I started by looking into the brands the client liked

Bark and Co - image 1 - student project

Bark and Co - image 2 - student project

Both were bold and playful. I liked the use of dots in the first brands header and thought that it could be a fun way to create a point of difference for my Pet Store brand.

The second brand has a very simple text logo but one that place with space and shape. Due to neither brand having a icon within their logo I decided that I would just use text, colour and texture to make my branding.

Next I looked into finding a bold colour pallet. I found a few images that I liked for inspiration

Bark and Co - image 3 - student project

Bark and Co - image 4 - student project

I found a few colours from the Navy Chic pallet that I thought could work. I turned them into swatches. While I was trilling the colours I also made a darker set of swatches to see if I could make the set look more adult. I didn't want the colours to look to young

Next I looked into fonts

Bark and Co - image 5 - student project

I did like the bottom script font but due to readability I leant towards the san serif fonts. Particularly the second and the forth. I liked the idea of minimising the impact of the word 'and'.

After deciding on the forth font due to its playful nature I needed to decide how to colour the logo.

Bark and Co - image 6 - student project

I tried out my second set of swatches,

Bark and Co - image 7 - student project

I really liked the bolder colours of the first swatch set.

I used a mix of colours and shapes to add interest and then followed it through by creating patterns with the circles and triangles.

Bark and Co - image 8 - student project

Too see how it would look in sticker form I decided to try it in a circle

Bark and Co - image 9 - student project

Although I liked the wider stroke on the circle I felt the thiner stroke with a yellow key line created more depth to the logo. After experimenting with pattern around the logo I decided on the central logo you see that the bottom. It was easy to read and had the same look and feel that the brand required.

Bark and Co - image 10 - student project

Here is my brand identity kit -

Bark and Co - image 11 - student project

Divesh Mistry

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