For the project for this course its a mix of showing what you learnt and doing some of your own research:

1. Define each of the terms in your own words - This is a way for you to full understand the types of marketing there are

2.List 5 goals of digital marketing - This is important for when you start doing marketing activities

3. Find 5 free SEO tools - Knowing these will be useful in managing a website, SEO and helping to improve your marketing activities.

4. Use one of the tools and search a site of your choice. Write 5 improvements needed.- This activity is aimed at you trying out SEO tools and understanding what improvements can been done to approve a site.

5. Research each email marketing tools - This task will help you if you need a email tool and you can discover all the features of email marketing.

All activities are to teach you about online tools and learn more about the different marketing types.

Once you have completed the workbook please pop in the comments what website you chose to look at and the 5 improvements. If your struggling to work out improvements to do then ask other students to help by providing the website address in the comments.

BadurallyAdam

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