whatever & co.

whatever & co. - student project

UPDATE / Round 2
I went forward with a couple options. In the end, the logo will be handdrawn, but I will refine before the final version. I'm leaning toward the more "shaped" look of the bottom two rows — maybe going with three that can be used in a system (like the bottom three sort of do now).

whatever & co. - image 1 - student project


Round 1

Whatever & Co. is a brand I'm building. It'll be a website: a blog & shop for various ephemera and whatever else. I want the logo to represent a brand that doesn't try to hard, or take itself too seriously—the shop will sell sarcastic, handmade sporting pennants & trophies and beer bottle-patterned prints. The direction I'm taking is handdrawn typography, playful, sarcastic, clever, black & white.

Ideally, there will be a system of varying logos (about 3) to use across different aspects of the brand. I’ll most likely only have time to fully execute one in this course.

First round:

whatever & co. - image 2 - student project

A mood board of the vibe I’m going for.

whatever & co. - image 3 - student project