Through this class, I will show you how to experience the market as a consumer, and you will learn the necessary due diligence that needs to be done to understand what is already out there in the market. This will then allow you to make inferences about where the market is served well and in which areas it is underserved.

At the end of this class you will be able to answer questions such as -

What opportunities exist in your industry?
What are the gaps?
How can you fill those gaps?
What are the market trends?
What features of your product should you focus on?
What benefits should you promote?
What does your audience feel?
Where is your audience being underserved?
And mainly - how can you make your brand stand out?

This class is aimed towards brand owners and strategy teams in agencies that work on competitive analysis for the brands they service.

Once you’ve mastered this class, you will be able to develop a competitive landscape for any brand / category that you find yourself working with.

ABDULLA HAMMAD

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