“How to Write a Blog Post . . . That Strangers Will Actually Read” is an accessible, conversational class that covers all the basics of blog writing 101. You’ll learn all the essentials in how to craft a personal or business post that’s both informative and engaging, from finding a focus to writing a catchy headline to structuring a story, to finding your writing voice to establishing credibility in the big bad blogosphere.

The class is geared for anyone with basic writing skills and — this is important! — a genuine curiosity in learning how to write a blog for an audience. (Bottom line: There’s a difference between writing in a personal journal and writing for readers.) No hard experience is required but if you’re thinking about starting a personal blog or contributing to an open forum such as Medium or just want to fine-tune what you’re already working with, this class is definitely for you.

Anyone can benefit from having a solid grasp on blog writing, and I’m not just saying that. You’ll become a better writer because you’re recording your thoughts and convincing others to agree with them. (Think of how the importance of those skills when you’re giving a presentation, sharpening your resume and writing an email to your boss!) You’ll become a better thinker because you’ll have to stop and delve deeply into your life and your outlook. And once you start blogging about your life and chronicling your thoughts, you’ll begin to think about who are you as a person. Not bad, right?

Here are 10 examples of strong blog posts to use as a guide:

Dot Brussels

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