LinkedIn is more than an online résumé. It’s a powerful platform for visibility, networking, lead generation, and career growth, but most people use it passively or incorrectly. In this class, you’ll learn how to set up a strong LinkedIn profile, understand how the platform actually works, and use it strategically for outreach, content, and advertising. The focus is practical and current, covering both organic growth and paid strategies.

What You Will Learn

Understand what LinkedIn is best used for and who it’s for
Choose the right type of LinkedIn profile for your goals
Set up your account correctly from the start
Optimize profile basics most people overlook
Create a professional profile picture and banner that communicate clearly
Write headlines and About sections that attract the right attention
Use profile features like slideshows to stand out
Find prospects using Boolean search
Run outreach strategies that actually get replies
Understand how recruiters use LinkedIn to source talent
Learn how the LinkedIn algorithm works in practice
Decide when to focus on organic content vs direct outreach
Grow visibility through LinkedIn video and non-video posts
Understand when LinkedIn ads make sense
Choose the right ad formats for your goals
Launch ad campaigns and generate leads with lead forms

Why You Should Take This Class

Most LinkedIn advice is either outdated or overly generic. This class breaks down what currently works on LinkedIn and why, so you can make intentional decisions instead of guessing. Whether you’re trying to grow a personal brand, find clients, attract recruiters, or run ads, the skills in this class can be applied immediately.

Who This Class Is For

This class is designed for beginners and early-intermediate LinkedIn users. It’s ideal for professionals, freelancers, entrepreneurs, job seekers, marketers, and anyone who wants to use LinkedIn more strategically. No prior marketing or advertising experience is required.

Materials & Resources

You’ll need a LinkedIn account and a computer with internet access. Optional examples and workflows will be provided to help you follow along and apply what you learn.

Abdul Fathah

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