Search Engine Optimization
What to do before doing SEO
1. Identify your goal and audience
2. Decide on what type of content you will use
3. Choose a medium
A keyword is a term that tells search engines what your content is about
Black Hat vs. White Hat SEO
1. Black Hat SEO involves methods like spamming links, keyword stuffing, and reposting other people’s content
2. White Hat SEO involves methods like making high-quality content, relevant keywords, guest posting, and answering posts on other blogs with relevant information.
On-page SEO is mostly under your control. It involves creating better content, making a better user experience, improving keywords, and improving page speed. Off-page SEO relies on other people. Other people need to backlink to your website, shout you out on social media, and circulate your content to a lot of other spaces.
The most common SEO factors are:
1. Optimized high-quality content
2. High-quality backlinks
3. Google RankBrain (CTR + DT)
4. Mobile friendly
5. Embedded videos
Google RankBrain is an AI that tries to find the most relevant content through keywords.
Dwell Time is how long people spend on your website.

Benjamin Buckner

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