What Makes People Click? The Psychology Behind Viral YouTube Thumbnails
Edi Liang, Physicist + YouTuber
Assista a este curso e milhares de outros
Assista a este curso e milhares de outros
Aulas neste curso
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1.
Welcome to the Class!
1:32
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2.
Why Thumbnail Style Matters
5:20
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3.
What Thumbnails Should Show
6:44
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4.
The Power of Visual Quality
5:11
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5.
How Color Impacts Clicks
5:10
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6.
Composing Thumbnails for Clarity
3:44
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7.
When (and Why) to Use Text
5:37
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8.
How to Use Text Effectively
7:39
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9.
Consistency, Style & Branding
3:52
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10.
Common Thumbnail Mistakes to Avoid
6:42
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11.
Thanks for Watching!
1:00
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Sobre este curso
Think Like a Click: The Psychology Behind Effective Thumbnails is a creator-focused class that teaches you how to design thumbnails that genuinely earn attention (not with flashy software tricks), but with clarity, strategy, and intent.
As creators, we scroll past hundreds of thumbnails every day and often decide what to watch in a split second. This class will show you how to think like your viewer and make design choices that trigger curiosity and clicks, no matter what software you use.
You’ll learn:
- Why different thumbnail styles work for different types of content
- What to actually show in your thumbnails (and what to leave out)
- How to make your thumbnails look high-quality and professional
- The role of color, composition, and contrast in catching the eye
- When and how to use text effectively — without clutter
- How to stay consistent and build your visual brand
- The most common thumbnail mistakes and how to avoid them
Whether you're just starting out or want to improve your click-through rate, this class will sharpen your thumbnail intuition and help you design visuals that stop the scroll.
Conheça seu professor
Hey!
I'm Edi, a YouTuber and a Physics researcher. I was born in Portugal, studied Physics in Germany for 5 years, and am currently in Belgium.
Stories are what I love to share, and I've been watching YouTube since I was a little kid. Since a very early age, I have been making videos for myself, friends, and my partner. About 5 years ago, I started posting on YouTube, sharing interesting stories in the most engaging way possible. I had absolutely no background in any creative skills and can now proudly say that I'm pretty good at them! I combined it with my love of teaching and am now on Skillshare.
If you'd like to find out more, follow my Skillshare profile. If you're a fan of my content and have ideas for classes you'd find useful, feel free to drop me a ... Visualizar o perfil completo
Projeto prático de curso
For your class project, you'll create a custom thumbnail using the principles we cover: clarity, curiosity, and strategic focus. You can use any tool you like (Canva, Photoshop, or even draw it).
Here is an example:
This thumbnail features a kids’ camera that prints photos and it instantly communicates that in a clear, tasteful way.
Share your thumbnail here to get feedback from me and other students. Let’s sharpen your visual thinking!
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