Did you know the “wall decor market” comprised of “art prints” and “wall art” which many people buy at stores like Target or Bed Bath + Beyond generates $8B in sales? Yes, 8 BILLION. With $8B in sales, the wall decor market shows a real consumer demand for “art”. Wouldn’t you like a piece of that action?

It’s good to know…

The first rule of art buying is: Beauty is in the eye of the beholder
There’s a ton of affordable art available for sale on-line and in big box stores
Graphic artists simply want to find loving homes for their work and recognize their customers are not necessarily art connoisseurs
Designers make money selling their services, so why not add art licensing to the mix?

If more people understood what art world insiders know, and felt empowered to act on that knowledge, independent artists would sell more art and make more money.

Well, I can tell you, “the hallmarks of the mass market wall decor industry are convenience and affordability. This creates a competitive advantage, especially if retailers like Target continue supporting artists by promoting and selling their works”.

(Scott "Sourdough" Power, Creator of NOT REAL ART. See link to full article in the links on the course outline document)

On the basis of product type, the wall art and paintings segment has the largest market share of 27.1% of the total wall décor market owing to better enhancing of the wall and the space. Many consumers have made a hobby of the collecting art. Gallery walls are now a “thing”, increasing the demand even more. Consumers want to decorate their homes and accessorize their lives with affordable works of art, and therefore, they help support living artists all over the world. Redecorating a room with new wall décor is feasibly one of the surest ways for customers to change the overall look and feel of the space with minimum impact on the bank accounts.

Have you been wondering how to create artwork that will become desired and in demand? Do you want to add to your income by producing gorgeous, large wall art pieces? This class will help you figure out a strategy for doing that…

In the mass market of wall art, being in the know on the latest trends is essential to staying relevant and on-trend with your work. I recommend you watch my Lucrative Trends classes. Being a designer comes with an intrinsic obligation to be in the know of the latest creative developments, worldwide, as this directly affects our choice of products, colors and styles. My classes help you identify the trends we see active in modern new visual art work. There is a reason we see certain colors, subject matter and themes become trendy! This class will teach you how to create collections of art that answer to these trends. That is what the manufacturers are looking for, following current directions as dictated by universal inclinations for decor.

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If you are an artist who would love to transition from service oriented graphic design and selling only through your POD sites, your personal retail store, your e-commerce site, galleries and art and craft shows, this is the class for you. Learn how to produce the type of work licensing agents are looking for. Give them the type of art they need so you can start profiting from the sale of your art being sold on a mass scale.

My hope is that after seeing my workflow and explanations, you can better grasp how to plan the art pieces you will be creating for mass appeal large wall art.

Are you prepared to create artwork and paintings that will be licensed consistently? That’s completely viable once you’re able to forecast and research, and then produce a collections as outlined in this class. It has worked for me, so why not you?

The key concepts I will include:

Setting up a workflow to sustain mass production
An overview of what is trending now in home décor artwork and methods to create color schemes which are on-trend
Approaches you can take in your creative work moving forward
Trade secrets never before shared including specific interactions with my licensing agent
Accepted means for submitting art to licensing agents

This is a relevant course for you to take no matter what your purpose for the artwork you create. Let’s dig in, so you can be benefitting from your knowledge now in your art practice!

Intro:

This short intro will give you an overview of the class. I talk about my inspirations, and also, the raw materials or components of my art.

Lesson 1: Inspiration, Examples and Overview

In this lesson, I will show you how I am inspired to create art for wall décor. I will describe the steps I take and what tools I use to make the entire process easier.

Lesson 2: Using Brushes to Create Motifs

Here we will look at the use of brushes to help us create motifs. I will give you a quick look at their creation and we will discuss colorizing strokes, using the blob brush and the use of the eraser tool. Complete motifs will be designed.

Lesson 3: Setting Up Initial Photoshop Document

In this lesson, we will look at the masks applied to groups and we will discuss the blending modes I use. I encourage you to do plenty of experimenting to decide on what you like and what contributes positively to your over-all style.

Lesson 4: Importing Motifs and Shapes

Within this lesson, we will look at the method for importing shapes from Illustrator. We will discuss how each will be handled in my workflow.

Lesson 5: Adding Textured Edge Finish

During this lesson, I will explain how I add the textured edge to each of my imported motifs, after I import them. You will also see how I choose the components for my design, and you will learn plenty of other tips and tricks.

Lesson 6: Blending Modes and Color Schemes

Take a deep dive into blending modes in this lesson! Learn to use blending modes artistically to add interest and dimension to your multi-layered artwork. Also, learn how to create a color scheme and a group of swatches for use in this design and future designs!

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Lesson 7: Perfecting and Finessing the Layouts

Within this lesson, we will look at all the steps necessary for really finessing the layout. You will be witness to my entire creative process. Many different aspects of design and layout are discussed. By the end of the lesson, we will have a finished layout!

Lesson 8: How to Submit Art Properly to Your Agent

In this lesson, I will cover a few pointers for saving, and I will share finder tricks for a final analysis of your collection. I describe my whole process. It may differ from the requirements of other agents, but the concepts are valuable.

Outro

We will conclude everything in this lesson with a chat about next steps. I will share a bunch of resources with you!

Concepts covered:

Concepts covered include but are not limited to trend hunting, trend spotting, color trends, style trends, home décor wall art styles, the importance of color in home décor, mockups, marketing your art, colorizing strokes in Illustrator, creating motifs in Illustrator, Illustrator blob brush and eraser tool, automating with Photoshop Actions, Photoshop layers, Photoshop texture, Photoshop masking, quick masks, Photoshop blending modes, large commercial paintings, mass market art, mass market appeal, fulfilling home décor market, marketing for you art business.

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You will get the bonus of…

an hour and twenty minutes of direction from an instructor who has been in the graphic design business and education for over 40 years
knowledge of multiple ways to solve each design challenge
handouts explaining key concepts
a list of helpful online sites to further your education into creating on-demand wall art.

Cait Kirste

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