Digital Copywriting: Sell & Engage | Donna Townsend | Skillshare

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Digital Copywriting: Sell & Engage

teacher avatar Donna Townsend, SMM | VA | Entrepreneur

Assista a este curso e milhares de outros

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Assista a este curso e milhares de outros

Tenha acesso ilimitado a todos os cursos
Oferecidos por líderes do setor e profissionais do mercado
Os temas incluem ilustração, design, fotografia e muito mais

Aulas neste curso

    • 1.

      Introduction

      0:47

    • 2.

      What is copywriting

      3:18

    • 3.

      Why is good copywriting important

      6:54

    • 4.

      What Does a Digital Copywriter Do All Day

      5:31

    • 5.

      How to become a copywriter with no experience

      4:21

    • 6.

      8 Elements of Great Copywriting

      6:48

    • 7.

      Writing Headlines That Hook

      3:02

    • 8.

      Understanding Brand Voice and Tone

      2:33

    • 9.

      Psychology Principles in Copywriting

      3:56

    • 10.

      Copywriting for Different Platforms (1)

      4:47

    • 11.

      Common Copywriting Mistakes to Avoid

      7:10

    • 12.

      Tools Every Copywriter Should Know

      5:16

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Sobre este curso

Unlock the secrets of writing words that sell, engage, and grow brands with Digital Copywriting: Sell & Engage.

In this beginner-friendly course, you’ll learn exactly what copywriting is and why it’s such an essential skill in every industry today. We’ll cover what copywriters actually do day-to-day, the 8 key elements of great copywriting, and how to get started with no experience.

You’ll dive into practical lessons including:

✔ Understanding brand voice and how to adapt your tone
✔ Writing headlines that hook your reader instantly
✔ Using psychology principles like urgency and social proof to persuade effectively
✔ Writing for different platforms – websites, emails, and social media
✔ Avoiding common copywriting mistakes that cost clients
✔ The must-have tools to build your skills and deliver professional work

By the end of this class, you’ll be able to:

✅ Write clear, persuasive copy for multiple platforms
✅ Apply proven headline and persuasion formulas to any project
✅ Build confidence to pitch your copywriting services as a freelancer or VA
✅ Understand the workflows, tools, and mindset needed to succeed as a digital copywriter

Whether you’re a freelancer, virtual assistant, social media manager, small business owner, or aspiring writer, these skills will help you connect with your audience, drive more sales, and build a strong, credible brand.

Who is this class for?

✔ Beginners who want to start a copywriting side hustle
✔ Virtual assistants wanting to add copywriting to their services
✔ Small business owners wanting to write better for their brand
✔ Freelancers looking to write words that convert readers into customers

No prior copywriting experience is needed – just your willingness to learn and write!

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Donna Townsend

SMM | VA | Entrepreneur

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Level: Beginner

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