Build a Brand is for the creators, artists, and budding entrepreneurs out there who are ready to build something bigger than themselves! Whether you want to build a personal brand or a business brand, this class will get you up and running and treading those first steps into your new life. And if you are wondering 'where is your brand Aram?', well I am super excited to tell you that this class is a bit different because I am not just your teacher in this class, but also your class-mate, as I implement the techniques I have used with my clients for years to build my own brand alongside you!

Topics covered:

What is a brand (personal vs business brands)
How to find the best brand idea for you to start
How to validate that idea
Figuring out your brand name
Defining your brand vision and mission
What goes into brand design (a full in-depth class on this coming soon)
How to get started and grow your brand effectively

What's this 'brand trilogy' about?

In 2020, I launched my first Skillshare class (Empower Your Brand), which focused on how to use storytelling to define your brand's voice, and it's been a hugely popular class, but I realised a more foundational class was needed for those who want to start a brand! This class is all about figuring out your brand idea and developing a strategy on how to start and grow that idea into something unique and successful. This class covers all the basics to get you up and running; you could almost see it as a prequel rather than a sequel to Empower Your Brand!

So this class is actually the second in what I see as a trilogy of branding classes. I will soon be posting a class going in-depth on how to build brand guidelines and discover the style, fonts, and colours of your brand. It is a deep topic that deserves its full course, but I still go through some of the basics in this class and give you ideas on how you can start experimenting with brand design sooner rather than later!

Brandon Champagne

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