Business Plan from A to Z
Dr. José Prabhu J, Professor & Researcher of Business & IT
Assista a este curso e milhares de outros
Assista a este curso e milhares de outros
Aulas neste curso
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1.
Course Introduction
3:03
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2.
Introduction to Business Planning
10:43
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3.
Market Research and Industry Analysis
11:50
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4.
Business Model and Value Proposition
10:54
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5.
Marketing and Sales Strategy
11:47
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6.
Operational Plan and Business Structure
11:35
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7.
Financial Planning and Projections
9:50
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8.
Risk Management and Contingency Planning
11:05
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9.
Writing, Presenting, and Evaluating the Business Plan
10:26
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Sobre este curso
This course, Business Plan for Startups and Existing Businesses, is designed to equip aspiring entrepreneurs, business owners, and managers with the essential knowledge and practical tools to develop comprehensive, actionable business plans. Through a structured, step-by-step approach, participants will learn how to define business goals, conduct market and competitor analysis, develop strategic marketing and sales frameworks, and plan effective operations and financials. Whether launching a new venture or refining an existing one, learners will be guided to align their business plans with real-world market demands and organizational capabilities.
The course emphasizes both innovation and sustainability, catering to a broad spectrum of industries and business models. By the end of the course, participants will be able to create a professional business plan that serves as a roadmap for success and a compelling document for investors, lenders, and strategic partners. Interactive assignments, case studies, and hands-on exercises ensure learners not only understand business planning concepts but can apply them confidently in their entrepreneurial or corporate journeys.
Learning Outcomes:
- Develop a comprehensive business plan tailored for startup or existing business contexts.
- Conduct effective market research and competitor analysis to inform strategic decisions.
- Design a clear business model and articulate a compelling value proposition.
- Create actionable marketing, sales, operational, and financial strategies.
- Present and defend a professional business plan to stakeholders and potential investors.
Who Is This Course For?
This course is ideal for aspiring entrepreneurs, small business owners, startup founders, and professionals seeking to launch or expand a business. It is also well-suited for business students, consultants, and corporate managers who are responsible for strategic planning, business development, or investment evaluation.
Learn today and Good Luck !
Conheça seu professor
Prof. Dr. Jose J (Dr. Jose Prabhu Joseph John) is a distinguished educator, esteemed researcher, and subject matter expert in the fields of Business management, Information technology through online education. With a passion for fostering academic excellence and empowering learners worldwide, Dr. Jose J holds positions as a Researcher and Professor of Florida Christian University, Florida and UNICEPES Universidad Centro Panamericano de Estudios Superiores as well as the International Business School at Beijing Foreign Studies University. As a reputed researcher and professor on various educational institutions, Dr. Jose J shares his wealth of knowledge and expertise through engaging online courses that inspire and transform learners from diverse backgrounds. With a dedication to innovat... Visualizar o perfil completo
Projeto prático de curso
Project Scope:
Participants will take on the role of founding team members of “EcoBox.” Over the course duration, they will work collaboratively (or individually) to build a professional business plan that reflects realistic startup challenges and opportunities. The plan should address the following:
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Executive Summary
Concise overview of the business idea, mission, vision, goals, and strategic objectives. -
Market Research and Industry Analysis
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Analyze global and regional trends in eco-packaging.
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Identify target markets, customer segments, and buyer personas.
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Conduct a detailed competitor analysis using SWOT and Porter’s Five Forces.
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Business Model Design
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Use Lean Canvas to outline the problem, solution, key metrics, channels, and revenue streams.
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Define a clear value proposition emphasizing sustainability and innovation.
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Marketing and Sales Strategy
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Outline a digital marketing plan (social media, SEO, influencer partnerships).
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Develop sales channels: B2B partnerships, online direct-to-consumer (D2C) store.
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Propose pricing strategies and promotional campaigns.
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Operational Plan
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Identify suppliers, manufacturing options (e.g., local biodegradable material providers).
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Design a supply chain and logistics strategy.
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Define staffing needs and organizational structure.
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Financial Forecasting
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3-year projected income statement, balance sheet, and cash flow.
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Break-even analysis and return on investment (ROI).
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Identify startup costs, fixed/variable costs, and funding requirements.
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Funding and Investor Pitch
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Identify potential funding sources (e.g., impact investors, green tech funds).
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Create a 5-minute pitch deck with slides highlighting problem, solution, traction, financials, and ask.
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Nota do curso
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