Ever scrolled past a social media ad, only to find yourself clicking “Shop Now” or “Learn More” without really knowing why?

That, my friend, is the quiet power of great copywriting.

In this beginner-friendly class, you'll learn how to write words that don’t just sound nice—they actually sell. Whether you’re crafting a caption, building a sales page, or writing a product description, this class gives you the tools to make your message stick.

This class is the perfect next step if you’ve enjoyed my other social media marketing classes here on Skillshare:

Instagram Marketing: Beginner’s Guide for Marketers & Business Owners

TikTok Marketing for Beginners: Step-by-step Guide to Promote Your Brand or Business

Influencer Marketing for Beginners: The Ultimate 6-step Guide

Inside this Copywriting class, we’ll break down three proven copywriting frameworks—AIDA, PAS, and 4P’s—that professionals use to turn casual scrollers into loyal customers. No fluff. Just clear, actionable strategies that work across industries and platforms.

What You Will Learn

The key differences between copywriting and content writing
How to turn boring product features into benefits that speak to emotions
The AIDA framework: grab attention and guide your reader to take action
The PAS model: tap into pain points and present your solution powerfully
The 4P’s formula: build trust and show results with persuasive structure

Why You Should Take This Class

Maybe you’ve already got a solid social media strategy. You post regularly, know your audience, and understand the algorithm—but something still isn’t clicking.

Chances are, it’s your copy.

This class is the missing puzzle piece that brings everything together. You’ll finally understand how to write messages that don’t just get seen—but get results.

Whether you're a small business owner, a freelancer, a social media manager, or someone building your personal brand—if you want your words to do the heavy lifting in your marketing, this class is for you.

Hey there! I’m Kristine—a digital marketer who’s helped businesses turn “meh” messaging into powerful, conversion-ready copy. I’ve worked across industries, platforms, and audiences—and now, I’m sharing the exact frameworks I use every day to write copy that works.

This class is practical, beginner-friendly, and focused on helping you take action immediately. You don’t need fancy tools or a marketing degree—just the willingness to learn and apply what you learn step by step.

Who This Class is For

This class is perfect for:

Beginners who’ve never written copy before
Small business owners writing their own marketing materials
Social media managers who want more engagement
Freelancers and entrepreneurs who want to stand out
Anyone creating content online and wants their words to convert

No prior experience required! All you need is enthusiasm to learn and the willingness to practice. If you can write a social media post, you can master these frameworks.

Materials/Resources

What you'll need:

A computer or mobile device
Internet access
Your favorite note-taking method

What You’ll Get:

A downloadable Copywriting Workbook with fill-in-the-blank templates
Practical exercises to help you go from idea to final copy
Real-world examples and plug-and-play formulas you can start using today

By the end of this class, you’ll know how to write compelling copy that grabs attention, builds trust, and gets your audience to take action.

Let’s write words that sell—without the overwhelm.

Dave Abel

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