What You’ll Learn

Using Ai in Adobe Express & Firefly – Create Branding, Videos, Characters, Avatars & Marketing Materials

Welcome to this hands-on Adobe Express AI design course, where you’ll learn how to use AI tools to create eye-catching marketing content with confidence.

In this beginner-friendly graphic design class, you’ll discover how to use Adobe Express (free or paid) to design logos, brand kits, colour palettes, animated videos, social media posts, and more — all powered by the latest AI features like Adobe Firefly, ChatGPT & Gemini Flash (Nano Banana). Whether you’re designing for Instagram, TikTok, Facebook, LinkedIn, or your own website, this course will give you the skills to make your visuals stand out.

Who This Course Is For

Hi, I’m Tim — an Adobe Certified Instructor, Adobe Certified Expert, and creative designer based in London.

This course is perfect for:

Small business owners designing their own marketing materials
Content creators and social media managers looking to elevate their visuals
Students and professionals wanting to add AI-powered design and animation skills
Home users who want to create polished, creative assets

If you already know the basics of Adobe Express, great!
If you’re totally new – no worries! I cover the interface in the first section, or you can try my Beginner Adobe Express course first.

Course Projects

Throughout this project-based class, you’ll learn by designing real-world marketing visuals, including:

Creating animated characters and avatars to use in your branding using Express’ animation tool for simple character animations and Google Labs Whisk for complex character animations based on a photographic portrait.
Using Adobe Firefly and ChatGPT to create custom logos
Using ChatGPT, Gemini Flash (aka Nano Banana) and Firefly to create photographic images and graphics.
Using ChatGPT to develop colour palettes, fonts & logo ideas to use in Express or any other graphic design software package.
Generating compelling AI video intros using smart prompting
Enhancing voiceovers with AI-powered audio tools
Designing scroll-stopping social media posts with strong font combinations
Working with image cutouts, text graphics, video templates and more

Each section introduces fresh tools and techniques, so you build skills progressively, with creativity leading the way.

Tools We’ll Use

You’ll explore a wide range of Adobe Express AI and brand tools, including:

AI image and text generation with Adobe Firefly, Chat GPT, Gemini Flash (aka Nano Banana)
Google Labs Whisk for amazing animation
Brand Kits for professional consistency
Voiceover tools and smart video effects
Auto cutout and graphic editing features

All tutorials are short and clear – easy to follow whether you start from scratch or build from templates.

What You’ll Need

Access to Adobe Express (free or paid version)
A device with a browser, or the Adobe Express app installed on a mobile device
No design experience required – everything is explained step-by-step

Next Steps

By the end of this course, you’ll confidently create professional marketing materials using AI, ready for digital campaigns, social media, websites, and brand promotion.

If you’d like to expand even further into print design, take a look at my other Adobe Express courses: Beginner, Intermediate & Advanced.

Adobe Express is free - click here to get it.

Don’t forget to share your amazing projects — and please leave a review! It really helps me make the right content for you.

Credits & Notes

Adobe Express and its logo are registered trademarks of Adobe in the United States and/or other countries.

Guillermo

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