Chosen Organization:

HEALTHEQUI

Organization Identification

Name: HEALTH EQUI

Mission: To promote public health and environmental protection through community, educational, and social actions.

Location: Haiti (local and regional operations)

Target audience: Children, vulnerable families, rural communities, and public schools.

Flagship projects:

“One Bag, One Future” distribution of school bags and educational materials.
“Plant for Tomorrow” reforestation and environmental awareness.
“Health for All” screening and health prevention activities.

Brand Strategy

Brand Vision:

To become a leading actor in Haiti promoting a healthy environment and equitable education for all.

Core Values:

Solidarity
Sustainability
Community Health
Inclusion
Education

Rebranding Objectives:

Modernize HEALTHEQUI’s image to make it more youthful, accessible, and engaging.
Strengthen digital visibility and donor trust.
Develop a cohesive visual identity (logo, colors, tone, visuals).

Proposed New Slogan:

“Acting together for a healthy and united future.”

Social Media Campaign

Campaign Theme:

#HealthyFuture : Together for Health and Education

Platforms:

Facebook: Community content, testimonials, project photos.
Instagram: Inspiring visuals, field stories, infographics.

Example Posts:

Post 1 (Facebook):

“Thanks to your donations, over 500 children received school bags this year. Together, let’s keep building a fairer future! #HealthyFuture #OneBagOneFuture”
Post 2 (Instagram):

Before/after story of beneficiary schools + interactive poll: “How do you support your community?”
Post 3 (Facebook/Instagram):

Portrait of a volunteer with an inspiring quote.

“Every tree planted is a promise for tomorrow.”

Estimated Campaign Budget (3 months)

Expense Item

Details

Estimated Amount (USD)

Visual & content creation

Graphic designer, photos, videos

600

Sponsored advertising (FB & IG)

Targeted campaigns in Haiti

300

Social media management

Community manager (3 months)

450

Donor engagement activity

Event or webinar

250

Promotional materials printing

Flyers, banners, T-shirts

200

Total Estimated

1,800 USD

Donor Engagement Activity

Event: “HEALTHEQUI Solidarity Brunch”

Goal: Thank donors, share achievements, and present new projects.

Format: Hybrid event (in-person + live stream on Facebook).

Activities:

Testimonials from beneficiaries
Presentation of the impact report
Launch of the “Friend of HEALTHEQUI ” monthly membership program

Expected Result: +30% increase in regular donor engagement

Comparative Analysis - Similar Nonprofits

Organization

Mission

Similarities / Differences

Sogebank Foundation

Support for education and health in Haiti

Similar approach but more institutional.

Haiti Futur Foundation

Educational innovation, teacher training

HEALTHEQUI focuses more on community-level action.

FOKAL

Support for education, culture, and sustainable development

Broader cultural and social scope; HEALTHEQUI is more focused on health + environment.

Conclusion

This rebranding and brand strategy project aims to modernize and strengthen HEALTHEQUI ’s identity.

By developing a consistent digital presence, a participatory campaign, and a donor recognition event, HEALTHEQUI can increase its visibility, retain its partners, and maximize its social impact.

BRIEJNEV

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