Write a mission statement for your business or personal brand using my tried-and-tested copywriting formula – in just 15 minutes.

At the end of this short copywriting class, you’ll have an engaging and dynamic mission statement you can use as the basis for your social media bios, profile pages, about pages, résumé and more.

The versatile formula I’ll share with you today can be adapted for any situation where you need to describe what you do quickly and authentically in a way that’s both informative and gets across your brand’s story and personality.

What you’ll learn

How to use my simple, effective mission statement formula (no previous copywriting experience needed)
Where to find inspiration for your brand mission statement
Tips to create an immediate connection with your reader
How to describe yourself and your work in your unique tone of voice
Ways to adapt your mission statement for different contexts

Why take this class?

First impressions are important. They are often based on your social media bio, online profile, website or the first line of your resume or introductory email. That’s why it’s so vital that this copy works hard for your brand.

Your time is important too! Stop spending hours writing and re-writing your bios or about page – only to be dissatisfied with the result. In just 15 minutes, you can write an engaging and authentic statement that perfectly encapsulates your brand mission.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

Who this class is for

You don’t need any special writing skills or experience to take this class, just an appetite to tell your story.

Not confident writing in English? No problem. The technique I’ll share with you today follows a step-by-step formula that will ensure your mission statement is clear, concise and grammatically correct.

More advanced writer? Excellent! The beauty of the formula is its versatility – once you’ve got the basics in place, you can expand and polish your mission statement until it’s as unique and characterful as your brand.

What you’ll need

Download the Mission Statement Worksheet before you start the class. The worksheet contains prompts and ideas to guide you through each lesson, so you’ll find it useful to have it nearby to refer to.

I recommend writing your mission statement step-by-step as you take the lessons, so you’ll need something to write with and on. You might also find it useful to have existing bios or profiles handy – both your own and those of others you find inspiring.

Take a look at my Example Project too – I’ve included 12 examples of mission statements for different personal and business brands to inspire you.

Next steps

This class is designed as a perfect partner to my 15-Minute Tagline class. Together, they give you two essential brand tools: your big-picture mission statement (the foundation of what you stand for) and your short, memorable tagline (the line that sells your brand at a glance). You can take them in either order, depending on whether you’d like to start with the bigger story or the quick one-liner.

Audra Daniels

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