jargon
10 crucial commandments of copywriting

Upon completion, you’ll have a blueprint to write your own memorable and effective marketing copy that works brilliantly across different platforms.

Ia Sikharulidze

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